Piñata finding attention on foodie sites

Stemilt Growers’ Piñata apple is finding a bright spotlight with online food media outlets So Yummy and Serious Eats.

The proprietary variety for Wenatchee, Wash.-based Stemilt is featured in two recipe videos, according to a news release. The videos will reach more than a million consumers on the food websites leading up to Cinco de Mayo. The holiday is a big promotion time for the Piñata, according to the release.

“We’re excited to partner with these leading food channels to amplify the retail activity on Piñata apples now and into the Cinco de Mayo holiday,” Brianna Shales, Stemilt communications manager, said in the release. She said Piñata is an heirloom cross variety with a balanced sweet, tart, and slightly tropical flavor profile that lends well to cooking temperatures.

Stemilt’s Serious Eats partnership began in March, when the outlet featured an Instant Pot pulled pork taco and apple slaw recipe. So Yummy shared a video of its Piñata Apple Upside Down Breakfast Cookies with its 17 million plus Facebook followers, according to the release.

“So Yummy and Serious Eats each come with their own style, and both provide a fun and sharable end result that will help drive shoppers to seek Piñata apples out at grocery stores,” Shales said in the release. “They both have high fan engagement making them influential in the culinary world.”

The release said the Piñata variety was introduced to U.S. markets in 2008 and is now available year-round.