Spun off from DowDupont on June 1, Corteva Agriscience now aims to play a bigger role in the fresh produce industry by putting a greater focus on the consumer and looking for opportunities in the vegetable seed business.
Interest in workers’ rights and global farming mean that consumers are getting vocal about a lot of things these days. Thankfully, the product offered by the fresh fruit and vegetable industry is a solid winner. Consumers continue to clamor for fresh produce, and they’re becoming more conscientious about how it’s produced and where it comes from.
Better protected from the unpredictability of weather, outdoor pests and contamination, indoor growing of all kinds offers more reliability and consistency that means it’s a category to last, say proponents.