FARM JOURNAL EVENTS

How The Avocado Conference 2026 Will Align Industry, Accelerate Sustainable Growth

Thu, 29 Jan 2026 13:56:02 GMT

The avocado industry achieved a major milestone in 2025, surpassing 3 billion pounds in the U.S. for the first time. And with more fruit coming, it’s a critical time for the industry to align its strategic vision to ensure continued growth, says Emiliano Escobedo, executive director of the Hass Avocado Board.

At this pivotal moment for avocados, the Hass Avocado Board and Farm Journal, The Packer’s parent company, are launching The Avocado Conference , a first-of-its-kind international event that seeks to gather every segment of the U.S. avocado supply chain. The inaugural event is set for Nov.18-20, 2026, at the Hilton San Diego Bayfront.

“We just had our biggest year in terms of volume coming here to the United States and being produced here. And as avocados continue to grow and continue to be an incredible category for our industry — driving tremendous value for the produce department — it’s so important to have alignment among producers, handlers, exporters, importers, retailers and the entire industry,” Escobedo says. “That’s where we see The Avocado Conference playing a critical role in ensuring that our industry is going to continue to grow and that it is going to continue to add value to the entire sector.”

The Avocado Conference aims to deliver a forward-looking agenda examining global avocado production and trade, retail and foodservice market insights from Circana and Dataessential, consumer and shopper trends, evolving avocado marketing programs and broader economic and investment dynamics impacting the marketplace.

“The U.S. market is the No. 1 market in the world for avocados. More avocados are sold and consumed here in the United States than any other market in the world. And it’s the market that every country that produces avocados wants to be in,” Escobedo says. “The purpose of The Avocado Conference is to help build our industry, to collaborate, share insights and accelerate sustainable growth here in the United States, and build that demand with all of the countries that supply avocados to the U.S.”

The international conference is poised to gather avocado industry professionals from around the world and across the supply chain.

“The reason this conference is so important is because it’s a first-of-its-kind international gathering for the entire U.S. avocado value chain,” he says. “Whether they’re coming from established areas like Mexico and Peru or new entrants like Colombia and other new countries as they are allowed in the United States, we want everyone to be part of it.”

The conference will also provide a collective of the latest consumer research from the Hass Avocado Board and other industry organizations with the goal of driving demand and identifying new opportunities for growth.

“When you attend the conference, you’re going to be able to understand not just what is happening on the market side with consumers, with new consumers and new demographics, but also how the industry is planning to support the whole value chain to meet those consumers’ needs,” Escobedo says.

The Avocado Conference will also offer important insights for retail and foodservice professionals, he says.

“As a retailer attending this conference, you’re going to learn from the Hass Avocado Board, Circana and Dataessential how consumers are shopping, what’s driving consumer purchase, what the impact of consumers buying an avocado has on the overall basket, but we also want to create an opportunity for retailers to talk to our industry and to our growers and exporters, so that there’s alignment.

“One of the challenges we have faced as an industry is the lack of alignment between the production that’s available to support large-scale promotions across the United States and the retailers’ understanding of that,” he continues. “Retailers attending the conference will get to hear firsthand from the producers themselves on what is happening on the ground and what they can expect in terms of volume for the season to come. That’s going to help retailers plan.”

The program will be equally relevant to grower-packer-shippers and exporters, he says.

“The overall goal of The Avocado Conference is to align on demand signals and operational practices to support profitable and sustainable growth,” Escobedo says. “And we want everybody to come, not just California producers; we want producers from Mexico, from Peru, from Chile, from Colombia, from Dominican Republic as well as packers and exporters for foodservice and retail leaders — everyone is welcome.”

Data, Branding and Efficiency Take Center Stage at East Coast Produce Expo

Fri, 16 Jan 2026 11:54:26 GMT

AVENTURA, Fla. — From the debut of the latest SuperShots to redesigned cabbage displays, exhibitors at East Coast Produce Expo highlighted strategies to stay competitive in 2026. Whether it is preparing for FSMA 204 compliance or capturing the attention of a changing consumer demographic, the unifying message across the show floor was clear: The produce industry is looking to a more branded, data-driven and efficient future.

Liz Coan, Liz Sertl, Amy Behm and Lucy Angarita are shown at the GS1 US booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Visitors to the GS1 US booth had a chance to try their luck at answering questions to win prizes. Questions included “What is FSMA 204?” and “Who is GS1?” with the intention of keeping the conversation going with FSMA 204 preparations. While 2028 seems like a while away, Liz Sertl, senior director of supply chain visibility at GS1 US, says now is a good time to begin the compliance journey.

“Organizations should be thinking about getting started, not just with preparing for the regulation but [also] leveraging the benefits of the regulation, including food safety, food recall, inventory management, food waste and good master data,” Sertl says. “It’s not hard to get started. It’s just taking that first step [toward compliance].”

Ryan Cooper and Jennifer Prince are shown at Sol-ti’s East Coast Produce Expo booth.

(Photo: Christina Herrick)

Sol-ti debuted two new products, its Electroboost+ and its Mindboost+ SuperShots. Mindboost+ offers 50 milligrams of caffeine through ceremonial-grade matcha and contains lion’s mane and ashwagandha. As hydration becomes more of a focus for consumers, Ryan Cooper, director of sales at Sol-ti, says the new Electroboost with electrolytes is a perfect fit for those consumers focused on effective hydration.

Cooper also says Sol-ti focuses on “getting away from single-use plastics.”

Pedro Pablo Rodriguez Payeras, Juan Diego, Pamela Jacobo and Michael Navalta are shown at PanAmerican Farms’ East Coast Produce Expo booth.

(Photo: Christina Herrick)

Pedro Pablo Rodriguez Payeras, director of PanAmerican Farms, says he enjoyed his time at East Coast Produce Expo, noting that The Packer’s Fresh Trends 2026 educational session was informative.

“It’s important to find out that men are leading buying,” he says. “It’s good to see data on the market and how important [the male buyer] is.”

Dave Verdrager and Tom Randazzo are shown at the Grimmway Produce Group’s East Coast Produce Expo booth.

(Photo: Christina Herrick)

After unveiling the Grimmway Produce Group last year, which includes Grimmway Farms, Cal-Organic Farms, Bunny-Luv, Tasteful Selections, San Miguel Produce and RPE Inc. under one umbrella company, David Verdrager, director of business development for foodservice and export sales with Grimmway Produce Group, says the feedback has been positive. He says he had good conversations at East Coast Produce Expo with buyers.

“In the age of consolidation, more and more buyers are looking for convenience,” he says. “Less stops for trucks and anything to simplify their side of the business.”

Crystal Berry and Tara Murray are shown at the Fresh Innovations/Yo Quiero Brands booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Tara Murray, vice president of marketing for Fresh Innovations/Yo Quiero Brands, says she loved that East Coast Produce Expo unveiled the latest Fresh Trends data at the show. She says the presentation from Jennifer Strailey, editorial director for The Packer, left her wanting more.

The Fresh Trends 2026 report looked at how men outspend women in many produce categories, and Murray says she already wants to see a side-by-side comparison of male shoppers of different generations to better understand their behavior.

“It is more interesting that what we do in CPG focuses more on female-centric marketing,” she says.

Eric McClam, Danielle Hutchinson and Steven Beltram are shown at the TendWell Farm and City Roots Farm booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Eric McClam, founder of City Roots Farm, says he enjoyed the marketing panel as part of the East Coast Produce Expo education sessions. He says what he took away from the session is just how much the produce industry needs to move beyond the focus on health

“We need to look at CPG collectively and what they’re doing and how to pull from it,” he says. “Promoting brands as a lifestyle, brands as a premium product to set you apart.”

Lilibeth Montoya, Vadim Sampedro and Daniela Lengel are shown at the Alpine Fresh and Hippie Organics booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Vadim Sampedro, sales and account manager with Hippie Organics and Alpine Fresh, says the show was good for Alpine Fresh and Hippie Organics, though most of the conversations with booth visitors were about Hippie Organics.

“People say they love the brand and they want to learn more about the brand,” he says.

Jed Watson and Nancy Yanez are shown at the Watsonia Organics booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Jed Watson, sales manager for Watsonia Organics, says it was a good show for his family’s fourth-generation business.

“We’ve had good conversations and positive feedback from buyers and retailers,” he says. “We’re looking forward to what 2026 has in store.”

Tyler Hiriak, Devin Vaishville and Sean McGoldrick are shown at the PennRose Farms booth at East Coast Produce Expo.

(Photo: Christina Herrick)

While many retailers had bright and colorful displays for Valentine’s Day or Lunar New Year, PennRose Farms showcased it’s redesigned St. Patrick’s Day displays and 5-pound cabbage boxes for its Blue Ribbon brand cabbage.

“We have 10% of the market share on cabbage,” says Tyler Hiriak, sales executive with PennRose Farms.

Hiriak says the company debuted the redesigned cabbage boxes last year and had positive feedback from the retailers who used the promotional booking.

“Retailers who utilized the promotion last year want to re-up because they saw a lift,” he says. “[Cabbage] is affordable and fills up a shopping basket.”

Hiriak says, while at East Coast Produce Expo, retailers wanted to discuss organic produce availability as the category continues to grow. He says PennRose has seen double-digit growth in the category, and retailers wanted to discuss the surety of supply as it builds out its 52-week program.

Michelle Eoff and Tal Shoshan are shown at the FiveStar Gourmet Foods booth at East Coast Produce Expo.

(Photo: Christina Herrick)

FiveStar Gourmet Foods, known for its premium packaged salads, showcased its single-serve and family-size kits that elevate the category, says CEO Tal Shoshan.

“We have more salad choices than any other competitor,” he says.

Nina Viola, Matt Houmes and Stefanie Guiterrez are shown at the Farm Direct Supply booth at East Coast Produce Expo.

(Photo: Christina Herrick)

At its East Coast Produce Expo Booth, Farm Direct Supply celebrated the first anniversary of its Tropiful brand.

“We have enjoyed building the brand,” says Matt Houmes, produce specialist with Farm Direct Supply. “It’s an energetic and vibrant brand.”

Houmes says what’s great about the Tropiful, which includes the company’s red dragon fruit, yellow dragon fruit, rambutan and pink dragon fruit, is that retailers can build out a customizable program for stores that is easy to execute.

“We can create a program for retail and combine it in an eye-catching display,” Houmes says.

Dylan Fox and Victoria Lopez are shown at the Fox Packaging booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Conversations at the Fox Packaging booth focused on stock programs and private-label packaging.

“Consistent support and consistent participation [of industry events] is important to learn what’s happening in the industry to keep our customers informed,” says Victoria Lopez, marketing and business development manager for Fox Packaging.

Lopez says there’s been some new developments, such as state regulations on EPR (extended producer responsibility), and Fox Packaging helps its customers understand the implications of those regulations.

Booth visitors also wanted to learn about how produce businesses can better utilize the labor on hand and become more efficient with automation, Lopez says.

Andre Rohrman and Rob Richardson are shown at the Farm Fresh Direct booth at East Coast Produce Expo.

(Photo: Christina Herrick)

Rob Richardson, national sales representative for Farm Fresh Direct, says he enjoyed the education sessions at the East Coast Produce Expo, noting the importance of good marketing.

“I can sell them the product, but it’s all about the display,” he says.

Richardson says the other takeaway he got from the sessions was the emphasis on quality.

“Quality always reigns supreme,” he says.

Your next read:

Exhibitors Bring Their A Game to Florida: Seen and Heard at ECPE 2026

Wed, 14 Jan 2026 19:11:20 GMT

AVENTURA, Fla. — East Coast Produce Expo 2026, held Jan. 12-13 at the JW Marriott Turnberry Resort and Spa, boasted a record number of attendees and exhibitors, the latter of which brought a bounty of fresh, flavorful and innovative products designed to meet the needs and demands of retailers, foodservice professionals and consumers alike.

Andria Monceaux of Twang Partners sampled bold flavoring salts on pieces of fruit and vegetables at ECPE 2026.

(Photo: Jennifer Strailey)

First-time exhibitor Twang has been in the flavoring salts business for 40 years but is a relative newcomer to the produce department. The company showcased its bold flavoring salts in seven varieties including Dill Pickle, Zesty Lime, Classic Chamoy, Lemon Lime, Mango Chile, Chile Lime, and Tangy Tamarind. The seasonings added a bright pop of flavor to cucumber, pineapple and melon samples.

HLB Specialties’ Bryan Litowich, Melissa Hartmann De Barros and Jack Jackson featured a range of tropical and exotic offerings.

(Photo: Jennifer Strailey)

HLB Specialties featured its peeled, polished and refrigerated Drinking Coconuts from Costa Rica and Tap & Sip Fresh Coconut Water from Vietnam — items HLB’s Melissa Hartmann De Barros says have gone viral.

Each Drinking Coconut contains between 10-14 ounces of coconut water and comes with its own sustainable straw. It also has a laser-etched arrow pointing to the opening for ease of use. The coconut meat is also edible.

The four-pack compostable packaging lists the health attributes of coconut water including hydration, electrolytes, being a good source of potassium, and it serves as a natural diuretic.

“It’s like a sports drink but natural,” says Hartmann De Barros.

Transit time from Costa Rica to the U.S. for the Drinking Coconuts is only four days, ensuring the coconuts are fresh in the year-round program.

HLB’s Tap & Sip Coconuts from Vietnam are shipped weekly to the West Coast and distributed throughout the U.S. Each coconut contains about 1.5 cups of pure coconut water. The packaging details how to open the coconut to enjoy the water.

HLB also showed off what it calls “niche exotics” including lychee, rambutan and three different varieties of dragon fruit. The exotics come in a variety of seasonal packages celebrating everything from Lunar New Year to Halloween.

Cameron Higgins and Paul Murracas discussed specialty roma tomatoes at ECPE 2026.

(Photo: Jennifer Strailey)

Pure Flavor showcased its Rocco Reds, the chef’s tomato. “There’s nothing else like it in the market,” says Paul Murracas. “Our specialties are where the growth is.”

The Canadian greenhouse grower also has a facility in Georgia that expedites transport of its greenhouse-grown produce to the Florida market and beyond.

From left, Matt Howard, Melannye Palma, Sarah Stinson, and Chuck Obern are shown at the C&B Farms booth at ECPE 2026.

(Photo: Jennifer Strailey)

The team at C&B Farms featured a bounty of conventional and organic dry and wet vegetables and culinary herbs.
“Everyone is tight on green onions right now,” says Matt Howard, noting they’re a coveted item as a result.
C&B also showcased its organic mini sweet peppers, a new item for the company.

Giumarra Companies’ Kellee Harris discussed building produce brands with impact at ECPE 2026.

(Photo: Jennifer Strailey)

Giumarra Companies sampled the astonishingly large and incredibly delicious Jumbo SugarWild Blackberries, available from September through February in 9.8-ounce clamshells.

“It’s a special variety grown in Mexico and we have the exclusive,” says Kellee Harris. “We’ll have more volume next year.”
Harris also showed off Giumarra’s Lemonade Apples, a North American exclusive for the company. Developed by a breeding program in New Zealand, the golden-yellow apples with a crisp texture and tangy flavor are a cross between a gala and a Braeburn.

The Packer asked Harris what she thinks makes for a successful produce brand with staying power.

“One thing I learned with DulceVida [nectarines], is that we need to have our own name, an exclusive, be different, and it has to pop in the package,” she says. Dynamic display bins with tips for how to use the product also support the brand, she adds.

“We’ve come to this show the past three years, and this year is the best one yet,” said Lela Reichart. “There’s so much energy on the show floor.”

(Photo: Action Event Photography)

Masser Family of Companies’ Rachel Schoffstall and Lela Reichart showcased the company’s Flavorables brand petite potatoes with Spiceology seasonings.

Ready in just 5 minutes, the potatoes come in a variety of savory flavors including Butter-Licious Garlic & Herb, Cheese Pizza with Italian seasoning, Greek Freak with Mediterranean seasoning, and Garlic Parmesan with savory cheese seasoning.

Check out additional coverage from East Coast Produce Expo 2026 .

Get a Sneak Peek of What's New at the East Coast Produce Expo with Director of Events Heather Sterrett

Thu, 11 Dec 2025 22:31:36 GMT

Attendees at the East Coast Produce Expo will come together from across the country and world for two days in Adventura, Fla., to celebrate produce. To be held Jan. 12-13 at the JW Marriott Miami Turnberry Resort & Spa, this is the first major fresh produce trade event of the year.

Heather Sterrett, director of events and expos for Farm Journal, joins “The Packer Podcast” for a special episode to preview the event.

“It’s a nice way to kick off the year and just start,” Sterrett says. “Who doesn’t love going to Florida for a couple of days in January when you’re someplace cold? It’s a good way to start off the year and a nice warm destination.”

Networking and Activities Lineup

The event kicks off with a pickleball tournament, golf tournament, a poolside event and a tour of Little Havana in Miami.

“It will be super exciting go down into Miami and little Havana and get a tour of some really cool restaurants and places and get some food samples,” she says. “We also added pickleball, so if you’re not a golfer but do want to do some type of activity physical activity, you can do the pickleball tournament.”

Chair massages and networking will be key highlights of the Produce Pool Day.

The Olympic-Themed Opening Reception and Keynote

And the official opening ceremonies of East Coast Produce Expo kicks off with the Opening Reception. Known for its fun themes, this is not to be missed. Sterrett encourages attendees to come dressed in attire fit for an opening ceremony. There will be pineapple bowling, curling and, of course, other special surprises.

“We’re going to do a USA Olympics theme and that ties into our keynote speaker, who will be speaking on Tuesday morning: Dominique Dawes, who is a former Olympic gymnast. She’ll be speaking Tuesday, so wear your red, white and blue and come all decked out in USA Olympic attire on Monday.”

Dawes will close out the education sessions and presentation with her talk “Success is a journey, not a destination.”

“She will do photos afterwards too, so if you want to get your photo with an Olympic gymnast, you’ll have that opportunity,” Sterrett says.

Want to register? Visit EastCoastProduceExpo.com to learn more.

The Packer’s West Coast Produce Expo rescheduled to November

Fri, 23 Sep 2022 18:08:16 GMT

The Packer’s West Coast Produce Expo has a new date and format to provide streaming and digital content to complement the Palm Desert, Calif., event. with an expo that encourages social distancing.

The West Coast Produce Expo will be Nov. 13-14 at its original venue, the JW Marriott Desert Springs Resort and Spa in Palm Desert.

“Direct conversations with the partners and stakeholders that make our West Coast Produce Expo possible indicated that postponing the show to November will not only allow more companies and buyers to participate, but also put many people at ease about traveling at this time,” said Matt Morgan, executive vice president of produce for Farm Journal.

“Our research showed that more than 80% of registered buyers surveyed were in favor of rescheduling the event, which told us it was the right thing to do,” Morgan said. “With these changes in place, we expect this year’s event to be possibly the largest on record.”

The event kicks off with a golf tournament Nov. 13, at the Desert Springs Golf Course.

The West Coast Produce Expo will incorporate virtual networking opportunities and digital extensions of keynote presentations and roundtables that will extend the energy from Palm Desert across the country.

Expo booths will be throughout the resort with the potential for exhibits to be inside and outside, with sanitation stations and distancing guidelines a priority.
Safety measures include:

Distancing guidelines recommended by Marriott Hotels;
Built-in social distancing measures during the golf tournament;
One-on-one and small group networking sessions will be optional instead larger in-person receptions; and
Hand washing and sanitation stations throughout the resort.

Attendee registrations for the show will be honored and hotel room rates will remain the same. Sponsor and exhibitor investments in the show will be honored. Exhibitors can reach out to The Packer’s Gage Rohwer at GRohwer@farmjournal.com if they are unable to attend and collaborate on how to move forward.

“Rescheduling our very successful West Coast Produce Expo is fully consistent with our strategy to be COVID-sensitive and safe for our attendees and exhibitors, while establishing what we believe will be a template for the future of events in agriculture,” said Andy Weber, CEO of Farm Journal. “Events will never be held quite the same way, and we need to adapt to the change. This is consistent with reengineering our nationally acclaimed 28th Annual Pro Farmer Crop Tour into a safe, virtual and live event Aug.16–20, and immediately followed by our unprecedented launch of the first major virtual and live farm show experience with Farm Journal Field Days and the #FarmON Benefit Concert, set for Aug. 25–27, immediately following Crop Tour.”

More information about the West Coast Produce Expo and a revised schedule will be available soon at WestCoastProduceExpo.com.

West Coast Produce Expo Website

2019 West Coast Produce Expo Booth Briefs

Commerce resumes investigation into Mexican tomato imports

Thu, 22 Sep 2022 02:13:42 GMT

The Department of Commerce, acting on a request by U.S. tomato growers, is continuing its investigation into the dumping of Mexican tomatoes into the U.S.

At the same time, the department issued a decision to set a dumping margin of 21% in the resumed investigation, according to the Florida Tomato Exchange .

The Sept. 19 agreement signed by the Commerce Department and Mexican tomato growers remains “in force” pending a decision by the U.S. International Trade Commission and no antidumping duties will be imposed by the Commerce Department Oct. 21 decision, according to a news release from the department.

“At the request of domestic producers, the department is completing the investigation into imports of Mexican fresh tomatoes,” Secretary of Commerce Wilbur Ross said in the release. “Now it is up to the International Trade Commission to determine whether dumped imports harm the American tomato industry – and whether, as a consequence, the suspension agreement will remain in place.”

When a suspension agreement is in place, “interested parties” can ask the Commerce Department to restart the suspended antidumping investigation, according to the department, as the Florida Tomato Exchange did on Oct. 11, according to the release. Red Sun Farms submitted its own request on Oct. 15.

The Commerce Department is directing Customs and Border Protection “to lift suspension of liquidation and to return importers’ cash deposits,” the 17.56% duty Mexican tomato imports following the department’s May decision to drop the suspension agreement.

The International Trade Commission will have a hearing on Oct. 24 to evaluate the extent to which dumped tomatoes affected U.S. growers, according to a Florida Tomato Exchange release. Commerce’s final dumping margin of 21%, according to the tomato exchange, “comes as no surprise to American tomato farmers who have seen domestic production decline significantly in the face of unfairly traded Mexican imports.”

The U.S. tomato industry welcomes its opportunity to present its case to the International Trade Commission, according to the tomato exchange release.

Related stories:

Florida Tomato Exchange wants antidumping investigation to resume

New tomato suspension agreement signed

Statements pour in on U.S.-Mexico tomato agreement

Farm Journal to host free webinar on carbon markets

Fri, 23 Sep 2022 20:43:23 GMT

Lenexa, Kan. , (April 12, 2021) — What do farmers, ranchers and stakeholders across the food and agriculture value chain need to know about the emerging world of carbon markets? Farm Journal’s next Farm Country Update , “The Three Biggest Trends in Carbon Markets,” will feature a panel of experts to discuss how carbon markets are changing what farmers and ranchers are doing at the grassroots level. The online event is set for Thursday, April 15, 2021, at 3 p.m. CDT.

Panelists include:

Robert Bonnie, Deputy Chief of Staff for Policy and Senior Advisor, Climate, for USDA
Kelley Delpit, Oregon Rancher and Conservation Manager for Sustainable Northwest
Mitchell Hora, Iowa Row Crop Farmer and Co-Host of the Field Work Podcast from American Public Media
Kris Johnson, Interim Director of Agriculture, North America for The Nature Conservancy
Amy Skoczlas Cole, Executive Vice President of Trust In Food, Moderator

The one-hour session will include exclusive results from Farm Journal’s Pulse Poll conducted earlier this spring where farmers and ranchers were asked to share their views on carbon markets. Other discussion topics will include practical information highlighting what producers need to know as they’re evaluating their options in this rapidly changing business environment.

“Our research shows that the top thing farmers need when it comes to carbon markets is trustworthy information,” said Amy Skoczlas Cole, executive vice president, Trust In Food, a Farm Journal initiative. “This webinar will feature insights from farmers and ranchers actually doing the work of navigating the carbon market ecosystem and perspectives of leaders from government agencies and conservation non-profits positioned to help producers optimize their impact as environmental solutions providers while recognizing economic benefits in the process.”

Register now for this free online event at https://preferences.farmjournal.com/041521-FarmCountryUpdate_RegistrationPage.html . All registered attendees will receive on-demand access to the session when available.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.