SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.
Debt-to-asset ratios are on the rise, working capital is eroding and farmers’ sentiments are on the decline. Despite the negativity surrounding prices and outlooks, Famer Mac is providing a voice of optimism.
Plant City, Fla.-based Harvest CROO Robotics has developed a new version of its Harvest CROO — Computerized Robotic Optimized Obtainer — harvester and expects to begin commercial harvesting late this year.
The Produce for Better Health Foundation has chosen the companies and individuals whose support of the Fruit & Veggies — More Matters brand to increase consumption in 2018 warrants special recognition.
Editor-in-chief Tom Karst and retail editor Ashley Nickle discuss a couple of the major topics of the week, including a drop in strawberry acreage in the Salinas-Watsonville region and industry event BrandStorm.
Twenty teams competed to pluck the most strawberries at the sixth annual Strawberry Picking Challenge at Wish Farms, Plant City, Fla., an event raising more than $90,000 for the Redlands Christian Migrant Association.