Peter McBride, who has been chairman of the board at New Zealand kiwifruit marketer Zespri since 2013, has announced he plans to step down from the position in February.
Although this season got off to a slower start than last year, Chile expects to ship a record 101,000 tons of mandarins to North America this year, a 32% increase from 2017.
Zespri will feature its SunGold kiwifruit this season in a national campaign that includes point-of-sale material, in-store demos, display contests and more.
AgriTalk Host Chip Flory brings in Jim Wiesemeyer to cover news from Washington, Greg Henderson and Pamela Riemenschneider cover online produce shopping, and Rhonda Brooks previews Farm Journal's Yield Tour.
This will be the second season that Reedley, Calif.-based Dayka & Hackett will feature the Minion label for its Chilean easy peelers, said Tony Liberto, import citrus manager.
Zespri is kicking off its SunGold kiwifruit season with a new consumer campaign, in-store demos, custom point-of-sale materials and other retail promotions.
Reedley, Calif.-based Dayka & Hackett LLC hopes to give the major mandarin labels a run for their money this summer by tying it in with the release of the Universal Pictures/Illumination Entertainment animated film “D
The first Chilean clementines of the season arrived in North America a couple of weeks earlier than last year, and the quality of the fruit is better than a year ago because a lengthy drought finally has come to an end,
