Melons like it hot, but the lack of high temperatures in California’s Central Valley this spring will probably mean a later start than usual to the Westside cantaloupe, watermelon and honeydew season.
As a family-owned farm that grows more than 100 million melons a year, Martori Farms, Aguila, Ariz., has a varietal mix that can meet retailers’ needs for any season.
Consistent supplies and an expected smooth transition between Western desert and Westside melon districts should set the stage for good promotion opportunities this year.
Spring is an active marketing season for the Florida Department of Agriculture and Consumer Services, and department officials say there are more items than ever to promote.
To understand changes in the melon industry - cantaloupe, honeydew and other varieties, but not watermelon - Texas A&M University is conducting a survey to gather information about all aspects of the indust
