Latest News From FPFC

The Fresh Produce & Floral Council (FPFC) held a successful charity auction and luncheon on Wednesday, December 8th at the Anaheim Hills Golf Course.

The Anaheim, Calif.-based Fresh Produce & Floral Council is hosting a virtual retail panel and the 2020 Apprentice Class Graduation.

The Fresh Produce & Floral Council introduced a new set of Board Members for the 2021 year.

The FPFC's Apprentice Program is a member benefit providing education, experience and networking to anyone looking to build leadership skills, develop contacts and learn more about the produce and floral supply chain.

The Fresh Produce & Floral Council had its Annual Charity Auction virtually on Dec. 17th, raising $35,250 to support Caterina’s Club and Second Harvest Food Bank of Orange County. 

The FPFC's 2020 Apprentice Class attended its final virtual session December 4, focusing on Food Safety and Crisis Communication with Cheryl Enlow of Renaissance Food Group and Scott Farrell of Golin International.  

The Fresh Produce & Floral Council’s Annual Holiday Charity Auction will be a virtual event this year.

The FPFC’s 2020 Apprentice Class wrapped up virtual tour sessions included in programming, "visiting" Pyramid Flowers and Pete’s/Hollandia Produce. 

World trade, farm labor and even the National Organic Program could see major changes under a new administration in Washington, D.C., according to Dave Puglia, president and CEO of Western Growers.

The City of Hope cancer hospital in Duarte, Calif., is turning its annual Walk for Hope fundraiser to a virtual event, and Team Produce is participating for its 13th year.

Brian Cook, the new chairman of the Fresh Produce & Floral Council, plans to “take a hard look at all FPFC events to make sure member value is there for retailers, the grower-shipper community and allied industries.”

Carissa Mace, president of the Anaheim, Calif.-based Fresh Produce & Floral Council for the past 12 years, has been terminated by the council’s board of directors.

CERRITOS, Calif. – It’s easy to get caught up in the day-to-day business of selling produce, Lauren Scott, chief marketing officer for the Produce Marketing Association, told Fresh Produce & Floral Council members.

ANAHEIM, Calif. — It seems like there’s always a new twist at the Fresh Produce & Floral Council’s annual Expo.

CERRITOS, Calif — Tom Stenzel wants to see produce sales increase, and he’s got three ideas to make that happen.

The Fresh Produce & Floral Council, Anaheim, Calif., has chosen the participants in the 2019 FPFC Apprentice Program.

Former National Football League player Hines Ward will be the keynote speaker at The Fresh Produce & Floral Council’s Expo.

ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.

After 12 years of having Northern and Southern California expos, the Fresh Produce & Floral Council is back to having just one annual expo.

Although the organic fresh produce category in California continues to grow, the growth rate has dropped significantly in recent years.