The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.
The volume of sales for the U.S. 2018-19 mushroom crop is pegged at 846 million pounds, down 3% from last season in comparable states, according to a December report from the U.S. Department of Agriculture.
The James Beard Foundation’s Blended Burger Project has called attention to the practice of combining mushrooms with meat at foodservice, but it seems it could have a positive impact on mushroom sales at retail also.
(UPDATED, Aug. 14) Sparking a 400-point rally in the Dow Jones Industrial Average, the United States Trade Representative said Aug. 13 the U.S. will delay tariffs on some imports from China until Dec. 15.
With summer grilling in mind, the Mushroom Council and the North American Meat Institute partner for a retail grilling promotion encouraging consumers to pair veal and mushrooms while entering to win prizes.