A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
Growing organic strawberries has never been easy for Florida farmers, but the task got a lot more challenging in late December, when a fungus called Pestalotiopsis took hold in some of the state’s berry fields.
As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
The organic produce category may not be expanding at the dizzying speed it was a few years ago, but the growth rate remains significant, and grower-shippers don’t see a substantial drop-off anytime soon.