The PMA and United Fresh Produce say they had a “candid dialogue” with U.S. Department of Agriculture officials about the Farmers to Families Food Box Program and expressed hope that improvements can be made.
The U.S. Department of Agriculture is planning another round of contracts for the Farmers to Families Food Box Program, according to an administrator of the program who touted its successes in a PMA Virtual Town Hall.
The United Fresh Produce Association and Produce Marketing Association has asked the U.S. Department of Agriculture to include them in any revisions or evaluations of the Farmers to Families Food Box Program.
PMA chief marketing officer Lauren Scott and The Packer’s retail editor Ashley Nickle discuss PMA’s new Joy of Fresh campaign and the resources it includes for grower-shippers, retailers and others in the industry.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.