Frieda’s announces new director of marketing and innovation

Frieda’s announces new director of marketing and innovation

Cindy Karas Sherman is the new director of marketing and innovation at Frieda’s Inc.

Sherman has 16 years of marketing strategy/management experience, with work for consumer packaged goods companies including PepsiCo, Wrigley and Starbucks, where she managed its Teavana Hot Tea business in Starbucks retail stores, according to a news release.

“We are thrilled to welcome Cindy to the Freida’s family,” Frieda’s President and CEO Karen Caplan said in a news release. “Her entrepreneurial spirit elevates our innovative culture and her CPG experience gives us a fresh perspective to improve how we can go above and beyond for our clients.”

Sherman has a Bachelor of Science in Marketing from Rutgers University and an MBA from the Haas School of Business at the University of California-Berkely.

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