Fresh Express relaunches Chopped Kit line

Fresh Express is relaunching its chopped salad kits.
Fresh Express is relaunching its chopped salad kits.
(Fresh Express)

Fresh Express is relaunching its chopped salad kits.

New packaging for the kits has clean lines and boasts increased quantity of reformulated dressings and toppings, according to a news release. The Fresh Express Chopped Kits are available nationwide with a suggested retail price of $3.69, according to the release.

“Developing products that our customers love is our goal and we’re thrilled we were able to reinvent our Fresh Express Chopped Kits to provide consumers what they are looking for in fresh, convenient and tasty salads,” Michael Golderman, marketing brand leader for Fresh Express, said in the release.

“We have updated ingredients, increased the quantity of flavorful dressings, refreshed the packaging and tested each variety to ensure freshness and quality, allowing consumers to feel confident that each bite of Fresh Express Chopped Kits will be an enjoyable experience.”

The new varieties, according to the release, are:

  • Asian: Features more of the new Asian Sesame Vinaigrette dressing with sesame oil, ginger and soy sauce, along with wonton strips and sliced almonds, with romaine lettuce and cabbage;
  • Sweet Kale: Now with more kale, features a combination of roasted pumpkin seeds, sweetened dried cranberries, and a new poppyseed dressing made with Greek yogurt;
  • Sunflower Crisp: Smaller romaine lettuce cuts and larger pieces of cabbage are featured in the kit, combined with an increase of Italian blend cheeses and more of the new onion citrus vinaigrette dressing, according to the release;
  • BBQ Ranch: Features nitrite-free bacon, dried sweet corn and an increased amount of the new smokey BBQ ranch dressing mixed with cabbage and kale;
  • Bacon & Bleu: The kit is enhanced with new nitrite-free bacon pieces and an increased amount of blue cheese in buttermilk dressing, with romaine lettuce and cabbage.
  • Southwest: Increased cut size of cabbage paired with smaller cuts of romaine lettuce, with jalapeno ranch Greek yogurt.
  • Chipotle Cheddar: Trans-fat free tortilla chips, an upgraded spicy chipotle ranch dressing with more chipotle peppers and spices, with romaine lettuce and cabbage.
 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.