Used Farm Equipment Swindle Alert: BBB Warns Virtual Vendor Vehicle Scams on the Rise

Fri, 22 Aug 2025 16:50:12 GMT

The Better Business Bureau (BBB) is warning used equipment buyers nationwide about another sophisticated scam involving used farm equipment.

This particular grift, according to a press release from BBB, involved a fake online heavy equipment retailer impersonating a legitimate Missouri dealership, Cook Equipment & Trucking (Marble Hill, Mo.).

Buyers from across the U.S., some even from as far away as California and Arizona, reported losing a total of $223,000 after attempting to purchase heavy equipment and farm machinery through fraudulent websites and Facebook Marketplace ads.

Related: Essential Advice for Safely Buying Used Farm Machinery

Victims say they were “ghosted” after wiring money for equipment that never arrived. The BBB does not say whether the victims were able to dispute the fraudulent charges and claw back the proceeds from the scammers.

The reported fraudulent transactions include:

$45,000 for a skid steer loader from a buyer in Oak Hills, Calif.
$32,000 for an excavator from a buyer in Hancock, Mich.
$29,500 for a trailer from a buyer in Amanda, Ohio
$29,000 for a trailer from a buyer in Greenville, N.C.
$28,000 for a skid steer loader from a buyer in Eastman, Wis.
$31,000 for an excavator from a buyer in Des Moines, Iowa.
$29,000 for a skid steer from a buyer in Blue, Ariz.

BBB says the real Cook Equipment & Trucking, a small business operating since 2010, confirmed it has no website and is not affiliated with any online sales. The impersonators registered three fake websites, the most recent on July 14, and continue to run deceptive ads on social media.

“Those shopping for heavy equipment and farm machinery online should do their due diligence so they don’t fall victim to a virtual vehicle vendor scam,” says Michelle L. Corey, president and CEO, BBB St. Louis. “If an item is priced well below market value, that’s a red flag.”

To avoid getting swept up in an online virtual vehicle vendor scam the Better Business Bureau offers these tips:

Research the business at bbb.org or call 888-996-3887
Be skeptical of deals that seem too good to be true
Verify the website and contact the business directly
Read all terms and understand refund policies
Use a credit card for added protection
Report scams to BBB Scam Tracker, your state attorney general, the FTC, and the FBI’s Internet Crime Complaint Center , and notify the social media platform where the fraud was discovered

To learn more about how to avoid online fraud in the used equipment auction world, check out BBB’s 2024 study on virtual vehicle vendor scams.

Your next read: U.S.-Canada Trade Spat Leaves Farmer’s New Holland Combine Stranded Up North

Why Now is the Time To Move Used Construction Iron in the Farm Equipment Auction World

Thu, 10 Jul 2025 18:27:12 GMT

Casey Seymour and Greg “Machinery Pete” Peterson agree now is the time when many farmers spend time shopping for what they call auxiliary machinery — things like wheel loaders, skid steers, track loaders and other compact and heavy utility equipment types.

“Skid steers are one of the first things that pop up when in my mind when I start thinking about that right now,” says Seymour, adding there is almost always a healthy supply of the versatile material movers in the used market.

Machinery Pete recalls skid steer values falling a bit last year due to that high supply, but this year is a different story. Values are trending up on used because, once again, the cost of a brand-new skid steer is high.

(Machinery Pete Facebook)

“Pifer’s Auction had a sale (recently), and I think it was a 2024 Deere 335 P-Tier with 275 hours on it, give or take, and I thought that sold really well at $94,000 hard cash,” Pete says.

Another notable transaction came out of Illinois, Pete recalls. At a Joel Everett Tractors & Auction sale, a 2009 John Deere 325 with under 300 hours sold for $36,000, which was well over the previous auction high of $28,500.

“It was interesting. When they got to the skid steer they paused and said, ‘Hey, folks, this 2009 model is loaded with every single option,’ which is unusual for a 16-year-old model,” Pete adds. “But again, it was palpable how many people wanted that thing, and you know, $36,000 is a big check — but for hardly any hours on it and what you’re going to pay for a new one?”

Pete and Seymour also discuss the firming up they are seeing with used values on some of the large construction equipment seen around the farm, including excavators, wheel loaders and bulldozers.

How Kerr Auctions is Unlocking Export Markets

Alex Kerr of Kerr Auctions joined the guys next to discuss how his auction house is carving out space in the export market.

Kerr says the company has capitalized on growing equipment demand overseas by creating specialized sales that cater to export buyers. These sales often feature equipment that may not have strong domestic buyer interest due to age or condition.

Kerr has established partnerships to help overseas buyers handle logistics and shipping, and the company made the decision to eliminate buyer penalties for high bidders. Both decisions demonstrate a level of transparency and trust that helps put buyer minds at ease, he thinks.

“Specialized sales do well,” Kerr says. “We got to thinking that the export buyers, they hate some of the auction things they deal with. They don’t speak the language; you’ve got to talk to them on WhatsApp, or they have an online only presence.”

Kerr Auction’s next big export-focused Inaugural Farmer/Dealer Consignment Sale is set for Aug. 14. Check out all the details here.

The Rest of the Episode

Shawn Hackett, president and CEO of Hackett Financial, joined the show for an update on where commodity markets sit today and row crop futures prices. Glen Birnbaum, principal with Sikich, came on to talk machine depreciation rates and upcoming changes to tax law.

And Aaron Fintel, used equipment specialist with 21st Century Equipment, gave his view on moving used compact construction equipment out on the western plains.

Head over to YouTube to watch the full episode , and give it a “Thumbs Up” and hit the “Subscribe” button to get every Moving Iron episode as soon as it drops.