A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
Debt-to-asset ratios are on the rise, working capital is eroding and farmers’ sentiments are on the decline. Despite the negativity surrounding prices and outlooks, Famer Mac is providing a voice of optimism.