Episode 4 of Tip of the Iceberg Podcast features a discussion between editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder about the industry's first virtual trade show.
Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, said the engagement of retailers on its United Fresh Live! virtual platform exceeded United's expectations.
Editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder discuss their experiences on the trade show "floor" and what they heard from exhibitors at the United Fresh Live! virtual event.
Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.
Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.
The United Fresh Produce Association had a surprise waiting for the finalists of the Retail Produce Manager Awards and Produce Excellence in Foodservice Awards at the general session of United Fresh Live! on June 18.
Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.
The Packer's Tom Karst, Ashley Nickle and Amy Sowder share their first impressions of the United Fresh Live! trade show, the first of its kind for the produce industry, after day one of the virtual event.