PMA chief marketing officer Lauren Scott and The Packer’s retail editor Ashley Nickle discuss PMA’s new Joy of Fresh campaign and the resources it includes for grower-shippers, retailers and others in the industry.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.
The Packer editor Tom Karst and Produce Retailer editor Ashley Nickle discuss the second day of the Produce Marketing Association's Fresh Summit, including some of the news and trends from the show floor.
ANAHEIM, Calif. — The Packer's editor Tom Karst and Produce Retailer editor Ashley Nickle talk about what they saw in the first day on the show floor of the Produce Marketing Association's Fresh Summit.
CERRITOS, Calif. – It’s easy to get caught up in the day-to-day business of selling produce, Lauren Scott, chief marketing officer for the Produce Marketing Association, told Fresh Produce & Floral Council members.