As the New York Apple Association celebrates 25 years, it’s coming out with new merchandising materials and marketing strategies for its more than 600 growers across six regions and more than 50,000 acres of orchards.
Competing against a rapidly expanding group of managed, niche varieties and trendier varieties, some traditional or legacy Eastern apple varieties are getting weaker and weaker in the retail market, shippers believe.
Two of New York’s newest apple varieties are on the cusp of major market gains, said Mark Russell, who helps lead Crunch Time Apple Growers, a grower cooperative with exclusive rights to the Cornell University-develop
Whether through club varieties like New York's SnapDragon and RubyFrost or more-established commercial entries like Honeycrisp, gala, ginger gold and fuji, Eastern apple growers say they have apple flavors to matc
Wolcott, N.Y.-based Crunch Time Apple Growers has added Hess Bros. in Leola, Pa., and Niagara Fresh, Burt, N.Y., to its sales network, said Mark Russell, chairman of the marketing committee with Crunch Time.