The Alliance for Food and Farming has an updated website — safefruitsandveggies.com — to better serve a growing base of consumers, dietitians and others looking for science-based information on fresh produce.
The Grower-Shipper Association Foundation, Salinas, Calif., has added Ag Against Hunger to its portfolio of programs it advances by informing the public about the positive effects and economic value of agriculture in the region.
Growers in California’s Kern County say their vegetable and fruit crops typically are starting a week or so later than usual this spring, but ample rainfall and plenty of chill hours during the winter should result in abundant supplies and very good quality this spring.
While some grower-shippers may see the Mexican state of Jalisco as a gateway to a head start for that country’s table grape deal, others want no part of it, or at least are taking a wait-and-see attitude.
SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.
The produce industry wants in on the plant-based trend, so what follows is a look at which shopper segments are using plant-based protein, followed by a snapshot of how the volume of hashtags related to the plant-based movement compares to those of other food buzzwords, from healthy to organic to local.
Members of the California Leafy Greens Marketing Agreement have adopted new rules requiring them to sanitize “open source” used water for overhead irrigation following recent E. coli outbreaks that led investigators to suspect water as a cause.