DMA Solutions founder Dan’l Mackey Almy spoke with The Packer’s Ashley Nickle about how produce marketers should continue to connect with customers and consumers in the midst of the COVID-19 coronavirus pandemic.
Ohio, where I live and work, has issued an order for everyone in the state to shelter in place. Restaurants and schools have been closed, large gatherings are prohibited — and the world of produce has suddenly changed.
Measures taken to limit the spread of COVID-19 has resulted in unprecedented demand at grocery stores, and retailers expect the sales increases could lead to difficulty sourcing some produce items in coming months.
IRI and Nielsen numbers for the week ending March 14-15 indicate fresh produce sales continue to soar as cities and states imposed more restrictions to contain the spread of the new coronavirus COVID-19.