Retail sales data for the last five years demonstrate that consumers cannot get enough of blueberries. As shopper interest has continued to rise, the industry has expanded production in an effort to keep up.
The blueberry industry launched its Blueberry Method national marketing campaign targeted at blueberry shoppers on April 15, according to a news release from the Folsom, Calif.-based U.S. Highbush Blueberry Council.
Congress and the Trump administration are sending $2 trillion in cash to help a U.S. economy that has been staggered by the coronavirus COVID-19 since mid-March, and the produce industry is anxious to see their share.
The 2019 introduction of the European Commission’s European Green Deal invites the produce industry to be a leader in climate neutral and plant-friendly policies, according to industry trade group Freshfel Europe.