PMA chief marketing officer Lauren Scott and The Packer’s retail editor Ashley Nickle discuss PMA’s new Joy of Fresh campaign and the resources it includes for grower-shippers, retailers and others in the industry.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
California’s avocado crop is expected to rebound in 2020, with the state’s growers shipping 369 million pounds — about a 70% increase over last year — according to the Irvine-based California Avocado Commission.
The Packer editor Tom Karst and Produce Retailer editor Ashley Nickle discuss the second day of the Produce Marketing Association's Fresh Summit, including some of the news and trends from the show floor.
ANAHEIM, Calif. – Cathy Burns discussed global macro trends and consumer behavior trends during her State of the Industry address and encouraged industry members to consider how they can leverage those trends.