The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.
PMA chief marketing officer Lauren Scott and The Packer’s retail editor Ashley Nickle discuss PMA’s new Joy of Fresh campaign and the resources it includes for grower-shippers, retailers and others in the industry.
DMA Solutions founder Dan’l Mackey Almy spoke with The Packer’s Ashley Nickle about how produce marketers should continue to connect with customers and consumers in the midst of the COVID-19 coronavirus pandemic.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.
The Packer's Tom Karst, Ashley Nickle and Amy Sowder talk about their reporting of how the coronavirus COVID-19 is affecting the various segments of the produce industry, from foodservice to retail to wholesale.