CERRITOS, Calif. – It’s easy to get caught up in the day-to-day business of selling produce, Lauren Scott, chief marketing officer for the Produce Marketing Association, told Fresh Produce & Floral Council members.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.
After a tough year for the southeastern produce industry, more than 3,400 of those growers and packers started the new year afresh at the Southeast Regional Fruit and Vegetable Conference in Savannah, Ga.
Southeast Regional Fruit and Vegetable Conference organizers are offering full registration to growers who faced substantial losses from Hurricane Michael, making it easier for them to attend the annual show.