Index Fresh finds 'Meeting in the Grove' helps communication

Index Fresh, Riverside, Calif., has found that meeting with customers in an avocado grove has a completely different vibe than in a conference room.

The company has launched Meeting in the Grove, a program that creates a comfortable starting point for virtual meetings in the time of COVID-19, according to a news release.

“We can talk about new business opportunities, market trends or just simply how they’re doing because our customers are not just clients, they’re friends,” John Dmytriw, Index Fresh's senior business specialist, said in the release. He added that the program is Index Fresh’s twist on virtual meetings, a relaxed experience in a low-pressure environment.

The Meeting in the Grove concept often consists of videos and photos from the company’s field department. Before the COVID-19, it was often difficult for people to find time to take a tour. Now they can digitally, and Dmytriw said in the release that it allows the sales team to provide more in-depth information and personalized advice to customers.

Dmytriw said in the release that the remainder of the season will be a "springboard for a successful 2021."

"Avocados still continue to perform at an extremely high level," he said in the release. "Retail and foodservice and wholesale are doing everything they possibly can to market in creative ways. The produce industry as a whole has proven its extraordinary resiliency."

Related stories:


Index Fresh sees peak volume of Peruvian avocados


Index Fresh markets Colombian avocados

Steve Roodzant joins Index Fresh as CEO


Latest News

Wakefern appoints Mike Stigers as new president

Wakefern, which had record sales of more than $18 billion in 2022, is a retailer-owned cooperative including the ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market banners.

How timely tech is bolstering food tracking and safety

Companies that specialize in food safety and traceability continue to put forth innovative ways to transport and store perishable food.

Instacart launches random-weight ads for produce brands

Instacart Marketplace implements random-weight fresh produce ads, featuring specific brands and farms, for all of its grocery partners.

North Carolina sweet potatoes are an ideal fresh option for consumers, says commission director

North Carolina sweet potatoes check all the boxes for today’s consumers, says Michelle Grainger, executive director of the North Carolina SweetPotato Commission.

G&R Farms A Leader in More Than Vidalia Onions

For generations G&R Farms has been honing their farming craft. Making improvements to operations and setting a standard for continuous improvement to remain viable for generations to come.

Sponsored Content
Researchers seek a snacking pepper that thrives in CEA

Virginia Tech scientists are further developing snackable pepper varieties to grow vertically and flourish in controlled environment agriculture systems.