HUMAN INTEREST

The Illinois Farm Family Who Inspired Lay’s ‘Last Harvest’ Super Bowl Commercial

Fri, 20 Feb 2026 19:51:34 GMT

It was a one-minute spot that captured hearts on Super Bowl Sunday. Lay’s “Last Harvest” commercial told the story of a farm family passing the torch from one generation to the next, rooted in memories, hard work and the bond between parent and child.

While the story in the Super Bowl ad was fictional, it was inspired by the real-life experiences of third-generation potato producer Tom Neumiller and his daughter Katie Floming, the fourth generation working alongside him at Neumiller Farms in Savanna, Ill.

A Story That Hits Home

Floming, operations manager at Neumiller Farms, recalls watching the commercial for the first time.

“I was so touched. It really hit home for me,” she says. “Growing up, if I wanted to see my parents, I had to go to the farm because they were always working. That’s where we spent our family time, quick meals, then back to work. I loved it. There are no complaints there. Being present at the farm was everything.”

The commercial’s depiction of a young girl chasing her parents through potato fields and learning the ropes mirrored Katie’s own childhood experiences. She laughs as she recalls one particular scene.

“When she came outside wearing white tennis shoes to work, that hit home. I remember showing up in sandals, and my dad would just shake his head. I had to go home and change,” Floming says..

For Neumiller, seeing their family’s life portrayed on such a massive stage was humbling.

“Farmers don’t usually end up in Super Bowl commercials, but this is very nice,” he says. “For that one-minute ad, they captured a farm family and our legacy all in one. It was just amazing.”

Floming adds that the story resonated with many viewers beyond their family.

“It’s very relatable. People would come up at the Super Bowl and say, ‘My grandfather was in that situation’ or ‘My family didn’t have the option to pass it on.’ It’s a story that connects with most people,” she says.

Farming in Northern Illinois: Unique Challenges

Neumiller Farms isn’t a typical potato operation. Neumiller explains growing potatoes in northern Illinois requires creativity, considering they are the lone family growing potatoes in northern Illinois.

“We’re the only ones in the area,” Neumiller says. “You need good water and light, sandy soil. Illinois has pockets of sand, so we’ve become a very mobile farm. We have one farm 150 miles away, another 30 miles south and another 15 miles north. It allows us to manage the light soils and adequate water we need.”

Floming now manages daily operations, but Neumiller remains deeply involved.

“I’m old school. I want to be involved in everything,” he says. “I talk to the managers every day. I get here early and stay around, maybe too long, but I stay involved in everything.”

The family works side by side, literally.

Floming says: “Our desks are right next to each other. We’re constantly feeding off each other, and we always know what’s going on.”

Neumiller smiles, adding: “My wife’s on the other side, and we’ve been married 54 years. She’s been involved in the business from way back.”

“He doesn’t get a break,” Floming quips.

Passing the Torch

Though Neumiller hopes for a few more harvests, Floming embraces the responsibility of continuing the family legacy.

“I’m very thankful to still be farming alongside my dad,” she says. “He’s grown the farm, but it’s my responsibility to keep it going, for our family, our employees and our community. I want to do the best I can to preserve our foundation while building for the future.”

A plaque on the wall of Neumiller Farms signifies seven decades of producing potatoes for Frito-Lay, a partnership that made their story perfect for Lay’s Super Bowl spotlight.

Neumiller reflects on the broader significance: “All of us farmers, we’re not usually in the spotlight. But it’s an honor to show the connection between soil, farming and the food we produce. Sustainability, passing on the farm, doing the job right — it all matters. Our story continues, and that’s what I hope to pass on.”

A Last Harvest That Connected Us All

As Lay’s “Last Harvest” reminded viewers on Super Bowl Sunday, the foods we enjoy come from real families working the land, generation after generation. For the Neumillers, that legacy is alive and thriving, one potato at a time, creating a story that connected us all.

If you thought the 60-second commercial was memorable, watch the full three-minute version on Lay’s YouTube page .

Where Hope Takes Root: The Grit That Saved a 90-Year-Old Family Farm

Wed, 26 Nov 2025 22:21:31 GMT

In the rolling hills of Napa Valley’s Los Carneros region, the scene often looks idyllic. Morning fog drapes the vineyards, and the quiet hum of farm life feels timeless. But behind the postcard-perfect setting stands a family that has survived nearly 90 years of grit, risk and reinvention — and a fourth-generation farmer who refused to let 2024 be the end of their story.

“I am the fourth generation carrying on this family legacy,” says grape grower Jennifer Thomson, walking the same ground her great-grandmother once chose with remarkable instinct.

A Legacy Born From the Dust Bowl

Long before Napa Valley became synonymous with world-class wine, the Thomson family put down roots here in 1938. Thomson’s great-grandmother, Jenny Ophelia Barnum Thomson — a descendant of the famed Barnum circus family — had the courage to pursue opportunity when most would have turned back.

“It was the Great Dust Bowl and the Great Depression driving many families west for new opportunity,” Thomson says. “As migration was happening toward the West Coast for better economic opportunities, they moved here and were able to purchase this land.”

What she bought wasn’t just acreage. It was a vibrant Carneros hub complete with orchards, worker housing and a blacksmith shop. Women couldn’t legally own land at the time, but the deed was placed in her name for only a day, a testament to the trailblazer she was. Then, the land deed was moved into her husband’s name. But the vision, Thomson says, was her great-grandmother’s.

“For her to have that foresight to take that risk and purchase land here — you think about that today,” Thomson says. “She was doing what any family does: contributing to the family. There was water in the Carneros Creek, there were prunes, pears and apples already planted, and they had the ingenuity and engineering to successfully farm. Sometimes you just have to lead with your intuition, and I think that’s what she was doing.”

A Daughter Returns Home — and a New Fight Begins

Four generations later, that same intuition runs deep. In 2009, Thomson left her job in San Francisco and came home to take over the ranch from her father, George.

“Did I ever think Jen would be the one to take over?” George says with a small laugh. “No. I am surprised. I am thankful.”

When she arrived, the wine industry was in the middle of the 2008–2009 recession.

“When I took over in 2009, my father says to me, ‘You picked the absolute worst time to get into farming,’” Thomson recalls. “And then 2024 and 2025 happened. Farmers ask one another, ‘Is this as bad as 2008 or 2009? Is it better? Worse? Did we just forget?’ Because I took over so young, I already was prepared more than my peers.”

But today’s pressures, she says, feel heavier.

“There are not as many channels for sales, not as many stable partners to work with. If I’m a betting woman, I do think 2025 and going into 2026 will be more of a struggle than ever before for the California wine industry.”

Read More: Grape Growers Desperately Need You to Drink More Wine as They Grapple With a Glut of Uncontracted Grapes

So, why is it so challenging for grape growers today? It’s complex. Not only has demand dwindled, with a Gallup poll showing alcohol consumption is at a 90-year low, but an abundant supply the past few years has suffocated the grape growing region. As more vineyards take vines out, that will help the supply situation, but it’s coming at a cost. The other issue is the sellers, like Thomson, and buyers, as in wineries, haven’t always come to the table to find a solution. Cheap imports have flooded the market, and it’s at a much cheaper price than what it costs to grow grapes in California.

Thomson’s father agrees with her, saying the California grape and wine industry is facing one of its most challenging chapters yet.

“It is very challenging,” George says. “The market is sort of against us. Tastes are changing. There are more government regulations on what you can do with your property to make a living.”

Still, he keeps believing.

“Do I think we’ll get out of this? I have my fingers crossed. With people like Jennifer, I believe they’ll keep working at it. They won’t give in easily,” George says.

The Year the Grapes Had No Home

But nothing prepared the family for what came in 2024.

“This home ranch produces a little over 300 tons of grapes annually,” Jennifer says. “And in 2024, nearly all of those 300 tons are dropped on the ground and go unharvested.”

All of them?

“All of them,” she says quietly.

Demand had plummeted. Oversupply strangled the region. And for the first time in the ranch’s nine-decade history, not a single cluster had a home.

It was a moment when most growers would consider walking away. But Jennifer didn’t.

Refusal to Quit

But this is where the story gets good, and where you’re reminded you can’t underestimate the determination of a family farmer, especially Thomson. After all, grit is woven into this family’s DNA. And she leaned on every ounce of it.

“In 2025, I make a true farmer with good ingenuity,” she says. “I make sure I shake hands. I talk with previous clients. I source new clients. I put a lot of hustle into exploring new relationships and cultivating the ones we already have. And we are fortunate this year to sell all of our grapes.”

Her father says the same drive is what transformed the ranch the moment she took over 15 years ago.

“We were able to make a living at it, at least pay the taxes,” George says. “But the property really never makes money until Jennifer says, ‘I think I can do that.’ I hand her the keys and the checkbook.”

George says he always had an off-farm job, but for this first time in his memory, Thomson’s keen business sense and intuition turned the family vineyard into one that could finally support itself.

“Jennifer turns it around for the first time in my life that the property actually supports itself,” he says, emotion thick in his voice. “How proud am I? Extremely proud. She has the foresight, the hunger, the passion. The intelligence. She had all the parts. She has them now.”

One of the Last Family Farmers Standing

In a region rapidly shifting toward corporate ownership, Jennifer is part of a shrinking group — farmers who still drive their own tractors, repair their own equipment and deliver their own fruit.

“I feel more of a pull to the land than I ever predicted when I first took over,” she says. “I took over to help my family and retain this ranch for future generations. But working alongside our crew for 15 years, working with winery partners who value our family legacy and this 90-year-old ranch — I certainly feel much more drawn to the land than I ever think I would.”

Some estimates point to less than 25% of the growers left in the region are true family farmers, a dwindling group that is fighting to remain rooted here.

Gratitude Amid the Hardship

Despite the hardships, Thomson carries deep gratitude — especially this Thanksgiving season.

“I’m really grateful my great-grandmother has the foresight in 1938 to buy a wonderful piece of land with wonderful water availability,” she says. “I have a great-grandfather and grandfather who worked with the Federal Soil Conservation Department and built an on-stream reservoir. It allows us to irrigate our crops and keeps our vines healthier.”

She is thankful for her community, too.

“I’m thankful for that core group of family farmers. We band together. We support one another. We share our successes and we share our failures. That camaraderie can’t be duplicated.”

A Story Still Being Written

The Thomsons’ story, once born out of Dust Bowl desperation, endures because each generation chooses resilience over retreat. And in 2024 — after a year when every grape fell to the ground — it was Jennifer’s resolve that carried the legacy forward.

Every grape has a home again in 2025. And because of her, the family’s story isn’t just continuing, it’s growing stronger.

Ross Chastain's Win in the Coca Cola 600 is a Big Win for Agriculture and the Florida Watermelon Industry

Mon, 19 May 2025 20:07:51 GMT

In a remarkable story of resilience, NASCAR driver Ross Chastain won his first race of the season on Sunday, marking his sixth win of his career.

What made the win at the Coca Cola 600 so impressive is he actually started the race in last position after a crash during practice on Saturday meant he was unable to set a lap time in qualifying. But what makes the win even more remarkable is he was in a backup car.

The first win of the season meant he also got to smash a watermelon in victory lane to celebrate, which is a tradition he started to toast to his farming ties. Chastain, who’s known as The Watermelon Man, because of his family’s background in watermelon farming.

“This thing is fresh from Florida,” Chastain said with a laugh after his win. “It just came up from our family farm. Man, for the Florida watermelon industry, that’s your watermelons you’re getting right now, so y’all better go buy a dang watermelon to celebrate. I want to see videos of smashed watermelons flood the socials. I want to see it. Florida watermelons are in season.”

As a Kid, Chastain Just Wanted to Farm

Behind the wheel of this No. 1 Chevrolet ZL1 race car is exactly where you’ll find Ross Chastain today, but growing up on a farm in southern Florida, NASCAR wasn’t his original dream. As a kid, all Chastain wanted to do was farm.

“I wanted to be like my dad and like my granddaddy and my uncle and be like those guys that told me stories of our ancestors and generations before us growing up in south Georgia during the hard times, but seeing we were living through good times,” says Chastain.

Chastain’s father, a seventh-generation watermelon farmer, raced as a hobby. Chastain and his brother, Chad, are the eighth generation. His family got their start in south Georgia before moving to southern Florida in the 1950s. It’s a place his brother and the rest of his family still farm today.

“Even as I started in NASCAR I thought it was just still a hobby, and I going to school, even started college to get a business education to try to be a little better well versed in what the farm was going to be tasked with in the next couple decades,” says Chastain. “But I never went back. I moved to North Carolina in 2012 and decided to make this a career.”

How He Got His Start in Racing

While his dad raced as a hobby, Chastain is a first-generation NASCAR driver. With a natural love to be behind the wheel, Chastain says he was infatuated with driving anything he could as a kid.

“I just remember driving stuff,” he says. “My dad would have me drive things on the farm as a kid. And then when I first raced, it was late 2005, and my dad asked if I wanted to try driving a race truck. So, he let me drive it around our packing house first. We had a metal building that we packed the watermelons in. It had a shell with dirt driveway around it, and he let me drive until I got going too fast.”

After a couple of laps, his dad stopped him and said, “Let’s go to the track.”

“So, we packed up that Friday night, went over to the track I remember the first time on the track, then that Saturday night racing,” Chastain says. “I crashed, but I fell in love with it. And it didn’t scare me. It was something I liked. I wasn’t good at it by any means, but I fell in love early on.”

Chastain says he was hooked, not only to the adrenaline rush of racing, but also hooked to the wrecker after he crashed.

“But they pulled the bumper bar back out, my dad did, it was still hooked to the wrecker,” he says. “He hooked the chain to the four-wheeler and jerked the bumper out and sent me back out. He asked, ‘Do you want to go back out?’ And I said, ‘Yes, I want to finish the race.’”

Chastain Wants to Share the Story of Agriculture

The Ross Chastain on the track is a fierce competitor whose goal is to win, but off the track he wants to share the story of ag.

“A lot of what I want to do now is tell the stories,” says Chastain. “I want to tell our family’s story. I think I’ve done a decent job of that, but also other farmers.”

View this post on Instagram

A post shared by Like a Farmer (@likeafarmerpodcast)

Through a series called “Ag to Asphalt,” Chastain is shining a light on agriculture and bringing those stories to a national stage.

“To grow our food here in the us is only getting harder, and there are less people and less families involved all the time,” he says. “I like hanging out with farmers. So, if i get to go and hang out with them for the afternoon, see their operation, let them tell their story, show off their family, let him brag a little, and then sit around on the tailgate when we’re all done and have a Busch Light. I mean, I am the Busch Light guy, I’m a beer drinker, and we get to sit around and then just, once the cameras are off, just hang out and actually get to know them. One, selfishly, that’s cool. I like that, and i have this unique platform to share it.”

My family farm, and family farms all across our country are harvesting, farming, or planting watermelons.

🍉 Fact! You need 3️⃣ things to grow watermelon ➡️ ☀️ 🐝 💧 #MelonPartner #WatermelonEveryday pic.twitter.com/4X27vquUyY
— Ross Chastain (@RossChastain) May 8, 2025

Social Media Amplifies His Love for Ag

With nearly 140,000 followers on Instagram and 130,000 followers on X , Chastain is making an impact both on and off the track

“I have a social media platform, and I have the NASCAR platform to amplify it,” says Chastain. “The main job is to go race on Sundays, but if on a Thursday afternoon I can travel in early to a race weekend like here and go out to a farm, that’s cool for me, and I like that. No one is making me do it, but I like it, and it’s rewarding to see these operations and see how they’re adapting, what the new technology is and how they are continuing to survive .. and it can be scary at times to think about American ag and agriculture in general, but there’s families out here doing it.

At just 32 years old, Chastain hopes he gets to continue his dream of racing for years to come. But what does he want his legacy to be? Well, it’s twofold.

“Winning on Sundays is the ultimate goal, and then agriculture gets to come along with that; all the extra stuff gets to come along with that, but my life’s goal is to win more in Cup,” he says.

Chastain’s main sponsor partners include Busch Light, Kubota, Chevrolet, Trackhouse and more, but he is also sponsored by several agricultural companies, including New Leaf Symbiotics.

Watch the U.S. Farm Report segment featuring Ross Chastain’s journey to NASCAR and life on the farm.

"The Little Farmer": The Super Bowl Commercial that Captured Hearts and Put the Spotlight on Agriculture

Fri, 14 Feb 2025 17:31:49 GMT

It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday, while also celebrating real farmers.

“There’s a lot of pride that goes into growing anything in agriculture, says Jeremie Pavelski, a farmer in Hancock, Wis. , which is located in the central part of the state.

Pavelski is a fifth-generation farmer. The potatoes Pavelski produces go to Lay’s, and it’s something his family has done for 71 years.

“Most of our potatoes are going there specialized for going into potato chips, which is fairly unique,” he says.

The Super Bowl commercial that aired on Sunday was inspired by Pavelski’s story, after he hosted a farm tour for Frito Lay one day.

“They thought that was a great story that needed to be shared, and we weren’t expecting it to be shared on the big stage,” says Pavelski. “But it it was, and it’s a very emotional, very touching commercial. And it’s very rewarding, especially to be working with such great partners.”

The group was especially touched by Pavelski’s 7-year-old daughter, who is passionate abut the potatoes her family produces.

“Seeing my daughter’s eyes light up when she is going out in the middle of the field and teaching her friends where food comes from. And seeing her when she’s got her boots on, splashing around in the mud...and the joy, the delight on her face when she opens a bag of Lay’s and says, ‘I helped grow this’ along with our team, that is one of the most honestly inspirational things,” he says.

Pavelski’s daughter wasn’t the girl who actually appeared in the commercial, but it’s her story that helped the team at Frito Lay dream up an extremely touching commercial, while also helping bring light to the fact those Lay’s potato chips are grown by real farmers on real farms, like Pavelski’s.

“You can see what it took, years of hard work to do and years of learning, whether it’s from the growing side of things or from our daughter and just seeing what ends up becoming of this, and how it can really bring joy to a lot of people. I get a little choked up here, almost brings a tear to my eye,” he says.

One little potato with one big dream was the theme of the commercial. It was also a nod to U.S. family farmers all across the country — families who are the foundation of the food that fuels us all.

Pavelski was named a Top Producer of the Year finalist in 2018. You can read his story here .

World Central Kitchen serves up hurricane relief, partners with retailers and restaurants to scale up efforts

Thu, 06 Oct 2022 18:28:34 GMT

International Fresh Produce Association keynote speaker, Chef Jose Andres, puts his mission — to change the world through the power of food — into action in Florida this fall.

In Cape Coral, Florida, we've set up a food truck 🚚 park where families can come enjoy meals from a variety of WCK partners—yesterday we served 8,000 here! In addition to hot meals cooked on site, people take home sandwiches for later. #ChefsForFlorida pic.twitter.com/v6jrZ76Q4N
— World Central Kitchen (@WCKitchen) October 4, 2022

Within hours of Hurricane Ian’s passing through the southeastern U.S., Andres’ hunger relief non-profit, World Central Kitchen, began distributing sandwiches and cooking hot, nourishing meals at non-profit’s relief kitchen sites. This week, WCK is providing meals in community distribution points in Port Charlotte, Cape Coral, and Fort Myers, multiple Lee County hospitals, Sanibel and Pine Islands, as well as additional food truck placements across several severely impacted communities, according to a news release.

Not only is WCK busy on the ground in Florida, serving hot meals and cold sandwiches, the organization is also building partnerships with area retailers and restaurants to scale efforts as quickly as possible. Bolstering the aide effort, specialty retailer The Fresh Market launched a three-week fundraiser, committing to match all register donations up to $100,000, with 100% of the proceeds donated to WCK. The Fresh Market fundraiser runs Oct. 5 – Oct. 25.

“Hurricane Ian has directly impacted many team members of The Fresh Market, their families and the communities we have served for the last 40 years,” Jason Potter, CEO of The Fresh Market, said in the release. “We understand the importance of fresh food and the comfort it brings and are proud to support World Central Kitchen’s efforts to assist the people who are experiencing the aftermath of Hurricane Ian.”

Related news: Hurricane Ian causes inbound freight rates to rise in Florida

WCK was founded in 2010 by Chef José Andrés on the simple yet powerful idea that when people are hungry, you send cooks. World Central Kitchen provides fresh meals in response to crises with a Chef Relief Team mobilizing to the frontlines to start cooking and provide meals to people in need as soon as possible. Deploying its model of quick action, leveraging local resources and organizations and adapting in real time, WCK provides freshly made, nutritious meals quickly and effectively.

Learn more about Jose Andres keynote session at IFPA on Oct. 28 2022 .

Study: Antioxidants in flavonols in fruits and vegetables, tea, linked to slower memory decline

Mon, 28 Nov 2022 14:17:00 GMT

Antioxidants found in fruits and vegetables and other foods may help to slow memory decline, according to a study published in the Nov. 22 online issue of Neurology, the medical journal of the American Academy of Neurology.

The study found that people who eat or drink more foods with antioxidant flavonols, which are found in several fruits and vegetables as well as tea and wine, may have a slower rate of memory decline.

Flavonols are a type of flavonoid, a group of phytochemicals found in plant pigments known for its beneficial effects on health, according to a news release.

“It’s exciting that our study shows making specific diet choices may lead to a slower rate of cognitive decline,” study author Thomas Holland of Rush University Medical Center in Chicago said in the release. “Something as simple as eating more fruits and vegetables and drinking more tea is an easy way for people to take an active role in maintaining their brain health.”

The study involved 961 people with an average age of 81 without dementia, according to the release. Participants in the study were followed for an average of seven years. Besides filling out questionnaires about their food intake, the participants in the study also completed annual cognitive and memory tests including recalling lists of words, remembering numbers and putting them in the correct order, the release said.

The study also asked about levels of education, how much time participants spent doing physical activities and how much time they spent doing mentally engaging activities such as reading and playing games, according to the release.

The people were divided into five equal groups based on the amount of flavonols they had in their diet. While the average amount of flavonol intake in U.S. adults is about 16-20 milligrams (mg) per day, the study population had an average dietary intake of total flavonols of approximately 10 mg per day. The lowest group had an intake of about 5 mg per day, and the highest group consumed an average of 15 mg per day, which is equivalent to about 1 cup of dark leafy greens.

To determine rates of cognitive decline, researchers used an overall global cognition score summarizing 19 cognitive tests. The average score ranged from 0.5 for people with no thinking problems to 0.2 for people with mild cognitive impairment to -0.5 for people with Alzheimer’s disease.

After adjusting for other factors that could affect the rate of memory decline, such as age, sex and smoking, researchers found that the cognitive score of people who had the highest intake of flavonols declined at a rate of 0.4 units per decade more slowly than people whose had the lowest intake. This is probably due to the inherent antioxidant and anti-inflammatory properties of flavonols, Holland said in the release.

The study, the release said, also broke the flavonol class down into the four constituents: kaempferol, quercetin, myricetin and isorhamnetin. The top food contributors for each category were: kale, beans, tea, spinach and broccoli for kaempferol; tomatoes, kale, apples and tea for quercetin; tea, wine, kale, oranges and tomatoes for myricetin; and pears, olive oil, wine and tomato sauce for isorhamnetin.

People who had the highest intake of kaempferol had a 0.4 units per decade slower rate of cognitive decline compared to those in the lowest group, the study found. Those with the highest intake of quercetin had a 0.2 units per decade slower rate of cognitive decline compared to those in the lowest group. And people with the highest intake of myricetin had a 0.3 units per decade slower rate of cognitive decline compared to those in the lowest group. Dietary isorhamnetin was not tied to global cognition, according to the study.

The study shows an association between higher amounts of dietary flavonols and slower cognitive decline but does not prove that flavonols directly cause a slower rate of cognitive decline, Holland said in the release.

Other limitations of the study are that the food frequency questionnaire, although valid, was self-reported, so people may not accurately remember what they eat.

The study was supported by the National Institutes of Health, the National Institute on Aging, and USDA Agricultural Research Service, the release said.

Charlie Jabaley tapped as keynote for Viva Fresh 2023

Wed, 21 Dec 2022 18:27:14 GMT

Health influencer, brain cancer survivor and ironman Charlie Jabaley will be headlining the next Viva Fresh conference, held at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, March 30 to April 1, 2023, according to a news release.

“We want inspiring stories that raise the bar on healthy living and motivate us all to do better,” Dante Galeazzi, CEO and president of the Texas International Produce Association, said in the release. “Some may not see the natural connection between a rap music executive turned philanthropist and Viva Fresh, but I can assure you the gateway to the success Charlie is living today began by translating his love of life into leading a healthier lifestyle that included fruits and vegetables.”

Established in 2015 by TIPA, the annual Viva Fresh conference serves to shine a light on the Rio Grande Valley as a trade corridor and production zone for fresh fruits and vegetables, as well as to promote healthy eating and a healthy lifestyle. The three-day event focuses on networking, education, and building relationships in a relaxed and intimate setting, according to the release.

Jabaley’s 8 million social media followers know Charlie as “Charlie Rocket,” and TIPA is excited to bring Jabaley’s energy and plant-based inspiration to the 2023 conference. “Charlie Rocket” will share his inspiring story of success, money and fame interrupted by a health crisis turned second chance with Viva Fresh attendees.

Jabaley built his success on Street Execs, a popular music label representing artists such as 2 Chainz and Travis Porter. Jabaley was also the brainchild of the unique dabbing Santa sweaters that brought in more than $2 million in sales, according to the release.

The result of Jabaley’s business success is that he viewed himself as a workaholic who was more than 100 pounds overweight, with declining health. Ultimately, a brain tumor diagnosis that Charlie to reevaluate his life choices.

Today, Jabaley still lives with a benign brain tumor, but now advocates for health and wellness, as an accomplished athlete and philanthropist, according to the release.

“Everything Charlie touches has irresistible energy, and I can’t think of a better person to hype the importance of healthy eating and get our audience excited than Charlie Rocket, who knows how to entertain and shows us how to achieve big dreams when passion and purpose collide,” Galeazzi said in the release.

An 11-Year Old's Idea Sparked An Idea That's Grown Into an Annual Toy Drive Giving Out 13,000 Toys Each Year

Tue, 24 Dec 2024 15:02:30 GMT

The season of giving for Reed Marcum doesn’t just happen during Christmas. For this 19-year, the season of giving is year-round.

“I came up with the idea back in 2016 when I realized that I wanted to help put another toy under someone’s tree that year,” says Marcum, who’s now a Pittsburg County, Oklahoma 4-H Ambassador.

At just 11 years-old, this 4-H member had an idea: Collect toys and give them out to children in his local community.

“He came home one day, he talked to me and his stepfather, and he said, ‘Mom, I want to help some kiddos in my class for Christmas,” remembers Angie Miller, Reed’s mother. “I said, ‘OK, what can we do?’ I told him he could do a little work, and he was like, ‘No, I want to give out toys.”

Reed Marcum at 11-Years-Old

(Angie Miller)

Started Out As a Small Idea
That first year, Reed’s small idea turned into a huge success, giving out around 5,000 toys at his stepfather’s law office. Little did this family know that was just the start of something grand.

“It was something we didn’t expect to do, especially have that much success and community reaction. They really loved it. We did not expect that,” Reed says.

J Michael Miller Toy Drive
What’s called the J Michael Miller Toy Drive has grown each year, even during COVID.

“What happened was COVID hit, and we had told Reed that it just can’t happen that year. And he said, ‘It can happen, Mom,’” Angie says.

And it did. With the help of the community, Reed moved the toy drive to Ragan’s Auto, a decision that helped this drive grow even more.

“He spoke with Mr. Ragan, and he told Reed we can do this. They moved all their cars out by noon that day. We moved in around 1:00, and we would set up all night long, and then we open the doors, they would start driving through,” Angie says.

The annual J. Michael Miller Toy Drive gave out 13,000 toys this year.

(SUNUP)

Within a couple years, they even outgrew that space. Last year, Reed moved his toy drive again, this time, to the McAlester Expo Center.

“We are orchestrating with the local Expo Center here in McAlester for people to come, and it’s just an amazing venue for what we’re doing here. And it’s an amazing process that we have to set up and do,” Reed says.

Biggest Toy Giveaway Yet
On Dec. 7,2024, Reed had his biggest giveaway yet.

“We collected a ton, but we were able to give out around 13,000 this year, that day,” Reed says.

What started as one small idea has brought generosity through toys that touched 13,000 lives this year alone.

“It’s a year-long process,” Angie says. “The entire year we’re looking for toys, collecting them and getting donations from people. But when the day gets near and close, it really starts to ramp up.”

Cars line up 3 to 4 miles long for the annual toy drive.

(Bryan Fuller)

Recipients Come From Surrounding States
Since 2016, this toy drive has given away more than 64,000 toys, an annual event that people wait in line for hours to receive. And as the event grows each year, lines of cars that now stretch three to four miles long, all with kids eager to receive toys that year.

“I was working the line this year, and we did see license plates from Texas and Arkansas. That’s normal,” says Greg Owen, Pittsburg County, Oklahoma 4-H educator. “I would ask the people in the line, ‘What was the experience like?’ And this year, I heard the comment ‘It was literally perfect.’”

Vital Volunteers
But for Reed, this wouldn’t be possible without volunteers, all 100 of them.

“They can help us move the toys from point A to point B when we’re holding them or in help, give the toys, help, walk the line, be dressed up in costumes to help entertain the kids, give out small items that go through the lines. The kids aren’t just sitting there bored,” Reed says.

Loss Turned Into Love
Reed’s toy drive has become a beloved experience attracting thousands of people from miles away. But this kid who has brought so much joy to others has also seen heartache along the way.

“He had the most difficult year of his life his junior year,” Angie says. “We were moving to Ragan’s that year, and on July 28, he lost his grandmother that he was extremely close to.”

Reed’s brother, Sergeant Miles Tarron

(SUNUP)

Not even four months later, Reed suffered another devastating loss, just weeks away from his toy drive in 2021.

“We were notified by soldiers that Reed’s brother had passed in the military,” Angie says. “I talked with Reed and I told him I didn’t think we can do the toy giveaway. And he said, ‘Mom, brother would want us to do the toy giveaway, so we’re going to do the toy giveaway.’”

And he did, with an entire community rallying around Reed as a way to give back to one of their own who had done so much.

“They helped us get it over to Ragan’s. We got it all set up. And then they just helped us all the way through it,” Angie says. “After that, Reed had already created the Hudson Strong Foundation for a little boy that had cancer. And they provided some help with the costs of the storage buildings. Then after his brother passed, Reed created the Sergeant Miles Tarron Foundation, and that supports his toy giveaway, his backpack giveaway and his silent auction. His brother always had a hand in supporting him and sending money. So, now the Sergeant Miles Tarron Foundation and the Hudson Strong Foundation support those storage buildings.”

Reed has nine storage buildings, all bursting with donated toys each year. But this success is also because of one lady Reed deeply admired: his 4-H leader, Miss Donna Curry.

“After he lost his brother, June 28, 2022, he lost Miss Donna Curry, who was like a second mother to him, who got him into 4-H, and she supported this project thoroughly,” Angie says.

Today, Reed doesn’t just give away toys. Miss Donna had another idea two years before she died: to give out pajamas, socks and undergarments to those in need.

“We named it Miss Donna’s Closet. And when they drive through the toy giveaway, they get the pajamas, they get socks, they get undergarments all through the toy line. They get snacks. And so when we lost Miss Donna, Reed promised at that point that he would carry her tradition on.”

Reed is Now Inspiring Others
Reed’s heart of service is always on display, and it’s now inspiring others.

“It’s literally the goal that we try to set for our 4-H members. We hope that they’ll develop a level of mastery in their project work, and for Reed, his project has been civic engagement,” Greg says. “And when they get to that point, we’ll hope we hope that they’ll utilize that to teach and impact others to follow in their footsteps, which is exactly what Reed has done.”

“That’s the best thing with 4-H; they always want you to strive to be the best version of yourself. And that’s something this project really does every year,” Reed says. “It’s not just staying the same or leveling out each year. It’s getting bigger and better than the last.”

True Gift of Giving
Reed’s one idea in 2016 continues to spread joy year-round, as it showcases the true gift of giving.

“Little 11-year-old Reed could never see such a thing happening, especially when I was so young and couldn’t even talk to a group of ten people, let alone do something like this. I never thought it would reach this,” Reed says.

“I always share this. That came from the idea of an 11-year-old child. That shows the impact of the 4-H program. That shows the impact of a student that wants to give, that wants to make a difference and wants to make a positive impact on their community,” Greg says.

Reed Accepts Donations Year-Round
In order to make the annual toy drive possible, Reed accepts donations year-round. If you’d like to contribute to the annual toy drive or Reed’s other service projects, you can donate here .

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Tue, 24 Dec 2024 15:37:27 GMT

Cici Bevin enjoys working in her family-owned business, which dates back to 1832 when her ancestors began what is Bevin Bells today.

“At one point in East Hampton, [Conn.,] we had over 20 bell manufacturers. Luckily, today we are the last one remaining,” Bevin says.

Of course, the use of bells back when the company began is much different than today.

Today, a cowbell might be a gift or a musical instrument, but back then, it was an essential part of raising livestock.

“There was a tremendous amount of safety use for bells, so sleigh bells were massive for us. We had catalogs, 20 pages long, of different cut styles and configurations of sleigh bells,” Bevin says.

Bells are still used today, though you probably never give much thought to who makes them.

“We make all of the bells for the Salvation Army across the country. Any time you see someone at a kettle ringing a bell asking for money that’s a Bevin Bell,” Bevin says.

Remember the sound that used to end stock trading in New York ? Or signal another round at a Muhammad Ali boxing match ? Those sounds are from Bevin Bells.

Of course there’s the famous bell from “Saturday Night Live,” which was a boost for business.

However, the most famous Bevin Bell is tied to “It’s a Wonderful Life,” a Christmas movie from 1946.

“The bell that rings on the tree when Clarence says, ‘Every time a bell rings an angel gets his wings,’ that’s a Bevin Bell. Exactly how that bell ended up in the movie, we’re not entirely sure,” Bevin says.

They’re sure glad the classic Christmas movie featured a bell from their factory. To this day, the movie and the sound of bells ringing signal the Christmas season is here.

The Wonderful Life bells are just one of the many holiday bells made at Bevin Bells. In fact, the company does about 60% of its business in the fourth quarter.

While many people like the jingle of bells around the holidays, one has to wonder if working in a bell factory could get a bit annoying.

“I absolutely love hearing the bells ring and I honestly never get tired of it,” Bevin says. “I have bells in my car all the time because I might be making a delivery, and I jingle everywhere I go, which brings a real smile on my face.”

From sleigh bells to the bell from “It’s a Wonderful Life,” much Christmas cheer begins at Bevin Bells in East Hampton, Conn.