Asparagus

Solf, Rolandelli Return as PAIA Co-Chairs for 2026-27 Term

Tue, 09 Dec 2025 16:57:34 GMT

The Peruvian Asparagus Importers Association says Carlos Solf of Southern Specialties will serve as its East Coast chair for the 2026-27 term, while Craig Rolandelli of Jacobs Malcolm & Burtt will serve as the West Coast chair.

The organization’s members selected co-chairmen at the PAIA annual association meeting in Anaheim, Calif. Both Solf and Rolandelli have been appointed to their roles for two consecutive terms.

“PAIA co-chairmen provide strategic guidance to advance the asparagus trade industry and foster growth within the entire asparagus category,” says Priscilla Lleras, PAIA executive director.

She adds that chairs are elected by their peers, and Solf and Rolandelli have demonstrated significant dedication and vision in supporting the industry’s progress during their tenure.

“PAIA is a well-established organization that conducts comprehensive reviews of the fresh asparagus industry and addresses even the most complex challenges,” Solf says. “This year, our efforts are concentrated on improving the logistics process for fresh Peruvian asparagus, and we are collaborating closely with relevant agencies to achieve this objective.”

Rolandelli echoed these priorities: “A primary focus for PAIA is expanding market share and increasing per capita consumption. Asparagus is an inherently nutritious vegetable, easy to prepare and offers diverse and convenient cooking options.”

Established in 2001, the PAIA will commemorate 25 years of service to the industry in September 2026. Its success has been due largely to the dedication of its membership, Lleras says.

“Our members are recognized leaders in the field; their commitment to the association directly contributes to our ongoing success and growth,” she says.

Why Peruvian Asparagus Imports Are Pivotal to Help Feed U.S. Demand

Tue, 22 Jul 2025 19:40:14 GMT

More U.S. consumers seem to be eating asparagus these days, and the path to their plate depends heavily on Peru.

Almost all of the fresh asparagus in the U.S. is imported. In 2024, for example, the U.S. imported 515.4 million pounds of asparagus, valued at $646.7 million. Of that, almost 155 million pounds (30%) came from Peru.

Though Mexico claims the title of the largest exporter of asparagus to the U.S. — representing roughly two-thirds of U.S. asparagus imports — Peru’s unique location and climate gives it an interesting asparagus superpower over the competition.

“Peru is an important source of both green and white fresh asparagus because it provides consistent volume of high-quality product almost year-round,” says Carlos Solf, vice president of purchasing for Southern Specialties , a Pompano Beach, Fla.-based grower, importer, processor and shipper that deals in Peruvian asparagus.

The majority of Mexican imports happen from January to May, according to data from the International Fresh Produce Association .

“As for Peru, it also has a constant presence in the market, which only reduces when Mexico reaches its peak production,” the group noted in a late 2024 report . It also pointed out that Michigan, the largest domestic producer of asparagus , has a short season from May to June.

“Simply put, Peru supplies the U.S. consumer with quality asparagus during a time that U.S. local is not in production,” says Priscilla Lleras, executive director of the Peruvian Asparagus Importers Association (PAIA).

“Imports enable year-round availability of fresh asparagus for U.S. consumers,” PAIA co-Chairman Craig Rolandelli of Jacobs Malcolm & Burtt said in the group’s announcement of its 2025-2026 trends report . “Without trade, the U.S. would struggle to meet the demand for asparagus throughout the year.”

Citing USDA data, Lleras explains that imports through May of this year are up 33% compared to the same time last year.

“We expect those numbers to continue through the third and fourth quarters of 2025,” she adds.

Peru’s constant presence in the U.S. market only reduces when Mexico reaches peak production, according to the Peruvian Asparagus Importers Association, which adds that Michigan, the largest domestic producer of asparagus, has a short season from May to June.

(Photo: karepa, Adobe Stock)

Peruvian Production

Since the U.S. consumes the lion’s share of Peru’s asparagus crop — 88% in 2024 , for example — it’s little surprise that increased production lies behind increased import volumes.

“Peruvian asparagus production has seen a significant year-over-year increase of approximately 25% to 30%,” says Katiana Valdes, marketing director of Miami, Fla.-based grower-importer Crystal Valley Foods. These production increases belie weather-related difficulties in past years, however.

“Asparagus volumes in both 2023 and 2024 were negatively impacted by weather-related phenomena such as La Niña and El Niño. These climate events disrupted growing conditions, leading to irregular crops and reduced production levels,” Valdes says.

According to the Peruvian Institute of Asparagus and Vegetables (translated via Google), La Libertad region in the northern part of the country and the Ica region in the south are Peru’s main asparagus production areas.

Both these areas, as well as the country at large, sit along the western coast of South America. In spring of 2023, a strong El Niño hit the area , causing extreme rainfall and subsequent flooding. This was followed last year by a weak La Niña, which brought cooler-than-usual springtime temperatures and irregular early-season rainfall in the La Libertad area. None of this was good for weather-sensitive asparagus crops.

Though Peru’s asparagus growing regions have seen better weather in 2025, there are still potential production concerns on the horizon.

According to Fresh Fruit , a Peruvian produce export data company, several economic factors — including value not keeping pace with production, rising production costs, growing competition for U.S. asparagus market share (including domestic organic production) — could lead to Peruvian asparagus growers to switch crops. The group specifically cites blueberries being an attractive alternative to Ica valley growers, for example.

Solf noted that Southern Specialties has recently seen some demand softness in imports from Peru. Both Canadian and Michigan production have continued a couple weeks longer than usual, he explains as potential contributor.

Tariff Troubles

Weather and production concerns aren’t the only pressures on Peruvian asparagus.

According to The Packer’s Fresh Trends 2025 survey, there is a distinct income-based trend among respondents reporting asparagus purchases. While overall, 36% of respondents said they bought asparagus in the prior year, almost half (48%) of respondents in the highest income bracket, with an annual household income of over $100,000, reported asparagus purchases. This compares to respondents in the lowest household income bracket (under $25,000), only 18% of whom reported asparagus purchases.

This price sensitivity could be a problem in the face of tariffs, given the important role imports of asparagus from Peru has on the availability to the U.S. consumer.

“There are no alternatives to imports for asparagus consumption during most of the year,” Solf says. “Ultimately, the consumer will be paying more for asparagus during the course of year. Tariffs present additional costs across the board for importers, distributors, retailers and consumers.”

Despite concerns about tariffs and ongoing trade dynamics, Lleras says the import flow of Peruvian asparagus currently remains robust.

“The sector’s resilience can be attributed to its strong economic contributions, which have helped offset potential disruptions,” she says. “Peruvian asparagus imports provide significant economic benefits to the United States in terms of job creation, revenues and supply chain support.”

Lleras notes that Peruvian asparagus contributed $264 million in import revenue in 2024. PAIA also highlights that imported Peruvian asparagus contributes “directly or indirectly to about 7,000+ jobs across the U.S. commercial supply chain, including roles in transportation, distribution, and retail.”

“This nutritious vegetable, coupled with established supply chains and collaborative trade relationships, ensures that Peruvian asparagus continues to reach American consumers while supporting jobs and generating substantial revenue,” Lleras adds. “This stability highlights the adaptability of both Peruvian exporters and U.S. importers in navigating international trade challenges.”

U.S. Asparagus Consumption

Wherever it comes from, U.S. consumers have a taste for asparagus.

According to Fresh Trends 2025, just over a third of respondents reported buying fresh asparagus in the past 12 months. This is steady with the 2024 report and up from 25.5% in the 2023 report, suggesting growing consumer interest in asparagus.

Additionally, when asked what new produce items they bought that they had not bought in prior years, 21% of Fresh Trends 2025 respondents answered “asparagus.”

“U.S. consumption has been steadily increasing over the past 15 years, reflecting strong and consistent demand for this commodity,” says Valdes of Crystal Valley Foods. “While it’s difficult to predict exactly how the market will evolve in the coming years, current trends and consumer preferences give us reason to remain optimistic about its future potential.”

On the topic of growing U.S. consumer demand, Lleras says “once consumers research or become informed on the health benefits of fresh asparagus, this will dramatically increase demand.”

According to the Washington Asparagus Commission , fresh asparagus is fat- and cholesterol-free, high in fiber and a good source of folate, glutathione, vitamin A and vitamin C. Michigan Asparagus similarly notes that a 4-ounce serving contains half the recommended daily value of vitamin K, an essential vitamin for blood clotting, bone health and regulating blood calcium levels.

“As an industry, we need to broadcast the health benefits from the tallest mountains everywhere,” Lleras says.

Michigan Asparagus 2025 Marketing Strategies Equal Growth and Reach

Thu, 10 Jul 2025 17:47:56 GMT

The Michigan Asparagus season concluded with decent volumes perfect for summer barbecues and grilling.

To increase the bottom line, the Michigan Asparagus Advisory Board (MAAB) developed unique marketing strategies including retail promotions, an influencer program, farm tour, recipe development and digital advertising, according to a news release.

As home cooking continues to grow, consumers have recognized the importance of taking control of their own health habits, MAAB says, so more than 10 recipes including a mix of fresh, frozen and canned options were created. The dishes included fan favorites such as summer veggie flatbread , asparagus lemon barley bowl and ham and asparagus crepes . Over 59,644 impressions resulted signifying the importance of adding fresh, local ingredients into meal planning, the release says.

Highlighting “locally grown, locally sold” is what MAAB says positions Michigan asparagus as the option of choice. By partnering with Roundy’s, a prominent grocery store retailer in the Midwest, they enacted advertising and price tags featuring Michigan asparagus as the call out. As a result, there was a sales lift during half of the season, the release says.

“Partnering with the Michigan Asparagus program this season was a fantastic decision for our stores. The support helped us engage our customers in meaningful ways — especially around the value of fresh, locally grown produce,” says Waleed Nabeel, asparagus buyer. “Shoppers increasingly want to know where their food comes from, and being able to highlight Michigan-grown asparagus was not only great for sales, but it also reinforced our commitment to supporting regional agriculture. It was truly a win-win for our team and our customers.”

To increase brand awareness, MAAB says it worked with Family Features, a leading content syndication company specializing in lifestyle content. They created a video and article featuring fettucine with pesto prosciutto — a comforting meal perfect for dinner with family and friends. The content acquired over 213,000,000 placement impressions and 548 total placements, the release says.

The season highlight was the “2025 MAAB Farm Tour” where influencer, Farm With Zoe traveled to Michigan. She visited the fields, research station and tried picking asparagus on a cart. Educational videos including asparagus sizing, picking and planting were created. The video content received over 6.2 million views and garnered over 3,000 followers, MAAB says.

Beyond the tour, the influencer program featured a mother and registered dietitian, Ayat Sleymann. Her content included air fryer asparagus parmesan , a quick and easy snack for health fanatics. To cater to dog lovers, Blake Martin, owner of Whiskey Bear, has a dog cooking channel with human and dog recipe content. They created chicken primavera inspiring owners to incorporate veggies such as Michigan asparagus into their furry friend’s diet. The content received a total of 331,746 views.

“Michigan asparagus continues to stand out as a powerhouse of both taste and quality,” says Jamie Clover Adams, executive director of the MAAB. “This season, we embraced bold, creative strategies that elevated the presence of Michigan asparagus and helped us connect with consumers in fresh, compelling ways. From vibrant visuals to innovative content, we built excitement that resonated during peak moments.”

Looking ahead, MAAB says it is already planning for next season with promotional funds available for retail partners to increase sales and consumption. Follow MAAB online and across social media to stay updated on all things Michigan asparagus — from seasonal tips to delicious, nutritious recipes.

Peruvian Asparagus Importers Release Category Insights in New Trends Report

Wed, 18 Jun 2025 16:01:50 GMT

A new report from the Peruvian Asparagus Importers Association provides a comprehensive look at fresh asparagus performance in the U.S. market, highlighting sales trends, consumer preferences and strategies to enhance category growth at retail.

According to a news release, the Peruvian Asparagus Importers Association has released its 2025-26 Fresh Asparagus Category Management Stats & Key Purchasing Trends Report.

“This annual report provides the fresh asparagus industry at large with the information necessary to enhance asparagus sales,” says Priscilla Lleras, executive director of PAIA. “Within the report, industry is equipped with statistics, trends and marketing key purchasing trends that retailers and foodservice can use when planning their fresh asparagus activities and programs.”

“Imports supply the U.S. with the lion’s share of consumed fresh asparagus, generating over $646 million of import value in 2024, according to the USDA Department of Commerce,” says Carlos Solf of Southern Specialties and co-chairman of PAIA. “With trade deals in the U.S. headlines, these import values highlight the importance of bilateral trade and perpetuate trade advancement, especially when it drives results to economic growth throughout the United States.”

The report indicates that 37% of U.S. consumers purchased fresh asparagus in the past 12 months. It also notes that asparagus imports increased by 4.5 million pounds year over year, as stated by the USDA Department of Commerce.

“Imports enable year-round availability of fresh asparagus for U.S. consumers,” says Craig Rolandelli of Jacobs Malcom & Burtt and co-chairman of PAIA. “Without trade, the U.S. would struggle to meet the demand for asparagus throughout the year. Once consumers are informed about the nutritional value of fresh asparagus, retailers will see increased demand.”

“PAIA importers provide the U.S. market with various types of SKUs, including conventional and value-added solutions, which support year-round sales for both retailers and the commodity. The key purchasing trends offer retailers insights into increasing asparagus sales,” Lleras says. “Our goal is to promote asparagus consumption and international trade. Retailers and the food service industry can connect with asparagus industry leaders via our PAIA website.”

In 2025, the association said it will focus on disseminating valuable information about fresh asparagus to industry trade press, retailers and foodservice.

Diversity is Key When It Comes to Michigan Produce

Mon, 09 Jun 2025 17:39:30 GMT

A recent study conducted by Michigan State University detailed the contributions of specialty crops to the state’s economy. The entire supply chain of specialty crops generates $6.3 billion for the state and creates about 41,000 full-time jobs.

Michigan leads the U.S. in the production of asparagus, tart cherries and squash and ranks second in the production of apples and cucumbers, fourth in the production of blueberries and sixth in the production of potatoes.

“Many people think of cars when they think of Michigan, but agriculture is also a leading industry in our state,” said Diane Smith, executive director of the Michigan Apple Committee. “We have a great diversity of crops, but our climate and geography make Michigan ideal for growing apples.”

It‘s that crop diversity that makes Michigan stand out, said Jamie Clover Adams, executive director of the Michigan Asparagus Advisory Board. Many specialty crop growers begin the season with asparagus and end with apples to help attract and keep workers all year.

“Asparagus has a special place in that it‘s considered an anchor crop,” she said. “It’s a crop that starts folks off in the spring. It helps them spread the cost of equipment and facilities across more crops, and it really helps with labor.”

And many growers plant a variety of crops, said Greg Bird, executive director of the Michigan Vegetable Council, which helps support the state’s specialty crop supply chain — processors, shippers, etc. — as well as fill gaps for workers.

“Many different types of vegetables give us many different opportunities for additional products,” he said. “Having such a large variety allows us to keep our overall acreage pretty strong because people rotate things in different places.”

Location Matters

Proximity to Lake Michigan helps protect the fruits and vegetables grown in the state, and the sandy loam soil is well suited for certain crops.

“In the summer, you get moderate temperatures in the day, but it cools off at night, which is good for asparagus,” Clover Adams said. “I think those climates and soils really give the product kind of a sweet flavor. It’s got a real rich, rich flavor to it, and it does make a difference. I think that gives the crop its uniqueness.”

The Fruit Ridge, which sits along the shores of Lake Michigan and stretches north from Grand Rapids to Hart, features nutrient-rich soil that is ideal for apple growing. The Fruit Ridge is home to about 70% of the state’s apple production, Smith said.

“The Great Lakes buffer some of the severe weather coming across the Midwest,” she said. “The lakes also help in bringing precipitation to apple growing areas. The Great Lakes help provide moisture, as well as more moderate temperatures that contribute to fruit size.”

Growers as Caretakers

Bird said growers in the state also bring a wealth of generational knowledge, with many farms in their third, fourth or even fifth generation, which helps the state’s vegetable and specialty crop industry succeed.

Smith said growers on these multi-generational farms also see themselves as stewards of the land.

“Most of Michigan’s 850 apple farms are family-owned, and many are in their fourth or fifth generation,” she said. “It’s so important to growers to keep their land healthy for the future of their family farms.”

Michigan asparagus campaign to 'meet consumers where they are'

Thu, 15 May 2025 18:18:17 GMT

The 2025 Michigan asparagus season is officially underway, and growers throughout the state are reporting excellent quality, just in time for consumers looking to incorporate fresh, locally grown vegetables into their meals, according to a news release from the Michigan Asparagus Advisory Board.

The state has over 100 farm families dedicated to producing high-quality asparagus for markets across the U.S., the release said. In response to the continued evolution of consumer behavior since the COVID-19 pandemic, MAAB said it is implementing a marketing campaign that bridges the digital and in-store experience.

“Our 2025 campaign is designed to meet consumers where they are — whether online, in-store, or on-screen,” said Jamie Clover Adams, MAAB executive director. “Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.”

This year’s integrated campaign includes trade advertising, daily social media content, influencer collaborations, newsletters, recipe development, connected TV advertising and a retail program. MAAB said these efforts aim to boost awareness of Michigan asparagus’ seasonality, availability and culinary versatility across a wide range of consumers.

“Michigan asparagus is nutritious, flavorful and incredibly versatile,” said Sarah Greiner, MAAB chair. “By building visibility and supporting local retail programs, growers are confident that ‘locally grown, locally sold’ will ensure consumers actively seek out Michigan-grown asparagus in stores.”

The influencer program includes an in-person farm tour, recipe development and educational videos touting the fresh and flavorful attributes of Michigan asparagus. Participating creators span nutrition, culinary and lifestyle categories, collectively reaching an audience of more than 2.2 million followers, according to the release.

To further amplify the message, connected TV advertising will run on Hulu and across the Disney streaming portfolio, using a lighthearted 15-second video to let consumers know Michigan asparagus is available now. MAAB said this tactic is designed to resonate with health-conscious and lifestyle-driven households.

MAAB encourages retailers to contact it for POS materials to support their own promotional efforts. The materials are part of a broader marketing strategy designed to increase visibility and drive sales through in-store and digital channels.

With health and wellness, sustainability and local sourcing continuing to shape consumer decisions, “buy local” and “Michigan grown” messaging remains a powerful way for retailers to elevate Michigan asparagus and attract engaged, value-driven customers, according to MAAB.

U.S. imports of Peruvian asparagus climb

Tue, 30 Jul 2024 12:29:38 GMT

Boasting shipments every month, the value of U.S. imports of Peruvian asparagus in 2023 was up 4.9% over 2022.

With an import value of $260.6 million, 2023 U.S. imports of Peruvian asparagus were up 4.9% compared with 2022 imports of $248.3 million but down 5% from 2021 imports valued at $274.3 million.

U.S. imports have grown considerably over the last 15 years, rising from $196.8 million in 2010 to a peak of $278.6 million in 2015.

In 2023, Peru accounted for 41% of total U.S. import asparagus value in 2023, compared with 57% for Mexico and 2% for Canada.

By month, here is the value of U.S. imports of Peruvian asparagus in 2023 as a percent of the total annual value:

January — 10%.
February — 1%.
March — 1%.
April — 5%.
May — 6%.
June — 7%.
July — 10%.
August — 14%.
September — 10%.
October — 12%.
November — 12%.
December — 11%.

Imports critical for U.S. asparagus supply

Fri, 26 Jul 2024 20:47:53 GMT

U.S. shoppers are buying more fresh asparagus than ever, and a growing share of the vegetable is supplied by imports.

The USDA’s per capita vegetable availability numbers for fresh asparagus show growth from 0.81 pounds in 2000 to a high of 1.78 pounds in 2021. Per capita consumption in 2022, the latest year with statistics available, fell slightly to 1.53 pounds, according to USDA numbers.

Imports supplied about half of the total asparagus supply consumed in the U.S. in 2000 (51%), but that number has continued to rise since then. Imports accounted for 68% of the total U.S. asparagus supply in 2005, climbing to 85% by 2010, 90% by 2015 and 94% by 2022.

Circana retail scan data for the 12 months ending Jan. 28 this year showed total asparagus sales were $767.7 million, down 5.4% compared with the previous year. Conventional asparagus sales accounted for 95% of total sales, with organic sales contributing 5%.

Organic asparagus sales for the 12 months ending Jan. 28 were $37.2 million, up 6.9% compared with the prior year. Conventional asparagus sales totaled $730.4 million, down 6% compared with the previous year.

Circana data indicated all retail asparagus volume was down 12.7%, with conventional supply down by 13.7% and organic volume up 10.2%.

The average unit price for all asparagus was $3.25, up 8.3% compared with the previous year. Circana reported that average organic unit pricing was down 3%, while average conventional unit pricing was up 9%.

The Packer’s Fresh Trends 2024 survey of more than 1,100 consumers, conducted in October 2023, showed 37% of all consumers reported they purchased asparagus in the past year.

Higher-income consumers more frequently reported purchasing asparagus, with 49% of consumers earning more than $100,000 annually indicating purchases. That contrasts with 18% indicating purchases for consumers making under $25,000 a year.

Households with three or more dependent children reported a purchase rate of 46%, substantially higher than households with no kids (35%), according to Fresh Trends 2024.

Western U.S. consumers were the most likely to report purchases (41%), while the South had the lowest reported purchase rate (34%) among U.S. regions, according to Fresh Trends 2024.

Older consumers reported higher purchases of asparagus than younger shoppers.

Consumers in the 50-59 age group had the highest purchase rate (47%), while the 18-29 age group had the lowest (25%), according to Fresh Trends 2024.

Asparagus importers preparing for peak volume

Tue, 23 Jul 2024 15:17:32 GMT

The Peruvian Asparagus Importers Association says it members are preparing for their peak season with proactive planning and strategic marketing.

“In today’s marketplace, asparagus trade can only prevail through forethought and strategic planning,” Priscilla Lleras, PAIA executive director, said in a news release. “Experience and information are foundational key essentials to persevering in today’s economy.”

PAIA importers are expecting an improvement in volumes for the October through December 2024 Peruvian asparagus season, according to the release.

“It will be a good time for retailers to plan additional promotional programs that will increase asparagus per capita consumption,” Carlos Solf of Florida-based Southern Specialties and co-chairman of PAIA said in the release. “Promotions increase revenue at store level; however, they lack sustainable long-term impact that would cause repeat buyers. If we can find ways to educate consumers on the benefits of asparagus, now that would be good for the industry.”

PAIA is expecting favorable weather for the 2024-25 season. Asparagus imports and production from both Peru and Mexico have undergone a volume decline in 2023 mostly due to weather factors, the release said.

“After last year’s El Niño, ‘perfect storm’ that impacted production and logistics in Peru, we are certainly looking forward to steady supply and growth in volume by the end of this year,” Lleras said.

At PortMiami, fruits and vegetables represent the top overall commodity group in fiscal year 2023, representing almost 115,000 20-foot equivalent units, PAIA said. Fruits and vegetables have surpassed apparel as the top commodity group, and the majority of fruits and vegetables come from Latin America, according to the release.

Peru, a key market for PortMiami, is the seventh-largest trading partner overall and fourth in Latin America FY 2023, representing 31,196 20-foot equivalent units with a value of goods of over $1.84 million, the release said.

“PortMiami’s top import commodity group from Peru is fruits and vegetables, representing 75% of the country’s imports, and with fresh asparagus ranked number one, accounting for over forty-five percent of perishable imports,” said Eric Olafson, director of global trade and business development.

As the economywide food price growth has somewhat started to stabilize, the food industry forecasts that consumers are still looking for ways to maximize their budgets and bring nutritional benefits to their family meals, according to the release.

“When retailers continue to shelve large displays of asparagus 365, offering cross-merchandising options and varying stock keeping units (SKUs), they are not only assisting in increasing demand for asparagus but optimizing their revenue, providing their consumers with meal solutions and increasing sales potential 365,” Craig Rolandelli, of California-based Jacob Malcom & Burtt and co-chairman of PAIA, said in the release.

PAIA says it assists in the trade of supplying U.S. consumers with asparagus on retailer shelves. To find out more information about PAIA, please see their website at: peruvianasparagusimportersassociation.com .

Peruvian asparagus volume coming on

Fri, 19 Jul 2024 16:28:46 GMT

A steady volume of Peruvian asparagus coming to the U.S. is helping meet demand now, and more supply is around the corner.

The USDA reported that Peruvian asparagus accounted for 37% of the total supply in the U.S. during the week of July 7-13. Other suppliers to the U.S. market in mid-July included Mexico, which accounted for 48% of the total supply, and Canada, which accounted for 4% of the total supply.

“Currently, there is steady asparagus volume coming from Peru however it is less than the volumes we normally expect around this time of the year,” said Katiana Valdes, marketing director of Crystal Valley Foods, Miami. “Nonetheless, with current volume, we are able to meet demand in the U.S. market.”

La Niña, characterized by unusually cold ocean temperatures in the Equatorial Pacific, has led to colder-than-normal temperatures in growing regions, contributing to a lower supply of Peruvian asparagus as compared to previous years, she said.

“The extreme temperature in Peru is mostly affecting our larger asparagus sizes,” Valdes said.

To compensate for decreased supply out of Peru and cover customers’ demands, Crystal Valley Foods is sourcing more from Mexico, she said.

Rising supply

Looking ahead, Valdes said peak supply from Peru is typically from about mid-September through November.

“We source from Peru 52 weeks per year, so we have a consistent supply from the region year-round,” she said.

Peru is a valuable sourcing option for asparagus for several key reasons, she said. Primarily, Peru’s diverse climate, optimal growing conditions and labor availability allow for year-round cultivation of asparagus, ensuring a consistent and steady supply of fresh product. Also important, Valdes said asparagus is grown in both the north and south in Peru, allowing for two different harvest peaks.

Crystal Valley Foods receives most of its Peruvian asparagus imports at Miami International Airport (when asparagus is flown in), as well as the port of Miami.

“We have a good mix of asparagus customers from both the foodservice and retail channels,” Valdes said. “We understand both sectors very well and we have a variety of asparagus sizes, packs and value-added bags in order to meet the changing and growing needs of all of our customers.”

Category growth

In June, the Peruvian Asparagus Importers Association released its 2023-24 “Fresh Asparagus Category Trends, Statistics and Demographics” report.

“PAIA promotes the use of this category report to aid in providing U.S. retailers with essential statistics and customized demographics that will enable them to sell fresh asparagus,” Priscilla Lleras, PAIA executive director, said in a news release.

The report reveals that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year.

“This is the perfect opportunity for retailers to promote fresh asparagus year-round with various types of stock-keeping units, including valued-added products, that will result in year-round sales for the retailer and the commodity,” PAIA co-Chairman Craig Rolandelli of Jacobs Malcom & Burtt said in the release.

The USDA reports that Peru experienced a 5% increase in year-over-year import value in the U.S. market.

“The weather phenomena of 2023 resulted in a year like no other, with Cyclone Yako leaving northern Peru [devastated] and exports of fresh asparagus very challenging,” PAIA co-chairman Carlos Solf of Southern Specialties said in the release. “Yet, Peru demonstrated resilience and proved profitable to the U.S. in import values.”

The association says it will focus even greater efforts in 2024 on spreading valuable information about fresh asparagus to industry trade press, retailers and foodservice.

The 2023-24 “Fresh Asparagus Category Trends, Statistics and Demographics” report is available on the PAIA website.

String of unlucky weather slows Peruvian avocado and asparagus exports

Thu, 21 Sep 2023 13:09:32 GMT

Up-and-coming agricultural powerhouse Peru has enjoyed several years of growth in U.S. markets, steadily expanding market share in fresh produce commodities such as blueberries, grapes, avocados, onions and asparagus.

But will a recent spate of bad weather, combined with El Niño, slow down across-the-board optimism for this South American exporter?

Related news: U.S. imports of Peruvian onions grow

The 2023 Peruvian avocado season was caught in a series of ill-timed weather events, upending early-season crop forecasts and resulting in low volumes at harvest. Chilly temperatures in the summer months delayed the start of the season, followed by a winter heat wave that stunted fruit growth and dried up volumes, according to Mission Produce ’s CEO Stephen Barnard, on a recent earnings call.

What’s more, other commodities such as asparagus and onions have also experienced weather-related supply dips.

“Both Peru and Mexico have reduced imports in 2022, due to many contributing factors with mostly due to weather conditions. This decline in volume has continued into 2023 and has challenged industry and retailers,” Priscilla Lleras, executive director of the Peruvian Asparagus Importers Association , said in a news release.

A recent USDA statistics update echoed this year-over-year decline for asparagus, reporting that of the total imports for 2022, the U.S. imported 13% less in volume of Peruvian asparagus than the previous year.

With an El Niño weather pattern likely to disrupt typical weather patterns in Peru in the coming months, layered with the unpredictable effects of climate change, how do suppliers ride out weather-related hiccups?

Quick pivots possible with a diverse sourcing strategy

A leading supplier of avocados, Mission Produce was recently caught in the crosshairs of unfortunate weather events. The company reported lower-than-expected profits in the third quarter after “abrupt change in growing conditions” upended Peru’s harvest, CEO Stephen Barnard said on a recent third-quarter earnings call with investors.

The late season heat “negatively impacted anticipated volumes and fruit size across the Peruvian growing region,” Barnard said on the call. Mission Produce had set lower prices for customers earlier in the year anticipating a strong harvest. To pivot, the fresh produce broker leaned on its abundant supply out of Mexico and California to help offset lost volume from Peru.

“Our sourcing strategy diversifies our avocado procurement across multiple growing regions year-round. If supply is tight in one region due to natural or other causes, we source from other regions to promote a reliable supply of avocados,” Keith Barnard, Mission Produce’s senior vice president of sourcing, told The Packer in a statement. “During the Peru season, our other major origins for the U.S. market include California and Mexico.”

Related news: Peruvian avocado industry ‘stands up’ for sustainability

Fluctuating growing conditions are an inevitable part of agriculture, so we have strategies in place to reduce the impact of those fluctuations. Despite varying growing conditions year over year, Mission Produce has remained resilient, Barnard said in the statement.

Farm Direct Supply partnership to highlight breast cancer awareness

Mon, 30 Sep 2024 16:09:13 GMT

Pompano Beach, Fla.-based Farm Direct Supply says it is continuing a partnership with the National Breast Cancer Foundation.

With the partnership, Farm Direct Supply will change its purple packaging to pink this October, and its FDS asparagus tags and bands will be updated with a pink co-branded design to honor breast cancer awareness month, according to a news release. Each tag will feature a QR code directing consumers to a landing page with resources on early detection, education and support for breast cancer patients and families.

“At the National Breast Cancer Foundation, we strive to ensure that everyone has access to the education, support, and resources they need throughout their breast cancer journey,” Mandy O’Neill, senior vice president of development at NBCF, said in the release. “We are deeply grateful for Farm Direct Supply’s ongoing partnership and commitment to expanding and enhancing our vital programs and services. Together, we are making a difference and saving lives.”

“We are honored to partner with NBCF again, a cause that holds a special place in our hearts and resonates deeply with our valued customers,” Chris Horrell, general manager of Farm Direct Supply, said in the release. “Collaborating with NBCF on initiatives like packing Hope Kits, which symbolize care and support for those undergoing breast cancer treatment, reflects our commitment to making a meaningful impact. We are proud to stand alongside NBCF in making a real difference in the lives of those who need it most.”

Related link: More information about Farm Direct Supply’s partnership with NBCF

Weather hinders Peruvian asparagus crop yield, but opportunity remains for retailers

Mon, 31 Jul 2023 13:29:15 GMT

This year’s Peruvian asparagus crop has faced challenges from weather, but rising consumption trends offer a bright spot for retailers.

The U.S. typically sees asparagus imported from Mexico in spring and from Peru in the fall, September through December, coinciding with Peru’s spring in the Southern Hemisphere. Generally, asparagus grows best in moderate temperatures with a good amount of sunlight, but this year there have been some obstacles for Peruvian crops.

Conditions have been unseasonably warm during an El Niño year, says Charlie Eagle, vice president of business development for Southern Specialties , Pompano Beach, Fla.

“This has been affecting yields and causing supply challenges,” he said, adding that overall yields are down a whopping 40%.

Harvest Sensations , Miami, agrees that El Niño has caused problems.

“Growing conditions have been a struggle; rain in March hurt the crop, and warmer weather with the El Niño effect has also hurt the growing conditions,” said spokesperson Stefanie Gutierrez.

For Seven Seas Florida , part of the St. Louis-based Tom Lange Co. Inc., heavy rains from a tropical cyclone in March caused some damage to fields in northern Peru.

“This is affecting yields in that area,” said Tracy Wood, vice president of sales. “Long-term effects for the primary season, September to January, remain to be seen.”

However, he said the company is “expecting to see normal production and yields from the southern region of Peru for the big season of September through January.”

Crystal Valley Foods , Miami, imports asparagus from Peru and Mexico and occasionally also has domestic product available at times. But Peru, said Katiana Valdes, director of marketing and business development, “is a reliable source for asparagus 52 weeks a year. It is because of this consistency that we make sure we always have Peruvian asparagus to supplement our other sourcing regions. It helps ensure our customers are always covered in case of a weather-related or other unforeseen issue.”

Consumption growing

Asparagus consumption is trending upward in the U.S., Valdes said.

“As consumer interest in healthy eating and culinary diversity has increased, so has the demand for asparagus,” she said.

Seven Seas has seen per capita asparagus consumption in the U.S. steadily increase by 7% to 8% annually. Harvest Sensations is seeing a 15% increase in asparagus sales post-COVID.

“It’s a great item for home chefs, served warm or cold,” Gutierrez said.

Harvest Sensations provides Peruvian asparagus mostly to restaurants, cruise ships, hotels, schools and hospitals. It also has a lot of success around the holidays.

“We are mostly a foodservice company, and asparagus has been one of the most promoted commodities during the biggest holidays of the year — Thanksgiving, Valentine’s Day and Mother’s Day,” Gutierrez said.

The company has direct relationships with growers, “giving us the ability to offer competitive deals to our customers and become more attractive to the market,” she said. “We provide specification sheets, promotional flyers, ad and promotional pricing and ad lids to our customers to keep them informed.”

Southern Specialties’ customer base includes retailers, club stores, foodservice distributors and wholesalers, mostly from the Midwest to the East Coast. And sales are steady year-round, said Eagle, “with the greatest demand around holidays, Thanksgiving, Christmas and Easter.”

The company particularly makes it easy for consumers to enjoy its products with microwavable packaging, he said.

While Peruvian asparagus sells well at Morton Williams Supermarkets, Bronx, N.Y., “at certain times of the year, with the holidays, people look for it more,” said Marc Goldman, director of produce and floral. “It’s like anything else — sales depends on quality and price.”

At Giant Food, Landover, Md., asparagus sales increase during March and April for Easter “and as customer mood shifts to spring-focused meals,” said Megan McCawley, category manager for produce and floral. “June is also a great month for asparagus sales when customers begin grilling and entertaining for Father’s Day celebrations.” Sales also spike for Christmas, she said.

Working with retailers

There is still great potential for the Peruvian asparagus industry to help grow the asparagus category and increase demand, Valdes says.

“We need to remind asparagus consumers about its great health benefits and introduce new and innovative usages,” she said. “We also need to reach out to those consumers who may not know about this amazing vegetable yet.”

Crystal Valley encourages retailers to continue to educate consumers about how to use asparagus and its health benefits through traditional POS as well as by sharing recipes and information on websites and social platforms.

“In-store demos are also a great vehicle for increasing retail movement and offer customers a chance to try the product, perhaps in a unique way they might not have thought of before,” Valdes said.

Crystal Valley’s marketing team can help customers produce some of the content and marketing material they might need.

Morton Williams Supermarkets relies on verbal information about asparagus to inform its customers since the stores are so tight on space.

“Asparagus is an everyday type of item now, not specialty,” Goldman said. “We don’t have room to provide a lot of information, but anyone can ask the produce manager and he’ll help them. If he can’t, he’ll direct them to the chef, who can.”

To boost sales, stores can promote asparagus sales with signage and slightly larger displays, as well as featuring the vegetable in circulars and on social media. Cross-merchandising works well with asparagus, especially with garlic, lemons and meats such as steak and bacon, which all pair well with the vegetable.

Asparagus is also becoming more popular as a brunch item, in quiches, frittatas and other egg dishes.

“It is also a favorite for spring and summer cookouts, parties, family gatherings, and it is quickly becoming a holiday staple so retailers should cross merchandise asparagus with meats and other grilling and holiday essentials,” Valdes said.

When on promotion, Giant stores cross-merchandise asparagus “with other Bonus Buy items to offer a bundle of deals,” McCawley said. When it’s not on promotion, fresh-cut asparagus is cross-merchandised with bundles, “so the customer has the convenience option, too. Seasonally, we will add hollandaise and lemons to the displays for convenient shopping and inspiration.”

Today’s consumer is more information-driven than ever, Eagle said.

“Nutrition and value are top of mind. Recipes, serving suggestions and videos are available on our packaging and our website,” he said.

The company drives customers to its website via QR codes on packaging.

Retail customers are interested in recipes, nutritional information, market conditions, updates and forecasts, and social media posts, Gutierrez said.

“We love to educate our customers about our products,” she said. “We share weekly the production outlook from all our core items on both coasts.”

The company provides information with customers through its website, social media and flyers.

“We work hard every day to innovate and give our customers the best experience and content,” Gutierrez said.

Giant stores merchandise asparagus upright with fresh water, in high-traffic refrigerated endcaps and in the fresh produce wall. The company offers promotions on asparagus throughout the year, especially during key selling seasons and holidays.

“We promote for our seven-day ad week and then add an additional savings for three-day sales stretching the weekend,” McCawley said. “Weekend sales with deeper discounts generate excitement for shoppers and allows us to move volume.”

Turning to social media

Crystal Valley also encourages retailers to work with influencers and bloggers.

“Influencers can help give consumers new and creative recipe ideas,” Valdes said. “Americans are becoming more adventurous with their fresh produce choices and are more open to trying some of these new items they might have read about or seen on social media.”

Most importantly, retailers should know what information consumers are looking for, which could be recipe ideas, cooking techniques and serving suggestions, and further details might include the nutritional value of asparagus or guidance on selecting, storing and preparing it, Valdes said.

Crystal Valley uses its own social media platforms that support in-store sales. These sites highlights the benefits of asparagus, preparation techniques and recipes.

Southern Specialties posts interesting facts about asparagus, recipes, preparation tips and “mouthwatering photos” on social platforms, Eagle said.

Harvest Sensations uses social media largely to provide seasonal information on how the crop is coming along, with harvest dates and projections on crop size and percentages of jumbo to standard.

Peruvian Asparagus Importers Association releases category trends report

Wed, 12 Jun 2024 15:21:42 GMT

The Peruvian Asparagus Importers Association has released its 2023-24 “Fresh Asparagus Category Trends, Statistics and Demographics” report.

“PAIA promotes the use of this category report to aid in providing U.S. retailers with essential statistics and customized demographics that will enable them to sell fresh asparagus,” Priscilla Lleras, PAIA executive director, said in a news release.

The report reveals that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year.

“This is the perfect opportunity for retailers to promote fresh asparagus year-round with various types of stock-keeping units (SKUs), including valued-added products, that will result in year-round sales for the retailer and the commodity,” PAIA co-Chairman Craig Rolandelli of Jacobs Malcom & Burtt said in the release.

The USDA reports that Peru experienced a 5% increase in year-over-year import value in the U.S. market.

“The weather phenomena of 2023 resulted in a year like no other, with Cyclone Yako leaving northern Peru [devastated] and exports of fresh asparagus very challenging,” PAIA co-Chairman Carlos Solf of Southern Specialties said in the release. “Yet, Peru demonstrated resilience and proved profitable to the U.S. in import values.”

“The demographic information published in the report, provides and equips retailers with the information that will enable them to sell more Peruvian asparagus,” Lleras said. “Our goal is to inform and promote the trade. Retailers and other industry members can stay informed about what we’re doing by checking in with their PAIA-member suppliers. Or if you need a supplier/importer of fresh asparagus, check out our website.”

The association says it will focus even greater efforts in 2024 on spreading valuable information about fresh asparagus to industry trade press, retailers and foodservice.

The 2023-24 “Fresh Asparagus Category Trends, Statistics and Demographics” report is available on the PAIA website.

Peru asparagus import group names new co-chairs

Tue, 09 Jan 2024 17:47:42 GMT

The Peruvian Asparagus Importers Association has new co-chairs for 2024-25.

For 2024-2025, Carlos Solf of Southern Specialties will serve as East Coast chair and Craig Rolandelli of Jacobs Malcolm & Burtt will be the West Coast chair, according to a news release. PAIA co-chairs serve a two-year term and are selected by membership vote.

“PAIA co-chairmen help guide the association in our efforts to advance the asparagus trade industry and progress the entire asparagus category as a whole,” Priscilla Lleras, executive director for the Peruvian Asparagus Importers Association, said in the release.

From 2016 to 2023, Walter Yager of Alpine Fresh and Jay Rodriguez of Crystal Valley Foods served as PAIA co-chairs. The association said their leadership has contributed to the growth of the Peruvian asparagus industry.

“It has been a privilege and a joy to serve as PAIA co-chairman and work alongside our member associates within PAIA,” Yager said in the release. “Together, we have been able to steer the industry well and obtain many goals.”

Rodriguez said in the release that he was grateful to have served as PAIA co-chair.

“The PAIA association is a collaborative association creating a very unique culture where competitors interact and work together to obtain industry goals,” he said.

Solf and Rolandelli said in the release they are looking forward to their leadership roles.

“Certainly, PAIA previous chairmen have exhibited their loyalty to the association and industry, we have the responsibility to carry out consistency in growth, common vision and goals that are all executed with accuracy,” Solf said.

Rolandelli said in the release that PAIA’s membership represents more than 90% of the fresh asparagus industry that is consumed within the U.S.

“Carlos and I are dedicated to maintaining the strong relationships within the association and realize long-term strategic plans for the fresh asparagus industry with thoughtful collaboration,” Rolandelli said.

PAIA was developed in 2001 and will be celebrating 23 years of service to the industry in September 2024, according to the release.

“Our members are leaders of the industry, their commitment to the association brings deliberate success and growth,” Lleras said in the release. “Our membership is comprised of first-class importers and industry service providers. PAIA membership cares about our association and industry and are involved in our progression.”

The association says it plans to focus even greater efforts in 2024 on spreading the positive word to trade press, retailers and industry concerning the benefits of fresh asparagus, the release said. The association anticipates increasing consumption and demand for fresh asparagus in 2024 through articles, advertisements, direct communication and trade show participation, according to the release.

Michigan Asparagus Advisory Board highlights marketing efforts for 2023 season

Fri, 07 Jul 2023 14:32:48 GMT

As the Michigan asparagus season ends, the Michigan Asparagus Advisory Board takes stock of the highlights of the 2023 season, which include retail promotions, a new website, social promotions and a giveaway collaboration.

“As we end of the season, we are proud that our marketing efforts played a role in driving sales,” Jamie Clover Adams, executive director of the board, said in a news release. “But looking ahead we know we still have work to do for the 2024 season and beyond to help buyers and consumers understand the quality opportunity in Michigan asparagus and lock in sales that support our domestic growers.”

The asparagus season began with the launch of a website that offered a more user-friendly experience providing visitors the opportunity to access additional content that is interactive and informative including recipes and grower highlights, according to the release.

Related news: Summer video series puts spotlight on Michigan asparagus

The board worked with three influencers who created 17 recipes and helped yield over 308,038 impressions across social media on both the Michigan Asparagus pages on Facebook and Instagram . Throughout the season, online food influencers were part of the hype machine developing new recipes for breakfast, lunch and dinner to provide meal inspiration and incentivize purchases, according to the release.

The buzz around the flavorful and tender nature of asparagus was apparent through over 45,025,273 million impressions generated through national food media and regular content on social, the board said.

New in 2023 was a social giveaway collaboration with American Kitchen . The “Cooking the American Dream Giveaway” highlighted American grown and American made products. The storytelling also included a new video series highlighting the delectable attributes and benefits of Michigan asparagus.

If online engagement created the inspiration, retailers did their part with the promotions that included digital promos, in-store displays and demos to incentivize purchase, the board said.

Weather woes limit U.S. imports of Peruvian asparagus

Thu, 29 Jun 2023 18:39:19 GMT

U.S. imports of Peruvian asparagus this season have suffered from unfavorable weather in growing regions, industry leaders say.

“The asparagus import industry has seen a month-over-month 40% decline in production,” the Peruvian Asparagus Importers Association said in a news release.

The forecast and anticipated arrivals into the U.S. will continue to be lower than expected for the next two to three months, according to the group, which discussed the asparagus industry’s 2023 production difficulties at the its June 22 board meeting in Miami, the release said.

Peru went over 40 years without a cyclone, but in early March 2023 Cyclone Yaku reached northern Peru and dumped a year’s worth of rainfall on some growing regions, the release said.

In addition, El Niño’s heavy rains have negatively affected asparagus production, harvest and logistics in the north, according to the release. Extreme precipitation has rendered about 40% or more of the fields to “regrowth” and delayed the harvest, according to the release. This weather phenomenon of heavy rains has destroyed roads and created mudslides and floods making transportation impossible, the release said.

El Niño weather conditions have increased growing temperatures to 80-95 F in some areas, well above historical average temperatures ranging from 65-70 F, the release said. High temperatures stress production and trigger lower-than-expected harvests.

The release said the Peruvian Asparagus Importers Association believes it will have a promising fourth quarter as production moves to the south, which has not been affected.

USDA statistics from 2022 show that Peru shipped asparagus to the U.S. in every month, with total shipments of 217 million pounds, second only to Mexico’s 361 million pounds among global asparagus suppliers to the U.S.

The USDA reports that through late June, U.S. imports of Peruvian asparagus were off nearly 40% compared with the same time a year ago.

USDA awards more than $80M in specialty crop grants

Fri, 23 Aug 2024 17:31:06 GMT

The USDA said it awarded $82.3 million to 65 recipients to enhance the competitiveness of specialty crops and consumers’ access to specialty crops — including fruits, vegetables and tree nuts. The funding stems from the USDA Specialty Crop Block Grant Program and the Specialty Crop Multi-State Grant Program.

Funded projects include:

A partnership between the Nevada Department of Agriculture, National Association of State Departments of Agriculture, and Union Kitchen to develop the Farm2Food Accelerator, a 15-week program that helps the state’s female specialty crop producers and food entrepreneurs grow their value-added businesses into new statewide and regional markets.
The Michigan Asparagus Advisory Board to promote the consumption of Michigan-grown asparagus through in-store promotion programs, educational opportunities and digital marketing to target consumers’ grocery shopping both in-store and online.

The Specialty Crop Block Grant and Specialty Crop Multi-State programs are funded by the 2018 farm bill and administered by USDA’s Agricultural Marketing Service.

“This funding will strengthen U.S. specialty crop production and markets and ensure Americans have sustained access to fresh, locally grown fruits, vegetables, tree nuts and more,” Jenny Lester Moffitt, USDA undersecretary for marketing and regulatory programs said in a news release. “These programs are furthering USDA’s and the Biden-Harris administration’s efforts to build a more resilient food system, one where producers and consumers have more, new and better market opportunities, which helps farmers and their communities prosper.”

USDA awards $72.9 million to 54 states and territories to support specialty crop growers through marketing, education, and research. The USDA said the states and territories use the funding to provide sub-awards to projects that focus on areas such as investing in food safety, research on conservation and environmental outcomes, developing new and improved seed varieties, and pest and disease management. To date, USDA said it invested over $1 billion in more than 12,400 projects through this program.

The USDA also awarded $9.4 million to 11 projects through the Specialty Crop Multi-State Program, which funds collaborative multi-state partnerships to enhance the competitiveness of specialty crops. Specialty Crop Multi-State grants address regional or national-level specialty crop issues through research, crop-specific projects addressing common issues and marketing and promotion. Since 2015, the USDA said this program awarded more than $29 million to 40 projects across the country.

Baja Son Growers plans to increase asparagus, green onion volumes

Fri, 13 Nov 2020 06:34:27 GMT

Baja Son Growers , Salinas, will have expanded supplies of asparagus from Central Mexico this summer.

The company began harvest on May 1, and supplies are increasing, and the company is encouraging buyers to take advantages of ad opportunities in June, according to a news release.

“With increased acreage out of Central Mexico, we will be able to handle more ad opportunities than we have in previous seasons,” Robert Leonard, director of sales, said in the release.

The company will be able to ship two million boxes of asparagus each season with new plantings in Baja and Caborca.

Baja Son Growers also grows and packs two million cases of conventional green onions and 250,000 cases of organic green onions, according to the release.

Leonard said the company plans on increasing green onion volumes by 5-8% a year for the next five years, and asparagus 10-15 annually for the next five years.

The company introduced a new website this year at www.bajasongrowers.com, featuring product details and farming information, to connect with and educate customers and consumers, according to the release.

Related story:

Baja Son Growers offers organic green onions year-round

Marketscope — Vegetable f.o.b.s as of June 1

Tue, 15 Nov 2022 07:37:40 GMT

This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market. Protective services are extra unless otherwise stated. Shipments, in 1,000 cwt., are for weeks ending: 1st no. = May 16; 2nd no. = May 23; 3rd no. = May 30. Expected movement is for June 21 to July 4. F.o.b. prices are as of June 1.

Artichokes

CENTRAL DISTRICT CALIFORNIA — Shipments (19-17-16) — Movement expected about the same. Supply 12-18s fairly light. Trading 12-18s active, 24-36s moderate. Prices 12-18s higher, 24s slightly lower, 30-36s generally unchanged. Cartons Globe 12s mostly 18.55-18.75, 18s mostly 17.05-18.75, 24s mostly 14.75-16.65, 30s mostly 12.65-14.75, 36s 12.65-14.65; ORGANIC 12s 26.55, 18-24s 22.55, 30s 20.55. Quality variable.

Asparagus

PERU IMPORTS — PORTS OF ENTRY SOUTH FLORIDA Imports (18-33-27) — Movement expected to remain about the same this week, decrease next week. Trading Fairly Slow. Prices Large Much Lower, Standard and Jumbo Lower, Extra Large and Small Slightly Lower. From Peru. 11 pound cartons bunched jbo mostly 15.75-16.75, xlge mostly 15.75, lge mostly 14.75-16.75, std mostly 15.75-16.75, sml mostly 10.00-13.00.

MICHIGAN — Shipments (2-15-22) — Movement expected about the same. Trading opened active, closed fairly active. Prices Lower. Pyramid cartons 28 pound bunched Green large and std size mostly 48.00-52.95, 11 pound cartons bunched large and std size mostly 19.75-21.75. Quality good.

MEXICO CROSSINGS THROUGH ARIZONA, CALIFORNIA AND TEXAS 2020 CROP — Crossings (23-18-19) — Expected to remain the same. Trading Fairly Slow. Prices Lower. 11 pound cartons/crates bunched green standard and large 16.75-17.75. Extra services included.
WALLA WALLA DISTRICT AND LOWER YAKIMA VALLEY WASHINGTON — Shipments (17-9-8) — Movement expected to decrease sharply as most handlers have finished marketing the crop. Washington Extra Fancy 28 pounds pyramid cartons/crates bunched large and standard supplies insufficient and in too few hands to establish a market. 11 pound cartons/crates bunched large and standard supplies insufficient and in too few hands to establish a market. Light — Shipments expected to continue thru June 12. LAST REPORT

Broccoli

SALINAS-WATSONVILLE CALIFORNIA — Shipments (122-113-83) — Movement expected to decrease slightly. Available supply fairly light. Trading early active, late very active. Prices much higher. Cartons bunched 14s mostly 14.35-15.65, 18s mostly 14.85-16.15; 20 pound cartons loose Crown Cut mostly 16.35-18.85, Short Trim mostly 17.45-19.85. ORGANIC cartons bunched 14s mostly 30.55-32.95; 20-pound cartons loose Crown Cut mostly 32.55-34.50. Quality variable. Most present shipments from previous commitments and/or prior bookings.

MEXICO CROSSINGS THROUGH TEXAS Crossings — (66-64-79) — Movement expected about the same. Trading early fairly slow, late very active. Prices much higher. 20 pound cartons loose Crown Cut Short Trim 13.50-14.50. Quality variable.

SANTA MARIA CALIFORNIA — Shipments (53-44-38) — Movement expected about the same. Trading early active, late very active. Prices much higher. Cartons bunched 14s 14.00-15.85, 18s mostly 14.50-16.35; 20 pound cartons loose Crown Cut mostly 15.85-17.75, Short Trim mostly 17.85-20.85. ORGANIC Cartons bunched 14s 30.00-34.50. Quality generally good.

Carrots

KERN DISTRICT CALIFORNIA — Shipments (173-185-231) — Movement expected about the same. Trading Moderate. Prices 50 pound jumbo slightly lower, others generally unchanged. 48 1-lb film bags medium-large mostly 15.30-15.40; 50 lb sacks loose jumbo mostly 12.65-16.40; 25 lb sacks loose jumbo mostly 6.65-8.20; cartons 30 1-lb film bags Baby Peeled 18.20-18.85. ORGANIC 48 1-lb film bags and 24 2-lb film bags medium-large mostly 20.00-26.35, 10 5-lb film bags medium-large mostly 20.00-20.70. Cartons 24 1-lb film bags Baby Peeled 20.00-22.50, cartons 12 2-lb film bags Baby Peeled 20.00-22.50, cartons 4 5-lb film bags Baby Peeled 20.00-22.50. Quality generally good.

MEXICO CROSSINGS THROUGH TEXAS Crossings — (59-72-68) — Movement expected about the same. Trading early fairly slow, late moderate. Prices Lower. 50 pound sacks loose jumbo mostly 9.50-10.00. Quality variable.

Cauliflower

SALINAS-WATSONVILLE CALIFORNIA — Shipments (100-86-83) — Movement expected to decrease slightly. Supply fairly light. Trading early active, late fairly active. Prices 9-12s slightly higher, 16s generally unchanged. Cartons film wrapped White 12s mostly 15.35-17.65, 9s mostly 14.45-16.50, 16s mostly 13.55-15.65; ORGANIC 12s mostly 22.50-24.55, 9s mostly 22.00-22.55, 16s mostly 22.50-22.55. Quality generally good.

SANTA MARIA CALIFORNIA — Shipments (41-35-36) — Movement expected about the same. Trading Active. Prices Slightly Higher. Cartons film wrapped White 12s mostly 12.85-16.85, 9s and 16s 11.00-13.00. Quality generally good.

Celery

OXNARD DISTRICT CALIFORNIA — Shipments (256-272-220) — Movement expected to decrease seasonally. Trading moderate. Prices slightly lower. Cartons 2-3 dozen mostly 9.45-11.55; Hearts film bags 18s mostly 13.65-15.55. ORGANIC cartons 2-2 1/2 dozen 32.56-32.85; Hearts film bags 18s mostly 21.56-22.55. Quality variable.

SANTA MARIA CALIFORNIA — Shipments (62-60-54) — Movement expected about the same. Trading early fairly active, late fairly slow. Prices much lower. Cartons 2 dozen 8.00-9.85, 2 1/2 dozen mostly 8.85-9.85, 3 dozen mostly 8.00-9.00. Quality generally good.

SALINAS-WATSONVILLE CALIFORNIA — Shipments (2-3-8) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first F.O.B. report is expected to be issued by June 5.

Corn, sweet

SOUTH GEORGIA 2020 CROP — Shipments (51-200-147) — Movement expected to remain about the same. Trading Fairly Active. Prices many shipments under contract prices. Wirebound crates 4-dozen Yellow, White and Bi-Color 20.95-20.95. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS CALIFORNIA — Shipments (207-161-80) — Movement expected to decrease. Trading Active. Prices Slightly Higher. Cartons/crates 4 dozen minimum White, Yellow and Bi color mostly 18.95-20.95. Quality generally good.

SAN JOAQUIN VALLEY CALIFORNIA — Harvest expected to begin the week of June 7. Quality expected to be generally good. The first FOB report is expected to be issued by June 12. FIRST REPORT

Cucumbers

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings — (171-142-126) — Movement expected to decrease seasonally. Trading early moderate, late fairly slow. Prices small much lower, 24s generally unchanged, others lower. 1 1/9 bushel cartons medium mostly 8.95, fair quality mostly 6.95; small 5.95, large mostly 6.95. Cartons 24s 3.95-4.95, 36s mostly 4.95-5.95. Quality variable.

MEXICO CROSSINGS THROUGH TEXAS — Crossings (103-88*-92) — Movement expected about the same. Trading early active, late moderate. Prices large generally unchanged, others slightly lower. 1 1/9 bushel cartons medium 9.95-10.95, fair quality 7.95-8.95; large 8.95-9.95. Quality variable. Most present shipments from prior bookings and/or previous commitments. (* revised)

SOUTH GEORGIA 2020 CROP — Shipments (10-26-33) — Movement expected to increase. Trading Moderate. Prices Higher. Waxed 1 1/9 bushel cartons/crates medium 20.35-20.85 fair quality 8.35-8.85, cartons 24s 6.35-6.85. Quality generally good.

MEXICO CROSSINGS THROUGH OTAY MESA — Crossings (29-39*-28) — Movement expected to increase seasonally. Trading Fairly Active. Prices GREENHOUSE 1 1/9 bushel cartons medium 10.95-12.95, fair quality 8.95-10.95, large mostly 8.95. Quality generally good. (*revised)

CENTRAL AND SOUTH FLORIDA — Shipments (37-23-11) — Movement expected to remain about the same. Trading Active. Prices Generally Unchanged. Includes palletizing and precooling. 1 1/9 bushel cartons/crates Pickles 150-200s 16.90, 200-300s mostly 20.00-21.90. Quality generally good.

Lettuce, iceberg

SALINAS-WATSONVILLE CALIFORNIA — Shipments (456-435-426) — Movement expected about the same. Trading early active, late moderate. Prices 24s slightly higher, 30s slightly lower. Cartons 24s film lined mostly 14.35-15.00, filmwrapped mostly 15.35-16.00; 30s filmwrapped mostly 10.65-12.45; ORGANIC 24s filmwrapped 14.50-16.50, 12s filmwrapped 8.50-10.50. Quality variable.

SANTA MARIA CALIFORNIA — Shipments (74-82-72) — Movement expected about the same. Trading Active. Prices Higher. Cartons 24s film lined mostly 12.00-15.25, filmwrapped mostly 13.00-16.25. Quality generally good.

Lettuce, romaine

SALINAS-WATSONVILLE CALIFORNIA — Shipments (373-360-365) — Movement expected about the same. Trading fairly slow. Prices Hearts 12 3-count slightly lower from market high on Friday, May 29; Hearts 48s generally unchanged from market high on Friday, May 29; 24s generally unchanged. Cartons 24s mostly 7.45-8.65; Hearts cartons 12 3-count packages mostly 11.56-12.85, Hearts film lined 48s mostly 13.45-14.75. ORGANIC cartons 24s mostly 20.55-23.25; Hearts cartons 12 3-count packages mostly 16.55-18.25. Quality variable.

SANTA MARIA CALIFORNIA — Shipments (60-58-41) — Movement expected about the same. Trading Moderate. Prices 24s slightly higher, Hearts generally unchanged. Cartons 24s 8.50-11.25; Hearts cartons 12 3-count packages mostly 12.85-13.50. Quality generally good.

Onions, dry

U.S. — Shipments (1,169*-1,213*-1,056) — The top shipping areas for the week, in order, were California, New Mexico, Georgia, Columbia Basin Washington, and Mexico. (* revised)

IMPERIAL VALLEY CALIFORNIA 2020 CROP — Shipments (296*-333*-242) — Movement expected to decrease seasonally. Trading Moderate. Prices Unchanged. Yellow Grano Type 50-pound sacks super colossal 9.00-10.00, colossal 8.00, jumbo 7.00-8.00, medium mostly 9.00; White 50-pound sacks jumbo mostly 12.00 medium 10.00-11.00; Red Globe Type 25-pound sacks jumbo 6.00-7.00, medium mostly 6.00. (* revised)

SOUTHERN NEW MEXICO 2020 CROP — Shipments (0-25-150) — Movement expected to increase as more shippers receive onions. Trading Moderate. Prices Reds higher, Yellow super colossal and jumbo lower, others generally unchanged Yellow Grano 50-pound sacks super colossal 12.00-14.00, colossal 11.00-12.00, jumbo mostly 9.00-10.00, medium 10.00-11.00; Red Globe Type 25-pound sacks jumbo 8.00-9.00, medium mostly 9.00.

VIDALIA DISTRICT GEORGIA 2020 CROP — Shipments (162-156-131) — Movement expected to remain about the same. Trading Active. Prices Higher. Yellow Granex - Marked Sweet 40-pound cartons jumbo mostly 21.00-24.00; Organic 40-pound cartons jumbo 27.00-31.00.

LOWER RIO GRANDE VALLEY, TEXAS 2020 CROP — Shipments (239-134-127) — Movement is expected to decrease seasonally. Trading Active. Prices Unchanged. Yellow Grano-Type Marked Sweet 40-pound cartons jumbo 16.00-18.00, Yellow Grano - Type 50-pound sacks colossal mostly 10.00, jumbo mostly 9.00, medium 10.00-12.00, White 50-pound sacks jumbo 14.00-16.00, medium 12.00-14.00, Red 25-pound sacks jumbo mostly 8.00, medium mostly 8.00.

COLUMBIA BASIN WASHINGTON AND UMATILLA BASIN OREGON — Shipments (176-152-111, Includes exports 31-15-19) — Movement expected to decrease seasonally. Remaining supplies in too few hands to establish a market.

MEXICO CROSSINGS THROUGH SOUTH TEXAS 2020 CROP Crossings — (153-249*-91) — Movement is expected to be about the same. Supplies in too few hands to establish a market. (* revised)

SAN ANTONIO-WINTER GARDEN-LAREDO DISTRICT TEXAS — Shipments (41-57-46) — Movement expected to remain about the same. Unofficial prices fro Monday, June 01, 2020 Yellow Grano 50-pound sacks colossal 10.00-11.00, jumbo 9.00-10.00, medium 9.50-11.00; Red Globe Type 25-pound sacks jumbo 8.00-9.00, medium 7.75-9.00.

ARIZONA DISTRICT — Shipments (49-49-37) — Movement expected to remain about the same. Supplies in too few hands to establish a market.

SAN JOAQUIN VALLEY CALIFORNIA 2020 CROP — Shipments (6-6-18) — Movement expected to increase as shippers receive more onions. FOB price report expected next week (June 8, 2020). First report.

CENTRAL WISCONSIN 2019 CROP — Shipments (10-9-6) — Movement expected to seasonally decrease. Too few open market sales to establish a market.

Peppers, bell

MEXICO CROSSINGS THROUGH TEXAS Crossings — (86-81-80) — Movement expected to decrease slightly. Trading yellow large fairly active at lower prices, others fairly active at slightly lower prices. Prices Yellow large lower, others slightly lower. GREENHOUSE 11 pound cartons Red jumbo and extra large 15.95-17.95, large 14.95-15.95; Yellow jumbo and extra large mostly 16.95-17.95, large 14.95; Orange jumbo and extra large 18.95-19.95, large 17.95. Red 1 1/9 bushel carton irregular size fair quality 18.95-20.95. Quality generally good.

COACHELLA VALLEY CALIFORNIA — Shipments (97-84-62) — Movement of Green expected to decrease seasonally, Red about the same. Trading early very active, late moderate. Prices Green slightly higher, Red lower. 1 1/9 bushel cartons Green extra large mostly 26.95-28.95, large 24.95-26.95; irregular size fair quality Green mostly 18.95-20.95, Red mostly 16.95-18.95. 1/2 bushel cartons Red extra large and large mostly 16.95. Quality generally good.

SOUTH GEORGIA 2020 CROP — Shipments (29-58-55) — Movement expected to increase. Trading Moderate. Prices Slightly Higher. 1 1/9 bushel cartons Green jumbo 22.35-22.85 extra large 22.35-22.85 fair quality 16.35-18.85 large 18.35-18.85. Quality generally good.

SAN JOAQUIN VALLEY CALIFORNIA — Harvest of Green expected to begin the week of May 31. Quality expected to be generally good. The first F.O.B. report is expected to be issued by June 5. FIRST REPORT.

Potatoes

U.S. — Shipments (1,722*-1,800*-1,482) — The top shipping states, in order, were Idaho, San Luis Valley Colorado, Columbia Basin Washington, California and Florida. (* revised)
UPPER VALLEY, TWIN FALLS-BURLEY DISTRICT IDAHO 2019 CROP — Shipments — (718-781-642, Includes exports 9-6-6) — Movement expected to remain about the same. Trading Carton 50-70s active, others moderate. Prices Generally Unchanged. Russet Burbanks U.S. One baled 5-pound film bags non size A mostly 6.50-7.00; 50-pound sacks 40-70s mostly 12.00-13.00, 80s mostly 10.00, 90s 8.00-9.00, 100s mostly 7.00-7.50; U.S. Two 6 ounce minimum 4.00-5.00, 10 ounce minimum mostly 7.00-8.00.

SAN LUIS VALLEY COLORADO 2019 CROP — Shipments (224-243*-151, Includes exports 13-14*-12) — Movement expected to be about the same. Trading Fairly Slow. Prices Unchanged. U.S. One baled 5 10-lb film bags sz A 9.00-9.50, baled 10 5-lb film bags sz A mostly 10.00; 50 lb cartons 40-70s 15.00-16.00, 80s 14.00-15.00, 90-100s 12.00-14.00. (* revised)

COLUMBIA BASIN WASHINGTON AND UMATILLA BASIN OREGON 2019 CROP — Shipments (159-152-149, Includes exports 37-36-38) — Movement expected to remain about the same. Trading carton 50-70s active, others moderate. Prices carton 50-70s higher, carton 40s lower, others generally unchanged. Russet Norkotah U.S. One baled 10 pound film bags size A mostly 7.00-8.00, baled 5 pound film bags size A mostly 8.00-9.00; 50 pound cartons 40s mostly 11.00-12.00, 50-70s 13.00-14.00, 80s 11.00-13.00, 90s 10.00-12.00. 100s 9.00-11.00, U.S Two 50 pound sacks 10 ounce minimum mostly 6.00-7.00.

FLORIDA 2020 CROP — Shipments (141-126-111) — Movement expected to seasonally decrease. Trading Fairly Active. Prices U.S. One Round Red size A higher, others generally unchanged. Round Red U.S. One 50 pound cartons size A mostly 19.00-23.50, size B mostly 26.00-27.50, Creamers 3/4-1 5/8 inches mostly 30.50-35.75; 50 pound sacks size A mostly 17.50-21.75, size B mostly 24.50-24.75, U.S. Two 50 pound sacks size A mostly 12.75-16.50, size B mostly 16.75-18.75. Yellow Type U.S. One 50 pound cartons size A mostly 32.50, size B mostly 18.50; 50 pound sacks size A mostly 30.75, size B mostly 16.75.

CENTRAL WISCONSIN 2019 CROP — Shipments (109-107-104) — Movement expected to remain about the same. Trading Fairly Slow. Prices Generally Unchanged. Russet Norkotah U.S. One baled 5 10-pound film bags size A mostly 10.00-11.00, baled 10 5-pound film bags size A mostly 11.00-12.00; 50 pound cartons 40s-70s mostly 18.00-19.00, 80s mostly 17.00-18.00, 90s mostly 14.00-15.00, 100s 13.00-14.00.

HEREFORD-HIGH PLAINS TEXAS — Shipments (62-69-69) — Movement expected to remain about the same. Supplies in too few hands to establish a market.
ARIZONA DISTRICT 2020 CROP — Shipments (22-29-27) — Movement expected to remain about the same. Supplies in too few hands to establish a market.

MICHIGAN — Shipments (43*-45*-27) — Movement expected to continue seasonal decline. Trading Slow. Prices Unchanged. U.S. 1 size A baled 5 10-pound bags Russet Norkotah 11.50-12.50, baled 10 5-pound bags mostly 12.50-13.50. Supplies in few hands. (* revised)

NEBRASKA 2019 CROP — Shipments (36-31-18) — Movement expected to be about the same. Supplies in too few hands to establish a market.

KLAMATH BASIN OREGON AND NORTHERN CALIFORNIA DISTRICT — Shipments (22-14*-15) — Movement expected to remain about the same. supplies in too few hands to establish a market. (*revised)

MINNESOTA-NORTH DAKOTA (RED RIVER VALLEY) 2019 CROP — Shipments (15-12-10) — Movement expected to decrease seasonally. Remaining supplies in too few hands to establish a market.

NORTHERN COLORADO DISTRICT 2019 CROP — Shipments (7-0-0) — Movement expected decrease seasonally. Supplies in too few hands to establish a market.

CANADA (NEW BRUNSWICK) CROSSINGS THROUGH MAINE POINTS — Movement expected to decrease slightly. Trading Slow. Prices Unchanged. USOne/CDOne baled 10 5-pound film bags size A mostly 11.00, baled 5 10-pound film bags non-size A mostly 10.00.

COLUMBIA BASIN WASHINGTON AND UMATILLA BASIN OREGON 2019 CROP — Shipments (159-152-149, Includes exports 37-36-38) — Movement expected to remain about the same. Trading carton 50-70s active, others moderate. Prices carton 50-70s higher, carton 40s lower, others generally unchanged. Russet Norkotah U.S. One baled 10 pound film bags size A mostly 7.00-8.00, baled 5 pound film bags size A mostly 8.00-9.00; 50 pound cartons 40s mostly 11.00-12.00, 50-70s 13.00-14.00, 80s 11.00-13.00, 90s 10.00-12.00. 100s 9.00-11.00, U.S Two 50 pound sacks 10 ounce minimum mostly 6.00-7.00.

FLORIDA 2020 CROP — Shipments (141-126-111) — Movement expected to seasonally decrease. Trading Fairly Active. Prices U.S. One Round Red size A higher, others generally unchanged. Round Red U.S. One 50 pound cartons size A mostly 19.00-23.50, size B mostly 26.00-27.50, Creamers 3/4-1 5/8 inches mostly 30.50-35.75; 50 pound sacks size A mostly 17.50-21.75, size B mostly 24.50-24.75, U.S. Two 50 pound sacks size A mostly 12.75-16.50, size B mostly 16.75-18.75. Yellow Type U.S. One 50 pound cartons size A mostly 32.50, size B mostly 18.50; 50 pound sacks size A mostly 30.75, size B mostly 16.75.

CENTRAL WISCONSIN 2019 CROP — Shipments (109-107-104) — Movement expected to remain about the same. Trading Fairly Slow. Prices Generally Unchanged. Russet Norkotah U.S. One baled 5 10-pound film bags size A mostly 10.00-11.00, baled 10 5-pound film bags size A mostly 11.00-12.00; 50 pound cartons 40s-70s mostly 18.00-19.00, 80s mostly 17.00-18.00, 90s mostly 14.00-15.00, 100s 13.00-14.00.

HEREFORD-HIGH PLAINS TEXAS — Shipments (62-69-69) — Movement expected to remain about the same. Supplies in too few hands to establish a market.

ARIZONA DISTRICT 2020 CROP — Shipments (22-29-27) — Movement expected to remain about the same. Supplies in too few hands to establish a market.

MICHIGAN — Shipments (43*-45*-27) — Movement expected to continue seasonal decline. Trading Slow. Prices Unchanged. U.S. 1 size A baled 5 10-pound bags Russet Norkotah 11.50-12.50, baled 10 5 pound bags mostly 12.50-13.50. Supplies in few hands. (* revised)

NEBRASKA 2019 CROP — Shipments (36-31-18) — Movement expected to be about the same. Supplies in too few hands to establish a market.

KLAMATH BASIN OREGON AND NORTHERN CALIFORNIA DISTRICT — Shipments (22-14*-15) — Movement expected to remain about the same. supplies in too few hands to establish a market. (*revised)

MINNESOTA-NORTH DAKOTA (RED RIVER VALLEY) 2019 CROP — Shipments (15-12-10) — Movement expected to decrease seasonally. Remaining supplies in too few hands to establish a market.

NORTHERN COLORADO DISTRICT 2019 CROP — Shipments (7-0-0) — Movement expected decrease seasonally. Supplies in too few hands to establish a market.

CANADA (NEW BRUNSWICK) CROSSINGS THROUGH MAINE POINTS — Movement expected to decrease slightly. Trading Slow. Prices Unchanged. USOne/CDOne baled 10 5-pound film bags size A mostly 11.00, baled 5 10-pound film bags non-size A mostly 10.00.

Squash

SOUTH GEORGIA 2020 CROP — Shipments (20-24-17) — Movement expected to remain about the same. Trading Moderate. Prices Yellow Crookneck small lower, medium unchanged, others higher. ½ and 5/9 bushel cartons Zucchini small 14.35-16.85 medium 12.35-14.85, Yellow Straightneck small 16.35-16.85 medium 14.35-14.85; 3/4 bushel cartons Yellow Crookneck small 14.35-14.85 medium 8.35 8.85. Quality generally good.

CENTRAL AND SOUTH FLORIDA — Shipments (10-6-4) — Supply insufficient and in too few hands to establish a market. LAST REPORT.

VIRGINIA — Shipments very light. Movement expected to increase as more growers begin harvesting. Current supplies are very light and insufficient to establish market. FIRST REPORT.

Squash, spaghetti

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings — (19-19-12) — Movement expected to decrease seasonally. Trading Moderate. Prices Generally Unchanged. 1 1/9 bushel cartons small mostly 12.95, medium mostly 16.95-18.95, large mostly 18.95. Quality generally good.

Squash, yellow straightneck

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings — (23-17-8) — Movement expected to decrease sharply as most shippers are finished for the season. 4/7 bushel cartons supplies insufficient and in too few hands to establish a market. Quality variable. Light and sporadic crossings expected to continue through June 6. LAST REPORT

Squash, zucchini

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings — (73-65-40) — Movement expected to decrease seasonally. Trading Moderate. Prices small-medium generally unchanged, other higher. 4/7 bushel cartons small and small-medium mostly 10.95, medium mostly 8.95. Quality variable.

Tomatoes

MEXICO CROSSINGS THROUGH TEXAS Crossings (158-155-152) — Movement expected to decrease slightly. Trading fairly active. Prices Generally Unchanged. Vine Ripes cartons 2 layer 4x4-4x5s mostly 16.95-18.95, 5x5s mostly 14.95; 25 pound cartons loose 4x5 -5x5 size mostly 13.95-14.95, 5x6 size mostly 12.95. Quality generally good. Most present shipments from prior booking and/or previous commitments.

CENTRAL AND SOUTH FLORIDA — Shipments (213-155-141) — Movement expected to remain about the same as most growers finish for the season. Trading Active. Prices Generally Unchanged. Extra services included. Mature Greens 85% U.S.One or better 5x6 size 17.95, 6x6 size 17.95, 6x7 size 17.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings — (78-49-83) — Movement expected about the same. Trading early very active, late moderate. Prices Generally Unchanged. Vine Ripes cartons 2 layers 4x4-4x5s 16.95-18.95, 5x5s 14.95-16.95, 5x6s mostly 12.95. Quality generally good.

U.S. SHIPPING POINTS — Shipments (30-29*-10) — Greenhouse. No prices reported. (* revised)

FLORIDA WEST DISTRICT AND SOUTH CAROLINA DISTRICT — Shipments (0-0-3) — Light harvest has begun and expected to continue for the next 5 days. Expect sufficient number of shippers for first F.O.B. within 7 days.

MEXICO CROSSINGS THROUGH OTAY MESA Crossings — (6-7*-2) — Movement expected to increase seasonally. Supplies insufficient and in too few hands to establish a market. Quality generally good. The first F.O.B. report is expected to be issue the week of June 14. (*revised)

CENTRAL DISTRICT CALIFORNIA — Harvest expected to begin the week of May 31. Most shippers expect to be fully underway the week of June 14. Quality expected to be generally good. The first F.O.B. report is expected to be issue the week of June 21.

Tomatoes, cherry

MEXICO CROSSINGS THROUGH OTAY MESA Crossings — (3-3*-2) — Movement expected to increase seasonally. Supplies insufficient and in too few hands to establish a market. Quality generally good. The first F.O.B report is expected to be issue the week of June 14. (* revised)

CENTRAL AND SOUTH FLORIDA — Shipments (3-2-1) — Movement expected to remain about the same as most growers finish for the season. Trading Active. Prices Generally Unchanged. Extra services included. Flats 12 1-pint basket with lids 16.95-17.95. Quality generally good.

Tomatoes, grape

MEXICO CROSSINGS THROUGH NOGALES ARIZONA Crossings— ( 17-15-15) — Movement expected to decrease seasonally. Available supplies very light. Trading Active. Prices Higher. Flats 12-1 pint containers with lids medium-large supplies 16.95. 20 pound cartons loose medium-large supplies insufficient to establish a market. Quality generally good.

CENTRAL AND SOUTH FLORIDA — Shipments (26-18-11) — Movement expected to remain about the same as most growers finish for the season. Trading Active. Prices Higher. including palletizing and cooling. Flats 12 1-pint containers with lids 15.95-16.95. 20 pound cartons loose 29.95-33.95. Quality generally good.

FLORIDA WEST AND SOUTH CAROLINA DISTRICT — Shipments (0-2-10) — Light harvest has begun and expected to continue for the next 5 days. Expect sufficient volume for first F.O.B. within 7 days.

MEXICO CROSSINGS THROUGH TEXAS Crossings — (5-3-7) — Movement expected about the same. Trading early very active, late active. Prices pints higher, cartons slightly higher. Flats 12 1-pint containers with lids medium-large mostly 9.95-10.95 and 20 lb carton loose medium-large mostly 16.95-17.95. Quality generally good.

MEXICO CROSSINGS THROUGH OTAY MESA Crossings — (#-#-0) — Movement expected to increase seasonally. Most shippers expect to be fully underway the week of June 7. Supplies insufficient and in too few hands to establish a market. Quality generally good. The first F.O.B. report is expected to be issue the week of June 14. (# less than 50,000 lbs)

Tomatoes, plum

MEXICO CROSSINGS THROUGH NOGALES ARIZONA — Crossings (267-162-189) — Movement expected to decrease seasonally. Trading early very active, late active. Prices much higher. 25 pound cartons loose Roma extra large and large mostly 16.95, medium 12.95-14.95. Quality generally good.

MEXICO CROSSINGS THROUGH TEXAS Crossings — (99-89-105) — Movement expected about the same. Trading early fairly active, late active. Prices much higher. Roma 25 pound cartons loose extra large mostly 16.95-17.95, large mostly 13.95-14.95, medium 12.95-13.95. Quality generally good.

CENTRAL AND SOUTH FLORIDA — Shipments (64-58-45) — Movement expected to remain about the same as most growers finish for the season. Trading Active. Prices Higher. Extra services included. 25 pound cartons loose extra large 17.95, large 17.95, medium 17.95. Quality generally good.

MEXICO CROSSINGS THROUGH OTAY MESA — Crossings (51-39*-35) — Movement expected to increase seasonally. Trading Active. Prices 25 pound cartons loose Roma extra large and large mostly 18.95. Quality generally good. (* revised)

CENTRAL DISTRICT CALIFORNIA — Harvest expected to begin the week of June 7. Most shippers expect to be fully underway the week of June 14. Quality expected to be generally good. The first F.O.B. report is expected to be issue the week of June 21.

COVID-19 outbreak affects Ontario asparagus harvest

Fri, 23 Sep 2022 21:28:16 GMT

After 164 migrant workers at an Ontario asparagus farm tested positive for COVID-19 about halfway through harvest season, farm leaders worked with the local health department to contain the spread.

The farmworkers were employed by Scotlynn Group in Vittoria, Ontario, which lost close to 450 acres of unharvested asparagus, said Bernie Solymar, executive director of Asparagus Farmers of Ontario. Scotlynn did not reply to e-mails in time for publishing and calls were redirected.

The lack of skilled workers to harvest the crop caused a loss of 8-10% of the province’s more than 3,700 acres of asparagus, he said.

“We obviously feel for these workers and wish them all the best to get well and hope they can stay and work and finish out the harvest season,” Solymar said. “The reality is, it has very little impact on the supply chain. We can easily fill our stores with other asparagus. There’s no need to go to Peruvian or Mexican asparagus, both the U.S. and Canada’s biggest competition. We have enough supply for Ontario, elsewhere in Canada and the U.S.”

About 70% of the province’s asparagus is grown in southern Ontario’s Norfolk County, which is just north of Michigan.

Four of the workers remained hospitalized, two of whom were in intensive care, according to a June 4 news release from the Haldimand-Norfolk Health Unit .

The hospital announced the outbreak June 1, also reporting 53 negative tests.

The workers are self-isolating at hotels and on-farm bunkhouses.

At the hotels, they are ordered to stay in their rooms, with hotel staff avoiding contact and health care workers checking on them daily, according to the health unit.

Health unit staff have tested 100 people in the community who have had contact with the employees, reporting four positive cases .

Staff at Mike’s No Frills supermarket in Port Dover — which opens an hour early for migrant workers to shop — have been tested for COVID-19 out of an abundance of caution. All of the tests were negative, according to the health unit.

The Canadian federal government requires agricultural workers arriving from out of country to complete a 14-day period of self-isolation, according to the health unit and Solymar. Some complete their self-isolation period at on-farm housing.

The health unit confirmed the original farmworker who tested positive was from another area farm and is now self-isolating in another residence.

This outbreak is the latest setback in a tumultuous asparagus season, Solymar said.

Norfolk has stricter incoming migrant farmworker isolation rules than other counties, Solymar said, limiting the bunkhouses to no more than three people during the initial isolation period when workers arrive to Canada.

The bunkhouses are built for 40 to 50 people, so the area was already short on farmworkers this season.

Some growers isolated incoming workers outside the county in hotels or trailer homes for two weeks, Solymar said.

Most growers haven’t have enough help for harvesting this season.

“Some growers said ‘Heck with it, we’re not harvesting this year,’ so we lost a few 100 acres that way. And some growers said they’d harvest only half of what they had,” he said.

Norfolk’s asaragus season typically runs the first week of May through the third week of June, although some harvesters will go to the start of July.

Growers started harvesting about two weeks late, however, because of three consecutive frosts in May. Then came a heat wave, “which brought on asparagus like gangbusters,” Solymar said.

“So we went from an emplty pipeline with none in the stores, to a flood, or what we call a flush, of asparagus,” he said.
All the grower and packer coolers filled up, but with the rush of asparagus, prices dropped.

And with less frequent shopping trips during the pandemic as people stay home, sales have flattened that way too, he said.
Third-generation growers told Solymar they’ve never had a year like this before.

“It has been a real rollercoaster of a year,” Solymar said.

Related stories:

OSHA, CDC release pandemic guidelines for farmworkers

Western Growers creates wearable tech for COVID-19 employee screenings

Employers face worker outbreaks, protests, safety hurdles amid COVID-19

Ayco Farms introduce asparagus bag as pandemic changes norms

Tue, 15 Nov 2022 07:36:35 GMT

Ayco Farms , Pompano Beach, Fla., has seen a “substantial increase” in demand for bagged asparagus from retail customers who are acting on changes in consumer preferences during the COVID-19 pandemic.

“Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” Avi Nir, Ayco Farms’ CEO, said in the release. “We see consumers buying more bagged products than ever before.”

Fortunately, Ayco Farms had been researching packing in bags before the COVID-19 pandemic.

“With many months of testing MAP (modified-atmosphere packaging) and non-MAP materials, we developed a bag and protocol perfect for handling asparagus,” Nir said in the release. “We invested in figuring out what materials worked best for asparagus and adopting our facility for the machines.”

The company’s goals were to increase shelf life of the asparagus and create a consumer-friendly bag. Shanir Nir, marketing coordinator, said the breathable, stand-up bags, introduced in May, have a full-color design, a large window to see the asparagus, nutritional information, and a quick-response code that links to recipes on the company’s website.

Ayco Farms’ tagline, “Got Asparagus?” is on every pacakage.

“In April, our bagged sales began to increase in a serious manner,” Shanir Nir said in the release. “Interest in bags has never been higher. Once retail customers and their shoppers became familiar with the bags, they realized the convenience of our presentation and the benefit in this bag.”

Related stories:

The produce department of the future

Podcast — Bruce Peterson’s predictions for future of produce retail

COVID-19 brings focus on benefits of packaging

John Lyons retires after 30 years at Alpine Fresh

Fri, 13 Nov 2020 06:44:34 GMT

John Lyons, director of sales at Alpine Fresh , Miami, is retiring after 30 years at the company.

Lyons joined Alpine Fresh in 1990; he plans to remain a consultant to the company.

CEO Walter Yager said Lyons played an essential role in the growth and success of Alpine Fresh.

“John started with us in 1990 when we were an eight-person operation trying to find a place in the industry and with his guidance we have been able to grow into what Alpine is today,” Yager said in the release. “It has been a fun ride and it was a pleasure to work alongside such a professional.”

Lyons said he learned different aspects of the business because Alpine Fresh employees “wore many hats” during its early days.

“We had a small but determined team and we were very committed to growing the business,” he said in the release. “We developed core values that we still use 30 years later. I’ve had the opportunity to watch Alpine Fresh grow from a very small company to a large organization and it has been a phenomenal experience.”

Related stories:

Alpine Fresh, Berry Fresh introduce Sweet Karoline blackberries

Alpine Fresh launches rebrand and new logo

Apeel Sciences reveals supplier network

Peruvian asparagus importers ready for holiday demand

Fri, 13 Nov 2020 06:51:10 GMT

Fresh Peruvian asparagus arrives in the U.S. year-round, but importers are preparing for the seasonal consumption boosts for the holiday season.

The Peruvian Asparagus Importers Association is expecting steady volumes through the beginning of 2021, according to executive director Priscilla Lleras-Bush.

“Although mid-year 2020 volumes experienced a couple of dips from 2019,” Lleras-Bush said in an e-mail, “ …Peru is on a steady incline for the remainder of the year and ready meet the necessary demand of U.S. households that are looking to buy the best nutritional vegetable for their families.”

Walter Yager, Alpine Fresh CEO, is co-chairman of the Peruvian Asparagus Importers Association.

“This year has proven the importance of nutritious products like asparagus and dealing with reliable supply chains,” Yager said in a news release. “We remain focused on delivering high quality asparagus to U.S. household tables – having Peruvian asparagus is crucial to that goal.”

Jay Rodriguez, CEO of Crystal Valley Foods and association co-chairman, said 2020 has been a test of resilience for the industry.

“As an industry, we’ve been able to thrive even under the most difficult of circumstances, Rodriguez said in the release. “U.S. buyers and consumers can be assured of the freshest asparagus from Peru.”

Related stories:

2020 Fresh Trends Data: Asparagus

Peru shows long-term growth as supplier of asparagus to U.S. market

Pervian asparagus imports to remain steady

Apeel Sciences reveals supplier network

Fri, 13 Nov 2020 06:10:05 GMT

Santa Barbara, Calif.-based Apeel Sciences has announced supplier partnerships that company leaders say will enable a year-round supply of Apeel avocados , limes , asparagus , and apples for U.S. retailers and consumers.

“Apeel’s supplier network allows us to connect with retailers and other companies who look to technology for solutions that deliver superior products, increase profits and reduce our environmental footprint,” Gordon Robertson, chief revenue officer at Apeel Sciences, said in a news release. “We’re proud and honored to stand with this incredible network of industry leaders who are shaping the future of food.”

Apeel’s supplier network partners are:

Avocados:
Del Monte
Eco Farms
Del Rey Avocado Co.
Horton Fruit Co.
RV Aguacates (Mexico)

Asparagus:

Alpine Fresh
Beta (Peru)
Farm Direct Supply
Agricola La Venta (Peru)

Limes:

SiCar Farms

Organic Apples:

Olympic/Sage Fruit Co.

The company, founded in 2012 by CEO James Rogers, said its expansion into asparagus, limes and apples builds on the company’s success with avocados at retailers including Kroger and Harp.

Apeel’s technology can cut food waste in half at the retail level, according to the release. In shipping trials from Peru to the U.S. and Europe, Apeel Asparagus dropped water loss in half in refrigerated and ambient temperatures, adding enough shelf life to make possible slower and cheaper transportation modes, according to the release.

“The ability to extend shelf life with Apeel is an incredible value-add that we see,” Walter Yager, CEO of Alpine Fresh, said in the release. “In addition to bringing dollars and value per box for us and our retail customers, Apeel will allow us to provide a better product for our consumers.”

Chuck Sinks, president of sales and marketing at Sage Fruit Co., said the plant-based coating delivers.

“This amazing product has the potential to extend the shelf life of produce, ultimately benefiting the consumer, retailer and the grower,” he said in the release.

Related stories:

David Nelley joins Apeel Sciences as VP of domestic buyer relations

Produce execs look to future in United Fresh outlook panel

Packer 25 — James Rogers

Kroger expands Apeel avocado program, adds limes, asparagus

Tue, 15 Nov 2022 07:40:58 GMT

Kroger is rolling out avocados with Apeel Sciences’ shelf-life extender in 1,100 stores, and plans to stock Apeel limes and asparagus in Cincinnati stores this fall.

With Kroger’s Zero Hunger|Zero Waste campaign, the new items expand a pilot of Apeel avocados in 109 Midwestern Kroger stores that began a year ago.

“Kroger is excited to offer more customers Apeel avocados and introduce longer-lasting limes and asparagus, marking another milestone on our journey to achieving our Zero Hunger | Zero Waste vision,” Frank Romero, Kroger’s vice president of produce said in the release. “Apeel’s innovative food-based solution has proven to extend the life of perishable produce, reducing food waste in transport, in our retail stores and in our customers’ homes.”

Apeel Sciences CEO James Rogers said Kroger is tackling food waste issues in the supply chain through Apeel.

“We’re excited to expand our partnership with Kroger to further prevent food waste while simultaneously giving families more access and time to enjoy healthy fresh produce,” James Rogers, CEO of Apeel Sciences, Santa Barbara, Calif., said in a news release.

Asparagus is the first vegetable from Apeel, according to the release.

Apeel Sciences is building its base of produce suppliers in the U.S., Mexico and Chile as it expands into new commodities and retail partners.

Apeel Sciences uses a plant-derived treatment to slow water loss and oxidation.

Related stories:

David Nelley joins Apeel Sciences as VP of domestic buyer relations

Produce execs look to future in United Fresh outlook panel

Apeel avocados rolled out at Costco, Harps Food Stores

A rocky road to stability as pandemic stretches on

Tue, 15 Nov 2022 07:38:07 GMT

The road to the new normal as the COVID-19 crisis continues is a rocky one for many in the fresh produce industry.

Growers for foodservice operators and distributors were waiting for U.S. Department of Agriculture coronavirus relief programs to kick in while nursing their businesses through an unprecedented period of uncertainty.

Growers are enforcing new rules to keep the virus from spreading in fields, greenhouses and packinghouses, and incurring higher costs in the process.

A Produce Marketing Association poll of consumers in mid-April showed that 44% of consumers said they were buying less produce because of financial concerns; 69% said they were concerned about the safety/cleanliness of fresh produce.

Even so, PMA said there had been no significant change in produce purchases of any form in mid-April compared with late March.

“Shoppers still more likely to say they are buying more as opposed to less of any form of produce,” the report said.
Supermarkets were finding near-normal conditions in Canada, said Mike Mauti, managing partner of the Execulytics consulting firm. While supermarket ads are fewer in number, retail conditions are similar to pre-pandemic, he said May 7.

Waiting for help

The USDA was expected to announce contract awards for the Farmers to Families Food Box program May 8.

Rules for the COVID-19 relief direct payment program for growers were being finalized, said Robert Guenther, senior vice president of public policy for the United Fresh Produce Association . The USDA sent its direct payment plan rules over to the Office of Management and Budget to review on May 5, Guenther said, but it is uncertain when details of the plan will be released by the USDA.

Separate from those programs, the USDA announced a plan in early May to buy $470 million in surplus food, including $105 million worth of produce. The agency said it was making the purchases to help growers cope with disrupted supply chains during the COVID-19 pandemic.

The USDA didn’t specify if the purchases for some of the commodities will be fresh. The purchases, which will happen July-September, include:

Asparagus : $5 million;
Pears : $5 million;
Potatoes : $50 million
Strawberries : $35 million; and
Sweet potatoes : $10 million.

The USDA also plans to buy raisins, prunes, orange juice and tart cherries.

Before suggesting what further aid is needed, potato growers and the specialty crop industry is looking to see how effective the federal direct payment and food box programs will be, said Kam Quarles, CEO of the National Potato Council .

“I think we’ve got some ideas in the in the hopper in terms of what the overall next amounts are going to be, but some of that is going to be colored by how quickly is the reopening occurs,” he said.

Waiting

Relief programs like the Farmers to Families produce box purchases and other federal relief can’t come fast enough, said Seth Karm, CEO of Salad Savoy Corp .,Salinas, Calif., a shipper of colored cauliflower, kale and other items.

Before COVID-19, the company supplied white tablecloth foodservice operators. Now his business has shifted to retail and to processors.

“I would say we’ve scrambled like never before to find new avenues for our products,” he said May 7.

Salod Savoy has connected with processors and retailers over the past few weeks and hopes to carry that business while foodservice rebounds.

“We are probably 50% of our normal business right now,” he said.

Sales are slowly climbing every week and Karm expects foodservice business will pick up as states begin to loosen restrictions.

“Foodservice customers that have been absent for six weeks are beginning to reappear,” he said. “We’re seeing them as they’re coming in with smaller orders, trying to put things together with different people. I think that logistical piece of the puzzle has been a tough one.”

One complication has been rising truck rates.

Because trucks are having to come back empty (deadhead) to the West Coast from the East because of a lack of manufacturing activity, Karm said rates have been skyrocketing.

Karm was quoted $10,600 for a truck to Boston, when rates during a more typical year would be $7,000 to $7,500.

“Hopefully, (high rates) are not going to last too long,” he said.

California growers need a good summer, Karm said.

Vic Smith, CEO of the JV Smith Cos., said growers are taking steps to protect workers.

“We’re having to cut back the density in everything we do; housing, transportation, basically cut in half the density and then be very careful with all the procedures associated with day-to-day life,” he said.

Growers have had to disk fields of vegetables set to harvest in April, May and June because of diminished foodservice demand.

“We grow over 32,000 acres on an annual basis and the amount of acres that we disked from mid-March through this week has been frightening,” he said May 5. “I think we’re starting to level out; I think June will be a challenge in (the leafy greens) sector, but I think adjustments were definitely made in time for the first of July,”

Smith said the industry is expecting the market to stabilize beginning in July.

“Right now, there’s been big demand for the product considering we lost a huge sector of the business,” Smith said.

Labor worries

Guenther said that United Fresh is watching possible White House actions on guest worker labor that could hurt the industry. There are rumblings, Guenther said, that President Trump may expand an executive order on immigration to include H-2A workers. On April 21, Trump said his executive order would institute a 60-day pause that would apply only to people from abroad seeking green cards to become lawful permanent U.S. residents. If the executive order was expanded to include H-2A workers, Guenther said the fresh produce industry would suffer.

Such a move “would shut down new H-2 applications and guest workers from coming into the country, thus slowing down harvesting when the industry is getting into their peak harvest time,” Guenther said in an e-mail.

Michael Marsh. president and CEO of the National Council of Agricultural Employers , said agricultural employers continue to need support for the H-2A program from the federal government as “very few” of recently unemployed U.S. workers have applied for work in agriculture. Ag employers could also use additional personal protective equipment for their workers and employers would also benefit from a freeze on any new regulatory requirements being imposed.

Christopher Valadez, president of the Grower-Shipper Association of Central California , Salinas, said it partnered with the Salinas Valley Memorial Hospital to secure masks for farm employees.

“Over 100,000 have been secured and are being distributed to farming operations through the region, out of what will be a total of one million masks secured and distributed,” Valadez said May 7.

Salinas Valley (Monterey County) employees, in general, must wear a facial covering when near coworkers, he said.

“We are seeing workplaces observe practices that include both distancing and facial coverings,” he said, as well as training, education and sanitation practices.

The Packer’s COVI-19 Updates

USDA plans to buy surplus produce