Seeking to create powerful new communication channels for a unified message to boost fruit and vegetable consumption, the Produce for Better Health Foundation is accelerating its Lead The Change Movement.
As part of its influencer engagement strategy, Produce for Better Health Foundation will bring more than 40 retail, foodservice, health and lifestyle experts and bloggers to its Consumer Connection Conference.
PBH commissioned a wide-ranging review of research on produce and how consuming it affects health outcomes, and among the results of the review are that eating more produce reduces chronic disease risk.
SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.
The Produce for Better Health Foundation has chosen the companies and individuals whose support of the Fruit & Veggies — More Matters brand to increase consumption in 2018 warrants special recognition.