Interest in workers’ rights and global farming mean that consumers are getting vocal about a lot of things these days. Thankfully, the product offered by the fresh fruit and vegetable industry is a solid winner. Consumers continue to clamor for fresh produce, and they’re becoming more conscientious about how it’s produced and where it comes from.
Americans are eating less produce, but this decline is largely driven by potatoes, orange juice and lettuce. Meanwhile we’re eating more variety. So, should you be concerned? John Phipps shares his thoughts.