Lemons

Popularity of Consumer Packs Continues to Grow for Lemons and Limes

Wed, 22 Apr 2026 10:31:40 GMT

Suppliers of lemons and limes are going all out to come up with packaging that offers consumers both convenience
and value.

Medrano Produce

As Medrano Produce LLC, begins its 10th year in April, the Pharr, Texas-based company will introduce new packaging for its organic and conventional limes, says Franco Medrano, vice president of marketing and sales.

The new artwork will more fittingly display the cultural heritage of the company, according to Medrano, and will include one of the firm’s mottos: “Quality that honors family.”

New artwork for the company’s conventional lemons should be on store shelves by May.

The company offers 1- and 2-pound bags of conventional and organic limes and conventional lemons.

Medrano estimates that 20% of the company’s lemons and limes are sold in consumer packs.

Wonderful Citrus

The breakdown of retail bagged versus bulk sales for lemons at Los Angeles-based Wonderful Citrus LLC is approximately 60% bagged versus 40% bulk, says Zak Laffite, president.

The breakdown for limes is slightly more balanced.

“By offering 1-, 2-, 3- and 5-pound bags, Wonderful Seedless Lemons offer a great solution for heavy lemon users and consumers seeking convenience,” he says.

Wonderful Citrus also provides 1- and 2-pound bags of limes, with 5-pound bags to larger store formats and club stores.

Sunkist Growers

Valencia, Calif.-based Sunkist Growers Inc. offers a range of packaging options to meet varying retailer and consumer needs, says Cassie Howard, senior director of category management and marketing.

Those options include bulk cartons and consumer-ready packs.

“While bulk fruit continues to play an important role, there is strong demand for consumer packaging that delivers convenience and value,” Howard says.

For lemons and limes, Sunkist provides a variety of consumer pack formats, including pouch bags, netted “giro” bags and combination packs in multiple sizes, as well as bulk offerings, she says.

Quality and Opportunity Drive Year-Round Lemon and Lime Sales

Thu, 09 Apr 2026 19:54:43 GMT

Though peak citrus season in the U.S. is typically during the fall and winter, lemons and limes maintain strong, consistent demand year-round, says Cassie Howard, senior director of category management and marketing for Valencia, Calif.-based Sunkist Growers Inc.

“During the spring and summer months, usage often shifts more toward beverages, grilling and fresh applications, which helps support steady retail movement,” Howard explains.

Zak Laffite, president of Los Angeles-based Wonderful Citrus, agrees.

Consumption of lemons and limes increases during the warmer months, but sales remain steady year-round thanks to a variety of usage occasions across all seasons, he says.

Howard cited Circana data indicating that lemon volume increased 8% last spring over the previous year, making springtime an important selling period for lemons and a key opportunity for seasonal promotions at retail.

Strong Quality

Quality of lemons and limes is strong this season, with good color, firmness and juice content, Howard says.

“Fruit size is generally in line with expectations, allowing retailers to maintain a range of pack sizes and merchandising options depending on their programs,” she says.

Lemon prices are trending higher than last year because of an earlier-than-usual transition from the desert lemon crop, which was running two to three weeks ahead of schedule.

“Overall, the California lemon market is stronger than last year, supported by both volume and demand,” Howard says.

Laffite says the quality and sizing of this season’s crop of Wonderful Seedless Lemons also has been positive.

“It has been a strong year for Wonderful Seedless Lemons with year-round availability, favorable fruit sizing that skews slightly larger than normal, and distribution in some of the biggest retailers in America,” he says.

U.S., Mexico Sourcing

Wonderful Seedless Lemons are currently grown in Southern and Central California, as well as in Mexico.

“We continue to strengthen our operations in Mexico, with significant advancements in both Wonderful Seedless Lemons and conventional limes,” Laffite says. “These efforts enhance our ability to bridge seasonal gaps and maintain a consistent supply, complementing our California production.”

The company also partners with growers in South Africa for Wonderful Seedless Lemons.

Sunkist sources its lemons from California and Arizona and procures limes through a global supply network, primarily from Mexico, Howard says.

USDA reports California’s 2024 volume at 51.1 million boxes and 2025 at 53.8 million boxes.

The estimate for lemons in 2026 is 53.9 million boxes, but California Citrus Mutual says most shippers expect that number to increase.

(Photo: Mara Zemgaliete, Adobe Stock)

Lime Imports

Most limes sold in the U.S. are imported from Mexico, and Pharr, Texas-based Medrano Produce LLC is a big importer of those limes, says Franco Medrano, vice president of marketing and sales.

Limes have become increasingly mainstream in the U.S., driven by the growing influence of Latino culture and by consumers discovering their zesty flavor and versatility, he says.

Demand for limes during the spring and summer months has increased significantly in recent years, he says, and the volume of imported limes has risen.

A few years ago, 400 to 500 loads a week would supply the U.S. market, he says. Today, that number has risen to 500 to 600 loads.

Supplies were tight this February and March, he says, but that pattern was expected to change.

“Once we hit April and May, there should be an influx of limes, because that’s when the crops will be ready to harvest for the spring,” Medrano says.

Limes tend to take some of the market share from lemons, especially during the summer, because of their lower price point, he adds.

Sunkist’s lime supply is expected to remain relatively stable this season, supported by consistent sourcing from key growing regions, Howard says. Pricing is elevated because of tighter supplies, she adds.

Organic Sales Steady

Sales of organic limes have been steady, Medrano says, but the current market was tight, he said in late March.

“There’s not a lot of organics out there,” he says.

Organic lemons and limes are a small but important part of Sunkist’s citrus portfolio, Howard says.

“Organic citrus sales remain steady, with continued interest from consumers seeking organic options,” she says.

How Retail Collaboration and Supply Strategies Drive Citrus Marketing Success

Fri, 16 Jan 2026 20:33:42 GMT

With the U.S. in the middle of its winter citrus season, season, recent weather issues have complicated long-running labor, water and import pressure challenges on the supply side, but there’s a lot to celebrate and anticipate on the marketing side.

Citrus demand has been growing recently; most of the familiar citrus varieties rank in consumers’ top 10 most purchased fruits, and the vitamin-C-heavy citrus offerings are well positioned to meet consumers’ growing interest in healthy, nutrient-dense foods.

Marketing in this mature fruit segment has its challenges, but experts on both the supplier and retailer sides stress the importance of product differentiation, point-of-sale information and collaborative strategies to increase citrus demand.

Supply-side Challenges

You can’t market what you don’t have, so supply-side issues play into citrus marketing even if the consumer knows nothing about it.

Dave Rooke, senior vice president of sales for Wonderful Citrus, highlights supply chain volatility as an overarching challenge for the citrus industry, pointing to the ongoing issues of rising costs of
labor, water and inputs. However, part of the most immediate issues facing the winter citrus crop has been the weather.

“We’ve had significant weather challenges in the month of December with foggy weather in the valley for four weeks,” Rooke said Jan. 7.

Fog has contributed to low temperature differentials, with both highs and lows being in the 40s. This, combined with a lot of rain, has made it challenging, he says.

“Then you add rain to the fog, and it just makes it very, very difficult from a supply standpoint,” he adds.

But it’s not just weather that’s challenging the supply side. Vince Mazzetti, vice president of Blue Banner Citrus — a Riverside, Calif.-based grower-packer-shipper of California citrus — adds import pressure to the list of challenges facing his company, which deals heavily with grapefruit.

“We get a lot of pressure from imports from Mexico, Chile, Argentina, South Africa,” he explains of California grapefruit.

Increasing import pressure on domestic citrus producers is a growing issue . According to the USDA’s Economic Research Service’s Fruit and Tree Nuts Yearbook records on trade, in 2023 (the most recent complete data) imported grapefruit made up 11.4% of the domestic supply, with the largest volumes coming from South Africa. This was down from 16% in 2022 but up considerably from 2% to 5% that predominated from the early 2000s.

In general, imports are growing as a proportion of available citrus in the U.S. For example, in 2013, 9.35% of available fresh oranges in the U.S. were imported, while in 2023 the number was 17.96%. Similarly, imported lemons represented just under 9% of total lemon availability
in the U.S. in 2013, compared to 22.74% in 2023.

Cassie Howard, senior director of category management and marketing for Sunkist Growers Inc., highlights the growth of citrus imports as an interesting trend among consumers who voice strong support for local produce. She says the trend reinforces “that when shoppers find something they enjoy, they are looking to consume it all year-round.”

(Photo: siewwy84, Adobe Stock)

Consumers Love Citrus and Its Health Benefits

On the demand side, the citrus industry today has much to celebrate. Noting that the past two months have been a bit
chaotic due to recent weather issues, Rooke reports that last year was good with demand for citrus overall being up.

“The citrus industry as a whole was up between about 5% to 6%, which is positive,” he says, adding that citrus overall is “a health-first product,” something that is increasingly of interest to consumers.

Dennis Payne, director of merchandising produce and floral for Greensboro, N.C.-based grocery chain The Fresh Market, says health is front of mind for shoppers, especially early in the year when the domestic citrus season is in full swing.

“During this time, we consistently see an increase in demand driven by healthy eating goals and consumers seeking the nutritional benefits of citrus, particularly during the winter months and flu season,” Payne says.

According to The Packer’s Fresh Trends 2026 report, 55% of respondents said they are eating more fruit now compared to two years ago. Those respondents overwhelmingly reported health concerns and seeking more nutrients as the top reason, at 77%.

Additionally, most citrus varieties perform well with surveyed consumers. For example, oranges were the No. 6 most purchased fruit, with 77% of respondents reporting such a purchase in the past 12 months. Lemons came in at a close No. 7, with 76% of respondents saying they bought lemons. Limes were No. 9, with 66% of respondents indicating a purchase.

Rates of reported purchases dropped off with other varieties, with 61% of respondents reporting clementine or mandarin purchases in the past 12 months, for example. Grapefruit saw the lowest rate of reported citrus purchases at only 40%. Still, these reported purchase rates are higher than in past Fresh Trends surveys.

Every citrus category also showed higher rates of reported purchase among younger respondents (Gen Z and millennials) than with older consumers (Gen X, baby boomers and traditionalists) in the Fresh Trends 2026 report. For example, 85% of Gen Z respondents reported buying oranges, compared to only 66% of baby boomers. Similarly, 52% of millennials reported buying grapefruit, compared to only 25% of traditionalists.

Product Differentiation and Consumer Education are Key

While citrus remains popular among consumers, and especially younger consumers, marketing citrus is not without its challenges today. For instance, price can be a marketing problem for citrus in the current economic environment, according to Howard, but she is optimistic.

“What’s interesting is that even as many shoppers feel price-stressed, particularly younger consumers, they are still willing to trade up when the value proposition is clear,” she says.

“The opportunity lies in the fact that produce remains a strong value proposition overall, and citrus has a unique ability to deliver nutrition, versatility and familiarity at a price point consumers still trust. When brands and retailers clearly communicate quality, flavor and usage, citrus can win both trial and repeat purchases — even in a cautious-spending environment.”

Differentiation can also be a marketing issue. During citrus import season, generally summer through early fall for all citrus but limes, Payne says citrus faces stiff competition from stone fruit and apples.

“During this time, it’s critical for The Fresh Market to differentiate citrus by sourcing the best-quality fruit globally and clearly communicating that value to customers,” Payne says. “Strategic merchandising, compelling storytelling around origin and flavor, and targeted promotions can help citrus stand out and maintain consumer interest during highly competitive seasonal transitions.”

Consumer education on varieties is another key challenge that plays into differentiation, Rooke says.

“If a consumer doesn’t know that lemons can be seedless, then they don’t go and ask for them,” he offers as an example, referencing Wonderful Citrus’ seedless lemons. “So, it’s this idea of educating consumers to know what’s available and know what they should even begin to ask for.”

Rooke also gives the example of navel oranges versus mandarins as it relates to health messaging.

“Naval oranges have been around forever in the U.S. Mandarins haven’t been. So, how do we continue to educate consumers that mandarins can be every bit as healthy and packed with vitamin C as the navel orange that everyone grew up with eating?” he asks, adding that he’s often surprised navels are still being sold when compared to the convenience of mandarins.

“If you look at retail price per pound, the price per pound is actually not that different, and so it becomes, ‘what separates that from a consumer standpoint?’” he says.

Grapefruit

(Photo: akepong srichaichana, Adobe Stock)

Focus on Grapefruit Education

Mazzetti also highlights the need for consumer education, particularly when it comes to grapefruit.

“There’s a huge challenge with grapefruit, as it hasn’t really been promoted a lot the last 10, 15 years,” he says.

He says the lack of familiarity with grapefruit among younger consumers is a challenge, but one about which he is quite optimistic. He shares a personal anecdote about bringing grapefruit as part of a rotating class snack system at his oldest son’s elementary school a couple of years ago.

“And for about three weeks, I’d go pick up my kids at school … and I had all these parents coming to me asking, ‘Where do we get this grapefruit? Little Cindy, little Johnny, little Timmy, they all came home screaming that they had this grapefruit at school and they love it,’” Mazzetti recalls.

“If you can get kids to want it, our problems are solved,” he adds.

Rooke also reports that Wonderful
Citrus has also rebranded its Texas grapefruit program, historically known as Sweet Scarlets, in an effort to stand out and differentiate the product.

“We’ve renamed it Sweet Grapefruit, really to highlight the product offering and try to capture a consumer that maybe doesn’t historically interact with grapefruit,” he says.

Direct Consumer Engagement in Stores is a Winning Strategy

Blue Banner Citrus, which just recently parted from Sunkist, now finds itself in the exciting but challenging position of marketing its grapefruit how it wants. Mazzetti says the company is excited to do point-of-sale and direct-to-consumer marketing strategies, such as tastings in stores as an independent packer-shipper.

“At the right time of year, with the right box of grapefruit, we can really do some good promotion on California grapefruit,” Mazzetti says.

According to the Fresh Trends 2026 report, 34% of respondents said sampling would make them more likely to purchase a new produce item or more of a certain familiar item. This reporting rate was equal with “tried it at a restaurant” and just behind the most popular factor, “word of mouth,” at 39%.

Rooke also notes the value of POS information and accessories like bin bases. He says Wonderful has had success with having citrus items outside of the produce section along with special, smaller bins with interchangeable header cards. He gives the example of having these small hexagonal bins of the seedless lemons
in the seafood section, with the header card showing a piece of salmon, as having good results.

“We need to make sure that we continue to have multiple points of offering of the products to a consumer,” he says. “Sometimes it’s maybe not on their list, and we want to make sure that they’re reminded of it, and having those different points of differentiation is important.”

According to Fresh Trends 2026, respondents preferred produce information be close to or on the produce itself when they purchase it. A quarter of respondents listed in-store signage as the most important source for information about that produce, including origin, preparation and proper storage and recipe tips. Another quarter of respondents listed produce packaging as the most important.

Other options, which saw much lower importance ratings from respondents, were growers’ or retailers’ websites, social media and news outlets.

But strategies like tastings, special POS materials and distribution throughout the store take considerable effort and good relations with retailers. Speaking from The Fresh Market’s perspective, Payne notes the most effective of these efforts are built through direct collaboration with growers with customers in mind.

“When POS, tastings and cross-merchandising are thoughtfully executed, they enhance the shopping experience and help bring the citrus story to life,” he says, adding that since each retailer operates differently, a one-size-fits-all strategy is rarely effective.

“Citrus suppliers can make these efforts easier and more appealing by developing customized programs tailored to each retailer’s brand, customer base and operational capabilities. Flexibility, simplicity of execution and clear value to both store teams and shoppers go a long way in building strong, successful partnerships.”

Driving Demand for the Future

Partnerships and cross-industry collaboration are also needed when it comes to growing citrus demand overall, according to sources. Rooke says that starts with growers and suppliers putting the best-quality citrus in the market, day in and day out.

“When we look to put something that’s inferior from a quality standpoint, it doesn’t help any citrus grower, shipper or packer,” he says. “So, learning to have that discipline is one of the key things that citrus growers as a whole need to do broadly.”

Also citing quality concerns, in part, Mazzetti calls for greater protection of the domestic citrus industry.

“We should probably get some heavier tariffs on these offshore companies because it’s killing domestic farmers,” Mazzetti says. “You can get fruit from all these other countries, and maybe the quality is as good or not, but a lot of people buy it with their wallet, especially on an item that’s not a staple. Lemons might be a staple because of foodservice, but citrus in general is a luxury.”

Howard also stresses the value of the fruit itself and expands on what value can mean.

“To grow citrus consumption, the industry needs to make citrus easy, dependable and relevant in everyday routines,” she says. “A consistent eating experience is foundational, but convenience, pack formats and the use of inspiration are increasingly important.”

Howard, along with other sources, also emphasizes the importance of quality communication strategies to growing citrus demand. For example, while acknowledging citrus-growing states have their own state-level citrus groups, Mazzetti recommends the formation of a citrus
industrywide promotional board. Currently, Texas and Florida have federal marketing committees for their produce industry, but there is
no nationwide group .

“I think, collectively, someone’s got to lead this charge to promote U.S. citrus and the seasonality of it and the uniqueness of what we have,” he says.

Payne echoes the sentiment, if not in exact terms: “The citrus industry and retailers should collaborate on a comprehensive, multichannel marketing strategy designed to drive consumption. By aligning messaging across all media platforms and clearly communicating citrus health benefits, flavor profiles and usage occasions, we can strengthen consumer engagement, expand demand and maximize category growth.”

Howard voices optimism on the future for citrus, even in light of spending-cautious consumers.

“Looking ahead over the next five years, we believe citrus has a strong opportunity to grow alongside broader produce trends, especially as health, wellness and fresh food remain priorities for consumers,” she says. “The brands and categories that succeed will be those that build trust through quality, adapt to where consumers shop and evolve their messaging to stay relevant with the next generation of shoppers.”

California Lemon Growers Face Uphill Battle as Argentine Imports Saturate Domestic Market

Thu, 15 Jan 2026 22:58:08 GMT

During a December webinar on agricultural labor, Lisa Tate, a fifth-generation citrus and avocado grower in southern California, spoke about the impact of imports on her family’s farm.

“As a lemon grower, we were very profitable for many years, and then all of a sudden, trade policy changed, and we just got an influx of foreign lemons, which killed our domestic crop immediately,” she says in the webinar. “I went from making very good money on our crop to losing 2 cents per lemon over the course of three years without any other changes, just that policy change.”

Casey Creamer, president and CEO of California Citrus Mutual, says Argentinian lemon imports have been problematic for the state’s citrus growers for almost a decade. But its history dates back about 25 years. In 2000, amid pressure from the Argentine government, USDA’s Animal and Plant Health Inspection Service lifted a phytosanitary ban on imports from the country. However, in 2001, U.S. citrus growers filed a lawsuit noting the science used to justify the opening was flawed, and a judge ruled in favor of the U.S. growers.

In December 2016, USDA announced it would lift a ban on lemons from the northwest part of Argentina. Following negotiations, fresh Argentine lemons were allowed in by around 2018. Creamer says the influx of lemons coming from Argentina started off slow, but it’s become a flood.

“It’s been increasing it feels like every year,” Creamer says. “They’re a pretty big player in lemons, and they’ve shifted a whole lot more tonnage from the EU, which is where they traditionally sent it, to the United States.”

Creamer says what’s problematic for Southern California coastal growers is the timing of these imports.

“It’s really the time that they come in, really impacting our Southern California Coastal growers,” he says. “Who have had negative profitability significant for the last few years, and without any sort of improvement in or reduction in the amount of lemons that are being sent from Argentina. We just don’t see many options there for improvement.”

Creamer says California Citrus Mutual has had discussions with members of Congress and with USDA and the Office of the United States Trade Representative to elevate this issue.

“We’re not against fair, reciprocal access, but we should be having American growers first,” he says. “There’s a balance there that we just feel is not balanced at the moment, and so we’re looking for some remedies, whether they be in the current discussions that are happening with Argentina around the reciprocal tariffs, whether they’re in other areas. Our growers are a good portion of the especially lemon growers in Southern California, are experiencing a lot of pain, and we need some help.”

And that balance, Creamer says, is crucial for all global trade. What is imported, what is exported? What other markets is the USTR working to open?

“There’s the trade-offs that always happen, and it’s a tough deal, and I get it, but we’re going to do our job for our growers and advocate for them,” he says.

Tate acknowledges this too in the webinar, where she says decisions and the subsequent consequences can really impact growers.

“Sometimes those policies are helping one commodity, but they end up hurting another,” she says. “I don’t know how you even that playing field, but the more competitive we can be with foreign growers, the better it is for us.”

And Creamer says while he understands growers feeling the brunt of these polices might get frustrated, he wants to assure the growers that organizations such as California Citrus Mutual are vital to create relationships that can help best communicate those concerns.

“This is why you have organizations to be on top of these types of things, to have the relationships and speak with a collective voice to share these concerns,” he says. “Know they have an advocate who’s working on their behalf 24/7, making sure elected officials and agencies understand what’s happening on the ground.”

And he says growers should understand that while the government might move quickly when there’s a crisis, the pace of government isn’t necessarily quick.

“You’ve got to convince the senators, and then you’ve got to get something signed by the president, and there’s an administrative side of things,” he says. “Our system was not built necessarily on speed. These things take a long, consistent, persistent effort. I understand the growers’ frustration, but this is part of how the system of government works.”

Also, he wants growers to know they are at the table and are presenting the data on the issue of imports and other issues concerning California citrus growers.

“All politics is local. It never hurts for people to be involved in local politics,” he says. “Your member of Congress in your area, you need to know who they are. You need to call the office and say hello, make sure they’re aware of the issues that are affecting the district. All that feeds in and is very helpful for the work that we do, because it’s not only a trade association coming and talking to the member in D.C., but they’ve also heard it from their constituents and back in the district.”

He also says growers should understand how helpful it will be to have Sen. Adam Schiff as a member of the Senate Agriculture Committee.

“It’s great that we have Senator Schiff on the Senate Ag Committee now, which gives us a much stronger voice than what we had before,” he says. “We’re really grateful to have connections like that, and people, like the senator, who want to help.”

USDA Proposes Revision to Lemon Grade Standards

Fri, 12 Sep 2025 18:58:14 GMT

The USDA’s Agricultural Marketing Service (AMS) has proposed to amend the U.S. Standards for Grades of Lemons . This amendment includes a definition for the term “seedless lemons” and would not be applied to affect grade, AMS says.

The proposed definition by AMS says that “when marked ‘seedless,’ a 100-count composite sample shall have not more than six fruit (or 6%) containing seeds (irrespective of number or development per fruit). Seeds would include fully developed and undeveloped seeds (or pips).”

AMS says it also proposes adding marking requirements for lemons that meet this seedless definition to help differentiate seedless lemons from lemons with seeds. AMS says these proposed marking requirements seek to provide buyers and consumers with clear information on the product being purchased and would not affect grade.

AMS’s proposed marketing requirement states that “when lots are marked ‘seedless,’ the term ‘seedless’ shall be legibly marked on at least 95% of the containers, including consumer units.”

Casey Creamer, president and CEO of California Citrus Mutual, says this is something the citrus industry pushed for, noting growers have put significant investments into growing seedless lemons. He says these revisions help to maintain a viable standard for seedless lemons in the future.

“The industry just felt strongly that we need to help set the marketplace for what the consumers can expect when they buy a seedless lemon, that they are truly getting no seeds or no seeds in their lemons,” he says. “This is an effort to protect the marketplace, which protects the growers that are making the investment in that it’s just a marketing standard.”

Creamer says USDA worked with the citrus industry to ensure this change worked for the industry.

This notice is published in the Federal Register and is open for comments for 60 days. Comments are due by Nov. 10.

Limoneira Rejoins Sunkist

Tue, 10 Jun 2025 18:58:12 GMT

Citrus marketing cooperative Sunkist Growers said in a news release that one of its founding members, the Limoneira Company , will rejoin the organization.

“This is more than a return — it’s a powerful alignment of shared history, values and vision,” Jim Phillips, president and CEO of Sunkist Growers, said in the release. “Together we’re transforming our collective capabilities into greater value for our growers, packers and customers.”

Under the move, which goes into effect on Nov. 1, Limoneira will remain an independent business entity, but Sunkist Growers will take over the company’s fresh citrus sales and marketing responsibilities when the new citrus season begins.

“We have long respected Sunkist’s leadership and legacy in the citrus industry,” Harold Edwards, president and CEO of Limoneira, said in the release. “Now is the right time to rejoin. Both organizations have evolved, adapted and strengthened, and we’re excited to build on that momentum to create lasting value for our growers and customers.”

DiSilva Fruit projects strong summer citrus imports

Fri, 23 May 2025 15:49:50 GMT

DiSilva Fruit says its 2025 summer import citrus program — from June through October — will showcase a broad selection of citrus offerings sourced from grower partners across the Southern Hemisphere. Highlights include navels from South Africa and Chile; mandarins from Peru, Uruguay, South Africa and Chile; and lemons from Argentina, Chile and Mexico, according to the company.

“Summer is an underrated time for citrus,” Alden Guptill of DiSilva Fruit said in a news release. “Our early insights from growers point to a high-quality crop with excellent sizing, vibrant flavor and strong volumes. This creates outstanding opportunities for retailers to feature citrus in their summer promotions, helping shoppers discover that citrus is much more than a wintertime favorite — it’s a delicious, refreshing and hydrating snack that fits perfectly into summer lifestyles.”

DiSilva Fruit says citrus represents good value for consumers, combining nutrition with a low price during a time when food costs are top of mind. The company highlights the nutritional value of citrus, saying citrus fruits are loaded with essential nutrients, including vitamin C, antioxidants and dietary fiber.

“We’re seeing more consumers look for functional foods that not only taste great but also provide added health benefits,” Guptill said. “Citrus ticks all the boxes — it’s flavorful, refreshing, nutrient-dense and budget-friendly. It’s an easy choice for families looking to elevate their summer snacking and meals.”

DiSilva Fruit also said it will offer the imported citrus in a range of pack sizes to meet consumers varied needs, including 3-pound and 4-pound bags as well as standard citrus cartons for bulk displays and merchandising flexibility. Lemons will also be available in 5-, 2- and 1-pound consumer packs to meet consumer needs, the company added.

DiSilva Fruit encourages retailers to take advantage of this year’s strong supply and build engaging citrus displays throughout the store — especially in key summer moments like Fourth of July, back-to-school time, and Labor Day. Cross-merchandising opportunities with summer recipes, beverages and wellness themes can further drive sales and inspire consumers to add more citrus to their carts, the company says.

Salix Fruits offers insights with launch of its summer citrus program

Thu, 15 May 2025 20:58:54 GMT

Global importer-exporter Salix Fruits kicked off its 2025 summer citrus program May 15. This marked the beginning of the Southern Hemisphere’s citrus season, according to the company, and the launch featured products such as lemons, mandarins, oranges and grapefruits.

Salix Fruits CEO Alejandro Moralejo said this season is significant for the company as citrus remains one of its core product categories.

“After a challenging 2024, 2025 presents new dynamics in the global citrus market. As different regions complete their seasons, Northern Hemisphere producers set expectations for exporters and traders in the Southern Hemisphere,” Moralejo said in a news release.

Salix Fruits highlighted several factors shaping this year’s citrus trade landscape. For example, Europe is experiencing lower volumes due to spring frosts in Turkey, impacting the export of lemons, mandarins, oranges and fine fruit, which may also affect the start of the 2025-26 season. Additionally, Spain’s decreased production of verna lemons, the early conclusion of Moroccan mandarin shipments and strong demand for Egyptian oranges indicate that Europe and Russia will be promising markets for exports from South Africa, Argentina, Peru and Chile.

Meanwhile, U.S. citrus production has been significantly high across most varieties, particularly lemons, reducing immediate interest in imports from the Southern Hemisphere, according to Salix Fruits. On the supply side, Argentina and Chile have recovered their lemon production, while Chile reports strong mandarin volumes but lower orange yields. Peru is set to increase its mandarin output, while South Africa anticipates an average production year.

“These production fluctuations create supply and demand opportunities, and this is where Salix Fruits’ global sourcing and sales network becomes a critical advantage for our clients,” Moralejo said, noting that the company has offices in the U.S., Egypt, South Africa, Argentina, Chile, Spain, India and across Asia.

“The U.S. remains a priority market for us, with consistent citrus demand,” Moralejo added. “Our global presence allows us to tailor supply according to regional needs.”

One of the main challenges for 2025 is uncertainty surrounding new U.S. tariff policies, which have delayed sales program closures and created complexities in international trade negotiations, the company said.

Now's the time for lemons and limes to shine

Wed, 09 Apr 2025 13:13:05 GMT

Citrus marketers say spring is an ideal time for retailers to capitalize on lemon and lime promotions.

With Easter, Mother’s Day, Cinco de Mayo and graduation celebrations on the horizon, lemons make a great addition to displays. Cassie Howard, senior director of Category management and marketing for Sunkist Growers Inc., says lemons pair well with many items across the store.

“Lemons are a consumer favorite due to their multiple uses, ranging from drinks and dishes to DIY projects, and they are always in season,” Howard said.

All-around addition

Given that versatility, retailers have ample opportunities to showcase lemons and limes with many different displays.

“Placing limes alongside complementary products — such as fresh seafood, cocktail mixers, herbs, and grilling essentials — encourages impulse purchases by reinforcing their role in popular spring and summer recipes,” said Zak Laffite, president of Wonderful Citrus. “Creating visually appealing displays near produce sections, liquor aisles and checkout areas can further drive sales.”

Howard encouraged retailers to think of other cross-promotional opportunities such as flavored water.

“Sunkist research has shown that nearly two-thirds of lemon shoppers use lemons to flavor water at home, helping to keep themselves refreshed and hydrated,” she said. “With the upcoming summer season, this becomes even more top of mind for consumers. Cross-promotion in the water aisle is a great way to increase impulse purchases.”

Laffite said eye-catching POS displays in secondary locations, such as seafood and liquor departments, will also help capitalize on impulse purchases.

“Retailers should place lemons and limes beyond the produce aisle, cross-promoting them in key departments such as seafood, alcohol, bakery and even household cleaning,” he said. “Positioning citrus near fresh seafood and meats highlight their use in marinades and grilling, while placing them in the alcohol section inspires cocktail creations like margaritas and mojitos.”

With Memorial Day, Cinco de Mayo and other summer holidays as peak lime consumption, Laffite encourages retailers to cross-promote limes with other popular items.

“Bundling limes with avocados, fresh tortillas, salsas and tequila or margarita mixes enhances convenience for shoppers,” he said.

Seafood is but one department prime for cross-promoting lemons.

(Photo courtesy of Sunkist Growers Inc.)

Current availability

The latest USDA crop forecast estimated lemon production for the 2024-25 crop to be about 1.1 million tons, with California expected to produce about 1 million tons, which is up about 6% from the 2023-24 season. Arizona lemon production is slightly down about 5% this season at 36,000 tons.

The USDA estimates fresh lemon imports are up about 8% through January but will settle at lower levels similar to last year’s import of 423 million pounds due to increased domestic production.

The availability and quality of lemons and limes have been good, marketers say, which builds toward consumers’ higher demand in spring and summer. Howard said Sunkist’s lemon crop size is up 10% this season. She said conventional lemons continue to drive the majority of sales, with bulk and bag volume up this year.

“We are noticing an increased demand for both seedless and organic lemons,” Howard said. “Our organic lemon crop size is up by over 30% this year, helping to meet demand.”

Laffite said Wonderful Citrus has also expanded its production to capitalize on the demand during peak season.

“Wonderful Citrus has prioritized operations in Mexico and has made major developments throughout the region in terms of both Wonderful Seedless Lemons and conventional limes,” he said. “These new developments will fill in gaps during peak seasonal transitions with complements from our California supply.”

What’s trending

Seedless limes continue to experience exponential growth, with Wonderful Seedless Lemons noting 300% volume growth since 2021 and bagged seedless lemons accounting for significant growth for three consecutive years. Laffite said consumption and household penetration grew by 40% in the past year, limited only by supply constraints.

(Photo courtesy of Wonderful Citrus)

Laffite said Wonderful Seedless Lemons launched a significant marketing campaign, “Lemons With Seeds Are Annoying,” to capitalize on that growth. The campaign highlights the small frustrations caused by lemons with seeds and touts the benefits of seedless lemons.

Howard said Sunkist offers recipe cards and header cards to help consumers maximize the use of seedless lemons.

“Retailers can promote seedless lemons as a convenience to save time in the kitchen,” she said.

With the continued growth in organic lemon and lime demand, retailers should use signage and displays to help drive more sales, Howard said.

“Featuring a prominent display area with clear signage indicating organic produce is beneficial to shoppers,” she said. “It is also essential to educate consumers about the benefits of organic products using in-store materials, along with special promotions or discounts, to encourage purchasing.”

David Villasenor, president of Villamex Farms, said he’s seen continual interest in organic limes.

“Organic limes are becoming more and more in demand, especially in big cities where the consumption of organic products has grown in its majority,” he said.

Another trend Laffite said has been a focus for Wonderful Seedless Lemons is online shopping, which continues to grow.

“Since consumers are not able to interact with produce items when online shopping and instead must rely on product images and their perceptions of the brand, it is important to have branded images on grocery e-commerce sites,” he said. “Branded produce outsells private label online by double-digits. It’s truly an opportunity for brands to shine.”

Laffite said Wonderful has seen strong growth among all citrus subcategories thanks to consumers’ continued focus on health.

“Healthier lifestyles continue to be top of mind post-pandemic, and citrus offers the functional benefits and convenience consumers are seeking,” he said. “Lemons can be easily integrated into everyday meals to add color and flavor, with no fat, cholesterol or sodium. Like many citrus, lemons add a healthy burst of bright flavor to meals and drinks, making it a great swap for added sugar or salt.”

And Howard said research by a master chef at Johnson and Wales University shows that lemons can reduce salt in recipes by up to 75%.

Villasenor encourages retailers to work closely with suppliers to best capitalize on lemons and limes building into spring and summer.

“Sales strategies can be done in collaboration with your suppliers and depending on the different markets and cities to maximize and promote more sales of limes,” he said. “The best way to promote limes is to have a closer relationship with the supplier and take the time to plan together a supplier-to-retailer sales strategy, which is very rare nowadays.”

Laffite said visibility is critical as even smaller footprint displays have been shown to drive more than 24% velocity lifts compared to stores without POS displays.

“To maximize their impact, retailers can feature our lemonade stand POS display that will bring nostalgia to the grocery store aisles,” he said. “Additionally, they can utilize our versatile hexagon bins with culinary-themed header cards, which are a perfect option for merchandising in the produce department or secondary locations, such as the seafood and alcohol sections. The rotatable header cards showcase usages from seafood and cocktails to salads, hot tea and even lemon water — which is one of the top uses for lemon purchases.”

Sunkist, too, offers interactive POS materials tailored to store goals and designed to engage consumers as well as cross-merchandising display bins to help lemons stand out.

“Our interactive point-of-sale materials are available for every variety within Sunkist’s robust portfolio, along with data-driven pack sizes, limited-edition cartons, and interchangeable bin header and header cards that illustrate innovative ways for retailers to integrate citrus during key promotional periods,” Howard said. “The variety-specific lineup features interchangeable messaging that promotes flexibility and in-store education, allowing retailers to utilize limited floor space effectively.”

Sales show a steady rise for lemons and limes

Mon, 08 Apr 2024 18:03:49 GMT

Lemons and limes are on the rise.

Expanding per capita consumption, increasing imports and moderate retail growth in sales point to a strong category, data and industry leaders indicate.

“We’re still seeing an increased demand for lemons at retail, with lemon volume up 30% compared to pre-COVID season year to date, and lime demand is up 45%,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers Inc. “Foodservice is continuing to regain its footing following the pandemic and inflation, and lemons are one of the most demanded items in the category.”

Both total sales and volume were up for lemons and limes for the 52 weeks ending Jan. 28, 2024, according to Circana retail scan data.

Limes rising

Fueled entirely by imports (the USDA reports no significant lime production in the U.S.), retail per capita available of limes has surged from 1.3 pounds in 2000 to 4.4 pounds in 2022.

Circana data showed that total dollar sales of limes for the 52 weeks ending Jan. 28 were $801.3 million, up 2.4% compared with the previous year. Conventional lime sales rose 2.6%, while organic lime sales were down 1.9%, according to retail scan data.

Volume sales of all limes was 398.2 million pounds for the year ending Jan. 28, up 7.6% compared with the previous year. Conventional lime volume was up 7.6%, while organic lime volume sold was up 9.1% for the period, according to Circana.

The price per pound for all limes was $2.01 for the period, a 4.8% decrease compared with year-ago numbers. Conventional limes saw a 4.6% decrease, while organic lime per unit pricing was off 10.1%, according to Circana data.

The USDA reported the average annual shipping point price for all limes in 2023 was $26.80 per carton, 17% lower than 2022’s average of $32.24 per carton but up 20% from the 2021 average shipping point price of $22.34 per carton. From January through March 2024, the average shipping point price for limes was $24.57 per carton, according to USDA numbers.

Survey says

The Packer’s Fresh Trends 2024 survey indicated 1 in 3 consumers (33%) said they purchased limes in the previous 12 months. The research revealed households with annual income over $100,000 reported the highest percentage (46%) of lime purchases.
Households with kids (36%) also reported a higher percentage of lime purchases compared to households without kids (31%).

The West region (37%) had the highest percentage of lime purchases, according to Fresh Trends 2024, while the Northeast (30%) had the lowest percentage.

Fresh Trends 2024 showed that the 50-59 (37%) and 40-49 (37%) age groups reported the highest percentages of lime purchases, while the 18-29 age group (28%) had the lowest purchase percentage.

In terms of ethnicity, Hispanic consumers (44%) reported the highest percentage of lime purchases, compared with White/Caucasian (32%), Black/African American (31%) and Asian (31%) consumers.

Lemon bright

Over the past 20 years, the USDA has reported a doubling of retail per capita availability of lemons, from 2.3 pounds in 2000 to 4.7 pounds by 2022. Imports have played an increasingly important role for the fresh lemon supply in the U.S., rising from 3% of total U.S. supply in 2000 to 26% in 2022.

Total retail lemon sales were $879.5 million for the 52-week period ending Jan. 28, according to Circana retail data, 1.5% higher than the previous year. Organic lemon sales were up 2.5% over the previous year, and conventional lemon sales were up 1.5%, according to Circana data.

Volume sales of lemons for the year ending Jan. 28 were pegged at 427.6 million pounds, up 2.6% compared with the previous year. Organic volume sales of lemons were up 3.1%, and conventional lemon volume sales were up 2.5%.

The average price per pound for all lemons for the period was $2.06, a 1% decline compared with the previous year. That same 1% decline in volume was noted for both conventional and organic lemons, according to Circana data.

The average shipping point price for lemons in 2023 was $28.06 per pound, according to the USDA. That represented a gain of 12% over 2022. From January through March 2024, the average shipping point price for lemons was $26.25 per carton, according to the USDA.

Data from The Packer’s Fresh Trends 2024 consumer survey shows that 48% of shoppers reported lemon purchases in the past year.

The survey of more than 1,100 consumers, conducted in mid-October 2023, revealed that the demographic characteristics associated with the highest self-reported percentage of lemon purchases in the past year were households with an annual income over $100,000, with kids, located in the West or South regions, as well as consumers aged 40-49 years old and those of Hispanic ethnicity.

Households with annual income over $100,000 reported the highest percentage (60%) of lemon purchases. In fact, the data shows that self-reported purchases increased with higher income levels.

Fresh Trends 2024 data shows that households with kids (50%) reported a higher percentage of lemon purchases compared to households without kids (45%).

The 40-49 age group (53%) reported the highest percentage of lemon purchases, while Fresh Trends 2024 data shows that purchase percentages were lower for younger (38% for 18-29 age group) and older (48% for 60 years or older) age groups.

Trade flow

U.S. exports of fresh lemons were rated at $134.3 million in 2023, down 12% from 2022, according to USDA trade numbers.

U.S. imports of lemons and limes (the citrus varieties are combined in USDA trade data) were rated at $1.01 billion in 2023, up 11% from $906.2 million in 2022.

Mexico is by far the top supplier for the lemon/lime citrus category, shipping $811.3 million to the U.S. in 2023, up from $739.3 million in 2022. Colombia, Argentina, Chile and Peru followed Mexico as top suppliers of the lemon/lime citrus category to the U.S., according to USDA trade numbers.

Sunkist ready for peak lemon demand

Thu, 11 Apr 2024 17:02:02 GMT

As one of the largest lemon suppliers in California, Sunkist Growers is expanding its program offerings and adding multiple organic lemon growers this season to meet consumer and customer demand for year-round supply, says Cassie Howard, senior director of category management and marketing.

Sunkist has year-round conventional and meyer lemon programs.

Howard also said the marketer continues to see the overall importance of limes in the citrus category and has expanded its partnerships to enhance its supply.

Noting increasing lemon and lime demand compared with pre-COVID levels, Howard said foodservice demand continues to regain its footing following the pandemic; there are plenty of strategies to raise awareness for the lemon and lime category.

“We continue to monitor current trends within the category,” she said. “According to a recent study by FMI on the 2024 ‘Power of Seafood,’ more consumers are enjoying seafood at home, which provides an opportunity for lemons and limes due to their authentic natural pairing for a variety of dishes.”

Among packaging changes, Howard said Sunkist last season revamped its 2-pound lemon bag offerings, now providing an eye-catching pouch bag design.

“This season, with bigger lemon sizes, we’ve remained flexible to meet our retailer’s needs,” Howard said. “Many retailers have expanded their offerings this season, providing multiple bag options and engaging shoppers. We have seen added interest in the 3-pound and 5-pound bags, increasing volume sales this season versus last year while not negatively impacting bulk lemon volume.”

Marketing shine

Spring and summer are when lemons are top of mind for shoppers, Howard said.

“It is when we see the highest household penetration for lemons,” she said. “With our influencer programs, we’re able to show consumers new and exciting ways to beat the heat with quick and easy recipes for making lemons the must-have ingredient this summer.”

Sunkist’s Instagram and TikTok accounts provide recipe inspiration, as does the Sunkist Matchmaker recipe generator on its website, she said.

With a year-round program, Sunkist’s lemons are available for key promotions from Memorial Day to Independence Day to Labor Day.

“Sunkist’s 5-pound lemon bag is a terrific way for retailers to give their consumers the value they are looking for when making lemonade or baking while not impacting sales in other SKUs,” Howard said.

In addition to strong bag programs, Sunkist’s merchandising program features interactive POS materials with scannable QR codes that provide real-time recipe inspiration to shoppers, she said. A recent Sunkist-commissioned study revealed that when consumers were asked what advertisements incentivized direct citrus purchases, recipe inspiration and utilization tips were at the top of their lists, Howard said.

“We know that lemons drive recipe inspiration, with two-thirds of lemon shoppers using lemons to flavor water and more than two-thirds purchasing lemons for recipes,” she said. “Sunkist has extra lifestyle bins for lemons, perfect for cross-promotional opportunities with seafood and cocktails/liquor and lemonade stands, keeping lemons top-of-mind throughout the shoppers’ store journey this summer season.”

Apeel-coated Limoneira lemons will hit shelves soon

Thu, 11 May 2023 12:33:20 GMT

California-based citrus growers-shipper and marketing company Limoneira has entered an exclusive licensing deal with Apeel Sciences, which will result in Limoneira offering lemons throughout its supply chain protected with Apeel’s coating technology.

Apeel’s non-GMO and edible plant-based coating maintains moisture for longer and reduces oxidation preventing spoilage throughout the supply chain, according to a news release.

For lemons, this means the fruits remains juicy and retains its bright yellow color longer. As Apeel’s first fully integrated lemon supplier in the U.S., Limoneira will significantly expand availability of Apeel-protected lemons domestically and internationally through Limoneira-affiliated packing facilities and licensing management.

“The supply chain ultimately ends at the shopper’s countertop and the restaurant table where quality acts as a positive reinforcement to where the shopper makes their purchases. Utilizing Apeel provides the opportunity to have a better first impression and more importantly to have a greater ‘lasting impression’ which benefits all stakeholders,” John Carter, Limoneira vice president of citrus, said in the release.

Related news: Apeel Sciences names produce supply chain veterans to leadership team

In product trials conducted by Limoneira, Apeel-protected lemons demonstrated a significant difference in quality compared to other coatings, according to the release. Apeel-protected lemons exhibited reduced water loss, shrivel and coloring change or “bronzing,” including when tested in ambient conditions.

To the grower, this confirms that Apeel’s technology allows citrus to retain its quality for longer regardless of how they are stored or merchandised, which improves Limoneira’s strategic position for market opportunities with retail and food service customers demanding a more sustainable approach to providing the highest-quality, freshest produce, according to the release.

“Apeel’s technology brings with it a new set of opportunities for the category and Limoneira’s customers,” James Rogers, founder and CEO of Apeel Sciences, said in the release. “Growers working with Limoneira can expect access to new channels of distribution, retailers can expect energy and cost savings during warehousing and distribution, and consumers can expect an experience they need to see to believe.”

What’s more, Rogers said, the two companies are excited about both the short-term and long-term implications of the deal, establishing a foundation for continuous incremental improvements.

“We are excited to be working with Apeel to generate greater supply chain flexibility, maintain higher-quality lemons, decrease costs and reduce waste all to the benefit of our growers, customers, shoppers and the environment,” Harold Edwards, president and CEO of Limoneira, said in the release. “Since 1893, Limoneira has been a leader in the ‘what’s next’ category, and we see offering Apeel-protected lemons as a truly natural next step to continue delivering the World’s Best Lemons.”

Growers give outlook on summer citrus deal

Thu, 11 May 2023 16:10:22 GMT

Good-quality late navel oranges, valencias, lemons and grapefruit will be available from California this summer, said Casey Creamer, president and CEO of Exeter-based California Citrus Mutual .

The navel orange harvest will wrap up in mid-June, when imports start arriving, he said. But supplies likely will be available for some time after picking stops.

“We haven’t had any quality issues,” Creamer said, despite cold temperatures and heavy rainfall during much of the winter and early springtime.

The biggest issue was sizing.

“Three years of drought, low water allocations and extreme heat early in the fall really impacted the growth” he said.

But growers welcomed the rainfall.

“With the amount of rain that we had, the trees are really starting to come alive,” Creamer said. “They look really healthy.”

California’s navel orange volume should be close to the industry’s early estimate: between 66 million and 70 million 40-pound cartons. That figure was up from the 60 million cartons produced in 2022 but lower than the USDA’s projection of 76 million cartons.

Fowler, Calif.-based Bee Sweet Citrus will offer customers navel oranges, lemons, meyer lemons, mandarins, blood oranges, star ruby grapefruit and valencia oranges during the late spring and summer months, said Keith Watkins, vice president of farming. Fruit this summer will have excellent flavor, he said, but size will be below average.

Picking is now underway and will continue through summer. Bee Sweet’s volume this summer should be greater than last year, Watkins said.

Santa Paula, Calif.-based Limoneira now is harvesting lemons out of the coastal district, said John Carter, vice president of citrus.

The large amount of rain California experienced this year “brought blessings and trials,” he said. “That much rain that fast has helped the fruit grow very quickly and large.”

In early May, he said sizing was large out of the state’s San Joaquin Valley, with less small fruit than usual.

“Overall grade for [the San Joaquin Valley district] is down versus historical,” he said. “As we finish up there, we should see more normal size curves out of [the coastal district].”

Limoneira harvests almost year-round in the coastal district. He said volume should be about the same or a little less than usual this summer.

Valencia, Calif.-based Sunkist Growers Inc. offers nearly 40 varieties of conventional and organic citrus, said Trent Bishop, vice president of sales and marketing.

As the weather warms up, the company will ship Sunkist lemons, California Star Ruby grapefruit and valencia oranges, the only U.S.-grown summer oranges.

While growers welcomed the ample rainfall the state received during the winter and early spring, the precipitation also brought challenges, he said.

Still, the size structure is “decent-looking,” Bishop said, and the fruit condition remains strong.

“Overall, our summer crops are in good condition, and we have the supply to meet the needs of our customers,” he said.

A large part of California’s citrus doesn’t stay in the U.S., said Creamer of Citrus Mutual.

“Export markets are an important part of the industry,” he said.

About 30% goes to destinations such as Canada, Korea, Japan, Vietnam, Australia, New Zealand and Australia.

Although exports markets opened up this year after some trade issues were resolved with China and COVID-19 challenges wound down, rain delays and inflation created new challenges, he said.

Grower-shippers were hopeful for better export conditions in the future.

Related news: U.S. citrus global leadership is sliding, Farm Bureau warns

Limoneira plans to promote its summer citrus by featuring colorful characters on bags of lemons, limes, oranges and mandarins with a theme of “Catch the Citrus Wave!”

An easy-to-scan QR code will take consumers to a landing page with a variety of recipes, games, coloring activities and sustainable farming initiatives, Susan Jones-Ng, director of global sales and citrus marketing, said in a news release.

The company also is hosting a summer social media sweepstakes from May to August.

And in addition to its conventional citrus program, Sunkist has a strong organic deal, Bishop said.

The company’s organic portfolio includes navel, blood, cara cara and valencia oranges, lemons, California Star Ruby grapefruit and mandarins.

“Our goal is to provide a consistent, year-round supply of almost every variety of organic citrus fruit to retailers nationwide,” he said.

Organic produce has faced particular challenges this year, since organics is the market segment most affected by economic fluctuations and consumers’ efforts to reduce expenses, he said.

“Despite these challenges, we expect to be competitive in the organic space,” Bishop said.

Sunkist recently named Christine Toy as director of organics business development.

California isn’t the only state that will have a citrus program this summer.

In Florida, Fort Pierce-based DLF International had a smaller crop of grapefruit and valencia oranges than usual this spring as a result of two hurricanes and a freeze, said Jordan Feek, marketing director.

Sizing is smaller than usual, but quality has been good, she said. Picking wound down the second week of May, but the company will ship out of cold storage through June.

Sunkist touts summer citrus on TikTok

Thu, 13 Jul 2023 15:50:29 GMT

As inflation drives a cultural shift in grocery priorities, Sunkist Growers says it is helping price-conscious consumers, especially millennials and Generation Z, make healthier choices without compromising taste or budget.

And to promote the versatility and flavor of its summer citrus varieties to this segment of shoppers, the farmer-owned marketing cooperative is making moves on one of the world’s most popular social media platforms, TikTok.

Sunkist understands the importance of providing consumers with accessible and nutritious options, Trent Bishop, vice president of sales and marketing, said in a news release.

“That’s why we are committed to offering citrus options that are both versatile and affordable, allowing consumers to reclaim their health without sacrificing flavor or breaking the bank,” he said. “As we focus on striking the right balance between embracing the vibrant energy of summer and educating consumers about new and exciting ways to utilize the whole fruit, we are helping shoppers make their citrus purchases even more worthwhile.”

Sunkist says its summer citrus varieties – valencia oranges, lemons and grapefruit – offer delicious flavors and vital nutrients that enhance overall well-being.

“Our goal this summer is to get inflation-pinched shoppers to make citrus an essential item at checkout,” Bishop said. “Through our impactful marketing programs and interactive in-store tools, we can collaborate with our retail partners to engage with shoppers in real-time and help drive sales.”

Taking to TikTok

With most shoppers planning fruit purchases before entering the store, Sunkist continues to engage shoppers where they are, and right now that’s TikTok, a platform where millennial and Gen Z consumers are spending increasing amounts of time and where culinary inspiration and discovery thrive, according to the release.

The Sunkist Unlimited campaign highlights the versatility and flavor of current in-season varieties, tapping into viral recipes and collaborations with foodie influencers who shared their best citrus-inspired tips, tricks and hacks, the co-op said. Consumers can easily substitute in-season valencia oranges, also known as the “summer orange,” in any trending recipe, as these oranges are perfect for juicing and are available now through October, according to the release.

“Citrus is an important part of the consumers’ shopping basket throughout the summer,” Sunkist Director of Category and Consumer Insights Cassie Howard said in the release. “Citrus is top-of-mind from July through October, according to Circana, where citrus represents 10% of total fruit dollars sold at retail across the U.S.”

Through a series of duets and stitches (combining their videos with others), Sunkist TikTok creators concocted mouth-watering dishes that share innovative ways to bring in-season Sunkist citrus to the table, according to the release.

Whether through trending recipes such as the potato and courgette fritter or the lemony Senegalese-inspired cottage cheese toast or sharing helpful hacks including lemon ice cubes and orange sugar rims, Sunkist says it has demonstrated many ways for today’s consumers to get creative in the kitchen and step up cocktails, baking, recipes and even ways to clean a stubborn microwave.

Showcasing citrus

The co-op said it often refer to its lemons as “culinary superstars” because of the fruit’s diverse range across recipes, serving as a flavor booster, and even as a simple alternative for salt without sacrificing flavor.

Howard said summer is peak season for lemon purchases.

“Circana shows that in the last 13 weeks through June, 5-pound lemon bags increased over 5% versus last year and 20% compared to two seasons ago,” Howard said. “With lemons often planned purchases for consumers as they are versatile and indispensable in the kitchen, it’s important for retailers to provide flexible packaging options to help meet consumers’ needs.”

Rounding out available in-season summer citrus varietals are California star ruby grapefruits.

“We have learned a lot about the grapefruit shopper over the years, and according to a Sunkist-commissioned study, new shoppers are important to the category, representing nearly [one-third] of all grapefruit households, and are predominantly millennials and Gen Zers,” Howard said. “With today’s evolving shoppers relying on the produce department for real-time information, in-store display contests are a great way to capture your consumer’s interest. Be sure to contact your local Sunkist sales rep to learn more.”

An interactive Sunkist Unlimited website was launched to highlight the potential of Sunkist’s in-season citrus, making recipe discovery easier. The website hosts trending TikTok tutorials and incorporates a surprise generator to inspire visitors to use citrus in fun and unexpected ways to “Celebrate Every Bite” throughout the summer, according to the release.

The website’s search filters have been expanded to allow more personalized search results, such as selecting by key ingredients, dietary requirements or prep time, the release said. In addition, Sunkist says it has upgraded the “Where-to-Buy” platform on Sunkist.com so consumers can easily search what stores are carrying in-season, summer citrus varieties.

Related: @SunkistCitrus on TikTok

Seald Sweet presenting limited-edition packaging to help anti-cancer efforts

Mon, 16 Oct 2023 14:08:09 GMT

Seald Sweet / Greenyard USA will present limited-edition packaging for lemons at the International Fresh Produce Association’s Global Produce & Floral Show.

The packaging will feature the emblem of Alex’s Lemonade Stand Foundation, the company said on the IFPA show website.

“Established in honor of Alexandra ‘Alex’ Scott, a young girl who valiantly battled childhood cancer, the foundation is a testament to her unwavering spirit,” the company said. “Together, we’re turning the humble lemon into a symbol of resilience, compassion, and the power of collective action.”

Seald Sweet/Greenyard USA will exhibit at booth No. 3239 at the IFPA Global Produce & Floral Show, Oct. 19-21, in Anaheim, Calif. Industry members also can participate in the company’s fundraiser by visiting the, the company said.

Seedless wonder: Wonderful Citrus continues to expand lemon program

Tue, 30 Jan 2024 18:44:06 GMT

VISALIA, Calif. — Wonderful Citrus, which recently marked its fifth season with Wonderful Seedless Lemons, is laser-focused on providing its retail partners and consumers with a consistent — and ultimately year-round — supply of its high-quality fruit.

Surrounded by citrus during an October 2023 media tour of a 155-acre Wonderful Citrus grove, Todd Consolascio, director, northern farming, shared how the company’s Northern California citrus operations are working to bump up yields with sustainability top of mind.

For starters, Wonderful Citrus is using Australian rootstock that has proven prolific down under.

“While these trees are on a rootstock that we’ve never used before, they’re common in Australia, and are supposed to produce fantastic yields,” said Consolascio, who added that tree spacing is also strategic to maximize light penetration.

“Lemons love to produce fruit inside the tree and that’s where you get high- quality, nice, clean elongated fruit,” Consolascio explained. “Of all citrus varieties, lemons are probably one of the most vigorous trees that we grow.”

As the vigor translates to plants that soak up water, Wonderful Citrus has an internal irrigation team, solely focused on monitoring moisture levels and scheduling irrigation according to the season and desired outcome, which is optimal for fruit production.

During peak season, “micro sprinklers disperse about 6 gallons per hour, so we know exactly how much water we’re using,” he said.

In the winter months, Wonderful Citrus has the ability to run water to warm the orchard and avoid frost. It also employs automated wind machines that are efficiently and effectively controlled by a phone app.

Technology is also helping Wonderful Citrus reach and exceed its sustainability goals.

“What’s beneficial is once the sun comes up to a certain level, we can turn everything off at once. You can just go to the app on your phone, highlight all your wind machines, and boom, everything shuts down. That can save you 40 minutes-worth of fuel right there. So, it’s been really helpful,” Consolascio said.

Courting lemon lovers

Wonderful Citrus, which owns the exclusive rights to sell and market the seedless lemon variety in North America, isn’t only growing in California.

To achieve consistent supply, the Los Angeles-based company is also engaging in what Zak Lafitte, president of Wonderful Citrus, describes as “massive redevelopment projects” to cultivate 3,000 acres or 600,000 seedless lemon trees in Mexico.

“The advantage to growing seedless lemons in central Mexico is to produce fruit in the summertime, so it’s counter-seasonal to California, giving us a full year’s supply of seedless lemons,” Lafitte said. “Every year we see more volume on these non-GMO lemons.”

Who’s the customer for Wonderful Seedless Lemons?

“Our goal is that if you are a high user of lemons — the top 10% of consumers — that you convert to seedless and you never go back to buying lemons with seeds again,” Lafitte said.

To appeal to this consumer, Wonderful Citrus has created “experiential” marketing campaigns, Lafitte said. This might include photos of a salad or iced tea to instantly convey the benefit of a seedless fruit. The company also has POS and display cases that play equally well in the produce and seafood departments.

“Our job is to deliver quality,” he said. “Eventually, we’ll grow seedless lemons 52 weeks a year, and we’ll erase the country-of-origin argument because of the trust we’ve built.”

Lemon sizing to benefit from added rain, Sunkist says

Mon, 10 Apr 2023 12:33:49 GMT

With a reliable supply of both conventional and organic lemons, Sunkist Growers is ready to support customers with relevant marketing programs and drive U.S.-grown lemon consumption.

“Overall, the crops are moving along nicely, and due to the additional days of rain we experienced, we expect a larger size structure in the coming months,” said Christina Ward, senior director of global marketing at Sunkist Growers, Valencia, Calif.

With the warm days of spring and summer ahead, lemons are a great commodity for retailers to promote, she said.

Lemons are a culinary “superstar” because they can be used in many recipes as a mighty flavor booster, she said. Lemons are an excellent source of vitamin C and can be a simple alternative for salt without sacrificing flavor, Ward said.

“Between April through July, we have customizable programs for both in-store and online shoppers,” Ward said. “Since over 75% of lemon buyers purchase lemons for recipes, shoppable recipe promotions offer an excellent way to encourage purchase intent through recipe inspiration. With multiple holidays throughout the spring and summer seasons — including Easter, Memorial Day, Fourth of July — and beloved summer traditions, such as a cool glass of lemonade or light summer suppers, there are many ways to inspire and drive sales over the next few months.”

Sunkist supplies conventional lemons, meyer lemons, organic lemons and seedless lemons in its portfolio, grown by a multigenerational family of farmers.

“We are proud to be the longest-standing agricultural cooperative in the nation, with over 1,500 California and Arizona citrus farmers making up our membership,” Ward said, noting that Sunkist’s grower-members produce over 50% of lemons grown in the U.S. Lemons are a staple in many homes and throughout food service because they are incredibly versatile, she said.

“While their usage goes well beyond cooking — including for beauty, cleaning and overall wellness — we know through a Sunkist-commissioned study that most people buying lemons at the store are looking to use them in a recipe and two-thirds use lemons in their water,” Ward said.

Bag bounce

Ward said consumer demand is shifting toward bagged lemons, with bags representing over 40% of the volume sold.

“Additionally, comparing the 2023 season to date versus four years ago, bags are up over 50% in volume, and bulk is up 2%,” Ward said.

Sunkist is launching a new, limited-edition 2-pound lemon pouch as part of its collaboration with WildBrain’s animated Strawberry Shortcake series “Berry in the Big City,” now available on YouTube and Netflix.

“We’re offering eye-catching displays that put lemons center stage,” she said.

Retailers can spur lemon sales by using Sunkist secondary display bins to cross-promote lemons alongside complementary products such as seafood, liquor or baking ingredients, Ward said.

“Our quarter bins have an interactive QR code to educate consumers in-store on lemons’ versatility while offering real-time recipe inspiration to drive demand,” she said.

Ward said there has been a steady increase in lemon production in the California and Arizona growing regions over the past decade. Organic demand continues to increase, showing twice the growth of conventional lemons.

“This trend aligns with data indicating that today’s consumers value knowing where their food is coming from and how it is grown,” Ward said.

Foodservice rise

Ward said foodservice demand is increasing.

“The ongoing pattern of consumers venturing out to dine continues to be an encouraging sign for the food industry,” Ward said. “We saw strong demand for lemons over the holidays, and with spring and summer holidays right around the corner, we’ll likely continue to see these favorable trends.”

Wonderful Citrus introduces new display bins for seedless lemons

Tue, 11 Apr 2023 12:07:39 GMT

Wonderful Citrus will continue to support marketing efforts for its Wonderful Seedless Lemons with a new element this season, says Zak Laffite, president.

“This season we introduced new secondary display bins — perfect for multiple locations throughout any store format,” Laffite said. “These new displays have a small footprint and feature beautiful recipes and cocktails to inspire new usage occasions and demonstrate how Wonderful Seedless Lemons can enhance any dish or beverage and save consumers time in the kitchen.”

In addition, Laffite said Wonderful Citrus has launched a digital campaign on Pinterest with culinary-led creative to generate brand affinity and emphasize the ease that comes with cooking and baking with no seeds.

Wonderful Seedless Lemons, a naturally seedless, non-GMO Project-verified lemon variety, are available nationally in Whole Foods, Trader Joe’s, Kroger and select grocery retailers, he said.

The variety is in its fourth year, with volume available from November through June this year.

Laffite said Wonderful Citrus is the largest single grower and shipper of lemons in North America, with a year-round portfolio and a strong presence in the major California growing districts and Mexico.

Wonderful Citrus has packing facilities in California and Mexico, with forward distribution centers in Florida and New Jersey.

“Our current lemon supply is on a similar pace to last season, and retailers should have confidence to plan their bulk and bagged lemon promotions through June,” he said. “The Mexican crop is also shaping up to be similar to last season, and we are planning for good supply and quality from summer through November.”

Wonderful Citrus also offers a robust import lemon program to supplement any gaps, Laffite said.

Laffite said lemon demand — up 20% from 2019 — remains elevated compared with pre-COVID time periods.

“Consumers continue to cook at home and use lemons on more occasions,” he said.

Growth in the lemon category has come from bagged sales, he said. Household penetration of bagged lemon sales grew from 17% in 2019 to 21% in 2022, which Laffite said means more households are buying bagged lemons.

“Specifically for crop year 2022-23, the lemon category in total is relatively flat, but sales of loose lemons are down about 4%, while bagged lemon sales are up 7%; Wonderful Seedless Lemons are contributing almost all of that growth,” he said.

Limes outlook

Wonderful Citrus runs a comprehensive lime program sourcing from multiple areas that include several thousand owned acres in Mexico, Laffite said.

Wonderful Citrus offers a forward distribution network in the U.S. that services lime customers nationally out of Texas, Florida and California and directly out of Mexico toward customers in the European Union, Asia and the Mexico domestic market, Laffite said.

“Our lime program offers a comprehensive portfolio including conventional Persian limes, organic Persian limes and conventional key limes packed in multiple carton and bag styles,” he said.

In the next few weeks, the supply outlook for limes continues to be relatively low, Laffite said.

“There is a new crop coming in April, but it is forecasted that sizing will be smaller than normal and volume of medium to large sizes will be limited,” he said. “Flexibility in sizing will be key to getting through the next few months.”

Boosting sales

Merchandising plays an essential role in consistently selling incremental lemons and limes, Laffite said.

“We’ve experienced double-digit growth when our Wonderful Seedless Lemons are merchandised in multiple locations throughout the store,” he said. “Point of sale material in locations such as the seafood, beverage and even baking aisles can help drive sales of lemons.”

He said it also makes sense to cross-merchandise limes with avocados and other complementary items during key consumption occasions, like Cinco de Mayo or Super Bowl.

Sustainability progress

Laffite said Wonderful Citrus directs significant resources to technology and environmental research.

“In terms of carbon emissions, we calculate our emissions footprint annually to guide our sustainability effort and to hold us accountable to hitting our goals,” he said. “By 2025, our U.S. operations will be powered by renewable energy, and we are targeting zero waste by developing new uses for byproducts of our operations.”

Laffite said Wonderful Citrus has all its owned acreage certified as fair trade and all packing operations following the same standards in California, including being Global Food Safety Initiative and Sedex Members Ethical Trade Audit compliant.

Lemons continue to gain in per capita consumption, with imports now playing a bigger role

Mon, 03 Apr 2023 13:35:54 GMT

Fresh lemon per capita consumption has increased substantially in the past decade, USDA statistics reveal.

According to the agency, retail per capita availability of lemons jumped from 3.3 pounds in 2011 to 4.7 pounds in 2020, a gain of 42% during that time. Over the past 20 years, per capita retail availability of lemons has doubled, rising from 2.3 pounds in 2000 to 4.7 pounds in 2020.

The importance of imports has grown in the lemon category. The USDA reported that imports accounted for about 3% of the total lemon supply in 2000. By 2010, imports accounted for 9% of the total supply. By 2020, imports accounted for 16% of the total U.S. lemon supply, according to the USDA.

Imports

2022 was a down year for U.S. imports of lemons, according to USDA trade numbers.

Total U.S. imports of lemons tallied $121.2 million in 2022, down 33% from $180.5 million in 2021.

At about 40% of the total import lemon value, Argentina is the top supplier of lemons to the U.S. market. However, the value of its shipments declined sharply in 2022. U.S. imports of Argentina lemons were valued at $47.3 million in 2022, down 33% from $70.1 million in 2021.

U.S. imports of lemons from Argentina have been climbing fast, growing fivefold from $9.7 million in 2018 to $47.3 million in 2022.

Chile and Mexico are the second- and third-ranked suppliers of lemons to the U.S.

Like Argentina, Chile’s 2022 lemon shipments to the U.S. were way down compared with 2021. U.S. imports of Chilean lemons were valued at $33.8 million in 2022, down 53% from $71.1 million in 2021.

Mexico’s lemon exports to the U.S. in 2022 were down slightly compared with 2021, USDA numbers show. At $29.4 million, U.S. imports of Mexican lemons were 11% lower than 2021’s total of $32.9 million.

Fruit World ushers in California citrus season — and a sustainability milestone

Mon, 16 Oct 2023 12:59:43 GMT

As it welcomes the California winter citrus season, Fruit World is also touting a recent Equitable Food Initiative certification for its facility in Reedley, Calif.

The sustainability -focused fresh produce company called the certification a “testament to the hard work and dedication of everyone involved,” according to a news release.

“This certification marks a monumental accomplishment. We take our mission of creating an equitable and sustainable food system to heart, and this achievement demonstrates that our actions match our words,” Fruit World founder and CEO Bianca Kaprielian said in the release.

The California citrus season starts two to three weeks later than usual, the release said. While citrus volume is down across the board this year, Fruit World says it is working harder than ever to make every piece count. The company says the increased organic citrus acreage coming into play this season further emphasizes its “commitment to the long haul,” according to the release.

“We can’t help but get excited when the California winter citrus season rolls around. We love so much about it — the beautiful pops of orange color, the sweet juiciness, and the real range in varieties and flavor,” Kaprielian said.

Related: Corrugated cardboard packaging industry makes sustainability strides, says report

The season commences with the organic lemon program, a year-round favorite featuring fresh fruit from the desert region, according to the release. That’s being accompanied by sweet limes, with grapefruit to follow by month’s end.

November will mark the arrival of navels and mandarins, with minneolas, cara cara, and blood oranges all shipping in December, the release said.

Given the expected shorter season, Kaprielian encourages customers to plan ahead for their winter and early spring promotions, as the citrus program is likely to wrap up by the beginning of April, according to the release. To place an order or to learn more about Fruit World’s winter citrus program, visit fruitworld.com or contact sales@fruitworld.com.

CEO to speak at Organic Grower Summit

During the Organic Grower Summit in November, Kaprielian will join a panel of industry experts to discuss the USDA’s upcoming Strengthening Organic Enforcement final rule and how the grower community can prepare for its changes, according to the release.

“The updates to the USDA National Organic Program regulations are significant. The intent to minimize organic fraud is appreciated; at the same time, we see the challenges it will present to growers, buyers, and sellers of organic produce,” Kaprielian said. “We are working to make sure we are well positioned to be in compliance once the new regulations go into effect in March, which is the tail end of our winter citrus season. Our hope is that we can help other farmers navigate these changes, too.”

Limoneira Co. notes seasonally increased lemon pricing in results

Thu, 04 Jan 2024 20:41:06 GMT

Santa Paula, Calif.-based Limoneira Co. reported financial results for the fiscal fourth quarter and full year ended Oct. 31 that reflected improved lemon pricing compared with a year ago.

“I am pleased with our performance in the fiscal year 2023 as we achieved our full year avocado and revised lemon volume guidance despite harsh weather conditions and softer pricing throughout most of the year,” company President and CEO Harold Edwards said in a news release. “We ended the year with fresh lemon pricing improving year-over-year in the seasonally soft fourth quarter to the highest level since 2019. Additionally, our company’s strategic shift towards an ‘asset-lighter’ business model progressed this year and is reflected in our latest results with brokered lemons and other lemon sales growing year-over-year for the second quarter in a row in the fourth quarter and our farm management revenue reaching close to $10 million this fiscal year. “

Edwards said in the late December release that the company made progress monetizing or eliminating certain nonstrategic assets, with the sale of its Northern Properties for $98 million in net cash proceeds, extending a waterfallowing program in Yuma, Ariz., for expected annual proceeds of $1.3 million and exiting its unprofitable farming operations in Cadiz.

“All of these actions have positioned our company to be in a much stronger financial position with our balance sheet rightsized and our year-end net debt position at the lowest level since becoming a publicly traded company,” Edwards said. “This has led us to commence the exploration of a range of strategic alternatives that management and the board believe may maximize value for our stockholders.”

Results

For the fourth quarter of fiscal year 2023, total net revenue increased 4% to $41.4 million for the company, according to the release. Agribusiness revenue was $40.1 million, compared with $38.2 million in the fourth quarter of last fiscal year, the release said.

Agribusiness revenue in the fourth quarter of fiscal year 2023 includes $11.3 million in fresh lemon sales, compared with $13.1 million of fresh lemon sales during the same period of fiscal year 2022, the company said.

Approximately 550,000 cartons of U.S. packed fresh lemons were sold in aggregate during the fourth quarter of fiscal year 2023 at a $20.39 average price per carton, compared with approximately 680,000 cartons sold at a $19.33 average price per carton during the fourth quarter of fiscal year 2022, the release said.

Brokered lemons and other lemon sales were $14.4 million and $12.7 million in the fourth quarter of fiscal years 2023 and 2022, respectively.

Total costs and expenses in the fourth quarter of fiscal year 2023 were $51.1 million, compared with $41.5 million in the fourth quarter of last fiscal year. The increase of $9.6 million was primarily due to farm management costs expensed in fiscal year 2023 but capitalized as cultural costs in fiscal year 2022 and decreased gain on asset disposals, the release said.

Operating loss for the fourth quarter of fiscal year 2023 was $9.7 million, compared with an operating loss of $1.9 million in the fourth quarter of the previous fiscal year, primarily due to increased costs and expenses, the release said.

For the fiscal year ended Oct. 31, 2023, the release said Limoneira revenues were $179.9 million, compared with $184.6 million in fiscal year 2022. Operating income for fiscal year 2023 was $10.8 million, compared with operating income of $2.2 million in the prior fiscal year. Net income applicable to common stock was $8.9 million for the fiscal year 2023, compared with a net loss applicable to common stock of $737,000 for the fiscal year 2022.

Limoneira has 700 acres of nonbearing lemons and avocados estimated to become full bearing over the next four to five years, which the company expects will enable strong organic growth in the coming years, the release said. Additionally, the company plans to expand its plantings of avocados over the next three years, and it expects to have a steady increase in third-party grower fruit, according to the release.

Merchandising inspiration: Level up those lemon sales

Tue, 26 Sep 2023 14:20:37 GMT

Yellow is the first color that the human eye registers, and compared with other produce, sales reflect that.

But don’t take it for granted that lemons are a popular produce purchase: The upswing in citrus sales from immunity-boost-seeking pandemic shoppers has settled a bit.

The Packer’s Fresh Trends 2023 report showed 39% of consumers make fresh lemon purchases, down from 41% in Fresh Trends 2022 and 43% in the 2021 consumer survey.

Also note that higher-income consumers were frequent purchasers of lemons, with 47% of those

earning more than $100,000 a year indicating lemon purchases, much higher than the 31% for those earning under $25,000 a year.

(Farm Journal)

Want to boost sales with all shoppers? Make those merchandising displays pop.

Careful color blocking — placing lemons next to a starkly contrasting color — is practically a prerequisite to a good produce department.

(Farm Journal)

Stack beautiful pyramids, cross-merchandise with other produce and food to create meal ideas and solutions, such as lemon with artichokes and asparagus, in smoothies, in the poultry and seafood departments and with baking items and other fruit.

Learn on PMG: lemons, the commodity

(Farm Journal)

We know you or your colleagues create great displays. Show us. The next merchandising contest of PMG’s seasonal Produce Artist Award Series features fall produce, so take your photos now and email them to artists@producemarketguide.com. Include a name, job title, store, city and state to win an Amazon gift card, PMG schwag and call-outs across our media platforms, plus inspiration for our industry to do better.

Wonderful Citrus expands lemon capabilities

Fri, 20 Sep 2024 18:34:46 GMT

Wonderful Citrus says it recently added Ventura Pacific Co. as the newest member of its grower community.

Ventura Pacific is a cooperative of citrus growers primarily focused on their 6,000 acres of lemons located in key growing regions throughout California. Ventura Pacific operates a 220,000-square-foot packing facility with an additional 70,000 square feet of storage space and offers year-round supply, according to a news release.

Wonderful Citrus said the additional will more than double its conventional lemon supply.

“There are many ways for Wonderful Citrus to achieve our goals of measured, profitable growth,” Zak Laffite, president of Wonderful Citrus, said in the release. “In some cases, that comes in the form of operational improvements or new business development. However, every so often a unique opportunity presents itself that aligns perfectly with our vision. I am thrilled to welcome them to our grower-packer family.”

Marketscope — Fruit f.o.b.s as of June 1

Tue, 15 Nov 2022 07:37:40 GMT

Apples

YAKIMA VALLEY AND WENATCHEE DISTRICT WASHINGTON 2019 CROP — Shipments (1,146-1,149-992, Includes exports 261-265-269) — Movement expected about the same. Trading Active. Prices Generally Unchanged. Washington Extra Fancy Carton tray pack Red Delicious 72-88s mostly 14.00-16.00, 100-113s mostly 13.00-15.00; Golden Delicious fine appearance 72s mostly 25.00-28.00, 80s mostly 24.00-26.00, 88s mostly 22.00-26.00, 100s mostly 18.00-22.00; Fuji 64-88s mostly 18.00-20.00, 100s mostly 16.00-18.00, 113s mostly 14.00-17.00; Granny Smith 64s mostly 18.00-20.00, 72-80s mostly 18.00-22.00, 88s 18.00-20.00, 100s mostly 17.00-19.00, 113-125s mostly 16.00-18.00; Gala 64-72s mostly 23.00-24.00, 80s 21.00-24.00, 88s mostly 19.00-20.00, 100s mostly 16.00-17.00, 113s mostly 14.00-16.00, 125s mostly 14.00-15.00; Honeycrisp 56s mostly 28.00-34.90, 64s mostly 32.00-38.90, 72-80s 34.00-40.90, 88s mostly 32.00-38.90, 100s mostly 30.00-36.90. Cartons 12 3-pound film bags Red Delicious Washington Extra Fancy 2 1/2” minimum mostly 15.95-17.95; Golden Delicious and Fuji 2 1/2” minimum mostly 16.95-18.95; Gala and Granny Smith 1/2” minimum mostly 18.95-20.95; Honeycrisp 2 1/2” minimum mostly 30.95-34.95. ORGANIC cartons tray pack Gala Washington Extra Fancy 64s mostly 22.00-26.00, 72-80s mostly 20.00-26.00, 88s mostly 18.00-24.00, 100s mostly 18.00-20.00; cartons 12 3-pound film bags Gala 2 1/2” minimum mostly 16.95-20.95.

CHILE IMPORTS — PORT OF ENTRY PHILADELPHIA AREA 2020 CROP — Imports via Boat (45-40-67) — Movement expected about the same. Trading Moderate. 18 kg cartons tray pack Gala Marked Extra Fancy 70s-80s 26.00-28.00, 90s 24.00-26.00, 100s 20,00-22.00. FIRST REPORT.

NEW YORK 2019 CROP — Shipments (55-57-46) — Movement expected to seasonally decrease. Trading Moderate. Prices Generally Unchanged. Fuji Cartons Tray Pack U.S. Extra Fancy 80s-88s mostly 26.00-27.00; McIntosh Cartons Tray Pack U.S. Extra Fancy 80s-88s mostly 27.00-28.00. Cartons 12 3-pound Film Bags Red Delicious U.S. Extra Fancy mostly 16.00-19.00; Fuji U.S. Extra Fancy mostly 20.00-22.00; McIntosh U.S. Extra Fancy 2 1/2 inch minimum mostly 18.00-22.00; Empire U.S. Extra Fancy 2 1/2 inch minimum mostly 18.00-22.00.

MICHIGAN — Shipments (38-49*-36) — Movement expected to continue seasonal decline. Trading Moderate. Prices Unchanged. cartons 12 3-pound film bags U.S. Extra Fancy Gala mostly 18.00-20.00, Red Delicious mostly 17.00-19.00, Fuji mostly 19.00-21.00, Tray pack 88s Gala and Fuji 24.00-28.00, Red Delicious mostly 20.00-22.00. Supplies of Fuji light, others fairly light. (* revised)

NEW ENGLAND 2019 CROP — Shipments (3-4-2) — Movement expected to seasonally decrease. Too few open market sales to establish a market.

Apricots

SAN JOAQUIN VALLEY CALIFORNIA 2020 CROP — Shipments (2-5*-5) — Movement expected to increase. Trading Fairly Slow. Prices Lower. Carton 2 layer Various Varieties 64s mostly 20.95-22.95, 72s mostly 18.95-20.95, 84s mostly 16.95-18.95 Carton 3 layer 162s mostly 14.95-16.95. Primary variety Kylese. Extra services included. (* revised)

Avocados

MEXICO CROSSINGS THROUGH TEXAS 2019 CROP Crossings — (221-315-338) — Movement expected to remain about the same. Trading 32-48s fairly slow at higher prices, others fairly slow. Prices 32-48s higher, others lower. Cartons 2 layer Hass 32-36s mostly 40.25-42.25, 40s mostly 38.95-40.25, 48s mostly 38.25-40.25, 60s mostly 27.25-29.25, 70s mostly 21.25-22.25, 84s mostly 16.25-17.25. Extra services included.

SOUTH DISTRICT CALIFORNIA 2020 CROP — Shipments (153-171-U) — Movement expected to remain about the same. Trading Moderate. Prices Conventional 40-48s and 70s higher, 32-36s, 60s and 84s lower, Organic generally unchanged. Carton 2 layer Hass 32-36s mostly 42.25-44.25, 40-48s mostly 40.25-42.25, 60s mostly 33.25-34.25, 70s mostly 21.25-23.25, 84s mostly 17.25-19.25. Carton 2 layer Hass ORGANIC 40s mostly 54.25-56.25, 48s mostly 56.25-57.25, 60s mostly 52.25, 70s mostly 38.25-40.25. Extra services included. (U = unavailable)

Blueberries

SOUTH AND CENTRAL DISTRICT CALIFORNIA Shipments — (54-71*-77, Shipments -*-) — Movement expected to increase. Trading early fairly slow, late slow. Prices Lower. Flats 12 1-pint cups with lids mostly 18.00-20.00. Flats 12 6-ounce cups with lids mostly 10.00-12.00. Cartons 8 18-ounce containers with lids mostly 20.00-22.00. ORGANIC flats 12 6-ounce cups with lids mostly 12.00-14.00. Quality variable. (* revised)

SOUTH GEORGIA 2020 CROP Shipments — (38-35-31) — Movement expected to remain about the same current week, decrease the following week as some hardest hit growers finish for the season. Trading Moderate. Prices ORGANIC pints higher, conventional lower. Flats 12 1-pint cups with lids large 16.00-18.00, ORGANIC 12 1-pint cups with lids medium large mostly 24.00-26.00, 6 ounce cups with lids medium-large 14.00-16.00. Quality variable.

EASTERN NORTH CAROLINA Shipments — (15-20-30) — Movement expected to remain about the same. Trading Moderate. Prices Lower. Flats 12 1-pint cups with lids medium-large 18.00-22.00. Quality variable. Some present shipments include prior commitments. Includes palletizing and cooling.

MEXICO CROSSINGS THROUGH ARIZONA, CALIFORNIA AND TEXAS Crossings — (24-20*-15) — Movement expected to decrease seasonally. Trading Slow. Prices Generally Unchanged. Flats 12 6-oz cups with lids mostly 8.00-10.00. Quality and condition variable. (* revised)

Cantaloupes

GEORGIA — Shipments (0-2-22) — Movement expected to increase. Trading Active. Prices 24 inch bins Athena type 120s mostly 210.00-220.00, 150s 195.00, 180s 175.00. Includes palletizing and precooling. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES ARIZONA — Crossings (41-33-14) — Movement expected to decrease sharply as mostly shippers are finished for the season. Trading Slow. 1/2 cartons 9-12s supplies insufficient and in too few hands to establish a market. Quality variable. Lighter — Shipments expected to continue through June 13. LAST REPORT.

IMPERIAL AND PALO VERDE VALLEYS CALIFORNIA AND CENTRAL AND WESTERN ARIZONA — Shipments — (AZ 18-156-173) (CA 34-82-57) — Movement expected to increase seasonally. Trading Moderate. Prices Lower. Oversized 1/2 cartons 9s (6 size) mostly 12.95-13.95. ½ cartons 6s 8.95, 9s mostly 12.95-13.95, 12s mostly 8.95. Quality generally good.

NORTH CAROLINA AND SOUTH CAROLINA Light — Shipments expected to start by week of June 14 with sufficient volume and number of shippers for first F.O.B. report by week of June 21.

Cherries

SAN JOAQUIN VALLEY CALIFORNIA 2020 CROP — Shipments (326-327-220) — Movement expected to decrease seasonally. Trading Active. Prices Slightly Higher. 16 pound containers/bagged various red sweet varieties; 9 1/2 row size mostly 48.00-52.00, 10 row size mostly 45.00-48.00, 10 1/2 row size mostly 45.00-46.00, 11 row size mostly 44.00-45.00, 11 1/2 row size mostly 34.00-36.00, 12 row size 20.00-28.00. Extra services included. Wide range in quality. Some Shipments being booked at previously committed prices.

YAKIMA VALLEY AND WENATCHEE DISTRICT WASHINGTON — Harvest expected to begin in early areas the week of May 31. The first F.O.B. report is expected to be issued the week of June 21.

Grapes

MEXICO CROSSINGS THROUGH NOGALES ARIZONA — Crossings (87-200-400) — Movement expected to increase seasonally. Trading early active, late moderate. Prices Perlette and Flame much lower, others lower. 18 pound containers bagged U.S. One large Perlette mostly 16.95-18.95, White Seedless 20.95-22.95, Flame mostly 22.95, Black Seedless mostly 18.95. Quality generally good.

COACHELLA VALLEY CALIFORNIA 2020 CROP — Shipments (0-0-24) — Movement expected to increase. Sporadic harvesting has begun in the region. F.O.B. expected to begin on or around June 4th.

CHILE IMPORTS — PORT OF ENTRY LOS ANGELES AREA 2020 CROP Imports via Boat — (5-0-0) — 18 lb containers bagged Supplies insufficient and in too few hands to establish a market. LAST REPORT.

CHILE IMPORTS — PORT OF ENTRY PHILADELPHIA AREA 2020 CROP Imports via Boat — (20-5-0) — 18 lb containers bagged Supplies insufficient and in too few hands to establish a market. LAST REPORT.

Lemons

SOUTH AND CENTRAL DISTRICT CALIFORNIA — Shipments Moderate — Movement expected about the same. Trading Fairly Active. Prices Shippers First Grade 75-200s and Choice 75s, 140s, slightly higher, others generally unchanged. 7/10 bushel cartons Shippers First Grade 75s mostly 27.18-30.20, 95-115s mostly 29.18-32.20, 140s mostly 28.18-32.20, 165s mostly 25.18-27.20, 200s 24.18-27.20, 235s mostly 20.18-23.20; Shippers Choice 75s mostly 17.18-20.20, 95s mostly 19.18-22.20, 115s mostly 20.18-22.20, 140s mostly 21.18-25.20, 165-200s mostly 22.18-25.20, 235s mostly 19.18-21.20. ORGANIC 7/10 bushel Shippers First Grade 75s mostly 31.18-35.20, 95-115s mostly 45.18-49.20, 140s mostly 42.18-47.20; Shippers Choice 95-115s mostly 28.18-35.20, 140s 25.18-35.20.

Nectarines

CENTRAL AND SOUTHERN SAN JOAQUIN VALLEY CALIFORNIA 2020 CROP — Shipments (18-38*-51) — Movement expected to increase. Trading Fairly Slow. Various Yellow Varieties carton 2 layer 48-50s mostly 24.95-26.95, 54-56s mostly 20.95-23.95, 25 lb carton loose 60-64 size mostly 20.95, 70-72 size mostly 16.95-18.95. Various White Varieties carton 2 layer 48-50s mostly 24.95-26.95, 54-56s mostly 21.95-22.95, 25 lb carton loose 60-64 size 16-95-18.95, 70-72 size mostly 14.95-16.95. Primary Varieties See fire, Red Ryan and Polar Light. Extra services included. (* revised)

Oranges

FLORIDA — Shipments (90-84-78, Includes exports 0-3-2) — Prices not reported. — Shipments are for weeks ending May 2, May 9 and May 16 in that order.

SOUTH AND CENTRAL DISTRICT CALIFORNIA — Shipments Moderate — Movement expected to decrease slightly. Supplies Navel 113-138s light. Trading Active. Prices Higher. 7/10 bushel cartons Navel Shippers First Grade 40s 19.18-21.20, 48-56s 21.18-23.20, 72-88s mostly 24.18-27.20, 113-138s mostly 22.18-23.20; Shippers Choice 40s mostly 13.18-16.20, 48s mostly 16.18-18.20, 56s mostly 17.18-19.20, 72-113s mostly 18.18-20.20, 138s mostly 19.18-20.20. Valencia Shippers First Grade 48s mostly 17.18-21.20, 56s mostly 18.18-22.20, 72-88s mostly 21.18-25.20, 113-138s mostly 20.18-23.20; Shippers Choice 48s mostly 15.18-16.20, 56s mostly 15.18-17.20, 72s mostly 16.18-19.20, 88s mostly 17.18-19.20, 113s mostly 18.18-20.20, 138s mostly 19.18-20.20.

Peaches

CENTRAL AND SOUTHERN SAN JOAQUIN VALLEY CALIFORNIA 2020 CROP — Shipments (8-35*-56) — Movement expected to increase. Trading Fairly Slow. Prices Lower. Various Yellow Varieties Cartons 2 layer tray pack 54-56s mostly 18.95-20.95, 25 lb carton loose 60-64 size mostly 14.95-16.95, 70-72 size mostly 10.95-13.95. Various White Flesh Varieties 25 lb carton loose 60-64 size 16.95-18.95, 70-72 size 8.95-10.96. Extra services included. Primary yellow flesh varieties Mat Princess and Krista. (* revised)

SOUTH CAROLINA 2020 CROP — Shipments (18-53-54) — Movement expected to remain about the same as new varieties start to come in. Trading Fairly Slow. Prices Lower. 1/2 bushel cartons Various Yellow Flesh varieties 2 3/4 inch minimum 20.85-22.85 2 1/2 inch min 16.85-18.85 and 2 1/4 inch min 10.85-12.85. Some (all sizes) shipped with price to be determined later. Varieties include: Ruby Prince, June Prince, MayLady, Crimson Lady and Gold Prince. Quality generally good.

Raspberries

MEXICO CROSSINGS THROUGH ARIZONA, CALIFORNIA AND TEXAS — Crossings (42-36*-24) — Movement expected to decrease seasonally. Trading early moderate, late slow. Prices Generally Unchanged. Flats 12 6-ounce cups with lids mostly 18.00. Quality generally good. Most present shipments from prior bookings and/or previous commitments. (* revised)

SALINAS-WATSONVILLE CALIFORNIA — Shipments (5-10-16) — Movement expected to increase seasonally. Trading early moderate, late fairly slow. Prices Generally Unchanged. Flats 12 6-ounce cups with lids mostly 18.00-20.00. Quality generally good. Most present shipments from prior bookings and/or previous commitments.

Strawberries

SALINAS-WATSONVILLE CALIFORNIA — Shipments (296-307-390) — Movement expected to increase slightly. Trading Very Slow. Prices Conventional lower, Organic generally unchanged. Flats 8 1-lb containers with lids large-extra large mostly 6.00-7.00. Quality variable. ORGANIC flats 8 1-pound containers with lids large-extra large mostly 9.00-10.00. Some sales booked open with price to be established later.

SANTA MARIA DISTRICT — Shipments (361-358-314) — Movement expected to decrease. Trading Very Slow. Prices Conventional lower, Organic slightly lower. Flats 8 1-pound containers with lids medium large mostly 6.00. ORGANIC Flats 1-pound containers with lids medium-large mostly 8.00-10.00. Quality and condition variable. Some berries being diverted to freezer and/or processor. Some sales booked open with price to be established later.

EASTERN NORTH CAROLINA — Shipments (6-4-2) — Movement expected to continue decreasing as most shippers are finished for the season. Supplies insufficient and in too few hands to establish a market. LAST REPORT.

Watermelons

FLORIDA — Shipments (1,204-1,186-869, Seeded 54-83-48; Seedless 1150-1103-821) — Movement expected to remain about the same. Trading Red Flesh Seeded Active, Red Flesh Seedless Very Active. Prices Red Flesh Seeded Lower, Red Flesh Seedless Higher. 24 inch bins. Red Flesh Seeded type 35s 119.00; Seedless type 36s 154.00-168.00, 45s 154.00-168.00, 60s 154.00-168.00. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES ARIZONA — Crossings (881-680-615) — Movement expected about the same. Trading approximately 35-60 counts active at slightly lower prices, others moderate. Prices approximately 35-60 counts slightly lower, others generally unchanged. Red Flesh Seedless type 24 inch bins approximately 35-45 counts mostly 140.00-147.00, approximately 60 count mostly 140.00. Miniature cartons 6s 11.95-12.95, 8-9s mostly 13.95-14.95, 11s mostly 9.95-10.95. Quality variable.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (361-533*-212) — Movement expected to increase seasonally. Trading very active. Prices generally unchanged. Red Flesh Seedless type 24 inch bins per pound approximately 35 mostly .23-.24, approximately 45 count mostly .24, approximately 60 count mostly .22. Quality generally good. Harvest curtailed by rain and wet fields May 22-25 and May 28-31. (*revised)

GEORGIA — Shipments (0-0-0) — Light harvest expected to start current week. Expect sufficient volume for first F.O.B. within 14 days.

IMPERIAL AND COACHELLA VALLEYS CALIFORNIA AND WESTERN ARIZONA — Shipments (AZ 11-47-70, CA 13-51-55) — Movement expected to increase seasonally. Trading Very Active. Prices approximately 35-60 counts higher, others generally unchanged. 24 inch bins Red Flesh Seedless type approximately 35 count mostly 168.00, approximately 45 count mostly 168.00-182.00, approximately 60 count mostly 168.00-175.00. ORGANIC 24 inch bins Red Flesh Seedless type approximately 35-60 counts mostly 245.00, Seeded type approximately 35-60 counts 150.00-175.00. Quality generally good.

SAN JOAQUIN VALLEY CALIFORNIA — Harvest expected to begin the week of June 21. Quality expected to be generally good. FIRST REPORT

SOUTH CAROLINA — Light Shipments expected to begin week of May 31 with sufficient volume and number of shippers for first F.O.B. report by week of June 14.

LGS’s summer citrus features strong lemon arrivals

Tue, 15 Nov 2022 07:37:05 GMT

LGS Specialty Sales , New Rochelle, N. Y., kicked off its summer citrus with lemons from Argentina and Chile.

The company also imports navels, minneolas, mandarins and cara cara oranges, marketing the fruit through its Darling Citrus line.

“We’re so proud of our Darling Citrus line and the opportunity to supply our customers with the best citrus grown around the world,” Luke Sears, president and founder of LGS Specialty Sales, said in a news release.

LGS is having a strong summer lemon season receiving imports from Argentina and Chile. The Argentinian season began in May and will go throughout August. The Chilean lemon season began in June and will go through October.

Lemons are sold in 1-, 2-, 3-, 5-pound and bulk sizes.

“Our summer citrus growers have provided us with premium quality and volume for the season, and we’re excited about all the different citrus varieties we’re able to provide our customers,” Sears said in the release.

LGS expects medium-sized navels will be available July through October. An increased volume of minneolas and a continued supply of cara caras will be available July through September. Mandarins, expected to have a great color and brix to acid ratio, will be available in July.

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Duda’s Southern Hemisphere citrus season begins

Fri, 13 Nov 2020 06:40:27 GMT

Duda Farm Fresh Foods , Oviedo, Fla., is starting its South American citrus import program.

It’s the 18th season Duda has offered imported citrus, with supplies arriving through October.

The citrus, marketed under the Dandy label, is from Chile, Peru and Uruguay, according to a news release. Varieties include clementines , lemons , navel oranges , and cara cara oranges. Clementines this season a high sugar-to-acid ratio, according to Duda.

“Through the years, we’ve maintained relationships with trusted growers in the Southern Hemisphere to ensure quality fruit each summer,” Alberto Cuellar, vice president of global business, said in the release. “As we’ve seen an uptick in citrus demand due to COVID-19, we are continuing to meet consumer needs through our import citrus program as the domestic market comes to an end.”

Duda Farm Fresh Foods uses social media, consumer e-mails, influencers and public relations campaigns to promote citrus, along with a citrus recipe contest in the summer. This summer, the company also has a summer promotion to increase foot traffic at retail stores.

“We’re thrilled to be able to bring premium citrus to consumers during domestic off months, allowing them to enjoy the refreshing fruit year-round,” Mark Bassetti, senior vice president, said in the release.

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Duda imports citrus for the 17th season

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Limoneira kicks off Peelin’ Good road tour to promote lemons

Tue, 15 Nov 2022 07:36:08 GMT

Limoneira Co ., Santa Paula, Calif., kicks off its Peelin’ Good — The Zest is Yet to Come Tour — on Sept. 1, a virtual coast-to-coast trip with stops in 18 cities and visits with influencers.

The program is part of the citrus company’s Take a Healthy Stand/Nature’s Pharmacy education platform, according to a news release.

“Each month the influencers will share tips and highlight the important work that professional retail dietitian/nutritionists do,” according to the release. “The Retail Dietitians Business Alliance serves as the professional group to almost 2,000 retail dietitians throughout the U.S. and Canada and is sponsored by Limoneira.”

They’ll share recipes with lemons and other citrus and will advocate consumers to stay healthy by patronizing local grocery stores.

“Lemons are one of the healthiest things that can be consumed, and they’re extremely versatile,” John Carter, Limoneira’s vice president of global sales, said in the release. “Our influencers will be sharing not only delicious and healthy recipes, but the many ways lemons can be used in beauty, green cleaning and fun lifestyles.”

Limoneira is spotlighting Lemonade Day ( https://lemonadeday.org/ ), a program that teaches children how to start their own lemonade stands.

“The current pandemic has demonstrated how important health is,” Alex Teague,” Limoneira’s chief operating offer, said in the release. “This topic and supporting communities have been part of Limoneira’s foundation for 126 years. Our company’s founders were entrepreneurs, and that is why we sponsor the Lemonade Day organization. This tour reinforces health and rolling up one’s sleeves to get the job done.”

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