Pear group celebrates nutrition months

Pear Bureau Northwest is running a Vitamix blender sweepstakes in February and March for consumers in the U.S. and Canada.
Pear Bureau Northwest is running a Vitamix blender sweepstakes in February and March for consumers in the U.S. and Canada.
(Pear Bureau Northwest)

February is American Heart Month, and March is National Nutrition Month, and Pear Bureau Northwest is focusing its promotional efforts accordingly.

The group is taking a multipronged approach, with retailer demos and display contests, digital ad campaigns and editorial and social media to get out the message on how pears fit into a nutritious diet and healthy lifestyle. The promotions are for retailers in the U.S. and Canada, and can be customized, according to a news release.

For retail, Pear Bureau Northwest has display contests, including signage of salads, smoothies, roasted vegetables and breakfast ideas to inspire consumers.

Pear Bureau Northwest has already launched its social media #WhatsInYourFruitBowl contest for the month of February, aimed at reminding consumers to eat more fruit (and especially pears). See story here.

In addition to that, the group is hosting an online sweepstakes through February and March for U.S. and Canadian consumers to win a Vitamix blender. Both online contests feature content emphasizing the nutritional benefits of pears.

“With the fresh start of a new year and many people embracing healthier lifestyle and diet choices, we feel that February and March are the perfect months to loudly share the message that pears are a favorite winter fruit with significant nutritional benefits,” said Kevin Moffitt, president and CEO of Pear Bureau Northwest, in the release.

“Northwest pears are also available nearly year-round and our promotions during the Nutrition Months will help keep pears on the minds of retailers and consumers in winter and spring.”

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.