SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.
The Produce for Better Health Foundation has chosen the companies and individuals whose support of the Fruit & Veggies — More Matters brand to increase consumption in 2018 warrants special recognition.
California growers are expected to produce 80 million cartons of navel oranges during the 2018-19 season, according to estimates from the U.S. Department of Agriculture. That’s an 11% increase over last year.
Florida’s orange volume should be about 77 million 90-pound box equivalents, most of which will go to processing, said Andrew Meadows, director of communications for Lakeland-based Florida Citrus Mutual.
AgriTalk Host Chip Flory brings in Jim Wiesemeyer to cover news from Washington, Greg Henderson and Pamela Riemenschneider cover online produce shopping, and Rhonda Brooks previews Farm Journal's Yield Tour.