A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
Santa Barbara,Calif.-based Apeel Sciences has announced $250 million in new financing, and endorsements from Oprah Winfrey and Katy Perry.
The financial boosts brings the company’s valuation to more than $1 billion.
Though the holiday season is ramping up and autumnal favorites are still in the mix, searches on Produce Market Guide the week of Nov. 4 showed a marked interest in one of winter's domestic specialties: citrus.