The Grower-Shipper Association Foundation, Salinas, Calif., has added Ag Against Hunger to its portfolio of programs it advances by informing the public about the positive effects and economic value of agriculture in the region.
Growers in California’s Kern County say their vegetable and fruit crops typically are starting a week or so later than usual this spring, but ample rainfall and plenty of chill hours during the winter should result in abundant supplies and very good quality this spring.
The produce industry wants in on the plant-based trend, so what follows is a look at which shopper segments are using plant-based protein, followed by a snapshot of how the volume of hashtags related to the plant-based movement compares to those of other food buzzwords, from healthy to organic to local.
PHILADELPHIA — The growing interest in plant-based diets is an opportunity the produce industry needs to seize, PMA CEO Cathy Burns said April 11 during her address at the Produce Marketing Association’s Fresh Connections Retail event.
Interest in workers’ rights and global farming mean that consumers are getting vocal about a lot of things these days. Thankfully, the product offered by the fresh fruit and vegetable industry is a solid winner. Consumers continue to clamor for fresh produce, and they’re becoming more conscientious about how it’s produced and where it comes from.