While a rocky economy and heavy dependence on migrant labor during the COVID-19 are big concerns, global produce industry leaders at the closing general session of United Fresh LIVE! also cited reasons for optimism.
Specialty crop growers have only received a small portion of CFAP funds, and panelists on a United Fresh LIVE! session said the direct payment program for growers is targeted for changes by industry lobbyists.
Episode 4 of Tip of the Iceberg Podcast features a discussion between editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder about the industry's first virtual trade show.
Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, said the engagement of retailers on its United Fresh Live! virtual platform exceeded United's expectations.
Editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder discuss their experiences on the trade show "floor" and what they heard from exhibitors at the United Fresh Live! virtual event.
Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.