Equitable Food Initiative

Meet 2026 Farmworker of the Year Finalist Maria Barbara Resendiz Martinez

Thu, 14 May 2026 20:57:28 GMT

Editor’s Note: On May 29 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the third annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

Nominated for a second year in a row , Maria Barbara Resendiz Martinez, a crew foreman at Sierra Farms, has been recognized for humility, leadership and her ability to communicate and serve as a bridge between the farm and the consumer.

Rising from strawberry picker to her current role, Resendiz Martinez is one of only a few women in senior positions.

During the global pandemic, she became a voice for the industry in major publications, reminding the world that agricultural work is an essential service to society . She advocates for consumer awareness, highlighting the human hands and family sacrifices behind every beautiful presentation of fruit found in stores.

“She understands that the company’s customers also need to receive a product that is valuable and eatable and that can only happen if everyone cooperates and works together,” says colleague Juan Montañez of Sierra Farms.

Nominators cite Resendiz Martinez’s ability to remain neutral and fair and how she operates under the core philosophy that for the team to function successfully, everyone must win.

“She is a person who teaches by example with her effort and dedication, and if she sees that it is necessary, she does not stop and without fear she talks to whoever she has to talk to in order to solve a problem or to try to avoid a problem from happening,” says Sierra Farms colleague Maria Cervantes.

Nominators say she famously took a small project of just two people and, through her own process and program development, expanded it into a thriving department of 30. By utilizing untapped resources and implementing cost-saving measures, she has proven herself to be an intelligent strategist and a vital force in the field.

“It’s just great to have co-workers like Barbara, not only because she does a wonderful job and she’s open to learning and improving things and accepts constructive feedback, but also because she’s an amazing person,” Montañez says. “She is always willing to help; she is always smiling and positive about things.”

Your next read: Honoring Excellence in the Fields: Finalists Announced for Farmworker of the Year

Meet 2026 Farmworker of the Year Finalist Rogelio Nabor Martinez

Thu, 14 May 2026 00:11:18 GMT

In the fast-paced world of California agriculture, leadership isn’t just about managing schedules; it’s about mastering the soil and the soul of the workforce. For Rogelio Nabor Martinez, foreman at Blue House Farm, this journey began 25 years ago as a field worker. Today, he stands as a finalist for the Farmworker of the Year, recognized by his peers and the industry as a model of professional growth and community advocacy.

Martinez’s story is a classic blueprint for success in the produce industry. Starting on a small team at Blue House Farm 16 years ago, he mastered the foundational rigors of harvesting, planting and weeding. As Blue House Farm expanded, so did his responsibilities. A natural leader, Martinez rose through the ranks to manage a fast-moving and complex workforce.

For the last five years, he has successfully overseen more than 30 employees across multiple properties, balancing the intricacies of personnel management with technical expertise in tractor operation, logistics and infrastructure maintenance.

Beyond his technical proficiency, he is a powerful advocate for systemic change and the well-being of the agricultural community, say colleagues. He is deeply engaged in civic leadership, serving on advisory commissions that promote programs and policies to address the unmet needs of his peers.

His commitment to grassroots organizing and his willingness to serve on planning committees for regional conventions ensure that the voices of farmworkers are heard at every level of leadership, say colleagues.

Those who work with Martinez say he frequently challenges himself and his community leaders to push harder for improvements that benefit the lives of agricultural families, viewing systemic challenges not as barriers, but as motivations for greater involvement.

“Nominating Rogelio is an honor because he embodies the spirit of a true community role model,” says JoAnn Sandoval, community organizer for My Puente. “He leads by example, grounded in a philosophy of integrity, optimism and selfless service.

“His colleagues and supervisors recognize him as a pivotal force who not only ensures the operational success of the field but also inspires the next generation of leaders,” Sandoval continues.

Martinez is also part of the San Mateo County Farmworker Advisory Commission, which promotes programs and policies that address the unmet needs of farmworkers in San Mateo County.

“In 2024, when the first Farmworker Convention was being planned in the San Mateo County South Coast, he volunteered to serve on the committee to ensure the convention reflected the needs of his fellow farmworkers,” says Sandoval. “He is a pivotal part of the grassroots group Del Campo Al Cambio, often challenging himself, his colleagues and his community leaders to push harder to improve the lives of farmworkers and their families,” Sandoval adds.

Colleagues also say Martinez’s impact is “defined by a rare combination of hands-on agricultural expertise and a passionate commitment to uplifting his community, making him an exceptional representative of the resilience and vision found in the agricultural sector.”

Your next read: Honoring Excellence in the Fields: Finalists Announced for Farmworker of the Year

Meet 2026 Farmworker of the Year Finalist Isaias Lepes Arredondo

Tue, 12 May 2026 22:07:29 GMT

The agricultural industry is built on a foundation of reliability, and few individuals embody that trait more than Isaias Lepes Arredondo. As a finalist for the 2026 Grow the Good Farmworker of the Year award, Arredondo is being recognized for a remarkable 50-year career at Zirkle Fruit Co. that began in 1974.

His tenure has been defined by a nearly unbroken record of service and a versatile approach to the evolving needs of the Yakima Valley, Wash.-based fruit grower.

Arredondo entered the industry performing physically demanding manual labor, specifically thinning crops and moving irrigation lines by hand. However, his ability to adapt quickly became his trademark, allowing him to transition through various critical operational roles, including frost protection, irrigation management and pesticide application.

“As the industry has evolved, so has Isaias,” say Arredondo’s colleagues. “He has successfully adapted from traditional manual labor to mastering the newest, most sophisticated irrigation systems and technical machinery.”

This versatility eventually led him to his current leadership position, where he oversees both facility maintenance and equipment operations.

A key factor in Arredondo’s nomination was his reputation for meticulousness and personal accountability. According to his supervisor, he maintains a high standard of care for company assets, ensuring that both agricultural machinery and workforce housing are kept in pristine condition. This attention to detail has earned him the “absolute trust” of Zirkle Fruit’s leadership team, who view him as an indispensable asset to the company’s daily operations.

Beyond his technical proficiency, Arredondo is noted for his consistent professional demeanor and positive attitude. Colleagues describe him as the personification of humility and loyalty, highlighting his never missing a day of work despite the seasonal pressures of the fruit industry.

Additionally, his ability to master modern, sophisticated irrigation systems and complex machinery demonstrates a lifelong commitment to professional development and industry excellence.

Arredondo’s colleagues also describe him as a “pillar of mentorship who leads by example without ever seeking the spotlight.” He is always willing to step in for any job required and takes great pride in training the next generation, sharing the tips and tricks gathered from five decades of hands-on experience, they say.

“He is probably one of the best teachers,” says one colleague. “He is always willing to help us teach any job that’s on the farm because he knows them all.”

Notably, he was instrumental in training current supervisors, passing down the foundational knowledge that keeps the operation running smoothly.

Arredondo works out of a genuine love for his craft and a selfless commitment to his team, say colleagues. His 50-year legacy of kindness and hard work makes him an exceptional representative of the resilience and dedication found in the farmworker community.

Your next read: Honoring Excellence in the Fields: Finalists Announced for Farmworker of the Year

Meet 2026 Farmworker of the Year Finalist Jesús Gutiérrez Manuel

Mon, 11 May 2026 21:06:52 GMT

Jesús Gutiérrez Manuel is a distinguished agricultural professional with over 15 years of industry experience and a reputation so profound that 12 individuals across multiple organizations nominated him for this year’s Farmworker of the Year award. Since 2019, he has been a pillar of high-performance teams, rising through the ranks from harvester and fruit checker to crew leader for Stemilt Growers.

Gutiérrez Manuel’s leadership is defined by a rare ability to harmonize team dynamics, where he is equally admired by his peers for his motivational guidance and respected by management for his consistent, high-quality results. He operates with a holistic view of the industry, treating his work not just as a job but as an essential service where communication and cooperation are the keys to success.

What sets Gutiérrez Manuel apart is his relentless pursuit of innovation and professional excellence. In 2024, he received an honorable mention in a prestigious industry innovation challenge for creating a “Decalogue for the Field Professional,” a strategic framework designed to improve efficiency and resilience throughout the supply chain. His expertise has made him a sought-after voice in the sector, leading to invitations as a guest panelist at major agricultural anniversaries, where he speaks on the intersection of technology, knowledge and sustainable transformation.

Currently, he is furthering his impact by pursuing certification as an agricultural consultant, ensuring he remains at the forefront of high-value project development and sustainable practices.

“I have been working here for five years, and I have known Jesús since then,” says Francisco Perez Felix, an H-2A worker for Stemilt. “He is always available to help you with work or anything else. He works very hard and motivates people at work. He is very responsible in his work and the tasks assigned to him.”

Beyond his technical and strategic contributions, Gutiérrez Manuel brings a unique safety-first perspective to the field through his background as a licensed nurse. He has combined this medical expertise with multiple certifications in industrial and food safety to champion the well-being of his fellow workers.

He is a dedicated advocate for the “integral development” of the workforce, constantly seeking to empower his colleagues and their families through education and prehospital health training. By serving as a bridge between operational productivity and human welfare, he embodies the modern agricultural professional: innovative, compassionate and deeply committed to the advancement of the entire farming community.

“Since 2019, Jesús has collaborated closely with Semillero de Ideas, where he has continued to grow as a leader and innovator,” says Eric Nicholson. “He is currently completing an EFI Agricultural Consultant Certification through Semillero de Ideas, expanding his capacity to support sustainable, high-value agricultural projects. His career reflects consistent growth, cross-border experience and a commitment to excellence in agriculture.”

Meet 2026 Farmworker of the Year Finalist Magaly Alfaro Avalos

Mon, 11 May 2026 00:59:42 GMT

On May 29 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the third annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

For Magaly Alfaro Avalos, a career in agriculture has never been just about the harvest; it has been about a relentless pursuit of growth, leadership and the empowerment of those around her. Over the past 18 years at NatureSweet, she has transformed from an entry-level associate into a cornerstone of the company’s operations.

In the greenhouse, she is known as a top performer who consistently shatters benchmark expectations, but her colleagues know her best as a mentor.

As her nominator, colleague Jenny Halpin, puts it: “Magaly embodies the core values of the Farmworker of the Year program: teamwork, continuous learning, pride in her craft, leadership and service. She leads by example, uplifts her coworkers, invests in her education and gives back to her community. Her impact extends far beyond the greenhouse; she is a role model whose dedication strengthens her team, her company and the agricultural community.”

Alfaro Avalos’ journey is defined by an extraordinary commitment to education that she balances alongside the physical demands of her work and her responsibilities as a mother of three. After earning her high school diploma through an adult education program, she set her sights even higher and is currently pursuing a bachelor’s degree in agronomy engineering with an expected graduation in 2027.

Her ambition is to bridge the gap between field experience and technical expertise, moving into a supervisory role where she can mentor on a larger scale. This drive has not gone unnoticed by her peers.

“I would like to highlight Magaly’s career, as she is an exemplary associate,” says Oscar Contreras. “She is currently pursuing a degree in engineering, which reflects her commitment to her personal and professional growth.”

Beyond the glass walls of the greenhouse, Alfaro Avalos serves as a powerful advocate for her community and her industry. Whether she is acting as a delegate for fair trade initiatives, serving on labor committees or speaking on panels about the vital role of women in agriculture, she leads with integrity.

Her belief that agricultural work is fundamentally about people is reflected in her local volunteer work, where she supports youth academic programs and organizes charitable distributions.

Her friend and colleague Marisol Zuñiga notes: “I know how hard Magaly has worked to get where she is today. ... Not only is she a great colleague, but she’s also an excellent friend.”

Honoring Excellence in the Fields: Finalists Announced for Farmworker of the Year

Fri, 08 May 2026 19:40:03 GMT

The Farmworker of the Year Award was created to elevate the voices of those who form the backbone of the global food system. Now in its third year, the program celebrates individuals whose contributions are essential to the success, safety and sustainability of agriculture.

This prestigious honor recognizes farmworkers whose leadership, technical skills and dedication strengthen both the fresh produce industry and the agricultural communities in which they live and work. The award is a collaborative effort between the Equitable Food Initiative — a workforce development and certification organization — and The Packer. This partnership highlights the vital relationship between growers, retailers and the workforce.

By supporting these workers, the industry acknowledges that a sustainable food system is built on a foundation of skilled labor and mutual respect. Recognizing farmworker excellence reinforces the value of professional mentorship and community impact within the supply chain.

Candidates for the award are evaluated by a panel of industry leaders based on their commitment to workplace safety, their positive influence on their teams and their ability to provide solutions-oriented leadership. From equipment operators to crew foremen, these nominees represent the deep knowledge and pride that farmworkers bring to their essential roles every day.

The Packer will highlight the stories and achievements of each nominee in the coming week, starting with Magaly Alfaro Avalos on Monday, May 11.

The 2026 Farmworker of the Year nominees include:

Magaly Alfaro Avalos, harvest associate for NatureSweet
Jesús Gutiérrez Manuel, harvester for Stemilt Growers
Isaias Lepes Arredondo, equipment operator for Zirkle Fruit Co. for Rainier Fruit
Rogelio Nabor Martinez, foreman for Blue House Farm
Maria Barbara Resendiz Martinez, crew foreman for GoodFarms

Superfresh Growers Adds EFI Certification to Cherry Operations

Tue, 31 Mar 2026 11:34:47 GMT

Superfresh Growers has expanded its Equitable Food Initiative certification, which builds on its certified apple and pear acreage and now covers the majority of the company’s cherry acreage.

The company says it plans additional apple, pear, blueberry and cherry acreage certification over the next two years to extend EFI standards across the company’s full range of operations.

The expansion reflects a multiyear commitment to making EFI the operating standard across Superfresh Growers’ farms and production facilities, with a particular emphasis on apples and blueberries in the next phase, the company says.

“We’ve always tried to support the well-being of teams across the company and run strong operations, but EFI gives us a structure to keep improving and a way to measure if we’re actually getting better,” says Derek Tweedy, vice president of operations for Superfresh Growers. “It helps us listen to our teams, identify issues earlier and make practical changes that improve safety, culture and day-to-day work. When our teams are engaged and feel heard, the whole operation runs better.”

Superfresh Growers says it was among the early adopters of EFI when the program first launched and has continued expanding its participation as the program has grown.

Through EFI training, the company has implemented several employee-led improvements across both orchard and warehouse operations.

Recent additional improvements focused on Superfresh production facilities, including enhanced lighting in work areas and reflective safety vests for forklift operators. Superfresh Growers says that while some improvements are large in scope, others are simple solutions that come directly from employees doing the work every day. The EFI process encourages communication and problem-solving across all levels of the organization, creating a culture where employees feel ownership and responsibility in improving their workplace.

“EFI has changed the ‘that’s how we do it’ mentality to an ‘I have the power to make change’ mentality,” says Melissa Gomez, HR generalist and EFI coordinator for Superfresh Growers. “The biggest change we’ve seen is the level of ownership from our teams. Employees are speaking up, identifying issues and helping solve problems. That level of engagement is what makes this program successful.”

Stemilt Highlights Farmworker Awareness Week With New EFI Case Study

Sun, 29 Mar 2026 23:06:15 GMT

In celebration of Farmworker Awareness Week, Stemilt Growers has shared updates about a new Equitable Food Initiative case study as well as the completion of 48 worker-driven production improvement projects in the past year.

“When I think about what EFI is, it’s people,” says West Mathison, president of Stemilt. “By definition, EFI is a third-party audit designed by workers, growers, retailers and consumers to help suppliers like Stemilt bring more transparency and assurance around farm working conditions. But by the way it shows up in everyday life at work, it’s become part of our team’s identity, shaping how they show up, collaborate and look out for one another.”

To honor the progress made toward farmworker health and well-being, Stemilt says it examined the impact of its continuous improvement efforts with EFI over the past five years. According to the case study, employee engagement has improved by 10% since 2022 , with 96% of H-2A and 80% of local workers returning for seasonal work each year. In 2025 alone, Stemilt says EFI leadership teams across the apple and pear packing lines and the North Distribution Center completed 48 improvement projects at its packing facilities, each driven by worker insight and collaboration.

“One of the most powerful things our leadership teams have shared is that employees feel comfortable coming to them with questions or concerns,” Mathison says. “Many of our improvement projects have grown directly from those conversations, from adding stairs to parts of the packing line to improve safe access, to reorganizing the box mezzanine for better efficiency, to installing box elevators that reduce repetitive bending. Individually, these changes may seem small, but over time they create meaningful improvements in both physical and mental safety. Between 2023 and 2024, we reduced workplace injuries by 15%, and in some months, we’ve had no reported injuries at all.”

Stemilt says additional improvements included painted crosswalks and directional arrows in parking areas to enhance pedestrian safety, chains added to the line dumper to improve operations, electric scales installed in bagging areas to reduce unnecessary movement, new cafeteria access points to reduce slips and falls, and modifications to the pear line stamper to streamline workflow and reduce downtime.

Each of these changes has contributed to more than $68,000 in ROI, Stemilt says, while also making its production facilities safer and more efficient for workers.

“As we celebrate five years of EFI certification, we’re proud to recognize the World Famous farmworkers whose leadership and expertise have driven continuous improvement across Stemilt,” Mathison says. “Their hands, knowledge and commitment to excellence are what make our apples, pears and cherries World Famous. Farmworker Awareness Week gives us a special moment to highlight their impact, but our appreciation extends far beyond a single week.”

EFI Offers Toolkit to Help Industry Celebrate National Farmworker Awareness Week

Thu, 12 Mar 2026 19:38:16 GMT

The Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, says it offers free and impactful tools in its communications toolkit to help the agricultural community recognize and celebrate National Farmworker Awareness Week.

Observed the last week of March annually and culminating on Cesar Chavez’s birthday (March 31), Farmworker Awareness Week honors the essential contributions of the men and women whose skill, dedication and hard work keep the food supply chain moving. From planting and harvesting to packing and shipping, farmworkers bring deep knowledge, technical expertise and pride to their jobs every day.

“Farmworker Awareness Week is an important reminder to pause and recognize the highly skilled, physically demanding work that farmworkers perform every day to bring healthy and nutritious food to our tables,” says LeAnne Ruzzamenti, EFI director of marketing and communications. “Our toolkit is designed to help companies and communities celebrate their employees and community members and to share worker stories that educate consumers about the expertise and dedication behind their food.”

EFI says its comprehensive toolkit makes it easy for companies, retailers, industry organizations, educators and community leaders to show appreciation and raise awareness.

The toolkit, which is available at equitablefood.org/toolkit , includes:

Social media graphics, sample posts and videos to share.
Printable posters, fact sheets and infographics for offices, stores and workplaces.
A sample proclamation to share with local and state officials.
A children’s coloring page.
Ideas for hosting events or internal celebrations for the week.

EFI says all materials in the toolkit are customizable and free to download.

“We hope that this special week is just the start for our industry to shine a light on the expertise, resilience and professionalism that workers offer throughout the year,” says Alexandra Martinez, EFI senior digital marketing and sales associate, emphasizing the importance of industrywide participation. “To encourage that, EFI provides resources and reminders to highlight our essential workers with ongoing initiatives like #FarmworkerFriday and other digital toolkits.”

EFI encourages growers, retailers, brands, allied organizations and consumers to download the toolkit and incorporate its resources into newsletters, in-store promotions, team meetings, classroom activities and community events. By amplifying appreciation and awareness during Farmworker Awareness Week, the industry can collectively highlight the people whose hard work sustains our food system year-round.

Why You Should Nominate a Frontline Hero for Farmworker of the Year

Mon, 23 Feb 2026 21:00:24 GMT

“Farmworkers are the backbone of the agricultural industry,” says Alexandra Martinez, senior digital marketing and sales associate with the Equitable Food Initiative.

Martinez joined “The Packer Podcast” for a special episode to highlight EFI and The Packer’s third annual Farmworker of the Year Award. The nomination period closes Friday, Feb. 27.

Martinez says while many awards highlight suppliers, retailers and marketers, EFI saw a real need to celebrate farmworkers.

“The journey of fresh produce — of the fruits and vegetables that we have on our tables — not only starts with farmworkers, but it also depends on their specialized skills, knowledge and labor,” she says. “We wanted to give them the space to be recognized, to be cheered and to learn more about their stories, their passions, their knowledge and even their careers.”

Every worker nominated will get a certificate and recognition. Martinez says in previous years, companies of these workers have made it a point to celebrate the recognition. Past winners often comment about the teamwork it takes on the farm and also mention the importance of their colleagues, bosses and families. She says most are just thankful to be recognized.

“It’s just really sweet to see how thankful they are for everything,” Martinez adds.

What Makes a Good Nomination?

Anyone in the fresh produce industry can nominate a farmworker throughout North America, Central America, South America and the Caribbean. Workers must be in the same role for two years or more.

Information is also available in Spanish and English at equitablefood.org/fwoy .

Martinez says any details provided can help paint a picture of why a farmworker is deserving of the award.

“Don’t be shy about writing a super-long nomination, because that’s really what we want,” she says. “We want a lot of details about skills that they have learned, milestones at work. … Those little details are the ones that are key for those final decisions.”

She says there are examples of past nominations that EFI earmarked as being particularly descriptive and helpful.

“We had some examples with some of the farmworkers who volunteered to teach co-workers how to drive or learn a third or second language,” she says. “And those are the skills we want to know, because that allows us to understand a little more, not only the environment where they are working but also to see a little more about the kind of person they are.”

As far as the nomination process, Martinez says it’s fairly straightforward with a few questions to answer. One key part of the nomination is to include a photo, as EFI will celebrate all nominees.

“Even if they don’t win or even if they are not the finalists, they’re going to be highlighted through social media with #FarmWorkerFriday,” Martinez says. “We’re always finding ways to highlight the people, the farmworkers, the frontline workers and people at your organization.”

Even if someone at a farm isn’t the one responsible for submitting a nomination, Martinez encourages everyone to spread the word to make sure those who can nominate someone do.

“This is the third year, and we want to keep doing that next year,” she says. “We really need your support, your nominations. We’re really looking forward to seeing who’s going to be the winner this year.”

Know an Exemplary Farmworker? EFI and The Packer Call for Farmworker of the Year Nominations

Tue, 27 Jan 2026 23:56:37 GMT

Equitable Food Initiative , the workforce development and certification organization partnering with growers, farmworkers and retailers, has launched the third annual Farmworker of the Year Award, presented in partnership with fresh produce media company The Packer, part of Farm Journal.

The award, which recognizes farmworkers whose leadership, skills and dedication strengthen the fresh produce industry and agricultural communities, is set to be presented at The Packer’s West Coast Produce Expo , May 27-29 in Palm Desert, Calif. Please note the deadline to nominate a farmworker for this important award is Feb. 27, 2026.

The Farmworker of the Year Award was created to elevate farmworker voices and celebrate individuals whose contributions are essential to the success, safety and sustainability of the food system. Last year’s winner, Rafael Teran Melchor of Stemilt Growers , was honored for his thoughtful mentorship and calm, solutions-oriented approach over his 23-year career.

Exemplifying the dedication, teamwork and humility that earned him the award, Teran Melchor accepted his award, giving thanks to his team.

“Thank you so much to everyone who supports me every day at work to be able to deliver a great product,” he said. “Working in a team makes everything possible.”

Now in its third year, the program continues to grow, drawing nominations from across the produce industry and shining a light on farmworkers who lead by example in their workplaces and beyond.

“Farmworkers bring deep knowledge, responsibility and pride to their work, yet their leadership is too often overlooked,” says Alexandra Martinez, senior digital marketing and sales associate for EFI. “This award is about recognizing the people whose experience and dedication make a real difference every day, while reinforcing the value of farmworkers’ voices across the industry.”

Farmworkers at all levels and across all crops and regions are eligible for nomination. Candidates may be nominated by employers, supervisors, coworkers or industry partners. Nominees are evaluated based on their leadership, commitment to workplace safety and quality, positive influence on their teams and impact within their communities.

The review process is being expanded in 2026 to include a panel of leaders from a range of industry organizations. The 2026 review panel will include:

Jeff Cady, vice president of produce and floral, Tops Friendly Markets
Emily Fragoso, vice president, Mixtec Group
Jane Kuhn, senior director of strategic sourcing and sustainability, Once Upon a Farm
Lori Taylor, founder and CEO, The Produce Moms

In recognition of their leadership and dedication, the Farmworker of the Year will receive a $1,000 cash prize and a crystal award, each finalist will be awarded $500 and a commemorative plaque, and every nominee receives a certificate as an expression of appreciation for their contributions that extend far beyond any single award.

Previous Farmworker of the Year promotions have drawn dozens of nominations from companies, large and small, representing a wide range of roles, regions and years of service. Past honorees have been recognized for mentoring coworkers, improving workplace practices, fostering strong communication, contributing to safer, more engaged teams and the positive impact they’ve had in their communities.

Nominations for the 2026 Farmworker of the Year Award are now open. For more information and to submit a nomination, visit equitablefood.org/fwoy .

Equitable Food Initiative Selects New Leader to Drive 2030 Strategic Plan

Mon, 12 Jan 2026 11:10:51 GMT

In June, Peter O’Driscoll, executive director of the Equitable Food Initiative, announced his plans to step down from his role at the Equitable Food Initiative (EFI) and usher in a new leader to guide the organization into its next chapter. On Jan. 12, the EFI board of directors answered that call by naming Gonzalo Martinez de Vedia as its next executive director.

Martinez de Vedia brings to this post deep roots in philanthropy and agricultural labor practices, having previously served as the program director for the Solidarity Center in Brazil. His history with EFI is well-established as he has collaborated with the organization since 2018 and has served on its board since early 2025.

“I have long admired the way EFI brings everyone to the table, and I look forward to the chance to lead the organization into the next decade,” Martinez de Vedia says in an announcement.

And O’Driscoll says he will continue to support EFI, noting that just because his role as executive director comes to an end, that does not mean his involvement does, too.

“There’s so much really exciting and challenging opportunities for EFI that if I can continue to support that without getting in the way; that’s really all I’m thinking about right now … I’m very committed to this organization,” he says. “I’m very committed to Gonzalo’s success. I’m going to do whatever I can to make him successful, whether it’s by continuing to support or by getting out of the way.”

Gonzalo Martinez de Vedia has been named the new executive director of the Equitable Food Initiative.

(Photo courtesy of the Equitable Food Initiative)

Building for Scale

O’Driscoll, who has led the organization for 14 years, says he doesn’t see this transition as a retirement, but to usher Equitable Food Initiative into the next decade. He says his passion lies in the startup phase of an organization, and he sees so much opportunity for growth. He believes bringing Martinez de Vedia into the role can help the organization accomplish that goal.

“EFI should grow five times more, and all of those things, but the challenges that EFI faces now are much more the challenges of growth and management,” he says. “They’re not startup challenges anymore, and I don’t think I’m particularly good at that. I didn’t grow up wanting to be the CEO of a big company. That’s a particular skill set that I don’t have or necessarily aspire to having. I do think I’m pretty good at figuring it out from the very beginning.”

O’Driscoll also says he sees important inflection points in an organization with the integration of new leadership and ideas.

“I don’t believe anybody should run an organization forever,” he says. “It doesn’t matter whether it’s a company, a nonprofit or a government. There’s something really, really healthy about periodic changes in perspective. None of us knows everything. New people come in with fresh perspectives.”

The timing also aligned with EFI’s strategic planning cycle, O’Driscoll says, which will begin this year with an eye to 2030.

“What I said to my board, even last year, was, ‘You don’t want me sticking around until 2030. You should start thinking now about how to find the person who’s going to develop and implement that plan,’” he says. “’They need to be part of developing the plan that they’re going to then be held accountable to.’”

Transparent Search for New Leadership

O’Driscoll says the hiring committee, spearheaded by Candace Mickens, EFI’s director of finance and operations, helped design the process. EFI fielded applications from more than 200 candidates.

“The feedback was extraordinary, even from the candidates that didn’t go through [the final selection],” he says. “They said this was the best selection process they had ever seen. I take pride in that, just because that’s my colleagues who pulled that off.”

And, O’Driscoll says, because transparency is at the forefront of the organization, he spent an hour with each of the finalists sharing the fundraising picture, the challenges and the opportunities for the future of EFI.

“We were very candid with those finalists about what’s working and what’s not working, because we didn’t want to hire somebody who didn’t know what they were getting into,” he says.

Building the Foundation of Collaboration

When asked about his legacy, O’Driscoll says he sees EFI at its best when it facilitates multistakeholder spaces, which created the certification program and ECIP.

“What I’m most proud of is the effort, and this is not just from me, the commitment we have made to facilitating collaboration in multistakeholder spaces in our three core programs,” he says. “I didn’t design our certification program. I didn’t design our ethical charter program. I didn’t design our credentialing work. All of the substance of what’s in those programs came out of my colleagues, my team, as well as the stakeholders they met with, not out of my head. I’m really proud of that. I don’t think any one of those programs was about me. My job as the executive director was to make it possible for talented people to develop effective programs. That’s what I’m proud of.”

Peter O'Driscoll on EFI's Bold Stakeholder Strategy to Unlock Systems Change

Fri, 09 Jan 2026 16:37:43 GMT

Peter O’Driscoll, executive director of the Equitable Food Initiative, says his outlook on working with organizations and people with often differing perspectives has changed over time.

“In my younger days, I did a lot of work in advocacy, and advocacy is typically about telling people what they’re doing wrong and what they should do differently,” he says. “At this point in my life, I would say there’s really no point in trying to argue with stakeholders or to convince them to change their positions. So EFI starts from the premise that stakeholder interests are legitimate, even if they are totally opposite and opposed.”

O’Driscoll joined “The Packer Podcast” to share how EFI’s approach to bringing all stakeholders to the table can enact real change.

“What we’ve discovered is that when companies engage and listen to their workers, they do better on things like recruitment and retention,” he says. They become more productive; they become better suppliers. That helps them build business with their customers.”

And O’Driscoll says it’s more than likely those stakeholders disagree on about 90%, but he says, it’s that 10% that overlaps where the opportunities are.

“If you can keep folks focused on the small space where those interests overlap and build trust and build collaboration, you can begin to move out into deeper and more lasting forms of collaboration,” he says.

As for successes in this collaborative approach, O’Driscoll points to his work with Good Farms. As a major retailer looked to build out an EFI certification program, Andrew Williamson, owner of Good Farms, agreed to work with EFI to help build out this certification. And, Good Farms has continued to work with EFI on all of its new initiatives, O’Driscoll says, from greenhouse gas reduction programs to documenting and accrediting agricultural skills.

“What I would say about them is having certified all of their operations, they are really reaping the benefits of a much more engaged and motivated workforce,” O’Driscoll says. “And I hear that from their customers. I hear that from their retail customers. I hear it from farm management, but perhaps from my perspective, most importantly, I hear that from workers when I visit their operations, when they talk about how things have changed over time, on their operations and especially when newer workers compare that workplace culture to other places where they have worked.”

O’Driscoll also talked about how an Los Angeles Times article in 2014 helped spur on the Ethical Charter Implementation Program. He says following a joint effort in the produce industry, the charter was published in 2018. But, he says, advocacy communities criticized the Ethical Charter because it lacked input from labor.

“When the charter was published in 2018, EFI came out, and I think we were among the very few organizations that actually applauded and celebrated the publication,” he says. “And we immediately went to our retail partners, the folks with whom we worked on certification and said: ‘There’s a lot of good stuff in this charter, but how are you going to know which of your suppliers and their growers are actually upholding the principles of this charter? In practice, you have no way of knowing that, and that’s where your risk lies.’ And to their credit, those retail buyers agreed and accepted that there was risk, and that’s when they agreed to work with us on developing an implementation program.”

And O’Driscoll says the spirit of the ECIP is to help suppliers along a journey of continuous improvement.

“It doesn’t have a set of standards,” he says. “It’s a capacity building program, not a compliance test. And that means that even an employer who’s really struggling to implement effective labor management systems can demonstrate engagement and improvement over time. The whole premise of the program is it’s not difficult to embrace continuous improvement if you’re willing to be honest and open about what your starting point is because this ESIP lab software platform will actually guide you through the steps you need to strengthen those management systems over time.

EFI Shares Toolkit for Extreme Heat

Thu, 07 Aug 2025 18:52:03 GMT

The Equitable Food Initiative has intensified its efforts to combat heat-related illnesses among farmworkers by sharing its free, bilingual Sun & Heat Protection tool kit.

With field temperatures often exceeding 100°F during peak harvest months, farmworkers face heightened risks of heat stress, dehydration and heatstroke. The National Institutes of Health (NIH) reports that heat-related mortality among agricultural workers is 35 times higher compared to other professions.

To address this pressing issue, EFI developed a comprehensive Sun & Heat Protection tool kit, co-created with farmworkers, offering practical solutions and resources to enhance safety in the fields.

The tool kit is free and includes:

A Spanish-language video (with English subtitles) detailing symptoms of heat exhaustion, preventive measures and what to do in case of overheating
Printable bilingual tip sheets to increase awareness of heat-related risks, safety measures and symptoms
Printable bilingual flyers for communal areas to reinforce heat safety protocols
Curated statistics and external resources to support employer-led training initiatives

“Education and voluntary compliance are vital when it comes to heat safety,” says Alexandra Martinez, EFI’s senior digital marketing and sales associate. “Farmworkers are particularly vulnerable to heat-related health risks, and we’re providing simple, executable steps that can help reduce illness and save lives.”

EFI notes workers performing strenuous work in temperatures above 95°F are at risk of heat stress, with heat-related injuries increasing for every degree rise in temperature, highlighting the significant economic and human costs of inadequate heat protection measures. This stark correlation highlights the urgent need for proactive safety protocols, especially in agriculture, where prolonged outdoor exposure intensifies the risk.

While states like California, Oregon and Washington have enacted comprehensive heat protection standards, EFI says many regions lack such regulations, leaving millions of farmworkers vulnerable. The organization says it aims to bridge this gap with this toolkit, offering actionable resources that employers can implement regardless of local mandates.

Companies that prioritize worker well-being not only safeguard their employees but also enhance their operational efficiency. EFI says a Forbes report indicates organizations supporting wellness initiatives experience a 41% reduction in absenteeism and 59% less turnover, leading to a more stable and committed workforce. Furthermore, 89% of employees at such companies are more likely to recommend their employer as a good place to work, reflecting increased loyalty and satisfaction.

“By adopting comprehensive heat safety practices, employers can protect their workers and improve efficiencies while enhancing their reputation as employers of choice,” Martinez says. “It’s about fostering a positive and productive work environment where safety is paramount.”

For more information on EFI’s bilingual Sun & Heat Protection toolkit and to access the resources, visit equitablefood.org/sunprotection .

Ethical Charter Implementation Program Upgrades Platform

Mon, 14 Jul 2025 18:46:44 GMT

Ethical Charter Implementation Program (ECIP) says in a news release that it launched Engagement 2.0. The engagement thresholds and platform provide tailored guidance, useful resources and space for operations to self-evaluate and grow.

ECIP says these updates, which include new resources, enhancements to the grower platform and updated engagement, are shaped by user feedback and are designed to be more user-friendly.

Suppliers generate engagement profiles through activity on the ECIP platform and by bringing growers into the system. This profile is visible to retailers through the ECIP Buyer Dashboard, which helps track progress toward the ethical charter on responsible labor practices. Grower activity on ECIP’s platform impacts supplier engagement profiles.

“Engagement 2.0 represents the commitment of ECIP in meeting fresh produce operations where they are and helping them move forward in their social responsibility journey,” Peter O’Driscoll, executive director of Equitable Food Initiative, which manages the ECIP software platform and provides technical support, says.

ECIP says the buyer dashboards will remain unchanged between July 14 and Sept. 30 to allow time for growers to complete new self-assessments.

After Sept. 30, ECIP will reopen buyer dashboards with new suppler engagement profiles based on updated engagement criteria.

Sept. 30 is also the deadline for suppliers to qualify for the 2026 ECIP Leadership Circle and recognition held during the IFPA’s Global Produce and Floral Show.

“We know that change can be daunting, especially for busy farming operations,” Kenton Harmer, director of market-based impact for EFI, says. “Our goal with Engagement 2.0 is to make that next step more achievable and more effective, and to showcase the impactful work happening throughout the industry.”

To learn more about Engagement 2.0, visit ethicalcharterprogram.org/engagement2 .

Ethical Charter Implementation Program Report Shows Growing Engagement

Thu, 12 Jun 2025 21:07:04 GMT

The Ethical Charter Implementation Program, an industry initiative designed to implement the principles outlined in the Ethical Charter on Responsible Labor Practices, released the findings of its first annual industry report. ECIP said this report shows growing awareness and engagement.

An industry advisory group and Equitable Food Initiative launched the program in November 2023. Since its launch, ECIP said it enrolled more than 280 suppliers and nearly 1,100 farms on its platform.

“The report highlights the successful achievement of our year-one objective: To initially engage a critical mass of suppliers and retailers in the program,” noted Peter O’Driscoll, executive director for Equitable Food Initiative. “Participants utilized ECIP LAB’s self-assessments to evaluate their management systems, free from the pressure of an audit or external review, and that allowed them to access learning resources and prioritize areas for development.

ECIP said of the 1,100 growers using its Learn, Assess and Benchmark program to access tailored components, self-evaluation and more, one-third submitted a current social responsibility certification from one of the 16 ECIP-approved programs. And, nearly 8,000 of the farming operations that subscribed to the Grower LAB had no prior experience with formal social responsibility audits or certifications.

ECIP said its grower self-assessments revealed notable strengths and resources supporting:

Occupational safety and health
Wages and benefits
Protection of children and young workers

Growers also assessed a need for further development to support:

Communication and worker protections
Management systems and continuous improvement
Ethical recruitment

ECIP said its report also shares insights and testimonials from participating retailers and suppliers.

“As we wrapped up year one, retailers gained access to the ECIP Buyer Dashboard, which provides a ranking of the most engaged suppliers around labor practices based on their reporting within and use of ECIP LAB,” Harmer said. “Year two will be focused on driving deeper engagement so that growers and suppliers can best utilize ECIP LAB to showcase their social responsibility efforts to buyers — stay tuned for updates to the platform in mid-July.”

To access the full report, visit ethicalcharterprogram.org/ecip-annual-report .

The Packer, EFI name Farmworker of the Year

Mon, 02 Jun 2025 10:06:11 GMT

PALM DESERT, Calif. — Rafael Teran Melchor of Stemilt Growers was named the 2025 Farmworker of the Year at West Coast Produce Expo, May 28-30. The national recognition program that honors farmworkers for their exceptional leadership, contributions and impact on the fresh produce industry was created by Equitable Food Initiative in partnership with The Packer.

Now in its second year, the award shines a spotlight on the people who form the backbone of the agricultural workforce and seeks to ensure that the underrecognized voices and accomplishments of farmworkers are elevated and celebrated.

“Rafael represents everything this award is meant to highlight,” said LeAnne Ruzzamenti, EFI’s director of marketing and communications. “His consistency, willingness to overcome challenges and the positive impact he has on his colleagues reflect the profound ways farmworkers shape their teams and companies.”

Melchor, who has worked at Stemilt Growers for nearly 17 years, has been in agriculture for 23 years and is widely respected for his thoughtful mentorship and calm, solutions-oriented approach.

Working in the sanitation department, he goes above and beyond what is asked of him by participating in numerous trainings such as first aid, CPR, forklift, chemical handling and safety response, as well as attending the Food Safety and Sanitation Workshop. There are approximately 25 areas within sanitation that employees can study, and while most workers have trained in one to five of those areas, Melchor has completed all 25.

“Rafa’s work ethic is completely and truly admirable. He is consistently going above and beyond his responsibilities, always taking initiative to finish tasks and take on new challenges,” said Adrián Pantaleón Sandoval, sanitation supervisor at Stemilt. “He is willing to lend a hand when needed and comes to work with a positive attitude, which is contagious to his coworkers.”

Melchor approaches his role in agriculture much like his passion for running — with focus, discipline and unwavering dedication. His commitment recently culminated in qualifying for the Boston Marathon, a testament not only to his physical endurance but also to his mindset of giving everything his best effort.

A trusted colleague and friend, Melchor supports co-workers on the job and invests time outside of work to foster connection and camaraderie. His nominator describes him as someone who brings people together and leads with heart, qualities that exemplify the spirit of the Farmworker of the Year Award.

This year’s winner and four finalists were selected from more than 50 nominations, and they represent a diverse range of contributions to their workplaces and communities. Finalists included:

Franklin Rolando Carrillo Rodas, Windset Farms
Guadalupe Huerta de Jesus, Frutos de Huerta Real for Sunset
Rene Orozco, Lakeside Organic Gardens
María Bárbara Reséndiz Martínez, Sierra Farms for GoodFarms

“This award is one of the most meaningful recognitions in our industry because it brings attention to those whose efforts are often unseen but are absolutely essential,” said Jennifer Strailey, editorial director of The Packer. “The finalists this year tell powerful stories of leadership, generosity and perseverance — and it’s an honor to help share them.”

Each nominee reflected core values that are essential to a thriving workplace culture: humility, teamwork, resilience and a deep concern for others. Through this award, EFI continues its commitment to highlighting the individuals whose work touches every step of the produce supply chain.

More information about the Farmworker of the Year Award and this year’s finalists is available at equitablefood.org/FWOY .

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Meet 2025 Farmworker of the Year finalist Franklin Rolando Carrillo Rodas

Fri, 23 May 2025 11:08:54 GMT

On May 30 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the second annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

Franklin “Frankie” Rolando Carrillo Rodas has worked for nine years at Windset Farms, a greenhouse grower with facilities in British Columbia and Santa Maria, Calif. He came from Guatemala to Windset’s Canadian facility as one of the company’s first temporary foreign workers and trained as machine operator.

“He began working in the greenhouse and quickly showed potential as a quick learner, team player and eagerness to grow,” said Tony Pacheco, Rodas’ manager who nominated him for the award.

Though Rodas came to Windset only knowing Spanish, he quickly set himself to learning English. He now speaks it so well he is able to translate for the workers and managers. He helps new workers in the program so they can have an easier time adjusting to the culture shock of coming to a new country, according to Pacheco.

Rodas advanced to the grading and shipping department where the majority of the staff are from India and speak Punjabi. He then began learning Punjabi so he could better communicate with all of his coworkers. Additionally, Rodas was the first of Windset’s temporary foreign workers who got a Canadian driver’s license and bought his own car. This trailblazing showed the other workers that driving in Canada is achievable to them, and more workers did the same, according to Pacheco.

“Franklin has also started procedures to become a permanent resident in Canada,” Pacheco added. “Which he has 100% of our support and a permanent position in our ‘Canadian’ staff for the day that this happens.”

Meet 2025 Farmworker of the Year finalist Rene Orozco

Thu, 22 May 2025 13:59:45 GMT

On May 30 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the second annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

Earlier this year, Lakeside Organic Gardens celebrated a milestone for one of its own, Rene Orozco, who is described as a pillar of the company.

Orozco has worked at Lakeside Organic Gardens for 40 years and counting. He began with helping harvest snap peas before accepting new roles.

Lakeside Organic Gardens said Orozco also took on more responsibility in its irrigation department for eight years, operated a tractor for seven years and served as a planting supervisor. He’s currently the company’s tractor driver supervisor and leads by example to motivate his team, according to the company.

“Rene believes in giving young workers the same opportunities he once had, and he leads his team with integrity, knowledge, and passion for organic farming,” Lakeside Organic Gardens said in a social media post celebrating Orozco’s career . “His dedication to maintaining food safety, soil health and training the next generation is truly inspiring.”

In nominating Orozco for the Farmworker of the Year award, the company called him a model of growth and steadfast work, embodying perseverance and commitment. It also touted Orozco’s focus on good communication, field care, food safety and worker training.

“When everyone on the team owns their part and takes responsibility, we work well together to get things done,” Orozco said in the social media post. “I’m proud of the food we provide. I see the way it grows, and it brings me joy because I know it’s truly organic. I’m happy to share that confidence with our products with others.”

Meet 2025 Farmworker of the Year finalist Rafael Teran Melchor

Wed, 21 May 2025 18:30:03 GMT

On May 30 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the second annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

Rafael “Rafa” Teran Melchor has worked in agriculture for 23 years and has been with Stemilt Growers for 16.5 years as a sanitation worker. Today he oversees chemical preparation for sanitation and completing digital sanitation record-keeping. He was nominated for the award by his supervisor, Adrián Pantaleón Sandoval, who described him as being curious, always interested in learning, always ready to help his teammates and known to go above and beyond in his work.

“He’s always the person we know is going to be doing a great job the safest way possible,” Sandoval said.

He also emphasized Melchor’s interest in learning new things and accepting change with optimism. As an example, Sandoval explained most members of the sanitation team at the facility where Melchor works know how to complete one to five of the 25 total main work areas. Melchor learned all 25 plus special work areas and seasonal projects. Another example was the sanitation team’s recent shift from paper records to digital.

“Rafa, even though he had never used a computer much before and with limited English reading and writing skills, took the challenge with no hesitation,” Sandoval said. “Currently, he uses our digital record keeping without trouble, he has even trained others in this.”

Melchor also engages with his team outside of work through soccer and he loves sports. He is very enthusiastic for track and field, road running, cross country running and marathons, even reaching the qualifications needed for the 2025 Boston Marathon.

“Rafael is an outstanding individual and a perfect choice for the EFI Farmworker of the Year,” Sandoval said.

Meet 2025 Farmworker of the Year finalist Maria B. Resendiz Martinez

Tue, 20 May 2025 16:56:58 GMT

On May 30 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the second annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

With 20 years in agriculture — 16 of them with the same employer — Maria B. Resendiz Martinez of Sierra Farms is living proof that perseverance, intelligence and humility can move mountains. Once a strawberry picker, Martinez has risen to crew foreman, shattering stereotypes and showing her peers what’s possible with dedication and heart.

Martinez leads by example, never afraid to ask questions to solve or avoid a problem. She works collaboratively and is open to feedback, and she seeks solutions that benefit not only herself but also her coworkers and the company as a whole.

Her intelligence is matched by her ability to share knowledge in a way that builds confidence and trust among her team. Her philosophy is that everyone must win for the entire agriculture industry to function.

“Maria was invited to help participate in a company project and excelled, saving the company money and utilizing untapped resources,” the company said.

Working closely with a supervisor, Martinez helped create a program that grew from just two workers to a team of 30. She has become a cornerstone of the team and a role model in the community.

Martinez proves every day that a strawberry picker can do so much more, and she brings the power of transformation in the fields and beyond.

Meet 2025 Farmworker of the Year finalist Guadalupe Huerta De Jesus

Mon, 19 May 2025 17:20:55 GMT

On May 30 at this year’s West Coast Produce Expo in Palm Desert, Calif., The Packer and the Equitable Food Initiative will present the second annual Grow the Good Farmworker of the Year award. To recognize the critical role farmworkers have in the fresh produce industry, The Packer is spotlighting each of this year’s five finalists, who were selected from nominations submitted in February.

For 11 years, Guadalupe Huerta De Jesus of Frutos de Huerta Real has brought passion, purpose and perseverance to her work in agriculture. A proud member of the Popoloco community of Puebla, Mexico, De Jesus considers herself a warrior, shaped through resiliency.

De Jesus began her journey as a tomato packer, quickly standing out for her work ethic and commitment to learning. When the company created a new nursery team — requiring precision, responsibility and care — De Jesus was among the first selected. It became her favorite role, one that allowed her to grow alongside the plants she lovingly refers to as her “friends.”

“She always works hard so the plants, her friends, can feel her strength and grow better and grow stronger,” the company said.

Her commitment extends beyond her work, and De Jesus is always willing to help co-workers and encourage newer colleagues. Her enthusiasm is evident as De Jesus always wears a smile and performs her work with enthusiasm and joy.

De Jesus’ journey has not been easy.

After losing her first child due to health complications, she made the brave decision to shift roles so she could prioritize time with her baby girl. She moved to the greenhouse as a plant worker, and due to her effort and dedication, she wins first place awards every month and now can spend more time with her daughter, not working weekends. This change was difficult for her, but now after four years, she has developed many new skills and capacities.

Although De Jesus says that life has dealt some blows, from major losses to delicate health situations, her perseverance, dedication, resilience and love for her work have helped her excel. De Jesus inspires others to be optimistic in difficult times and teaches that a smile can inspire a powerful change — to see things differently.

EFI highlights companies championing worker well-being

Mon, 24 Mar 2025 18:00:49 GMT

During Farmworker Awareness Week, held March 25-31, the Equitable Food Initiative says it will recognize companies raising the bar for worker well-being, with these employers providing inspiration and evidence that ethical labor practices drive successful outcomes for workers, businesses and consumers alike.

“Farmworker Awareness Week gives us an opportunity to shine a light on the skilled workers who are the engine of the agricultural industry, along with some of the unique ways companies are caring for them,” LeAnne Ruzzamenti, director of marketing and communications for EFI, said in a news release.

Naturipe Farms and its growers offer mobile dental clinics, provide internet access, build schools and parks for local farmworker communities and rebuild homes in earthquake-ravaged areas, according to the release. EFI said the company is a leader in the Ethical Charter Implementation Program through its ongoing commitment to strengthen management systems aligned with the Ethical Charter on Responsible Labor Practices.

“At Naturipe, we’ve made a commitment to ‘Cultivate with Care,’ operating our business in a way that minimizes environmental impact and simultaneously supports our local and global communities,” said Donna Lynn Browne, senior director of food safety and social responsibility for Naturipe Farms. “We are committed to improving the quality of life and community where we grow our berries, with a focus on children and education. Developing communities and our employees is the best investment we can make.”

NatureSweet prioritizes the well-being of its farmworkers, ensuring they receive a living wage, year-round employment and opportunities for professional growth, said EFI, adding that through comprehensive development programs that focus on continuous education, leadership skills and job security, the company underscores its commitment to worker advancement and social responsibility.

EFI said NatureSweet fosters a strong connection between consumers and its associates by featuring worker portraits and QR codes on product packaging that lead to stories and videos about the associate’s role at the company. This program helps reinforce the value the company places in its workforce and demonstrates its core values of respect, dignity and empowerment, the release said.

“We deeply value each individual, and the principle of reaping what you sow is at the heart of our culture,” said Rodolfo Spielmann, president and CEO of NatureSweet. “This belief inspires our team members to not only grow within our company but to transform their lives, thrive and achieve lasting success.”

Homegrown Companies offers on-site emotional and mental health support through its innovative chaplain program, EFI said. Workers and their families receive confidential care and counseling, and many offer heartfelt testimonials about the program’s positive impact, according to the release.

“Every week they come on-site and offer to pray with us and listen to us,” Eva Tellez, pack line lead at Peterson Family Fruit, which grows and packs for Homegrown Companies, said in a news release. “When my family was going through some hard things, this was really helpful to me.”

EFI is a workforce development and certification organization that partners with growers, farmworkers and retailers.

Produce on the brain: Stress, mental health and fresh produce

Wed, 31 May 2023 20:23:05 GMT

If you’re looking for a job where you can rest on your laurels and tune out, fresh produce might not be for you. By contrast, constantly chasing updates on pricing, availability and quality is considered normal in a fresh produce industry that includes seasonal and highly perishable products, as well as dynamic markets and slim profit margins.

While often complex and interesting, the produce industry can also be volatile and nerve-wracking at times. Successful produce leaders often spend much of their day swiftly adapting, communicating and deal making to maintain a business. The other end of the supply chain is no less stressful; agricultural workers tackle a nonstop productivity cycle of growing, harvesting, packing and transporting fresh fruits and vegetables as efficiently as possible.

The stressful business of delivering fresh produce from seed to plate

In a recent LinkedIn Fresh Produce Industry Discussion Group survey, over 100 produce professionals described their stress level working in fresh produce. The responses underlined that while the sector is full of professionals who are navigating the stress, the industry still has room to improve.

While a quarter of fresh produce professionals surveyed said that the stress level in a typical week was “unsustainable” and even “toxic,” 40% of those surveyed reported that, in their experience, the fresh produce industry was “never dull” and they “mostly enjoyed it.” Another quarter of those surveyed reported that a week in fresh produce included an “about average” level of stress. Only 6% reported they are “living the dream.”

“The produce industry is full of passionate and highly motivated individuals, and with that comes a certain amount of inherited stress and competition,” Madelyn Edlin, marketing and sales manager for Equitable Food Initiative, told The Packer. “Those in this industry are some of the most humble and hardest working people I have ever met. However, that can result in a high-stress environment that is compounded by prolonged burnout and a sense of never being or doing quite enough,”

But, she added, to include a full picture of mental health in the fresh produce industry, you must start with understanding what farmworkers are experiencing and prioritizing their needs.

“It’s imperative to remember the 2.5 million farmworkers who are the backbone of this industry. Without the incredible work they do, there are no cocktail hours, show floors, emails or Zoom calls,” Edlin said. “Coming from politically and economically stressed environments, farmworkers are working to provide us with the highest-quality and safest food while fearing the impermanence of working under H-2A or without a proper visa. Bringing in a trauma-informed approach to the employment and management of farmworkers is critical to maintaining humanity and a thriving industry.”

In fact, agricultural workers rank at the top of the Center for Disease Control and Prevention’s 2020 report as one group more likely to die by suicide compared to other industry groups, just behind mining and construction industries.

From the farmworker harvesting strawberries to the logistics specialist communicating updates to the investor weighing risks and benefits, no matter where you work along the fresh produce supply chain, stress is something you will likely confront of a regular basis.

Supporting mental health in fresh produce

After a string of days, years and even decades, managing the labor, deals, relationships and adrenaline rushes that come with succeeding in fresh produce, how do individuals manage stress and cope with the highs and lows of the business?

Mental illness affects 1 in 5 U.S. adults every year, according to a recent National Alliance on Mental Illness report. Add to this factor such as long hours, low wages and stressful working conditions, and there are plenty of reasons to reflect on how to support mental health — both on a personal level and within spheres of influence.

For starters, undeniable employment factors such as paying employees a living wage, fair compensation, safe and respectful working conditions, and responsive, empathetic and capable leadership go a long way in fostering a healthy workforce, boosting morale and preventing burnout.

For many organizations looking to promote a healthy company culture, recruit talent and gain helpful insights to improve, it starts with listening.

“EFI is all about worker engagement and voice, and we try our best to practice what we preach. All voices are brought to the table throughout the organization; we are encouraged to learn through failure and seek continuous improvement,” Edlin said. “Companies — and EFI is a great example of this — [that] are asking for and responding to input and suggestions from their employees are a great starting point of a healthy culture and work-life balance.”

A flourishing organization and fresh produce industry includes a diversity of lived experiences and points of view, she continued.

“Attracting up-and-coming talent to this industry is going to involve recognizing that the industry is made up of humans who live full lives outside of their jobs,” Edlin said. “This industry is providing the healthiest foods on the planet; I hope we can start talking about mental health as easily as we talk about physical health in the produce industry, from farmworker to the C-suite.”

Thriving — personally and professionally

While thoughtful systemic and institutional measures go a long way in fostering a corporate culture where workers thrive, resources are available now to individuals in fresh produce to help cope with stressors and gain mental health support.

One advocate for mental health, Marshal Sewell, a strategic accounts manager for U.S. Open Fields at Bayer Vegetable Seeds, seeks to shed light and remove stigma around mental health, especially in agriculture. After Sewell’s father died by suicide during Sewell’s senior year of high school, in part due to a series of financial catastrophes on the farm, Sewell knew he had to speak out.

Related: “ Tip of the Iceberg” podcast Episode 10 — What Marshal did after his farmer dad’s suicide

“One in every five Americans at some point in time will face a mental illness, but the common misconception is that mental illness is the same as mental health,” Sewell told The Packer’s Amy Sowder on a recent “Tip of the Iceberg” podcast episode. “While not all of us may be impacted by mental illness, each and every one of us can participate and be doing things and making choices to proactively address our mental well-being.”

Over the course of his career, Sewell has spoken about how to encourage mental health, cultivate healthy habits and get support in agriculture. He’s also developed a hub of mental health resources for agriculture professionals at mindyourmelon.org .

View this profile on Instagram Mind Your Melon ? (@mindurmelon) • Instagram photos and videos

For many, coping with the ups and downs of fresh produce and cultivating resiliency comes down to striking a balance.

“It’s all about balance, isn’t it? Life is a mix of high energy and low energy, giving and taking, leading and being led, extroverted moments matched with introspection,” Edlin said. “Countering a high-energy week at a trade show with a week spent at my desk and time outside or an after-hours hike has been the balance that not only helps me cope with stress but gives me zest for my job and personal life.”

Other organizations advocating for the health and well-being of agricultural workers and produce professionals include:

Agrisafe Network — founded by rural nurses to improve the health and safety of farmers and ranchers.
Healing Voices Project — an initiative supporting mental health and farmworker communities.
Puente — an organization focused on farm worker mental health.

NatureSweet adds new vegetables to cherry tomato logo

Wed, 26 Oct 2022 15:59:42 GMT

NatureSweet has revamped its brand image to celebrate its recently expanded product lines and distribution capabilities.

The Texas-based greenhouse grower has refreshed its corporate brand and has updated its logo and website to underline the new developments.

The bold yellow and red logo no longer features cherry tomatoes on the vine alone. The new NatureSweet logo depicts the cherry red, quintessential snacking tomatoes, framed by orange, yellow and red bell peppers and a green cucumber. Over the past four years, NatureSweet has expanded its offerings to include other greenhouse-grown vegetables such as peppers and cucumbers alongside its well-established snacking tomato program.

Related news: Why messaging matters with greenhouse-grown produce

According to a news release, NatureSweet expects that more than half of the company’s future growth will come from this product line expansion. The Equitable Food Initiative and Fair Trade-certified company has also recently partnered with Laredo, Texas-based Mission Produce to expand distribution to U.S. retailers.

“Consumers trust the quality produce that NatureSweet consistently delivers; we have proven this,” Rodolfo Spielmann, president and chief executive officer of NatureSweet, said in the release. “Although our logo might have changed a little, our company’s purpose remains the same. And that is to greatly improve the working conditions and treatment of agricultural workers. We are truly paving the way for the industry.”

The redesigned website is mobile-compatible and shares images and stories about where the vegetables were grown. It features an education hub with nutrition tips, recipe videos and details about company efforts in recyclable packaging and sustainability. Additionally, NatureSweet’s Food ID program takes consumers to where their produce was grown to learn more about practices used to harvest and pack their veggies. The site also includes a “Meet the Associates” section where consumers get to meet and hear from the farmworkers who picked their vegetables.

Learn more about NatureSweet’s rebrand in this short, informative video .

Tip of the Iceberg Podcast — The farmworkers under those NatureSweet tomato labels

Wed, 25 Jan 2023 17:51:38 GMT

In this Tip of the Iceberg Podcast episode , learn about a greenhouse brand that expanded a program because of how many supermarket shoppers called the customer hotline about it.

The Equitable Food Initiative-partnered episode has to do with NatureSweet, which grows and sells tomatoes, peppers and cucumbers.

Have you ever seen those little NatureSweet Cherubs tomatoes in the supermarket and peeled the top sticker label to see an employee photo? I have. Then I hovered my cell phone’s camera over the QR code on that label and watched a little video from that employee.

It’s part of NatureSweet’s Associates Under the Label program, which began in 2019 and expanded because of those consumer calls.

“Consumers are the reason that we’ve expanded this program. They have told us they want to see more by continuously engaging and having conversations with us on it,” said Marketing Director Amit Patel on the podcast episode .

When the program launched in 2019, there wasn’t a way for consumers to engage with NatureSweet.

“They’d call the company’s hotline and leave heartfelt thank-you’s directly to the associates — on the customer hotline usually used for product complaints or compliments. They’ve really pushed the initiative to where we expanded it digitally and get hundreds of comments on social media. We highlight it on our website and have an email program as well.”

Any shopper can discover who picks, cleans, grades, sorts and packs those little NatureSweet tomatoes within those clear plastic dome containers found in so many grocery stores nationwide. It’s a way to provide more transparency, share the grower story and connect with consumers on a more personal level.

Tip of the Iceberg podcast — Let there be light (in the parking lot)

Wed, 11 Jan 2023 18:27:44 GMT

No one wants to be seriously worried about their physical safety — beyond the usual look-both-ways-when-you-cross caution — when they get out of their vehicle and walk to their work building.

Imagine if it was pitch black in your parking lot. It’s 10 p.m. Or 4 a.m. And you are alone. Other trucks driven by fellow arriving co-workers may not see you. And what about the constant high alert women often have to be on? Under the cover of darkness, anything nefarious could happen.

Two workers at Gonzales, Calif.-based organic leafy greens grower Misionero — Araceli Miranda and Eduardo Adina — share with us on this episode of Tip of the Iceberg podcast why adding lights to the parking lot was important to employees and how they overcame the challenges of no electrical access to light all necessary areas.

This was a common request brought up by workers at several Equitable Food Initiative-certified facilities, and it can be a pretty easy project to provide safer working environments.

The episode is part of a partnership with EFI to spotlight what produce companies are doing to improve to create a transparent supply chain, a safer food system and healthier work conditions, elevating employees’ voices. The methods often lead to more productive workers, better quality and more efficiency overall.