SAN FRANCISCO — BrandStorm attendees heard a presentation from Avocados From Mexico president Alvaro Luque on everything from Super Bowl commercials to digital marketing strategy to category growth opportunities.
Editor-in-chief Tom Karst and retail editor Ashley Nickle discuss a couple of the major topics of the week, including a drop in strawberry acreage in the Salinas-Watsonville region and industry event BrandStorm.
SAN FRANCISCO — Produce marketers heard perspective from wine and snack brands, the Rock and Roll Hall of Fame, cannabis companies and more in the opening days of BrandStorm, a United Fresh Produce Association event.
LA QUINTA, Calif. — After more than 40 years in the produce industry and nearly 25 years at Four Seasons, Ron Carkoski was honored with a Lifetime Achievement Award at the United Fruit Produce FreshStart 2019.
The FDA says romaine lettuce is now safe to eat following the “purge” of product on the market, and grower-shippers agreed to new labeling standards that will include where the lettuce is grown.
The Produce Marketing Association and United Fresh Produce Association, which jointly launched the Ethical Charter on Responsible Labor Practices, are offering a web seminar as they seek endorsers of the document.
With more than 170 meetings on Capitol Hill in two days, the United Fresh Produce Association’s Washington Conference lobbied lawmakers on the farm bill, trade, nutrition, food safety and immigration reform.