With the apple industry racked by trade troubles, U.S. Agricultural Trade Under Secretary Ted McKinney had a tough audience when he spoke Aug. 23 at the U.S. Apple Association Marketing and Outlook Conference.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
CHICAGO — The U.S. Apple Association estimate for the 2019 crop is forecast at 247.76 million (42-pound) cartons, 2.2% lower than the U.S. Department of Agriculture’s estimate of 253.09 million cartons.
The organic produce category may not be expanding at the dizzying speed it was a few years ago, but the growth rate remains significant, and grower-shippers don’t see a substantial drop-off anytime soon.