Watsonville, Calif.-based Driscoll’s miniseries “Pursuit of Flavor,” which the company launched in April, has already gained more than 1.5 million views.
Berries are one of the few remaining categories that still have an air of seasonality about them, and that’s something retailers can use to their advantage.
Cool weather in growing areas across the U.S. could delay the launch of blueberries, raspberries and blackberries a bit this season, but growers say promotable volume should be available.
Reaching beyond the traditional marketing target of 25- to 44-year-old women shoppers, the U.S. Highbush Blueberry Council wants to increase demand from moderate consumers of blueberries.
