A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
California’s avocado crop is expected to rebound in 2020, with the state’s growers shipping 369 million pounds — about a 70% increase over last year — according to the Irvine-based California Avocado Commission.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.