SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.
Debt-to-asset ratios are on the rise, working capital is eroding and farmers’ sentiments are on the decline. Despite the negativity surrounding prices and outlooks, Famer Mac is providing a voice of optimism.
The Produce for Better Health Foundation has chosen the companies and individuals whose support of the Fruit & Veggies — More Matters brand to increase consumption in 2018 warrants special recognition.
The Pear Bureau Northwest plans an “aggressive” reintroduction of a conditioned pear program, and is teaming up with the National Mango Board to drive home to retailers the importance of stocking ready-to-eat fruit.