Superior Fruit names CFO

Joseph Rumley has joined Superior Fruit.
Joseph Rumley has joined Superior Fruit.
(Photo courtesy Superior Fruit)

Superior Fruit has selected Joseph Rumley as its chief financial officer.

Rumley comes to the company from Santa Paula, Calif.-based citrus grower-shipper Limoneira Co., where he had been CFO for about eight years.

Prior to joining the produce industry, Rumley was an audit partner at accounting firms McGladrey & Pullen and Grant Thornton.

“We’re really excited to have him as part of the team, with his expertise and knowledge base,” said vice president of business development Roger Privett III.

Superior Fruit recently expanded and now markets California strawberries grown on about 2,000 acres in Oxnard, Santa Maria and Salinas.

The name of the company’s farming operation is West Coast Berry Farms.

 

Latest News

Where will artificial intelligence take the produce industry?
Where will artificial intelligence take the produce industry?

From yield forecasting to plant and weed identification, experts say the future is endless for the integration of artificial intelligence.

Florida Tomato Exchange responds to Mexican tomato exporter lawsuit
Florida Tomato Exchange responds to Mexican tomato exporter lawsuit

The organization that represents Florida tomato growers says the tomato suspension agreements are ineffective and that dumping still continues.

Mango market continues to expand
Mango market continues to expand

Despite supply challenges, the mango market continues to grow, says Dan Spellman, director of marketing for the National Mango Board.

What lies ahead for U.S.-Mexico tomato agreement?
What lies ahead for U.S.-Mexico tomato agreement?

It’s no surprise that the education session on the tomato suspension agreement at this year's Viva Fresh Expo was a packed house, given the extensive discussion recently over its future.

Clean Works disinfects produce with waterless food safety technology
Clean Works disinfects produce with waterless food safety technology

The company says its process uses vaporized hydrogen peroxide, ozone and ultraviolet light to eliminate up to 99.99% of pathogens, addressing global food safety challenges across industries.

Grubhub expands marketplace with Mercato partnership
Grubhub expands marketplace with Mercato partnership

The move will expand the Grubhub Marketplace to include over 950 independent grocery stores nationwide.