CERRITOS, Calif. – It’s easy to get caught up in the day-to-day business of selling produce, Lauren Scott, chief marketing officer for the Produce Marketing Association, told Fresh Produce & Floral Council members.
ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.
California growers are expected to produce 80 million cartons of navel oranges during the 2018-19 season, according to estimates from the U.S. Department of Agriculture. That’s an 11% increase over last year.
Florida’s orange volume should be about 77 million 90-pound box equivalents, most of which will go to processing, said Andrew Meadows, director of communications for Lakeland-based Florida Citrus Mutual.
AgriTalk Host Chip Flory brings in Jim Wiesemeyer to cover news from Washington, Greg Henderson and Pamela Riemenschneider cover online produce shopping, and Rhonda Brooks previews Farm Journal's Yield Tour.