Many unanswered questions still hang over the COVID-19 coronavirus pandemic, but the health crisis, which froze some food sales outlets and forced major alterations in others, also changed consumer buying habits.
A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
Competing against a rapidly expanding group of managed, niche varieties and trendier varieties, some traditional or legacy Eastern apple varieties are getting weaker and weaker in the retail market, shippers believe.