NON-FJ EVENTS

New Great Lakes Tech Event Targets Specialty Crop Survival

Mon, 11 May 2026 21:29:53 GMT

Great Lakes Tek Flex seeks to connect growers in the Great Lakes region with in-field tech demos. The new tech event is set for Sept. 10-11 at the Michigan State University Southwest Michigan Research and Extension Center in Benton Harbor, Mich.

Great Lakes Tek Flex plans to feature the latest in weed mitigation and crop management solutions using robotics, drones and precision agriculture technology. The event seeks to improve the sustainability and resiliency of Great Lakes specialty crop growers by removing barriers to technology adoption.

Mark Ledebuhr, principal with Application Insight, says the event is much needed for the region with growers struggling to find labor, whose needs are different than their Western counterparts. It will also bring together ag tech companies with growers in need of innovation.

“If we don’t get [innovation], we may not be growing a lot of specialty crops that we grow in Michigan in 10 years here,” he says.

Ledebuhr says he understands some of the challenges to marketing to growers in this region, which spans about eight states as well as the Canadian province of Ontario. The Southwest Michigan Research and Extension Center is located within a day of 80% of the fruit and vegetables grown in the region, he notes.

“That’s the reason for the site choice,” he says.

Ledebuhr says it’s important to get the technology in front of growers in similar conditions to what’s grown in the region, adding that Great Lakes Tek Flex is designed to bring together entities to work together to solve some of the challenges today’s growers face.

“If you take smart people who are invested in the problem, and you get them together in a room, and you create the space to solve problems, problems get solved,” he says.

But this is more than just a tire-kicking event, he says.

The first day will connect growers with companies that have commercialized technologies with demonstrations to allow for interactions with company representatives so that growers can better understand the benefits of these technologies. These include see-and-spray technology, autonomous vehicles, artificial intelligence perception tools, orchard management, planting, vegetation management, harvesting, drone spray and AI decision support.

“We see technology transforming fields, making planting, monitoring, weed management and harvesting more precise and efficient,” says Randy Stratton, director of Great Lakes Tek Flex Expo and Field Days. “With these innovations, growers are building a smarter, more sustainable future for farming.”

The second day will feature targeted discussions with government officials, industry groups and supporting industries to better identify and align resources and activity to streamline the process of tech adoption.

“I’ve watched more technologies leave this market not because they didn’t have significant benefits, but because we couldn’t figure out how to make space for them to actually help farmers improve,” Stratton says. “So it was organizational and regulatory disincentive that kept these things out of the market.”

Ledebuhr says more companies will be added, but a list of the participating companies can be found at GLTekFlex.org .

Event partners and sponsors include Michigan State University Extension; Michigan Department of Agriculture; Michigan Vegetable Council; Michigan Grape Growers; Michigan Horticultural Society,; Ohio State University; Ontario Ministry of Agriculture, Food and Agribusiness; Cornell University; The Ontario Ag Robotics Working Group; and Meshcomm Engineering.

“This event is the first of its kind in North America, right here in the Great Lakes region,” says Mike Reinke, Michigan State University viticulture Extension specialist and Great Lakes Tek Flex board member. “Growers and agronomists are going to find new and proven agri-tech manufacturers demonstrating their technology and connecting with potential end users of these amazing tools.”

How Artificial Intelligence Is Transforming the Fresh Produce Supply Chain

Mon, 04 May 2026 11:32:34 GMT

TORONTO — A panel at the Canadian Produce Marketing Association Convention and Trade Show discussed both the opportunities and the challenges of using artificial intelligence in the fresh produce industry. While moderator Steve Roosdahl, CEO and president of BC Fresh, warned that AI can hallucinate and create false information if not fed good data, the benefit to closed data sets was discussed by panelists Stewart Lapage, vice president of supply chain and logistics for The Oppenheimer Group; Mike Meinhardt, North American business development executive for Clarifresh; Tim Raiswell, CEO of Oxrow.ai; and Alex Carvalho, chief technology officer of Bloom IQ.

“AI is kind of like your smartest friend that does hallucinogenic drugs. If AI doesn’t know, it makes it up,” Roosdahl says. “But as it learns, it needs feedback, and it needs good data to make good decisions.”

Meinhardt says these closed data sets, which use only the collected information the company supplies, ensure analytics are accurate.

“That’s a very healthy place to be,” Meinhardt says. “You don’t have to worry about garbage data because it’s your data — your data only that you’ve collected.”

Carvalho says that grounding models using specific searches and algorithms ensure information users act upon is consistent and accurate.

Scaling Operational Accuracy From Packinghouse Sorters to Global Logistics

When asked about the potential benefits AI can present, Raiswell says it falls in two categories. The first is acceleration of work, which includes automating repetitive, standardized tasks like scheduling, processing invoices and compliance. The second includes the ability for organizations to perform tasks previously impossible without specific skills.

Meinhardt says that AI can help scan fruit much faster within packing operations and screen for specific defects.

“We use AI to measure size, color, color coverage, stem color and external defects,” he says. “[We use] machine learning to identify cracks versus scars versus sunburns and so forth.”

Roosdahl says AI can offer consistency that might not be possible with even the best sorter.

“You get consistency because you get a machine that — when people get tired, they miss things, but machines tend not to,” he says.

Lapage says he sees a huge potential for AI’s use in farming to boost long-term sustainability.

“I see the real benefit being actually on the farming and growing side,” he says. “There are so many farmers and growers around the world on a knife’s edge, as we like to call it, whether their businesses and their farming operations are going to be sustainable from year to year. They can use this technology to find efficiencies, save costs, improve forecasting, yield — all the different things to make the farming side of the business sustainable.”

Roosdahl points out that drones could scout for pests and water issues and machines could automatically weed.

Lapage says, though, that data security is a huge focus for Oppy as it integrates new technology. Roosdahl cautioned the audience to ensure that data protection is a huge component of the integration as new technology is brought into an operation.

While it might seem tempting to use a public AI model that’s available — such as ChatGPT, Microsoft Copilot, etc. — Roosdahl cautions against that, as that data will be shared as common knowledge.

“If you just go with public AI and you take all your policies in your company and throw them out there, now everybody has your policies,” he says.

Evolution Toward Specialized Language Models and Proprietary Data Security

Raiswell says that the future of AI is less about the technology and more about how companies will integrate it.

“If you’re wondering how AI is going to impact my workforce, that’s more to do with you and how you structure roles than it is to do with AI,” he says.

Raiswell says industry leaders will be willing to test AI against the best human experts.

“The companies that are willing to ask that question of our gala guy, our Honeycrisp guy who knows the market better than anyone — are they willing to put them up against AI and really test that hypothesis?” he says.

Lapage also says he expects the conversation around AI at CPMA’s 2027 event in Vancouver, British Columbia, will be markedly different, but he warns that produce industry businesses that are reluctant to enact AI might not recover as technology continues to evolve at a rapid pace.

“If we don’t get on board, we’re probably going to get left behind to some degree,” he says.

Meinhardt says he sees opportunities with warehouse and operations, noting that there’s a strong potential for food safety.

“Food safety documentation [is] all rolled up into AI, giving you a food safety scorecard and telling you what your risks and analysis [are] and then, you know, trying to send the alarm light before the alarm light needs to be sounded,” he says.

Carvalho says that AI will shift within the next five years from general large language models designed for broad tasks — such as ChatGPT, Claude and Microsoft Copilot — to smaller language models designed for very specific tasks.

“Each model knows one specific part of the process to help you optimize your systems, your day-to-day and how you work,” he says.

And he expects this small language model will also help improve the work-life balance of its users.

“In five years, I believe we will have a better work-life balance and also a more improved work with all this decision making,” he says.

Retail Giants Reveal How Shifting Consumer Habits Are Reshaping Fresh Produce Trends

Mon, 04 May 2026 11:21:40 GMT

TORONTO — Changing consumer habits in light of economic pressure was a key theme of a retailer panel at the Canadian Produce Marketing Association Convention and Trade Show. The panel featured Maggie Chu, head of trading at Top Weal; Michelle Loucks, senior director of global perishable logistics, supply chain order management and produce purchasing at Whole Foods Market; and Scott Dray, senior director of global produce sourcing at Walmart.

Panelists discussed how shoppers have responded to economic pressures, often trading down instead of buying less. Dray says units are up, but it’s important to understand the context of where and why that is so.

The Value Gap: Why Shoppers are Trading Down

“The consumer out there is definitely challenged, nervous, afraid and budget constrained,” Dray says. “Units are up in produce, but they are trading down, looking for value.”

Loucks says Whole Foods Market is seeing its segment share growing in people looking for value as well as people who are willing to pay for premium products.

Chu, who represents a major Hong Kong-based produce distributor, says that what’s interesting about Hong Kong is that residents spend less on essential items to save money for travel and festivals, though they often travel to China by train or bus for those everyday items.

“In China, the cost is quite low, rather than in Hong Kong, where it is really pricey,” she says. “People would rather go to China for same-day traveling for groceries, shopping or dining and then back to Hong Kong on the same day. They spend less on essential items because there are way more choices in China.”

Social Media and the Hunt for the Next Big Trend

To manage and plan accordingly for the shifting consumer behavior, Dray says Walmart assesses data to better understand where the consumer is heading. He cites the growing popularity of sweetpotatoes as a key example of units being up and adjusting supply to serve that demand.

“As units start to go up on a particular item, we try to dig in and understand why and then make sure we’ve got supply to match that coming demand or that existing demand,” he says.

In terms of social media shaping trends and demands, Dray points to TikTok’s help in fueling this sweetpotato demand — but he says he looks to his children and grandchildren to ground trends to reality.

“They’re the ones that get to consume it,” he says. “They won’t lie. If I bring home something that’s kind of a good value, but they don’t eat it, the value really wasn’t anything.”

Loucks says she also relies on the supplier and grower relationships, as well as travel, restaurants and farmers markets, for inspiration about the next big thing to better inform her teams.

“You’re always looking to be inspired,” she says. “Every time you engage with anybody in this industry, you’re always looking for an opportunity.”

What Major Retailers Want: Innovation and Local Quality

Chu says, as a distributor, Top Weal uses Instagram marketing to create trends and share information about products.

“We provide promotions in-store to educate the customer about the benefits or advantages of the products,” she says. “So, somehow we can create the trend.”

When asked about what Canadian products that Loucks and Dray would like to carry more of, Loucks quickly points out Canadian mushrooms.

“I love it that I was a mushroom buyer when I worked at Loblaws, and I just have a passion for mushrooms,” she says. “I believe our quality in Canada is superior in so many ways, and so I’ve constantly promoted mushrooms since my first day with Whole Foods.”

Dray says he really thinks about the customer first in terms of products, and he’ll source the product from wherever it makes sense.

“There’s lots of great things grown in Canada that make sense for Walmart anywhere, whether it’s the U.S., Mexico, Central America, China, it’s got to be great quality, great flavor,” he says. “That’s really what I care about the most — not necessarily any particular item, but the item that fills that customer need is what I’m looking for.”

In terms of what they’re looking for on the trade show floor, Dray says it’s quite simple: He’s seeking something that meets a need.

“I’m looking for something new, something different, something that will fill a niche, make something better that already exists,” he explains. “Just innovation.”

Loucks says she gets excited about sustainable packaging options, especially in the grab-and-go space.

And for suppliers hoping to catch retailers’ attention, Dray says he wants the conversation to stem from meeting a need and how the supplier can work with Walmart to meet that need.

“I need you to understand what my needs are, how my business operates. What’s a problem that you’re solving that’s customer-facing focused?” he says. “What’s the need of a customer, and how can we work together to fill that need?”

Dray also says it’s important not to lose sight of produce’s role in the global food industry.

“We drive a lot of health in the world, and we should take that responsibility seriously and continuously strive to be better at it,” he says.

Loucks says quality is an important part of the conversation.

“You definitely need to be able to ensure that you’re getting the best that the supplier has to offer,” she says. “I’ve always felt that with Whole Foods, everybody wants to be on the shelf. And for you to be on the shelf with us as a retailer, definitely quality is the key.”

Loucks says it’s also important for suppliers to understand Whole Foods’ values, like its Source for Good program , which includes all certifications and focuses on ethical labor.

“I’ve seen the fruits of that part of the industry when we’re applying those certifications and thinking consciously about how we treat people in this industry,” she says.

Building Resilience Through Sustainable Partnership

Chu also says that when working with suppliers, it’s important to look at the relationship as a partnership, not a quick transaction.

“We keep a long partnership with our suppliers,” she says. “We need that, because we don’t want to keep finding new suppliers and don’t want to spend time to keep sourcing new ones, because we build trust together.”

And Chu says it is key for produce industry businesses to be agile in the face of volatility but also understand that working together is an important way to weather the storm.

“We are facing different difficulties or challenges every day,” she says. “You can work together with others in the industry.”

Daniel Terrault Named 2026 Canadian Produce Person of the Year

Fri, 01 May 2026 09:53:25 GMT

TORONTO — Daniel Terrault, vice president of business development at Gen V, has been recognized by The Packer and the Canadian Produce Marketing Association as the 2026 Canadian Produce Person of the Year for his advocacy on critical issues.

Terrault was presented the award at the CPMA Convention and Trade Show on April 30.

A Connector Across the Supply Chain

Terrault’s peers describe him as ambitious and charismatic, passionate about his work and someone who truly wants the best for the industry and always seeks to understand the realities of every link of the supply chain.

Peers laud Terrault for his leadership and service to his community and the Canadian and Quebec produce sectors. He is currently the president of the Quebec Produce Marketing Association, and he has also served for many years on the CPMA board of directors.

As a part of his role at QPMA, Terrault has been instrumental in bridging the gap between Quebec growers and the North American market. Peers describe him as a connector who brings different parts of the supply chain together.

“We all benefit as an industry from his input, and [it’s] a big reason why he’s well deserving, as well as his involvement in the CPMA,” says George Pitsikoulis, president and CEO of Canadawide Fruit Wholesalers Inc. and the 2025 Canadian Produce Person of the Year. “As a director, as a member of different committees, he’s done amazing work.”

As a long-standing member of the CPMA board, Terrault has helped shape national policies on food safety, plastic packaging reduction and labor standards.

“This dual leadership, provincial and national, is a defining feature of Daniel’s impact and underscores why his influence extends well beyond his own company,” says Jennifer Strailey, editorial director of The Packer, who presented the award to Terrault.

Pioneering Canadian Self-Sufficiency

Before the buy-local movement, Terrault, who farms with his brother Sylvain and sister-in-law Chantal Desjardins, was a pioneer in showing that Canada could be self-sufficient in greenhouse-grown leafy greens. He helped transition Gen V into a multisite operation to ensure Canadian retailers could provide fresh, high-quality lettuce to consumers 365 days a year, even in the middle of a Quebec winter.

He is also credited with providing the strategic financial vision to save one of Canada’s largest producers and help keep the company family-owned and locally managed.

Terrault has also been a key advocate of the living lettuce category, which has helped extend the shelf life of leafy greens and reduce food waste. He has also promoted the sustainability efforts of hydroponic growing, reducing water usage compared to field production. He has also pushed for the move toward high-tech indoor growing systems.

Building the Gen V Legacy

Terrault played a key role in the transition from the brand Hydroserre Mirabel to the unified Cultures Gen V, which consolidated the brands Mirabel, VÔG, Diva and Serres Royales and created a powerhouse for year-round, Quebec-grown organic vegetables and lettuce.

He has also focused on the next generation of Gen V and has helped integrate nephew Simon, niece Valérie and son Francis into leadership roles in the company.

On accepting the award, Terrault told the audience: “Just keep up the good work. It’s all healthy what we’re doing.”

Fresh Innovation and Strategic Connections Take Center Stage as CPMA Heads to Toronto

Thu, 09 Apr 2026 19:10:54 GMT

The Canadian Produce Marketing Association’s Convention and Trade Show heads to Toronto this year, set for April 28-30.

It’s a must-attend for those in the fresh produce industry, and as the largest fresh produce event in the country, it bridges the gap between Canada and the global fresh produce market.

“CPMA is where the Canadian produce industry sets its direction,” says Fabian Pereira, vice president of marketing and innovation with Fresh Express. “There’s something distinct about CPMA: the speed at which ideas move from concept to commitment. You can walk in with a new idea and walk out with a path to shelf.”

What Sets CPMA Apart

And for Canadian brands, this “home show” is deeply personal. Peppe Bonfiglio, vice president of sales at Mastronardi Produce, says when CPMA comes to Toronto, it’s less of a trade show and more of a reunion with a chance to connect with partners, retailers and industry peers.

“If there’s one thing that makes CPMA truly irreplaceable, it’s that there is no better place to have an honest conversation about the future of fresh produce in Canada,” Bonfiglio says. “CPMA brings together the full ecosystem, growers, retailers, distributors, foodservice operators and innovators, all under one roof, all speaking the same language.”

Jean-Francois “JF” Delorme, IFCO Systems director of retail sales for Canada, says as the show is the largest stage for the Canadian produce industry, it’s almost a one-stop shop when it comes to networking.

“CPMA brings the entire Canadian produce ecosystem together in one place, making it an essential stop for IFCO,” Delorme says. “It gives us direct access to both growers/producers and retailers, while also creating space to discover new ideas, explore innovation and step back through engaging sessions that make you stop, think and grow (pun intended).”

Tiffany Sabelli, vice president of sales for Pure Flavor, says CPMA gives exhibitors a chance to see how new product launches resonate in real-time as retailers engage with the products.

“As a Canadian company, there is added pride in showcasing these innovations at home and seeing them connect so strongly within our own market,” Sabelli says. “The conversations that follow, from merchandising ideas to category growth opportunities, are where real momentum starts, alongside reconnecting with long-standing partners and building new relationships each year.”

Drew Callaghan, senior vice president of retail sales for Grimmway Produce Group, says it’s the relationships, trust and partnership that set the Canadian market apart.

“CPMA creates an environment where those relationships come together in a meaningful way. It’s not just about showcasing products; it’s where conversations turn into action and where you align with customers on how to grow the category together,” he says.

Janis Deschenes, sales manager of retail, wholesale and foodservice for Highline Mushrooms, says CPMA presents an opportunity to align with retail partners and build on shared goals.

“What sets CPMA apart is the level of connection across the Canadian produce industry. It creates space for meaningful conversations — not just around products, but around strategy, growth and where the category is heading,” she says. “It’s also a key moment to highlight investments being made within Canada, from innovation to production.”

Marco Volpi, chief marketing officer for Chiquita, says the show stands out for its strategic focus and level of engagement in the fresh produce industry.

“The Canadian market places a strong emphasis on sustainability, quality and long-term category growth, which makes the discussions and partnerships that come out of the show especially valuable,” he says.

Cristina Di Ielsi, national account manager for Taylor Farms Canada, says it’s that spirit of collaboration and focus on relationships that makes the Canadian market stand out.

“It’s a highly connected industry where retailers, growers and partners come together not just to do business, but to truly build the category together,” she says.

What You’ll See on the Floor

Windset Farms, Booth No. 410

Windset Farms plans to highlight its Aria tomatoes, which offer a vibrant flavor, red finish and refined sweetness. Windset will also showcase its Sweet Brilliance exclusive grape tomato, which the company says won the International Taste Institute Award for its notable sweetness.

Windset also plans to promote its Festiva Cherry Tomato Medley, which features six classic cherry colors, its Snap Stir Fry Cucumbers, which the company says are crisp, tender and versatile, as well as ideal for light sautéing or enjoying raw.

The company will also showcase new additions to its living Delicato Lettuce line with Delicato Green Batavia Lettuce and Delicato Red Batavia Lettuce. Windset plans to promote its Delicato Trio Lettuce, which combines three classics for a fresh, full flavor.

Chef Dustin Gallagher, runner-up on “Top Chef Canada All Stars,” will prepare bite-sized samples made with Windset’s fresh produce.

Ryan Cherry, Windset’s vice president of sales and marketing, says the company will also discuss its Delta, British Columbia expansion. Cherry says construction of another 38 acres of ultra-lit LED production is being completed, with planting occurring this summer.

Cherry says the Delta facility will now house several cucumber and tomato varieties, including Aria tomatoes, Snap Stir Fry Cucumbers to Fresco Cocktail Cucumbers.

“This expansion brings our total lit vegetable cultivation to 86 acres, enabling us to grow year-round in these facilities using the latest sustainable growing techniques,” Cherry says. “For customers, this means fewer food miles, fresher product and year-round availability, all centrally located to our customers.”

North American Produce Buyers Ltd., Booth No. 1601

North American Produce Buyers Ltd. plans to showcase its stone fruit, grapes and citrus offerings.

“We have an amazing supply of the highest quality Peruvian and Chilean import grapes,” says Steven Moffat, vice president of finance.

Stemilt, Booth No. 401

Stemilt plans to promote its kid-sized fruit brand for apples and pears, Little Snappers, Artisan Organics lineup and EZ Bands. Stemilt will showcase conventional apple and pear displays, highlighting Cosmic Crisp, which is a core part of the company’s Canadian program.

Stemilt will also showcase its new packaging for Kyle’s Pick — its premium cherry program — as well as new display bins and merchandising tools.

Brianna Shales, director of marketing for Stemilt, says the company continues to evolve its packaging innovations and variety mix. This includes the eco-friendly option of its EZ Band paperboard package for apples and pears.

“As the fruit category experiences robust growth, the Canadian market remains a prime target as their consumption of fruit is higher than the U.S.,” Shales says. “Organics continue to show year-over-year growth among consumers whose purchase decisions are influenced by healthy eating options and environmental concerns. Canada also represents a great opportunity to test new items in the marketplace. Their diversity and higher consumption of fruits and vegetables work favorably in that regard.”

One way that Stemilt has brought sustainability into its offerings is through its EZ Band paperboard package for apples and pears to provide shoppers with an eco-friendly option.

Pure Flavor, Booth No. 1111

Pure Flavor plans to showcase its premium medley of high-flavor snacking tomatoes, Cherry Picked. The company will also spotlight its refreshed brand and packaging at the show. Tiffany Sabelli, vice president of sales, says this new look helps highlight what matters most to Canadian consumers.

“With our new Pure Flavor branding, we are bringing a more cohesive and elevated experience to shelf, making it easier for shoppers to navigate our products while reinforcing quality and consistency,” she says. “At the same time, we are advancing sustainable packaging solutions that reduce environmental impact while maintaining product freshness and shelf appeal.”

Pure Flavor will also promote its Ontario-Grown Organic program. Sabelli says the program reinforces Pure Flavor’s commitment to locally grown greenhouse produce.

“We continue to expand our greenhouse-grown assortment to deliver consistent, high-quality produce year-round, with new varieties, improved flavor profiles, and formats designed to make everyday eating easier and more enjoyable,” she says.

Ocean Mist Farms, Booth No. 1526

Ocean Mist Farms plans to showcase its premium fresh vegetable line. President and CEO Chris Drew says attending the CPMA show is a great opportunity to connect with the company’s Canadian partners.

“Like Ocean Mist Farms, the Canadian Produce Marketing Association has a long, rich history spanning more than a century,” Drew says. “We’re proud to partner with our fellow CPMA members across Canada who rely on Ocean Mist’s quality and diverse product line to consistently meet consumer demand and to help drive increased fresh fruit and vegetable consumption across the country.”

Equifruit, Booth No. 683

Equifruit will celebrate its 20th year in the banana industry and driving fair-trade impact for banana farmers at the show.

“We’ve declared 2026 officially the Year of the Banana Badass to mark the occasion,” says Kim Chackal, vice president of sales and marketing and co-owner of Equifruit.

The company has also updated its iconic banana cases, which is set to debut at the show.

Chackal says the fair-trade banana market has grown by nearly 300% since 2020, which she says is indicative of Equifruit’s success in its mission, as the higher volume of fair trade purchases means a greater impact for the lives and communities of banana farmers and workers.

“Canadian consumers are increasingly making purchasing decisions based on their values, including ethical sourcing, environmental responsibility and health-conscious food choices,” Chackal says. “As a proudly Canadian, 100% Fairtrade, women-owned B Corp, we’re ticking a lot of boxes for Canadian consumers, and they get excited by Equifruit’s story.

“We lean into this with branding that’s impossible to ignore as well as tools like QR codes on our bands and in-store signage, making it easy for consumers to understand the impact of their purchase and engage with our mission,” she continues. “Shoppers want to feel good about what they’re buying, and with Equifruit, they know their dollar is contributing to something meaningful.”

Nature Fresh Farms, Booth No. 1521

Nature Fresh Farms plans to showcase its Devours and Sauci tomatoes. Devours is a premium grape tomato that offers a balanced sweetness, vibrant red color and a juicy bite. Sauci is a premium roma tomato that the company says, “turns a recipe into a tradition.”

Nature Fresh says its 2027 lineup taps into consumers’ interest in snackable, flavorful and convenient produce that is fresh and ready to enjoy.

“Our lineup is built around what today’s Canadian consumer values most: bold flavor, convenience and fresh, snackable produce that fits seamlessly into how people want to eat,” says Amanda Armstrong, vice president of produce and brand strategy.

IFCO Systems, Booth No. 1238

IFCO Systems plans to showcase its reusable packaging containers (RPCs), which come in a wide range of sizes.

Jean-Francois “JF” Delorme, director of retail sales for Canada for IFCO, says the company is evolving alongside Canadian customers as it leans into intelligent reuse, automation and greenhouse growth. Delorme points to IFCO’s development of a reusable greenhouse crate specification designed for year-round, Canadian-grown commodities.

“Additionally, through our collaboration with the CPMA Sustainability Committee, we actively promote reuse as a higher value solution in the waste hierarchy, achieving real, long-term reductions in carbon emissions and waste in Canada,” Delorme says.

Fresh Express, Booth No. 709

Fresh Express will be showcasing its newest globally inspired Chopped Salad Kits, including Creamy Mushroom Caesar and Italian Herb and Parmesan.

Fabian Pereira, vice president of marketing and innovation with Fresh Express, says these introductions reflect how Canadian consumers are more health-conscious, adventurous but still looking for speed and simplicity.

“Canada is one of the most forward-thinking produce markets in the world, and our 2027 pipeline reflects that,” Pereira says. “We’re building around two realities shaping the Canadian landscape: Sustainability is no longer optional, and meals are replacing side salads.”

Pereira says Fresh Express has evolved its packaging to balance freshness, shelf life and environmental responsibility to meet Canadian consumers’ expectations. He says Fresh Express has focused on creating complete, flavor-forward kits that feel like a meal.

Fresh Express plans to welcome Antoni Porowski to its booth during the show. Porowski will sign copies of his book, “Let’s Do Dinner.”

“Antoni isn’t just a global culinary figure; he’s Canadian, and that matters. He represents a generation of consumers who believe food should be fresh, simple and full of flavor without being complicated,” Pereira says. “That philosophy aligns perfectly with Fresh Express.”

Mastronardi Produce, Booth No. 521

Mastronardi Produce says taking center stage at its booth will be its Pop Its Bite-Sized Cucumbers. Peppe Bonfiglio, vice president of sales for Mastronardi Produce, says the Pop Its Bite-Sized Cucumbers are sweet, crisp and portioned for dipping and on-the-go snacking.

Mastronardi Produce will also showcase its Sunset Tomato Branch, which is a premium on-the-vine presentation of vibrant red micro grape tomatoes in a new triangle package.

“It’s a product that beautifully combines the Mastronardi family’s 70-plus-year legacy of tomato excellence with forward-thinking retail design,” Bonfiglio says.

Bonfiglio points to the new recyclable triangle package as part of Mastronardi Produce’s commitment to the value-driven Canadian shopper.

“The new recyclable triangle package debuting with the Tomato Branch is a direct reflection of that commitment: premium in look and feel but designed with end-of-life in mind,” he says.

Bonfiglio says Canadian consumers have also come to expect high-quality, locally grown year-round produce, and the company’s 2027 line will reflect that.

“Expect to see Sunset doubling down on produce that offers superior flavor profiles, like the higher-Brix Pop Its cucumbers, alongside continued investment in greenhouse technology that ensures quality doesn’t fluctuate with the seasons,” he says.

Grimmway Produce Group, Booth No. 831

Grimmway Produce Group returns to CPMA with a refreshed presence, bringing Grimmway Produce Group brands together in one space. The company plans to highlight its premium offerings in its portfolio across potatoes, carrots and organic vegetables.

Drew Callaghan, senior vice president of retail sales, says Tasteful Selections’ Nibbles line leads Grimmway’s premium potato offerings. The company will feature three SKUs — Honey Gold, Ruby Sensation and Sunburst Blend — and its corporate chef will prepare Tasteful Selection Nibbles at the show, Callaghan says.

“The product delivers on taste, texture and visual appeal, elevating everyday potatoes,” he says. “Packaging is designed to sell at shelf, with recipe cues that help shoppers quickly answer what’s for dinner tonight.”

Grimmway Farms plans to showcase its full range of premium conventional and organic carrots, including whole, baby, chips and shredded formats, all available in bilingual packaging. The organic lineup also includes rainbow carrots.

“Carrots remain one of the top produce items in household penetration, with continued opportunity to grow the category through expanded usage across snacking, cooking and entertaining,” Callaghan says.

Cal Organic Farms will feature more than 65 year-round and seasonal organic vegetables available for export to Canada. Expanded value-added offerings include dark leafy greens and fresh-cut vegetables.

“The Canadian organic market remains strong, with approximately two-thirds of consumers purchasing organic products weekly,” Callaghan says.

Chiquita, Booth No. 709

Chiquita says it plans to highlight its Chiquita Class Extra bananas and its “Likely the Best Snack Ever” campaign, which spotlights bananas as a naturally sweet, convenient and grab-and-go snack option.

Marco Volpi, chief marketing officer, says the brand also plans to highlight its “Pop by Nature” campaign, which bridges the connection between art, joy and the heritage of the Chiquita category.

“Booth visitors can learn more about Pop by Nature’s artwork created by this year’s collaborator, Jiaqi Wang, who transitioned Miss Chiquita from a traditional brand ambassador to a true contemporary icon through her work,” he says.

Volpi says that Chiquita continues to invest in innovations to support consistent, high-quality and year-round fruit, as well as advancing sustainable packaging efforts by evaluating material innovations and enhancing efficiency across the supply chain. He points to Chiquita’s work with the Yelloway Initiative to help future-proof the banana supply.

“Through this collaboration, we are supporting the development of new banana varieties that are more resilient to climate change and disease, while maintaining the taste, quality, and consistency consumers expect,” he says.

Taylor Farms, Booth No. 731

Taylor Farms plans to feature its newest Curry Crunch Chopped Salad Kit in the new product showcase, while Earthbound Farms will showcase its newest Beet Greens Blend.

Cristina Di Ielsi, national account manager for Taylor Farms Canada, says the Chopped Curry Crunch Salad Kit is a nod to Indian cuisine.

Di IeIsi says Taylor Farms continues to expand its line of fiber trays for its Earthbound Farms brands, which reduces plastic packaging by 90%.

“We also saw growing demand for lower price points and smaller portions, which led to the launch of our new mini chopped kits,” she says. “Perfect for students, small households or busy on-the-go customers, these single-serve kits offer a healthy, convenient option while helping reduce food waste.”

Highline Mushrooms, Booth No. 910

Highline Mushrooms will showcase its bilingual-labeled Stuffed Mushrooms from its Fresh Gourmet Series. Janis Deschenes, sales manager for retail, wholesale and foodservice, says the Fresh Gourmet Series reflects how the mushroom category is headed toward not only ease but also a premium eating experience.

“These items are designed to fit seamlessly into how consumers are cooking today,” she says. “They offer a quick, reliable solution while still feeling elevated, whether it’s for entertaining or a simple weeknight dinner.”

Deschenes says retailers are looking for ways to evolve beyond traditional commodity sets.

“There’s a growing need for products that bring new energy to the department, encourage trade up and create additional purchase occasions,” she says. “This is exactly where value-added mushrooms are gaining traction.”

Deschenes says Highline Mushrooms will focus on building a lineup that aligns with how Canadians are shopping, which is “more intentional, more informed and more focused on both quality and impact.”

Highline has expanded its use of clear, recyclable materials and advanced top-seal formats that reduce plastic as packaging continues to be a major priority.

“We’re also continuing to invest in product formats that simplify meal preparation and reduce waste at home,” Deschenes says. “Convenience is no longer optional; it’s expected, and it needs to be done in a way that still feels fresh and premium.”

And as Highline Mushrooms launches its Farm of the Future in Leamington, Ontario, Deschenes says the company will be able to deliver more consistent quality and more reliable year-round supply with increased automation and data-driven growing systems.

Record-Breaking 2026 CPMA Convention and Trade Show Returns to Toronto

Thu, 09 Apr 2026 19:25:54 GMT

The Canadian Produce Marketing Association 2026 Convention and Trade Show, returning to the Metro Toronto Convention Centre from April 28-30, is set to gather an international fresh produce audience for three dynamic days of education, expo, networking and more.

This year’s event also features a record-breaking more than 700 booths and a focus on ag tech. What does this growth signal about the health of the Canadian produce industry despite economic headwinds?

“Canada is open for business!” CPMA’s Sue Lewis exclaims. “Buyers and sellers from around the world will be at the 2026 show.”

While CPMA 2026 will bring back a host of fan favorites from Tuesday’s Toronto retail tour to Thursday’s awards brunch and annual banquet, there are new elements to look forward to this year as well, including extended trade show hours on Wednesday, the first day of the show.

“The [extended hours are] a result of feedback from exhibitors and attendees who wanted more time on the floor to conduct business,” says Lewis. “To accommodate this, CPMA will have food stations on the show floor Wednesday so guests can grab a bite as they walk the floor.”

Also on Wednesday, futurist Jim Carroll will deliver the keynote during the delegate breakfast. Recognized as a leading futurist, trends and innovation expert, Carroll’s massive global blue-chip client list gives him a front-row seat to the high-velocity change that is occurring as disruption comes to take hold of every industry and every organization, according to CPMA.

Learning Lounges

CPMA 2026 is set to tackle a variety of hot topics in its Learning Lounges on Wednesday, April 29, and Thursday, April 30.

“The Learning Lounge sessions are designed to be short information sessions on timely topics, delivered by industry experts,” says Lewis. “Attendees can pop into a 30-minute session and take a seated break from walking the trade show.”

Wednesday’s Learning Lounges will feature a session on AI implementation and supply chain resiliency, as well as a session on trade in 2026, which will explore the state of trade as the U.S.-Mexico-Canada Agreement, or USMCA, review approaches.

On Thursday, attendees can learn more about building their personal brand; leveraging social media influencers for business success; and what’s in store in 2026 — a Learning Lounge that will feature retail and foodservice representatives from across Canada discussing what 2026 and beyond looks like in-store.

A full schedule of sessions with descriptions is available on the CPMA website and will be posted throughout the show.

Ontario Food Terminal Tour

Bright and early Thursday morning, attendees who have secured a spot on the sold-out Ontario Food Terminal tour will get an inside look at this iconic market.

“Attendees will have a unique opportunity to see the workings of the Ontario Food Terminal, a publicly owned wholesale market that plays a critical role in ensuring affordable, reliable and culturally appropriate access to fresh fruits and vegetables across the Greater Toronto Area and beyond,” says Lewis. “Research demonstrates that the OFT supports a diverse retail food landscape by supplying independent grocers, mobile vendors and community-based retailers that serve lower-income and underserved neighborhoods, helping to keep produce prices competitive with major supermarket chains.”

The Ontario Food Terminal distributes over 2 billion pounds of produce annually, supplying independent grocers, midsized retailers, greengrocers, restaurants, mobile produce vendors and community markets from Toronto to Atlantic Canada, says Lewis.

CPMA data shows that fresh produce sourced through the terminal is distributed to communities in nine provinces, supporting both urban and remote food access. The terminal also directly supports 250 to 300 Ontario farmers, many of whom rely on it as their primary or most stable market, particularly midsized farms that face barriers accessing consolidated grocery supply chains, says Lewis.

An International Event

The CPMA Convention and Trade Show has long been a truly international gathering. The 2025 event attracted some 630 exhibitors representing over 325 companies, 138 of which were international exhibitors from eight countries.

This year’s CPMA Show features a robust dedicated program for international buyers. Lewis says while the program launched in 2022, it has expanded this year to include retailers and wholesalers from Europe, the Americas and Asia.

“Canada is diversifying its trading partners across many sectors, and produce is no exception,” Lewis says.

The Place for New Products

The 2025 New Product Showcase included 70 products from 49 different companies, and this year’s showcase promises to be equally impressive.

“The produce industry is so creative and ever-changing, so it’s always fun to see what’s on display in the New Product Showcase,” says Lewis.

This year, Lewis says to “look for new snacking items and creatively branded packaging” in the showcase.

Awards at CPMA

The CPMA Show is also an opportunity to celebrate the leaders, changemakers and innovators in the Canadian produce industry.

This year, The Packer and CPMA will once again present the Canadian Produce Person of the Year Award during Thursday’s awards brunch.

“The awards brunch is a chance to honor the best of the industry,” says Lewis.

In addition to the Canadian Produce Person of the Year Award, CPMA will honor a young professional who displays passion and dedication for the produce industry with the Young Professional Award.

The association will also recognize a member using the Half Your Plate message to promote increased produce consumption with the Fresh Health Award and celebrate a pillar of the industry with the Lifetime Achievement Award.

Women in Produce Summit

CPMA’s Women in Produce Summit has become a cornerstone of the overall event. Held Friday, May 1, this year’s half-day event is dedicated to celebrating women and highlighting their leadership and achievements within the fresh produce industry.

“We are proud that the summit attracts women from all stages of their careers — from those starting out to industry veterans who contribute their knowledge,” says Lewis. “Our speakers always bring great perspective with their messages. This year we’re excited to hear from our keynote speaker Seema Sanghavi , founder of Cooks Who Feed , [who will] share her exciting story, and Crystal MacKay, founder of Loft 32 , who will lead a workshop on networking and how to connect for success.

“The energy in the room from so many people sharing their experience is amazing,” Lewis adds. “Of course, we welcome everyone to join — men and women.”

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Catania Worldwide President and CEO to Receive CPMA Honor

Wed, 08 Apr 2026 19:47:46 GMT

The Canadian Produce Marketing Association says it has named Paul Catania Jr., president and CEO of Catania Worldwide, as its 2026 Lifetime Achievement Award recipient.

CPMA says Catania’s achievements and contributions to the produce supply chain make him one of the renowned key industry leaders in Canada. His career spans more than five decades at his family’s business, Catania Worldwide, which was founded in 1929. He has played a pivotal role in carrying forward the company’s legacy of hard work, integrity and commitment to quality while shaping the Canadian produce industry globally, according to CPMA.

Under his leadership, the organization has expanded its operations throughout North America, strengthened its market presence and embraced innovation while remaining true to the core values established nearly a century ago, CPMA says.

Catania is widely respected for his mentorship, generosity and commitment to empowering employees, partners and future leaders. CPMA says his philanthropy has cultivated a culture of paying it forward, resilience and continuous improvement that reflects both his character and the enduring principles of his father, Paul Catania Sr., and his grandfather, Michael Leonard Catania.

“Paul Catania Jr. is renowned for his decades-long career, which illustrates leadership and unwavering dedication to support his team in efforts to advancing the fresh produce supply chain globally,” says Ron Lemaire, CPMA president. “His commitment to excellence, integrity and innovation have not only shaped his family business legacy but also inspired the next generations of produce industry professionals in North America and beyond.”

CPMA will recognize Catania at the CPMA Convention and Trade Show’s awards brunch on Thursday, April 30, in Toronto.

Exploring the Spirit of San Antonio While at Viva Fresh

Tue, 31 Mar 2026 14:25:19 GMT

While San Antonio might be known for its River Walk, there’s plenty to see while you’re in town for the Viva Fresh Expo , attendees say. But what are some destinations that top the list?

The famous battle cry goes “Remember the Alamo!” and that’s exactly what Viva Fresh attendees say to do.

“It’s one of those places that really captures the history and spirit of Texas,” says Jessica Soare, assistant vice president of marketing with Cox Farms. “Following a busy day on the show floor, stepping away to take in the culture and heritage of the region through a landmark like that is a great reminder of why this region is so special. It’s also a great way to explore San Antonio with colleagues and keep the conversations going outside the booth.”

Helen Aquino, vice president of innovation for Village Fresh Greenhouse Grown, says it’s an iconic piece of Texas history.

“When we’re in San Antonio, one stop that’s always worth making time for is the Alamo,” she says.

Alan Aguirre Camou, chief marketing officer of Divine Flavor, also recommends visiting the iconic fortress.

“It’s a foundational piece of Texas history and a truly moving experience for anyone visiting San Antonio for the first time,” he says.

Alaina Wilkins, key account manager for Pure Flavor, says Viva Fresh attendees don’t have to go far to enjoy an outing.

“The TPC San Antonio Golf Course at the JW Marriott San Antonio Hill Country Resort & Spa offers a memorable escape,” she says. “Rolling through oak-studded hills, the course provides sweeping views of the Texas Hill Country and a refreshing mix of challenge and relaxation away from the show floor.”

Jim Leach, director of foodservice and Southwest sales for Oppy, also recommends attendees check out the San Antonio restaurant and sports scene.

“It’s a great food city with so many amazing options,” he says. “One of our office favorites is Paesanos. And if the timing works out, catching a Spurs game is always a fun way to spend an evening. Go Wemby!”

Juliemar Rosado, director of retail and international marketing with the National Watermelon Board, recommends visiting the Pearl District, a walkable culinary and cultural hub north of downtown, redeveloped from a historic 1883 brewery.

“I love the Pearl District,” she says. “Such good food and atmosphere.”

Leslie Hernandez, experiential coordinator for the EXP Group, also recommends the Pearl District, exploring the Natural Bridge Caverns and visiting the Witte Museum, though she says a big recommendation for out-of-staters is another piece of Texas iconography.

“No Texas trip feels complete without a mandatory stop at Buc-ee’s,” she says.

Everything’s Bigger in the Tex-Mex Corridor With Viva Fresh

Tue, 31 Mar 2026 12:00:31 GMT

The Viva Fresh Expo heads to San Antonio this year, set for April 16-18 at the JW Marriott San Antonio Hill Country Resort & Spa. Hosted by the Texas International Produce Association, the show focuses on the Tex-Mex Corridor — a point that exhibitors say makes the event stand out.

“It gives growers, retailers, distributors and partners a chance to connect in one central place but in an approachable and relationship-focused setting,” says Jessica Soare, assistant vice president of marketing with Cox Farms. “Viva Fresh was created to spotlight the importance of the Tex-Mex produce corridor and the connections that drive it, and you feel that the moment you walk the show floor.”

Soare says the show packs a punch with its product highlights while fostering an environment that builds conversations and partnerships.

“It truly lives up to its reputation of being the biggest little show, as you get the impact of a major industry event with the personal connections of a much smaller one,” she says.

It’s the camaraderie and community that sets Viva Fresh apart, says Priscilla Diaz, sales representative with EXP Group.

“This is our region, and while many of us may work just miles apart, this event brings everyone together under one roof,” she says. “It’s the perfect opportunity to reconnect with industry friends and strengthen the relationships and partnerships that help drive our region forward.”

Helen Aquino, vice president of innovation for Village Fresh Greenhouse Grown, says that while it might be the biggest little show, Viva Fresh brings the big Texas energy.

“In true Texas fashion, everything feels big: the relationships, the opportunities and the conversations,” she says. “It’s a show where meaningful connections happen and where Texas-grown produce really takes center stage.”

Alan Aguirre Camou, chief marketing officer of Divine Flavor, says Viva Fresh highlights the critical role Texas plays in the Tex-Mex Corridor.

“As a main port of entry for the U.S., this region is the heartbeat of our supply chain, and Viva is the perfect place to connect deeply with the partners who keep that heart beating,” he says.

Juliemar Rosado, director of retail and international marketing with the National Watermelon Board, says she also enjoys the focus that Viva Fresh puts on the role fresh produce plays in healthy eating.

“One thing I like about this show is the Clean Eating Challenge,” she says. “It is amazing seeing such strong support with that program and hearing all the success stories from each person.”

What You’ll See on the Trade Show Floor

Cox Farms — Booth No. 214

Cox Farms plans to showcase multiple greenhouse-grown offerings from BrightFarms and Mucci Farms.

“Texas-grown greens will be a key focus for BrightFarms at this year’s expo,” Soare says. “Grown at an 8-acre greenhouse in Lorena, Texas, BrightFarms lettuce can be harvested and delivered to local retailers in as little as 24 hours.”

Soare says this is part of its Go Texan program, which promotes local agriculture.

Cox Farms also plans to showcase BrightFarms’ Asian Sesame Crunch Kit, which is the newest addition to the company’s Crunch Kit lineup. The Asian Sesame Crunch Kit comes with crunchy green leaf lettuce, roasted edamame, crispy carrots, chow mein noodles and a sweet-and-savory Asian dressing.

Mucci Farms intends to highlight its Seedless Mini Peppers, which offer a convenient, no-prep snacking option for consumers. Mucci Farms will also showcase the newest addition to its tomato lineup with the refreshed Cherto cherry tomatoes on the vine, known for their vibrant colors and improved flavor profile, Soare says.

EXP Group — Booth No. 318

Tropicals and specialty produce will be the highlight of EXP Group’s booth. This includes hot peppers, papayas, mangoes, coconuts and other exotic fruits.

Jesus Cavazos, vice president of Texas operations for EXP Group, says the company will also debut its Rosita brand ready-to-drink coconut, delivering the naturally sweet taste of fresh coconut in a convenient, ready-to-enjoy format.

“As demand for authentic tropical flavors continues to grow across the region, products like this help retailers meet consumer interest in fresh, culturally familiar produce while offering something unique and memorable,” Cavazos says.

Pure Flavor — Booth No. 800

Greenhouse tomatoes with vibrant colors, rich flavor and versatility will be the highlight at Pure Flavor’s booth. These include Cherry Picked tomatoes, a premium medley for snacking or entertaining; Rocco Reds, a classic “Chef’s Tomato” with a firm, meaty texture and bold, traditional flavor; and Cloud9 tomatoes, which offer striking color and naturally sweet taste.

“Each of these tomatoes is grown with careful attention to quality and consistency, meeting the expectations of Southwest shoppers who seek bold flavor, convenience and reliability,” says Alania Wilkins, key account manager for Pure Flavor. “By producing close to market in controlled greenhouse environments, Pure Flavor ensures year-round availability, giving retailers produce that enhances meals, sparks creativity in the kitchen and encourages repeat purchases.”

Oppy — Booth No. 1008

Oppy plans to showcase a wide variety of its year-round offerings. This includes avocados, berries, grapes, limes and more.

“Viva Fresh is a great opportunity to highlight the diversity of our year-round offerings and the strength of our grower network,” says Jim Leach, director of foodservice and Southwest sales. “Many of these products enter the U.S. just about 3.5 hours south of the show, so it’s also a chance to talk about the logistics advantages and freshness we can deliver to customers in this region.”

Divine Flavor — Booth No. 1100

Divine Flavor is set to highlight its vegetable commodities. These include colored bell peppers, mini peppers, roma, beefsteak and Magnifico grape tomatoes, and long English and Persian cucumbers.

Camou says Divine Flavor will also discuss the expansion of its McAllen, Texas, warehouse in April.

“While we have successfully run our Jalisco (Mexico) grape program through this hub, we are now integrating our full vegetable lineup into the McAllen operation,” he says. “This strategic move significantly streamlines our logistics, ensuring faster, fresher delivery to our partners throughout Texas and the Midwest.”

National Watermelon Board — Booth No. 213

Expect sampling of watermelon-based recipes at the National Watermelon Board’s booth, says Rosado.

“Showcasing watermelon’s flavor dynamic in addition to health and value,” she says. “Tasting is believing after all.”

The National Watermelon Board will also offer educational resources and will promote its national retail merchandising contest, which runs from June to August and will mark its 18th year.

Village Fresh Greenhouse Grown — Booth No. 903

Texas-grown greenhouse tomatoes in full production will be the highlight of Village Fresh Greenhouse Grown’s booth. This includes its Trio red, yellow and orange mini San Marzano tomatoes on the vine and its Sinfully Sweet Campari and Heavenly Villagio Marzano tomatoes.

“These varieties continue to resonate with customers looking for tomatoes that deliver consistent flavor, quality and year-round greenhouse reliability,” Aquino says.

Village Fresh also plans to showcase its Texas-grown cucumbers.

“Because the product is grown in Texas, it also supports the region’s preference for locally grown produce with dependable supply and shorter transit times,” she says.

Viva Fresh Keynote to Look at ‘Consumomics’ of Fresh Produce

Thu, 12 Mar 2026 21:57:30 GMT

Richard Kottmeyer, chief strategy officer and global practice lead for food, agriculture and nutrition at advisory firm FutureBridge, will kick off the education sessions at Viva Fresh 2026 with a dynamic 90-minute session designed to challenge and equip produce industry leaders to think about not just opportunities for today but also for the decade ahead.

Viva Fresh organizers say this session will explore the “consumomics” of fresh produce, examining how shifts in public policy, economic forces, health care priorities and consumer behavior directly impact how fresh produce is sold and merchandised. Rather than reacting to short-term policy swings, attendees will gain a roadmap to future-proof businesses for the next ﬁve to 10 years.

Sabrina DeLay, chief of staff to the chief strategy officer and global head of food and agriculture at FutureBridge, will join Kottmeyer at Viva Fresh in San Antonio. Their session will begin at 8:30 a.m. Friday, April 17.

“Viva Fresh has always been about delivering meaningful education that moves our industry forward,” says Dante Galeazzi, president and CEO of the Texas International Produce Association. “Richard will challenge us to think beyond immediate disruption and focus on strategies that position companies for the next decade. This is about staying ahead, not catching up.”

Kottmeyer, an internationally recognized futurist economist, advises CEOs, boards, investors and governments on structural shifts shaping the global food system. With leadership experience spanning investment banking, consulting and high-level advisory roles intersecting food, health care and security, Viva Fresh organizers say he brings a powerful macroeconomic perspective to the produce industry.

DeLay is a seasoned strategic leader with experience spanning global program management and public-sector service, including as a Presidential Management Fellow. Together, Viva Fresh says Kottmeyer and DeLay will chart a forward-thinking roadmap and ignite a conversation that disrupts traditional sales and merchandising practices to uncover innovative economic possibilities.

“The produce industry sits at the intersection of policy, economics and human behavior,” Galeazzi says. “Richard and Sabrina will help leaders connect strategy to execution, translating big-picture shifts into practical decisions that strengthen resilience, competitiveness and long-term growth.”

Innovation and Convenience Drive Growth at SEPC Southern Exposure

Sat, 07 Mar 2026 01:00:41 GMT

ORLANDO, Fla. — This year’s Southeast Produce Council’s Southern Exposure event highlighted a strategic industry shift toward value-added items, such as stuffed mushrooms and snack-ready cucumbers, as brands leverage specific consumer data to boost consumption and efficiency at the retail level.

Paul Williamson, Kelsey Coon and Amy Wood are shown at the Highline Mushrooms booth at Southern Exposure.

(Photo: Christina Herrick)

Highline Mushrooms is launching a line of stuffed mushrooms with fresh, gourmet flavors without the prep for the younger generation.

“We want to keep those dollars in fresh,” says Kelsey Coon, Highline Mushrooms’ sales and marketing manager.

Coon says Highline plans to expand its value-added line, as the company has had great feedback from retailers on the products available currently.

Highline has also launched its Grillmate line to pair with grilled meats. Coon says retailers also have responded well to this line and have asked for more pairings with produce.

Rochelle Bohm and Rich Mendosa are shown at CMI Orchards’ Southern Exposure booth.

(Photo: Christina Herrick)

Rochelle Bohm, vice president of CMI Orchards, says the company is learning ways to drive consumption and using its Apple Crush tool to connect consumers to new apple varieties.

This broader campaign aims to build consumer interest in these new varieties and boost sales. With more than 78% of consumers purchasing apples, the industry just needs to drive slight upticks in consumption to reap rewards.

“All we really need to do is get consumers to pick up another extra pouch bag,” she says.

Amy Wood, Larissa Rice and Sean Steller are shown at the Phillips Mushroom Farms booth at Southern Exposure.

(Photo: Christina Herrick)

Spicing up recipes with new mushroom varieties is one of the talking points at the Phillips Mushroom Farms’ Southern Exposure booth — varieties such as chestnut, pioppino and wood ear.

Organics are also of interest with specialty mushrooms, says Sean Steller, director of business development for Phillips Mushroom Farms. He says the company plans to roll out value-added packs, including vegan Buffalo-stuffed oyster mushrooms.

Steller says he’s seeing demand for larger packs, as consumers are looking for value. They are also seeking sliced mushrooms for convenience.

Chris Jones, Mike Faul, Justin Wright, Jeff Richardson and Brigita Dimenna are shown at the Great Lakes Greenhouses’ booth at Southern Exposure.

(Photo: Christina Herrick)

Snacking is a major trend, says Jeff Richardson, vice president of sales with Great Lakes Greenhouses.

“We’re seeing explosive growth in that category,” he says.

Richardson points to Great Lakes Greenhouses’ Persian cucumbers, which continue to grow in popularity. He says this is likely due not only to consumers’ interest in eating healthy but also snacking healthy.

“It’s gotten to a place where convenience is key,” he says.

Great Lakes Greenhouses has also offered unique pack sizes to add value at retail. Foodservice has taken a keen interest in mini cucumbers, too, he says.

Organic peppers are also popular.

“There’s that segment of the population that just wants to eat healthy,” Richardson says of the growth in the organics category.

Tony Losito, Tony D’Amico, Amy Wood, Joe D’Amico and Johnny Kampes IV are shown at the To-Jo Mushrooms booth at Southern Exposure.

(Photo: Christina Herrick)

Organics was a major talking point at the To-Jo booth, says Johnny Kampes IV, director of sales.

Kampes says another thing retailers have been asking about is smaller pack sizes, which To-Jo offers in a 6-ounce pack.

To-Jo plans to tap into more value-added stuffed specialty mushrooms to appeal to the younger generation’s interest in convenience. Kampes also says To-Jo is looking at its presence on retailers’ e-commerce sites.

Tyler Schneider, Peppe Bonfiglio, Dan Natelborg and Wesley Emerson are shown at Mastronardi Produce’s Southern Exposure booth.

(Photo: Christina Herrick)

A major trend with retailer visits to Mastronardi Produce’s booth was snacking and high-flavor items, says Wesley Emerson, account manager.

Mastronardi showed off its new packaging for Pop-Its, which offer consumers a quick and healthy snack with good flavor.

“We want the consumer to be happy with what they buy,” Emerson says.

Mastronardi also showcased its berry line with blueberries and its Wow Berries Dreamberry.

David Santucci, Bryan Shelton, Mark Currie and Amy Wood are shown at the Giorgio Fresh Co. booth at Southern Exposure.

(Photo: Christina Herrick)

Health and convenience are themes that are top of mind for the Giorgio Fresh team, says Bryan Shelton, vice president of sales and marketing. He says Giorgio is looking at adding new products that can help bring consumers into the mushroom category.

Shelton says Giorgio is also looking to optimize exotics.

“We’re looking at engaging the young consumer,” he says.

Shelton says Giorgio has started to deploy data to help refresh stores’ inventories, which he says will increase efficiencies for retailers.

Weather and Innovation Take Center Stage at SEPC’s Southern Exposure

Fri, 06 Mar 2026 01:45:40 GMT

ORLANDO, Fla. — Across the Southeast Produce Council’s Southern Exposure trade show floor, a recurring theme emerged: resilience in the face of erratic weather. While companies like North Bay Produce and AC Foods navigated the fallout of recent cold snaps and California storms, others such as Giumarra Cos. and Freshouse highlighted aggressive expansions in Florida and Mexico to ensure year-round availability for increasingly health-conscious consumers.

Harris Trock, Karl Ronhave, the Carrot Czar, Kaitlyn Anderson and Robert Dunning are shown at the Freshouse and Hapco Farms booth at Southern Exposure.

(Photo: Christina Herrick)

It was all about carrots at the Freshouse and Hapco Farms’ booth. The aptly named Carrot Czar waved to passersby, and those manning the booth handed out carrot-shaped pens and socks with carrot prints on them.

Karl Ronhave, procurement and sales manager, says the carrot program is doing well, especially as California faces unpredictable weather.

The company expanded its carrot program in Florida in 2025 and did so again this year. The program will move to Canada as the season begins there at MR Farms.

“We have a year-round carrot program,” Ronhave says.

John Pursel, Chuck Plummer and Ron Steele are shown at the AC Foods and Suntreat Packing booth at Southern Exposure.

(Photo: Christina Herrick)

Visitors to the Sumo Citrus booth want to talk availability, timing and season duration, says Ron Steele, vice president of citrus sales for AC Foods. Steele says he has also discussed many promotional opportunities with digital and coupled that with demoing Sumos in-store.

“It’s about consistency of what we do,” he says.

Visitors to the booth also had questions about the weather in California and its impact on the Sumo crop.

“It’s been a challenge, but our teams have performed brilliantly due to the learnings of years past,” Steele says.

Sarah Quackenbush, Hannah Gaither, Chuck Yow, Doug Rombach and Ryan Lockman are shown at the North Bay booth at Southern Exposure.

(Photo: Christina Herrick)

Much of the conversation at North Bay’s booth stemmed from how berries fared through the cold temperatures that hit earlier this year.

“Some held up and what doesn’t will have a short season,” says Chuck Yow, business development account manager for North Bay.

He says it may be a rough couple of months for blueberries, but the industry will “learn more as we go.”

A big trend, too, is the push for larger berries: the Erandy blackberry and jumbo blueberries. He says consumers like that the fruit has good Brix and are looking for those larger fruits year-round.

“As popularity grows in sales, we’re still in periods of lower availability,” Yow says.

Matt Mariani, Darryl Bollack and Brad Ryan are shown at the Mariani Nut Co. booth at Southern Exposure.

(Photo: Christina Herrick)

Matt Mariani, director of retail sales at Mariani Nut Co., says visitors to the company’s booth talked about availability.

“The crop is above average with good supply,” he says.

He says tree nuts are experiencing robust growth in the tree nut oil market as health-conscious consumers seek plant-based and nutrient-dense ingredients.

“We’re grateful for that,” he says.

Jesus Cavazos, Richard Armata, Leslie Hernandez, Fraymil Rodriguez and Priscilla Diaz are shown at the EXP Group’s Southern Exposure booth.

(Photo: Christina Herrick)

Fraymil Rodriguez, chief operating officer of EXP Group, says imports of roots and tropical yams continue to grow.

“They’re right in our wheelhouse,” he says, noting that as ethnic cuisines and foods become more mainstream, consumers are branching out and trying new things.

“There’s room for growth,” he says.

Weather patterns have proven to be a bit of a challenge for imports, Rodriguez notes.

“It’s not predictable,” he says. “It’s not easy doing sales with retailers, because we don’t know what’s going to happen tomorrow.”

But he says he and the EXP Group team are planning as best as they can, and it’s important to have a relationship with these retailers as well.

“We can tell retailers what’s going on, and having that established relationship helps us pivot,” he says.

Gary Caloroso, Kristina Lorusso and Rob Campbell are shown at the Giumarra Cos. booth at Southern Exposure.

(Photo: Christina Herrick)

Weather was on the mind of visitors to the Giumarra Cos. booth, says Kellee Harris, vice president of retail merchandising services.

Harris says many conversations also focused on the strong availability of Mexican watermelons.

Cesar Pacheco, vice president of sales for Nogales at Giumarra Cos., says watermelons from the state of Nayarit will run through the end of March, and the northern crop will begin around April 10 and run through the end of June.

He says this northern crop will start a week early to catch gaps.

“It’ll be a good season,” Pacheco says. “Acreage is up.”

He says conventional seedless and organic watermelon will be available in bins and cartons, as will mini watermelons and organic mini watermelons. Harris says demand for mini watermelons continues to grow.

“We’re starting to see an uptick in minis,” she says.

Shown in back from left, are Matt Quiing, Thomas Matier, Spencer Lightfoot, Hunter Tiveron; in front from left are Josianne Legare, Jocelyn Mastronardi and Pam Cherwak at Nature Fresh Farms’ Southern Exposure booth.

(Photo: Christina Herrick)

Spencer Lightfoot, key account manager for Nature Fresh Farms, says a lot of conversations at the event were about organic produce and bringing organics into the Nature Fresh label.

And from there, Lightfoot says a lot of Nature Fresh’s efforts are set around marketing.

“We’re making sure our efforts with promotion align with good supply so we can promote it with consumers,” Lightfoot says.

Innovation and Celebration Take Center Stage at SEPC Southern Exposure

Tue, 03 Mar 2026 22:21:00 GMT

ORLANDO, Fla. — The energy at this year’s Southeast Produce Council’s Southern Exposure was palpable as industry leaders gathered to showcase the future of the produce aisle. The following highlights from the show floor capture how top brands are leveraging premium packaging, fair trade storytelling and new product categories to capture the modern consumer’s attention.

Taylor Hazelwood and Hailey Clark are shown at Sun Belle’s Southern Exposure booth.

(Photo: Christina Herrick)

Taylor Hazelwood, vice president of sales for Sun Belle, says a trend she’s seeing is the evolution of the berry category and berry marketing.

“Anything that’s larger in size, the jumbos, the premium lines,” she says. “You’re seeing a little bit of a hit on convenience. You’re starting to see that come into play in some of the packs.”

Hailey Clark, marketing director for Sun Belle, says the berry category looks to pull in new shoppers.

“You have your traditional berry shoppers, but what about the person who is willing to spend a little more for a pack that they can throw in their kids’ lunchbox and they know it’s healthy?” she says.

Clark says Sun Belle seeks to keep not only its core customers happy, but it also looks to new consumers excited to try new flavors and eating experiences.

“It’s still healthy, it’s still reliable, it’s still a great option, but what can we do differently? What’s exciting?” she says. “I think the berry industry is diving into that a lot now, and it’s really fun, and we can do that through packaging, we can do that through variety-specific berries, through branding.”

Clark says branding helps build consumer loyalty.

“People look for brands; they become loyal to a brand if they have a really spectacular experience,” she says. “They want to look for that label again.”

Marianne Stamatelos, Shelby Dwyer, Madison Hopper and Kim Chackal are shown at Equifruit’s Southern Exposure booth.

(Photo: Christina Herrick)

Equifruit celebrates its 20th anniversary in a big way at the SEPC event with a caricaturist sketching booth visitors.

Kim Chackal, co-owner and vice president of sales and marketing for Equifruit, says that as the fair trade organic banana company marks its “Bananaversary,” many people are surprised to learn the company has been in existence for that long.

“We did a great job building brand awareness,” she says. “We have great feedback on marketing. People see the Equifruit booth as a destination, and people understand the brand.”

But the focus now turns to how fair trade organic bananas can help lead the category into more growth, Chackal says.

Whitney Lett and Dan Murphy are shown at Fresh from Florida’s Southern Exposure booth.

(Photo: Christina Herrick)

Whitney Lett, supervisor of retail and international trade for the Florida Department of Agriculture and Consumer Services, says Southern Exposure is a chance to reconnect with current partners and discuss promotions and plans.

The show is also about maintaining relationships, and she says she’s met with new retailers who learned about the programs available at the show.

“It’s night and day when you see them in person,” she says.

Nora Sherlock, Florida Watermelon Queen Shanie Keene, National Watermelon Queen Elanie Mason and Jill Barton are shown at the Jim Rash booth at Southern Exposure 2026.

(Photo: Christina Herrick)

While a lot of the conversation at the Jim Rash booth focused on watermelon and a visit from both the Florida and national watermelon queens, many visitors talked about strawberries, says Jill Barton, president of Jim Rash.

“It’s a new commodity for us,” she notes.

Barton says Southern Exposure is a favorite event of hers, adding that she loves to connect with everyone at the show.

“This show is different because of the Southeast Produce Council,” she says.

Hunter Pinke to Share ‘No Bad Days’ Mindset at Viva Fresh

Mon, 09 Feb 2026 22:27:58 GMT

Ahead of Viva Fresh 2026, the Texas International Produce Association announced Hunter Pinke will serve as the 2026 keynote speaker. Pinke will share a message of resilience, adaptability and perspective to the Tex-Mex produce community.

Viva Fresh is set for April 16-18 in San Antonio.

TIPA says this “No Bad Days” outlook will resonate with Viva Fresh attendees as the fresh produce industry is shaped by weather, markets, labor challenges and constant change. Pinke’s keynote will focus on how leaders respond when plans shift and why mindset matters as much as strategy. His philosophy will offer a practical framework for navigating uncertainty while staying focused on purpose and progress.

“Hunter’s message resonates deeply with agriculture,” says Dante Galeazzi, TIPA president and CEO. “Our industry understands long days, unpredictability and the need to pivot when conditions change. Hunter doesn’t just inspire; he gives audiences a way to reframe challenges and move forward with resolve.”

TIPA says Pinke’s keynote will set the tone for an event built on regional leadership, cross-border collaboration and the relationships that keep the Tex-Mex produce corridor moving. Because fresh produce is a high-pressure, perishable business, where timing is tight, conditions change fast and decisions carry real consequences, his “No Bad Days” mindset mirrors the resilience it takes to deliver product from field to market every day, the organization adds.

TIPA says Pinke’s session will offer a practical perspective and actionable takeaways teams can apply immediately to navigate uncertainty and lead with clarity.

Born and raised in rural North Dakota, Pinke faced a life-altering spinal cord injury at age 22 that forced him to redefine success and leadership. A former Division I football captain and collegiate wheelchair basketball team leader, Pinke shares how to adapt when circumstances change and how to lead through adversity.

Now active in construction and family farming, Pinke speaks across North America about resilience, perspective and building momentum in hard seasons — lessons TIPA says translate powerfully to today’s produce industry.

Allergy-Friendly Apple, Ag Spraying Drone Nab Fruit Logistica 2026 Innovation Awards

Mon, 09 Feb 2026 22:39:16 GMT

BERLIN — Competition was fierce at Fruit Logistica 2026 last week, where 10 companies competed for the coveted Innovation Awards in the fresh produce and technology categories.

Attendees of the three-day trade fair, held Feb. 4-6, were encouraged to vote for their favorite innovations in both categories, with the winners announced Feb. 6.

The Fruit Logistica Innovation Award for Fresh Produce went to allergy-friendly apple brand Pompur from German company Züchtungsinitiative Niederelbe, or ZIN, which exhibition organizers say won by a large margin.

The breeding initiative nabbed the award for its development of the world’s first apple brand certified by the European Centre for Allergy Research Foundation. The apple derives its name from “pom” (meaning apple) and “pur” (meaning pure). Thanks to its low allergenicity, Pompur can be consumed by allergy sufferers, the company says.

The Fruit Logistica Innovation Award for Fresh Produce went to allergy-friendly apple brand Pompur from German company Züchtungsinitiative Niederelbe, or ZIN, which exhibition organizers say won by a large margin.

(Photo: Jennifer Strailey)

“We have created a product that gives many people access to apples that they previously couldn’t enjoy. In Germany alone, there are between 3.5 [million] and 4 million people with this allergy,” ZIN Managing Director Maik Stölken said at the Feb. 6 awards ceremony. “Our apple hasn’t come this far just because it’s allergen-free. It also simply tastes good. Today, we are celebrating the result of 20 years of development work.”

Fiachra Moloney of Bloom Fresh showed off the flavorful and antioxidant-rich Boombites Red Berry Grapes.

(Photo: Jennifer Strailey)

In the fresh produce category, Pompur was up against other innovations including Boombites Red Berry Grapes from Bloom Fresh, the result of natural breeding that combined desirable characteristics of table grapes and old wine grapes like grenache, Fiachra Moloney of Bloom Fresh, part of the Amfresh Group, told The Packer.

“The grapes were bred to [not only] taste great but also to be a superfruit, as Boombites contain antioxidants comparable to blueberries,” added Moloney, who said the grapes were more than 10 years in the making.

Mastronardi Produce’s colorful Pop Its booth featured a DJ and plenty of samples of its sweet snacking cucumber.

(Photo: Jennifer Strailey)

Mastronardi Produce’s Pop Its snacking cucumbers were also a contender.

“They’re a sweeter cucumber and a refreshing snack that are very different from other snacking cucumbers,” Mastronardi’s Andrea Salter Meloche told The Packer. In addition to having higher Brix and uniform sizing, Pop Its snacking cucumbers also come in fun, grab-and-go packaging that Salter Meloche says fits in most car cupholders.

“Innovating with varieties, packaging and branding is all-encompassing of what we do and truly what drives us,” she says. “We want to continue to push the envelope and differentiate from our competitors. Freshness and flavor are top for us.”

Tribelli seedless peppers from Enza Zaden were also up for an innovation award.

(Photo: Jennifer Strailey)

The Netherlands’ Sapori, Finest Selection from Wim Peters Kwekerijen was a finalist for the fresh produce innovation award for its mini cherry tomatoes, while Tribelli Seedless from Enza Zaden was a finalist for its sweet, seedless, full-flavored mini peppers.

Technology Award Winner

The Fruit Logistica 2026 Innovation Award for Technology went to a Light Detection and Ranging (LiDAR)-based agricultural spraying L50 Drone from Hungary’s ABZ Innovation .

Thanks to its high-performance battery and smart control system, it can remain airborne for significantly longer than comparable aircraft, covering up to 24 hectares, the company says. Its large 50-liter (or about 13.2-gallon) tank makes the L50 Drone particularly well-suited to supporting agricultural businesses with large areas, helping them to apply pesticides and fertilizers efficiently.

“This award is a great recognition of our work and means a lot to us,” said Gyula Törok, chief commercial officer of ABZ Innovation. “We are the first drone manufacturer in Europe to develop this type of drone. Winning the Fruit Logistica Innovation Award shows us that we are on the right track.”

‘From Fields to Families’: Southern Exposure to Showcase Connections and Innovations

Tue, 03 Feb 2026 19:41:16 GMT

About 3,500 produce industry professionals are expected to gather at Florida’s Orlando World Center Marriott for four days starting Feb. 26 for the 23^rd edition of the Southeast Produce Council’s Southern Exposure Trade Show and Conference.

“From Fields to Families” is the theme of this year’s event, which is fully booked with 313 exhibitors, says David Sherrod, SEPC’s president, CEO and a member since 1999.

“Our exhibitors and attendees come from all over North America, as well as Central and South America,” Sherrod says. “These companies provide fresh produce or services to retail and foodservice companies within our southeastern marketing area.”

Even booths sell out quickly, he says.

“We provide an intimate yet comprehensive experience for our membership,” Sherrod says.

The Marriott World Center was chosen because of its large number of guest rooms along with plenty of ballroom and expo space and on-site restaurants for customer dinners. Nearby hotels accommodate additional guests.

A Look Ahead

Southern Exposure is more than just a trade show, Sherrod says.

“All of our networking events sell out every year,” he says.

Pickleball has been added because of the sport’s increasing popularity, and the Tom Page Golf Classic at the Reunion Resort & Golf Club has a waitlist, with 288 players confirmed.

Early entry will be implemented this year for retail and foodservice buyers.

“We debuted this at Southern Innovations last September, and it was a huge hit with buyers and our Gold and Silver sponsors,” Sherrod says. “It also allows more time for attendees to visit our Bronze sponsors afterward.”

SEPC University educational sessions that will examine the state of agriculture and the “Power of Produce” also have
been scheduled, along with special guests that include:

Stephen Mansfield, New York Times bestselling author, global speaker and coach, speaking at the Southern Roots Women’s Luncheon.
Molly Yeh, American chef, cookbook author and host of Food Network’s “Girl Meets Farm,” appearing at the LINKS (Learning, Interacting and Networking with Key players in the Supply chain) session.
John Maxwell, world-renowned leadership author, speaker and coach, featured at the keynote brunch.

(Photo: Christina Herrick)

Trade Show Preview

SEPC’s trade shows are designed to “provide innovative networking, community and educational experiences while creating an environment for building authentic relationships and increasing the consumption of fresh fruits and vegetables in the Southeast,” Sherrod says.

The buyer-to-seller ratio is the best in the industry, he adds.

“With nearly 700 buyers from over 150 retail chains, foodservice operators and wholesale facilities, produce sellers love to attend Southern Exposure each year,” Sherrod explains. “We’re small enough to know everyone, large enough to reach anyone.”

Here’s a look at some of the exhibitors in attendance this year.

Southern Specialties, Booth No. 403

Pompano Beach, Fla.-based Southern Specialties Inc. is no newcomer to Southern Exposure. The company was among a handful of businesses that exhibited at the first SEPC trade show in Lakeland, Fla., in 2004, says Charlie Eagle, vice president of business development.

“Southern Specialties looks forward to being front and center at Southern Exposure to meet and greet our customers and prospective customers from throughout the country,” he says.

The company plans to showcase its value-added Southern Selects lineup along with products and pack styles for foodservice, retail and club store customers.

“With over 200 SKUs of specialty products, including asparagus, French beans, peas, heirloom tomatoes, avocados, berries, tropical fruits and processed products, we are guaranteed to have something of interest for every customer,” Eagle adds.

Fresh From Florida, Booth No. 308

Representatives from the Florida Department of Agriculture and Consumer Services will be available to answer questions at Southern Exposure about the Fresh From Florida retail incentive program, which makes it easier than ever to source and promote Florida produce, says Susie McKinley, marketing and development division director.

“It’s also a fantastic opportunity to meet the people behind the Fresh From Florida brand and find out how we’re working to bring the best of Florida’s farms to your stores,” she says.

The Fresh From Florida team will host a reception of “light bites and drinks” from 4 p.m. to 6 p.m. in the Magnolia Room 13-14 at Orlando World Center Marriott on Feb. 26, McKinley says.

And Fresh From Florida souvenirs will be available at its booth.

Pure Flavor, Booth No. 125

Leamington, Ontario-based Pure Flavor will feature its Trio on-the-vine and Cherry Picked tomatoes at Southern Exposure, says Matt Mastronardi, executive vice president.

“Trio on-the-vine is a colorful mix of snacking cherry tomatoes grown in controlled greenhouse conditions for consistent quality, freshness and eye-catching display,” Mastronardi says. “Cherry Picked is a premium medley designed to deliver the same exceptional quality and flavor every time, featuring hand-picked specialty tomatoes — Azuca, Tiki Tomatoes and OMG Tomatoes — selected for bold, naturally sweet flavors and vibrant colors.”

Pure Flavor is a longtime participant in Southern Exposure, Mastronardi says.

“The show allows us to share our latest innovations, gather customer insights and strengthen relationships that support our continued growth and commitment to high-quality produce,” he says.

USA Pears, Booth No. 720

Milwaukie, Ore.-based USA Pears has good reason to participate in Southern Exposure, says Bob Catinella, director
of merchandising.

“It provides a valuable platform for one-on-one meetings with retailers, giving us the opportunity to explore strategic activations designed to increase consumer engagement and drive greater consumption of USA Pears,” he says.

USA Pears has been attending the show for more than 15 years, he says.

This year, the trade organization plans to showcase its new display bins and point-of-sale materials that are designed to elevate visibility and drive engagement at retail.

“Our go-to-market strategy centers on clear, consistent communication that highlights the exceptional flavor, quality and health benefits of USA Pears, helping consumers choose pears with confidence and enthusiasm,” Catinella says.

Ocean Mist Farms, Booth No. 223

Last year at SEPC’s Southern Exposure, Castroville, Calif.-based Ocean Mist Farms unveiled the second phase of its award-winning Roastables ready-to-roast kits, expanding the original line of washed and trimmed Brussels sprouts to include broccoli and cauliflower florets.

This year, Ocean Mist will showcase and sample Roastables alongside its latest innovation, Heartichokes.

“These trimmed and quartered artichokes promise less prep and more possibilities,” says Jeff Hutterer, director of value-added sales. “A true first-of-its-kind item in the marketplace, buzzworthy Heartichokes were recently launched to strong anticipation and excitement.”

Jeff Fulton, vice president of sales and product management, emphasizes the value of in-person connection at shows like SEPC’s Southern Exposure.

“These shows allow us invaluable opportunities to strengthen existing relationships, connect with new partners and engage directly with attendees,” Fulton explains. “We genuinely enjoy the hands-on experience, from cooking up our new innovations booth-side to sharing samples and answering questions.”

Crystal Valley Foods, Booth No. 801

Miami-based Crystal Valley Foods has been exhibiting at SEPC’s Southern Exposure show for eight years and has been attending for much longer, says Katiana Valdes, marketing director.

“It is one of our favorite shows because it is the perfect size to allow for great interaction with customers, potential customers and peers,” she says. “The expo, where we are able showcase our product, is always well attended by buyers from a variety of channels across the country, and we are often able to meet new perspective customers and vendors.”

SEPC also does an excellent job making sure that all parts of the conference, such as the gala and other collaborative and educational events, are a great place to do business, Valdes adds.

Naturipe Farms, Booth No. 313

Southern Exposure presents a “vital opportunity to connect face-to-face with East Coast buyers, retailers and industry partners,” says Jim Roberts, president of Salinas, Calif.-based Naturipe Farms.

The event allows members of the Naturipe team to “showcase the full breadth of the business, including Naturipe Farms, avocados and snacks, while strengthening long-standing relationships and building new ones in a collaborative, relationship-driven environment,” he says.

Naturipe, which has attended the show for about 20 years, will highlight its premium berry lineup, including MightyReds, its biggest and best jumbo strawberries, and Sweet Selections blueberries, which will be arriving from Georgia around the time of the show, Roberts says.

The Naturipe team will also debut its newest innovation, SnackBites, “a flavorful, high-protein snack designed to meet growing demand for convenient, better-for-you options,” he adds.

Bland Farms, Booth No. 106

“Bland Farms has been part of the Southeast Produce Council for more than 15 years, and Southern Exposure continues to be one of the most valuable shows on our calendar,” says CEO Troy Bland.

The quality of engagement sets this show apart from others, he says.

“The ratio of retailers and foodservice buyers to exhibitors is exceptional, which creates real opportunities for meaningful conversations, not just quick handshakes,” he says.

Southern Exposure consistently delivers strong ROI for the company, Bland says, but more importantly, it strengthens the partnerships that drive long term success.

“It’s definitely a must-attend event each year,” he says.

This year, Bland Farms will showcase its upcoming Vidalia sweet onion crop, its premium sweet onions and its Sand Candy sweetpotatoes.

“We’ll also share updates on several investments, from our expanded refrigeration facility to new laser weeders for our organic program, and our growing partnership with Weber grills,” Bland says.

Robinson Fresh, Booth No. 202

Robinson Fresh, part of Eden Prairie, Minn.-based C.H. Robinson, will show off some tropical products — such as mangoes, limes and avocados — as well as grapes, dry vegetables and watermelons at Southern Exposure, says Jose Rossignoli, president.

“SEPC provides an important opportunity to connect with industry peers and our customers to share insights, exchange ideas and explore the challenges and opportunities that are shaping the future of the fresh produce landscape,” Rossignoli says.

“SEPC is a great forum to showcase our end-to-end integrated approach, demonstrate our commitment to the fresh industry and engage with the people and companies helping define the future of produce,” he adds.

Duda Farms Fresh Foods, Booth No. 107

This year’s Southern Exposure will be especially meaningful for Salinas, Calif.-based Duda Farm Fresh Foods, because the company is celebrating its 100^th anniversary, “a milestone that reflects our dedication to quality, innovation and service,” says Nichole Towell, senior director of marketing and innovation.

The company will feature two of its signature offerings — fresh-cut celery and tray-pack corn — products that highlight Duda’s focus on convenience, flavor and freshness for consumers, Towell says.

Duda exhibits at Southern Exposure because the show embodies Southern hospitality for the produce industry, she says.

“From the very beginning, we’ve been both an exhibitor and a sponsor, and this show continues to stand out as one of the leading regional events that brings together key retail partners and industry professionals,” she says.

“It’s more than a trade show; it’s a place to connect, collaborate and celebrate the shared commitment to fresh produce,” Towell says.

Topline Farms, Booth No. 117

Southern Exposure is an important opportunity for Leamington-based Topline Farms to connect with industry partners and “engage in meaningful conversations that support long-term growth across the produce sector in the Southeast,” says Dino DiLaudo, senior vice president sales and marketing.

This year, the company will highlight continued expansion of its greenhouse tomato portfolio, with a focus on roma and heirloom tomatoes, two of the fastest-growing segments in the category.

“Recent investments in advanced, LED-lit greenhouse production have strengthened our ability to deliver consistent flavor, freshness and shelf life at scale,” he says.

“We look forward to connecting with partners to share insights, explore category opportunities and discuss how sustainably grown greenhouse produce can complement regional programs and support fresh produce consumption across the Southeast,” DiLaudo adds.

Red Sun Farms, Booth No. 105

Red Sun Farms, Kingsville, Ontario, plans to present recent advancements from its Chef Collection relaunch, along with updates on its strawberry genetics and breeding programs at Southern Exposure, says Harold Paivarinta, vice president of sales and business development.

“Customers will gain insight into how key varieties have progressed since our last discussions at Southern Innovations, including improvements in flavor, yield performance and consistency,” he says.

The company also will highlight ongoing varietal development and evaluation across the tomato portfolio, he adds.

“Southern Exposure serves as a key forum for the fresh produce industry, enabling collaboration across the supply chain,” Paivarinta explains. “The event facilitates technical dialogue on innovation, supports data-driven discussions with customers and peers and offers educational sessions focused on market trends, consumer insights and emerging technologies shaping the future of fresh produce production.”

Arnott Duncan Named 2025 Organic Grower of the Year

Tue, 09 Dec 2025 16:58:06 GMT

The Organic Grower Summit has named Arnott Duncan, founder of Duncan Family Farms, as the 2025 Grower of the Year.

The John Deere-sponsored award recognizes Duncan’s three-decade transformation from small-scale agritourism operator to organic farming innovator managing 3,850 acres across three states.

Duncan’s path to organic leadership began with an accidental discovery in the 1990s. While operating a farm stand and petting zoo that attracted 30,000 children annually to his Goodyear, Ariz., property, Duncan and his wife, Kathleen, composted daily waste from the animals and farm operations.

“I didn’t know it at the time, but it was compost,” Duncan says. When the family used the pile as garden fertilizer, “it was the most beautiful thing I’d ever seen. The colors were so vibrant and the texture was incredible. You couldn’t see any more perfect growth, and the flavor and texture — everything was fantastic.”

That revelation launched Duncan’s commitment to soil health and organic production. He pivoted entirely to organic farming, achieving full certification in 1994.

Today, Duncan Family Farms operates a large private composting operation, processing 25,000 tons annually from feedlot manure, retailer food trimmings and municipal green waste. The operation spans locations in Arizona, Oregon and New York, specializing in organic leafy greens, microgreens, melons, herbs and specialty vegetables.

Duncan has pioneered water conservation through automated, soil-based greenhouses developed with Agbotic that use 90% less water than conventional methods. The farm integrates cover cropping, reduced tillage and laser-weeding technology to achieve organic matter levels exceeding regional averages.

Beyond production innovation, Duncan Family Farms donates over 10,000 pounds of fresh organic produce weekly to food banks, partners with schools for free organic salad programs and hosts educational field days for emerging farmers. The operation supplies major retailers, including Sprouts Farmers Market and Albertsons/Safeway.

Duncan was presented with the award during the 2025 Organic Grower Summit in Monterey, Calif.

New York Produce Show Aims to Deliver Fresh Opportunities

Wed, 19 Nov 2025 12:47:06 GMT

The stage is set for the 2025 New York Produce Show, slated for Dec. 2-4 at the Sheraton New York Times Square and Jacob Javits Center, where the industry is poised to connect with existing customers and new partners in produce.

From leveraging avocados to drive produce basket sales, to turnkey sweetpotato programs, to regional associations with flavor-packed plans for the Big Apple and beyond, to local family produce businesses decades in the making, exhibitors at this year’s show are ready to engage and ignite new ways to increase fresh produce sales and consumption.

To help you plan your visit to the 2025 New York Produce Show, The Packer connected with the following exhibitors to learn what’s on tap for the expo floor.

Four Seasons Produce, Booth No. 322 and 324

Brian Dey, retail and merchandising innovation manager of Four Seasons Produce, invites attendees to meet with the company’s experienced team and learn how Four Seasons can “help you succeed in fresh,” he says.

Brian Dey of Four Seasons Produce invites attendees of the New York Produce Show to meet with the company’s experienced team and learn how Four Seasons can “help you succeed in fresh.”

(Photo courtesy of Brian Dey)

“Promoting best-of-season product with the best brands and adding in sound merchandising and department training is great math to sell more fresh produce,” Dey says. “Four Seasons Produce has all bases covered here with a buying team that has fostered and built rock solid relationships with vendor partners and a sales and merchandising team that collaborate on promotional opportunities, display builds, employee development and creating a fun atmosphere of selling.

“We offer myriad resources to help retailers grow their business, increase sales and profits and plan for success,” he continues. “Let us show you how to change your customers’ shopping trip into a fun shopping experience.”

Colombia Avocado Board, Booth No. 405

The Colombia Avocado Board plans to bring its new “Raised by Colombia” campaign to Northeast retail buyers and foodservice decision-makers at the New York Produce Show.

“This campaign is about moving beyond the typical produce marketing,” says Manuel Michel, managing director of the Colombia Avocado Board. “For too long, avocados have just been avocados. We wanted to tell the authentic story of where ours come from and more importantly, how they’re raised.”

Colombia Avocado Board General Director Manuel Michel looks forward to discussing the “Raised by Colombia” campaign.

(Photo courtesy of the Colombia Avocado Board)

Michel says attendees at the New York Produce Show will discover that “Raised by Colombia” is built on three pillars.

“The first pillar is ‘Raised by Nature’s Design:’ We’re talking volcanic soil at 7,000 feet altitude, nourished by natural rainfall with no irrigation needed. Second is Rooted in Colombian Spirit: Over 80,000 Colombian farming families whose expertise literally spans generations. And third: Built for Reliable Partnership: Our commitment to consistent, year-round supply specifically for East Coast markets,” Michel says.

Attendees also will have the opportunity to see the Colombia Avocado Board’s 90-second hero video that brings the journey from Colombian farms to U.S. tables to life, he says. In addition to telling the story of avocados from Colombia, the video also shares how the campaign supports businesses.

Michel says the Colombia Avocado Board is giving retailers and foodservice operators a comprehensive marketing tool kit with retail-ready assets, point-of-sale materials and digital content that help their customers differentiate their avocado programs and connect with consumers who care about authenticity, quality and heritage.

“This show is perfect for what we’re trying to do because it’s all about regional buyers we’re focused on serving,” says Michel. “Ninety-nine percent of our volume is directed at East Coast markets. We saw that East Coast buyers needed a closer, more reliable source, and we built our entire operation around serving that need.”

Michel says the Colombia Avocado Board can get avocados to Florida in three days and Philadelphia in five days. For Northeast retailers and foodservice operators, especially during the winter months when demand peaks, that proximity advantage translates directly to fresher fruit, he adds.

“We’re also [at the New York Produce Show] to talk about real partnerships,” says Michel. “We’re projecting 150 million pounds for 2025 and actively building relationships with regional distributors and foodservice operators who understand New York, Philadelphia, Boston and Washington, D.C., markets. With year-round availability from our two growing seasons and the infrastructure to back it up, 620 authorized orchards across over 40,200 certified acres, we can provide the consistent supply these markets need.”

Bland Farms, Booth No. 335

Buyers looking to build holiday promotions with sweet onions and sweetpotatoes can head to the Bland Farms booth, where Director of Sales Sloan Lott says visitors can connect directly with Bland Farms leaders and sales managers.

“This is a fantastic opportunity to take advantage of our marketing expertise in building holiday promotions with premium sweet onions and Sand Candy Sweet Potatoes,” Lott says. “Our sweetpotato category continues to grow rapidly, and we’re committed to it for the long haul.”

“Our sweetpotato category continues to grow rapidly, and we’re committed to it for the long haul,” says Bland Farms’ Sloan Lott.

(Photo courtesy of Bland Farms)

Lott also invites visitors to stop by for firsthand updates on Bland Farms’ crops and to learn how it’s leveraging technology to increase efficiency. Bland Farms will also discuss its ongoing sustainability efforts.

“At Bland Farms, quality always comes first — whether it’s our sweet onions, sweetpotatoes or Vidalia brands — but what truly sets us apart is partnership. We’re here to support our retailers and the communities we serve,” says Lott. “That includes expanding our charitable initiatives and offering robust marketing support through our ‘Retailer Toolkit,’ which lets partners easily add their store logos to flyers, coupons and social media content throughout the year.”

Lott says Bland Farms also runs dynamic, turnkey campaigns that engage shoppers and drive sales. He points to the company’s current “Gameday Sweetness” promotion with Weber Grills, featuring monthly prizes, new recipes and a grand prize Spirit E-435 LP grill to be awarded after the Super Bowl.

“We really want the industry to know that our success is dependent on its success and that we are truly committed to the land and our communities, so if there is something they want to see put in motion, this is a great chance to let us know,” he says.

New York Apple Association, Booth No. 551-553

This year’s New York Produce Show will give the industry a chance to experience the New York Apple Association’s nationwide “The Big Flavor in the Big Apple” campaign, which includes a 22-story digital billboard in Times Square. The association says the billboard delivers an estimated 18 million impressions and reaches consumers through social media platforms including Facebook, Instagram, TikTok and LinkedIn.

The campaign also features 165 digital billboards across NYCLink and surrounding areas in New York City’s five boroughs, says Cynthia Haskins, president and CEO of NYAA. As part of the campaign, NYAA created customized, grower-centric videos targeting New York City for the duration of the campaign. The display panels are active and will run through the middle of December, Haskins says.

At the New York Produce Show, NYAA is set to welcome attendees to its 20-foot trade exhibit that will showcase a variety of New York state apples and highlight resources available to participating retailers and foodservice professionals, Haskins says. Several apple shippers and cider processors are also set to attend the event.

NYAA’s Cynthia Haskins will share more on the association’s latest campaign at NYPS.

(Photo courtesy of Cynthia Haskins)

“We look forward to this trade show and conference each year. It is a great networking opportunity to meet up with those we know and to meet new attendees,” says Haskins.

Idaho Potato Commission, Booth No. 569

Show attendees looking to maximize sales of Idaho potatoes will find insights and inspiration at the Idaho Potato Commission booth, says Ross Johnson, IPC vice president of retail.

“Not only do we bring expertise, but we also bring the fun — ugly sweaters anyone? Can wait to see you in New York,” says Ross Johnson of IPC.

(Photo courtesy of the Idaho Potato Commission)

“The Idaho Potato Commission is always a must-see booth at the New York Produce Show,” says Johnson. “We have some great ideas to help retailers elevate their produce department and insights that will help maximize the profits for the category. Come meet Matt Zapczynski and Matt Brigotti to learn how Idaho potatoes can work for you.”

IPC will also share details on this year’s Potato Lovers Month, the prize for which is a mobile 4K projector, says Johnson.

“Not only do we bring expertise, but we also bring the fun — ugly sweaters anyone? Can wait to see you in New York,” Johnson says.

Avocados From Mexico, Booth No. 328

Why is Avocados From Mexico a must-visit booth at the New York Produce Show?

“Avocados are among the top 10 items in produce in pounds and units, driving its importance to overall produce sales,” says Stephanie Bazan, senior vice president, commercial strategy and execution for Avocados From Mexico.

The proof is in the numbers, says Bazan, who notes that nearly 70% of households buy avocados, and the average basket size almost doubles when avocados are included.

“Our team of Avocados From Mexico regional directors is ready to work hand-in-hand with retail partners to grow business,” says Stephanie Bazan of Avocados From Mexico.

(Photo courtesy of Avocados From Mexico)

At the New York Show, AFM is ready to discuss its 2026 promotional campaigns.

“For the first half of 2026, we’re excited to roll out a robust lineup of promotions designed to drive traffic to avocado displays and celebrate their versatility,” Bazan says. “From the Big Game to Cinco de Mayo and a new partnership with the American Diabetes Association, we’ll be showcasing fresh ways to keep avocados at the heart of consumers’ shopping lists all year long.

“Our team of Avocados From Mexico regional directors is ready to work hand in hand with retail partners to grow business,” Bazan continues. “Whether it’s evaluating personalized goals, leveraging category intelligence, or implementing best-in-class merchandising strategies, our team has the expertise to make a real impact. Together, we’ll tap into key tentpole moments in the first half of the year to ensure avocado displays stand out and drive results.”

Bazan says the avocado market is in a great position right now with promotable conditions and strong availability, especially in larger-sized fruit.

“The even better news: We’re ready to support both bulk sales, still the leader in the category, and the growing demand for bagged avocados, which now account for 35% of the sales mix over the past five years,” she says. “We offer a variety of customizable solutions to meet your specific needs and goals. Retailers can also rely on shopper programs that seamlessly align with their retail calendars, ensuring consistent support and success.”

D’Arrigo Bros., Booth No. 343

D’Arrigo New York, D’Arrigo Bros. Co. of California and D’Arrigo Bros. Co. of Massachusetts plan to have a strong presence at the New York Produce Show.

Gabriela D’Arrigo of D’Arrigo New York says the company will be joined by its California and Boston companies at the New York Produce Show.

(Photo courtesy of D’Arrigo New York)

“We are a multi-visit booth because we team up with our California and Boston companies to have a larger presence,” says Gabriela D’Arrigo, vice president of communications and marketing for D’Arrigo New York. “We are able to answer any questions that customers and suppliers may have depending on the region or segment they need answers from.”

D’Arrigo says the company’s business model is unique in that it’s a family business that is both a grower and a distributor.

“We understand those segments and the challenges each face, which gives us a leg up in competition,” she says. “Also, we have been around for over 100 years in this industry and have weathered every storm that we have faced. We have the expertise and longevity to back it up.”

Consalo Family Farms, Booth No. 536

New Jersey-based Consalo Family Farms is bringing its more than 90 years of trusted growing, packing and distribution expertise combined with a fresh, forward-looking approach to produce to the New York Produce Show, says Casey Kio, executive vice president of global business.

“At Consalo Family Farms, we believe the best results come from long-term trust, shared values, and doing what’s right, for our customers, our growers and the consumer,” says Consalo’s Casey Kio.

(Photo courtesy of Consalo Family Farms)

“Visitors can experience firsthand how our vertically integrated operation ensures consistent quality, year-round availability and strong retail partnerships,” Kio says.

Consalo Family Farms plans to showcase its signature blueberry, citrus and vegetable programs, as well as new innovations in packaging, sustainability and customer collaboration.

“Whether you’re a retailer, wholesaler or foodservice partner, you’ll see why Consalo continues to be a reliable and progressive name in fresh produce,” says Kio, who adds the company’s message is simple: “Family-grown quality, delivered with consistency and integrity.”

“As the industry continues to evolve, we’re focused on strengthening relationships, driving efficiency from farm to shelf, and helping our partners grow through collaboration and partnered solutions,” Kio says. “At Consalo Family Farms, we believe the best results come from long-term trust, shared values and doing what’s right, for our customers, our growers and the consumer.”

E Armata Fruit & Produce, Booth No. 470 and 472

Produce wholesaler E Armata on New York’s Hunts Point Produce Market is bringing its expertise and generations of produce knowledge to the New York Produce Show, says Michael Armata.

E Armata’s Michael Armata says the company is committed to providing a consistent level of quality and service to everyone it serves.

(Photo courtesy of E Armata)

“We largely distribute to retail and work extremely hard to have strong partnerships with our customers and shippers,” he says. “Our booth is clean and bright, just like the produce section should be.”

E Armata moves large volumes of high-quality potatoes, carrots, onions, tomatoes, berries and more, says Armata.

“Our key message to attendees at the New York Show is that we understand this business is a marathon and not a sprint,” he says. “We are committed to providing a consistent level of quality and service to everyone we serve.”

Nash Produce, Booth No. 437

“If you are attending NYPS and have any interest in sweetpotatoes — whether retail, foodservice or private label — Nash Produce’s booth is well worth the stop,” says Robin Narron, marketing director and sales support. “You’ll find premium varieties, custom packaging formats, year-round supply assurances and opportunity for direct conversation with a supplier who emphasizes service and flexibility.”

Robin Narron of Nash Produce invites attendees to learn more about driving sweetpotato category growth, enhancing the customer experience and more at the NYPS.

(Photo courtesy of Robin Narron)

Narron invites attendees to the Nash Produce booth in New York to learn more about the following:

Drive category growth with premium North Carolina–grown sweet potatoes available 12 months a year.
Differentiate your shelves with Nash’s diverse varieties, including Covington, murasaki, bonita and more.
Enhance shopper experience through eye-catching packaging options including steamable pouches, tray packs and private-label programs.
Count on consistency with Nash’s advanced storage and packing facilities that ensure reliable supply and quality through every season.
Partner with a supplier that delivers large-scale volume, dependable logistics and flexible sizing and formats for diverse markets.
Customize your offering. Nash can package to meet specific regional or customer needs.
Build relationships that last. Nash focuses on collaboration, responsiveness and mutual growth.

Fresh Produce Focuses on Growth, Health Amid Tariff and Trade Tensions

Tue, 28 Oct 2025 12:27:40 GMT

ANAHEIM, Calif. — While tariffs and trade uncertainty persist, the fresh produce industry remains focused on growth and increasing access to fresh fruits and vegetables. This commitment to “Fight for Fresh” was evident in every aisle of the recent International Fresh Produce Association Global Produce and Floral Show.

The Canadian Produce Marketing Association‘s Shannon Sommerauer and Jeff Hall pose with some uniquely Canadian treats at the IFPA Global Show.

(Photo: Jennifer Strailey)

CPMA Talks Tariffs

At the Canadian Produce Marketing Association booth, Shannon Sommerauer, senior director, government relations, discussed the importance of free trade for fresh fruits and vegetables in North America.

“We’re happy the Canadian government removed most of the retaliatory tariffs,” says Sommerauer, referring to the government’s move on Sept. 1. But she also says it feels a bit like the “calm before the storm.”

“We’re looking to work with the U.S., Mexico and Canada to put the message to all three governments that tariff-free produce is what we need,” she says. “We hope that by putting that collective voice to all three governments, we really mitigate any unintended consequences.”

Sommerauer says the U.S. is a critically important export market for Canada, especially for highly perishable produce.

While potatoes can travel to export markets with relative ease, cucumbers are another story, she says.

“It’s a key reason the U.S. has been such an important market for us,” she says.

“We’re hearing from everyone that they don’t want tariffs,” Sommerauer adds. “They’re no help in making fresh food more accessible.”

The Equifruit team celebrates feeling good about paying banana farmers fairly.

(Photo: Jennifer Strailey)

‘Banana Badasses’ Pose for Wellness

Known for its attention-grabbing marketing and dynamic trade show booth themes — all in the name of fairer wages and better conditions for banana farmers — Equifruit didn’t disappoint at the IFPA Global Show.

The Montreal-based Fairtrade International-certified banana company promoted fair-trade bananas as the ultimate wellness product. It’s simple, says the Equifruit team: “Wellness is all about feeling good. And paying banana farmers fairly makes you feel good.”

In September, Equifruit was named one of Canada’s top growing companies by The Globe and Mail for a fourth consecutive year. Ranked No. 174 with a growth rate of 195%, it marked the company’s highest position on the list yet, up from No. 229 in 2024.

Even with the growth, Equifruit still has work to do in the U.S. market, where it continues to communicate its message that a switch to fair-trade bananas only costs $5 a year, says Jennie Coleman, president and co-owner of Equifruit.

Now tariffs are threatening to disrupt these efforts.

“We finally got to a place where consumers have accepted [a modest price increase on fair-trade bananas] and then tariffs eat all that up on a product that can’t be grown in the U.S.,” Coleman says.

But Coleman is keeping her eye on the prize of better and fairer conditions for banana growers.

“We’re excited and amazed by our brand recognition,” she says. “Tariffs will pass, and our values will remain. And when people are ready, we’ll be there.”

Lipman Family Farms’ Morgan Stuckart discusses the benefits of being a vertically integrated company.

(Photo: Jennifer Strailey)

Lipman Family Farms Focuses on Fresh Cut

Lipman Family Farms, a vertically integrated grower-packer-distributor, grows tomatoes in California, Florida, Canada and Mexico, giving it a unique perspective on both tariffs and the U.S.-Mexico Tomato Suspension Agreement.

“We support the fairest trade and prices for all,” says Lipman Family Farms Marketing and Communications Manager Morgan Stuckart. “It affects everyone.”

Lipman operates greenhouses in both Jalisco, Mexico, and in Canada, enabling year-round supply; while there may be tariff and trade turbulence, the company is focused on what it can control — including expanding the fresh cuts side of its business for both retail and restaurant foodservice.

“Fresh cut has grown exponentially for us in the last 10 years,” Stuckart says. “We’ve grown from three facilities to now eight.”

Stuckart says Lipman’s customers are looking for more convenience, labor-saving solutions and the highest food safety standards, which its custom, fresh cut program provides.

“Labor is always an issue,” she says. “With our products our foodservice customers can make the most of their time in the back of the house. Restaurant staff can go home an hour earlier to their family because they’re not chopping after close.”

Stuckart says this support on labor and consistency of food safety to support growth has been a “big ask” from Lipman’s customers.

And as a vertically integrated company, Lipman has greater control over the entire field to table process.

“Ninety-five percent of the seeds we grow were created in house by our genetic scientists,” says Stuckart, pointing to Lipman’s Crimson Tomatoes that are field-grown from a proprietary seed.

“We’re continuing to improve our tomatoes with better disease resistance and stem strength,” she says. “Crimsons are great for slicing and have a stronger skin. They also have a deep red color, meatier center and great flavor.

“We truly created the Crimson Tomato from the ground up,” she says.

Zespri Marks Record Season

Despite economic headwinds and competition from other fruit categories this summer, Zespri says it fueled double-digit growth with an earlier start to the season, expanded distribution of Zespri green, organic and Zespri RubyRed and continued strong consumer demand for Zespri SunGold kiwifruit. Zespri says these efforts have made kiwifruit the fastest-growing category in the fruit department, according to Circana data.

Canada currently takes 1.5% of total global kiwifruit production, says Zespri CEO Jason Tebrake, who adds the goal is to reach 3% to 4% of global production with Canada in the next four to five years and then “see if it continues to grow from there.”

But the U.S. is a “growth market,” says Tebrake. “This was the biggest season we’ve ever had. We increased volume to the U.S. by 30%.”

The brand says it’s investing in distribution and shopper programs that not only grow Zespri but the entire kiwifruit category.

Tebrake says that “even with tariffs concerns, [Zespri] is taking a long-term strategic” view. “We’re focused on giving the consumer a great experience,” he says.

Your next read: The Heat Is on as Fresh Produce Weathers Tariffs

IFPA Announces Expo Award Winners

Mon, 27 Oct 2025 13:32:03 GMT

ANAHEIM, Calif. — On the final day of the International Fresh Produce Association (IFPA)’s Global Produce and Floral Show, the organization recognized winners of its Expo Awards. More than 1,100 companies exhibited on the show floor with attendees from more than 50 countries represented.

“The Global Show brought out the best in worldwide fresh fruit, vegetable and flower innovations this year,” says Cathy Burns, IFPA CEO. “United by our bold beliefs and relentless advocacy, we are driving innovation, efficiency and positive change for our members and industry. Together, we are building a brighter, healthier future, proving that our products matter to the world. This year’s show was an incredible three days of connections, insights and community.”

The winners include:

Best First-Time Exhibitor: Plant Grow Harvest
Best Island Booth in Business Solutions: IFCO Systems
Best Inline Booth in Business Solutions: 48Forty
Best Island Booth in Produce: Fowler Packing | Peelz Citrus
Best Inline Booth in Produce: BrightFresh Micro Greens
Best Island Booth in Complementary Items: Offshoot Brands
Best Inline Booth in Complementary Items: Joolies Superfruit
Best Island Booth in Floral: Del Alma
Best Inline Booth in Floral: Kendall Farms

From the Fresh Ideas Showcase Participants:

Best Sustainable Packaging: Dutchess Bouquets - IntegraVASE
Best Product Promo: Dole - Colada Royale

Joolies took home the award for Best Inline Booth in Complementary Items. Pictured are Greg Willsey, Crystal Kent, Abby Genereaux and Amanda Sains-Harris.

(Photo courtesy of Joolies)

Amanda Sains-Harris, vice president of marketing for Joolies, says she’s excited to see the creativity that booths have year in and year out.

“The Date-ing Booth has become a Joolies signature at shows, but for IFPA we wanted to take it to the next level: bright, bold and bursting with nostalgia,” Sains-Harris says. “Inspired by a classic kissing booth and the retro ‘Dating Game,’ our rainbow arch set the stage for something playful and full of heart. The booth embodied everything Joolies stands for: fun, vibrant and full of good energy, standing up and out from the pack. Just like eating our dates and date snacks, we wanted people to walk away feeling happy, energized and smiling.”

Shelby Rodich, senior marketing manager with BrightFresh Microgreens, says the company was excited for the recognition, noting that the company has worked over the last 18 months to communicate what sets its products apart in the leafy greens category.

“We showcased our products and people at the forefront, using the booth’s backdrop to illustrate the vibrant environment and bright culture that define our work,” she says. “The BrightFresh team combines experience with youthful energy — honoring traditional outdoor growing methods while embracing innovative marketing strategies that connect with today’s evolving consumers.”

For this year’s Global Produce and Floral Show theme, Offshoot Brands’ hosted a tattoo parlor, where visitors could “ink” their love of fresh produce.

(Photo courtesy of Offshoot Brands)

Natasha Lichty, brand and marketing director for Offshoots Brands, says the team at Offshoots Brands had fun creating the tattoo parlor theme of its booth and are excited to take home the win.

“As a company driven to show that fruits and veggies can be fun and bold, we were thrilled to bring that spirit to life with our Offshoot Tattoo Parlor,” she says. “We’re so grateful to everyone who stopped by to connect with us — and especially those who left with a lasting mark (wink, wink). We hope you’re all still loving your tattoos as much as we loved creating the experience.”

Star-Powered Produce Shines at IFPA Global Show

Fri, 24 Oct 2025 04:43:13 GMT

ANAHEIM, Calif. — From an early ’90s TV star to a former Marine turned celebrity comedian to famous football players past and present to a social influencer extraordinaire, this year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables.

Fresh Express featured its collaboration with Tiffani Thiessen at its International Fresh Produce Association Global Show booth.

(Photo: Jennifer Strailey)

Fresh Express Partners with Tiffani Thiessen

Fresh Express is partnering with cookbook author, mother and actor Tiffani Thiessen of “Saved by the Bell” and “Beverly Hills, 90210” fame to spotlight the nutrition, flavor, freshness and versatility of its salad offerings.

The Packer sat down with Thiessen during the IFPA show to learn more about the collaboration.

“I’ve always loved to cook, [and] we were definitely big Fresh Express fans in our house — my husband and I for many, many years even before children,” Thiessen said. “So, it was kind of a perfect partnership because we were already fans — already using the product. And I think they saw how I could be creative with their product and get kids to eat vegetables by developing really creative recipes that are specific to kids as well.

“I think people see me as someone they’re familiar with. I’m sort of nostalgic because I’ve been in the industry for a long time and grew up with people in their houses with the popular TV shows that I’ve been on,” she added. “I think maybe they see me as someone who’s trustworthy in the food area too, so both sides of my career are kind of perfect for a partnership like this.”

While Thiessen and her family’s favorite Fresh Express salad is the Farmhouse Ranch Chopped Salad Kit, she says the creative possibilities are nearly endless with the company’s full range of salads.

“The thing about their salads is that whether you go with some of their simple lettuces or you go with their mixed salads, you can elevate them in many different ways,” she says.

Thiessen has brought a creative approach to her Fresh Express meal-making from adding a protein to turning the salads into a tostada to making them into a wrap or topping a hot pizza with Caesar salad.

When it comes to getting kids to eat their veggies, Thiessen says don’t forget to make it fun.

“I think it starts with teaching kids good values at a young age and getting them to understand that you don’t have to just have raw carrots. You can make it fun,” she said. “And I think that’s what’s so great about Fresh Express is that there are ways that you can actually make eating vegetables fun, delicious and easy.”

Matty Matheson, Emmy-winning actor/producer of “The Bear” is Mushroom Council’s lead ambassador for its new campaign designed to reach the next-gen mushroom shopper.

(Photo courtesy of Mushroom Council)

Mushroom Council Brings “The Bear” Celeb to IFPA

Mushroom Council has tapped Matty Matheson, chef, restaurateur, cookbook author and Emmy-winning producer and actor on “The Bear,” to serve as its lead mushroom ambassador for its new “It’s Not Magic. It’s Mushrooms.” campaign aimed at cultivating the next generation of mushroom shoppers — namely Gen Z and millennials.

Matheson attended the IFPA Global Show, Oct. 17, where he posed for pictures with fans at the Mushroom Council booth outside and then on the show floor, where he toured mushroom growers’ booths and posed for more pics.

Matty Matheson toured the show floor at IFPA, visiting various mushroom booths.

(Photo courtesy of Mushroom Council)

“We were pleased to have him join us as we revealed campaign details at the IFPA Global Show,” said Cristie Mather, vice president of marketing for Mushroom Council.

The Wonderful Company’s Diana Salsa and Bryan Hansen talked pistachio partnerships and promotions.

(Photo: Jennifer Strailey)

Wonderful Pistachios and Josh Allen Not Holding Back

“Don’t hold back” on healthy snacking was a key message at The Wonderful Company’s booth, where Wonderful Pistachios showcased its latest no-shells variety — Dill Pickle — and its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen.

“Our ‘Don’t Hold Back Snack’ campaign is a big platform for good-for-you eating, and it will flow through all of our marketing for the foreseeable future,” says Wonderful Pistachio’s Diana Salsa, who adds that the company hasn’t abandoned its “Get Crackin’’’ campaign.

Wonderful Pistachios has partnered with professional football player Josh Allen.

(Photo courtesy of Wonderful Pistachios)

The Wonderful Company says “Don’t Hold Back Snack” includes a national advertising campaign that puts Allen’s NFL stardom center stage. It also follows the launch of the Josh Allen Scholarship and a multilevel marketing campaign.

The Josh Allen Scholarship aims to support first-generation college students in California’s Central Valley, where Allen’s family farm produces pistachios for the Wonderful Pistachios brand.

It’s a great partnership for The Wonderful Company for which “philanthropy is also part of our DNA,” saus Salsa, adding the campaign spotlights an authentic connection of family farming tradition with professional football excellence.

An Avocados From Mexico in-store promotional bin features Rob Riggle.

(Photo courtesy of Avocados From Mexico)

AFM Names Rob Riggle ‘The Guac Guru’

This year Avocados From Mexico has tapped comedic actor Rob Riggle to help deliver the message that football and guac are the ultimate game day duo.

AFM says 84% of professional American football fans say food is as important as the game itself. With this in mind, when fans purchase an Avocados From Mexico-themed bag of avocados featuring the Guac Guru, they’ll be able to scan the QR code, snap a photo of their receipt and receive $1.50 cash back via Venmo or PayPal. The promotion runs from Jan. 19 to Feb. 8. With 81% of fans indicating they’ll watch the Super Bowl at home, AFM says guac is expected to play a key role in game-time entertaining.

“Our big focus this year is football. We are really leaning into football as a platform to drive consumption,” says Stephanie Bazan, senior vice president of commercial strategy and execution.

Bazan says promotions during football season are also perfectly aligned with the Mexican avocado season from October to December.

AFM is not only leaning into professional football but college as well, and it is a sponsor of the ESPN noon halftime show for college football.

“It’s been successful, and consumption did increase as a result,” says Bazan.

AFM is also eyeing snacking to drive avocado sales.

“There’s a huge connection between snacks and avocados in the basket,” Bazan says. “Consumers make 1.6 billion trips down the snack aisle between October and February.”

To engage snack seekers in center store, AFM is running a promotion in the snack aisle that offers $2 off the purchase of four avocados. Supported by in-store signage that allows shoppers to scan a QR code that offers an instant discount, the promotion is set to run Nov. 3 to Jan. 19.

“It’s creating disruption in-store with behavior that already exists,” she says. “It also shows that you can go outside produce and capture more sales.”

Canadian greenhouse grower Del Fresco Pure has partnered with social media influencer Logan Moffitt.

(Photo: Jennifer Strailey)

Cucumber Social Media Sensation

At the Del Fresco Pure booth it was lights, camera, action, as TikTok star Logan Moffitt grabbed his mandoline, began slicing greenhouse-grown cucumbers and shook up one of his signature salads for fans.

While Moffitt doesn’t have professional culinary training, he told The Packer he started meal planning and preparing the nightly dinner for his family at the age of 12.

“I’ve been doing this for a long time,” he said.

Moffitt says the cucumber concept came to him at a time when he was feeling uninspired about his food-focused social posts.

But the social slump didn’t last long. Moffitt’s TikTok take on cukes caught fire, taking him from 3.3 million TikTok followers to 7.2 million followers.

“It took my career to the next level,” said Moffit, adding that his videos make cucumber salad making “more fun and so easy.”

Andre Reed and The Packer’s Christina Herrick take a bit out of apple snacking.

(Photo courtesy of Crunch Time Apple Growers)

Crunch Time Apple Growers’ Hall of Famer

Hall of Famer Andre Reed signed photos and promoted the Crunch Time Apple Growers’ SnapDragon contest at the IFPA Global Show. The contest offers consumers a chance to win a trip to the 2026 Pro Football Hall of Fame enshrinement ceremony and more.

Reed played 16 seasons in the NFL as a wide receiver, mainly with the Buffalo Bills. And of course, SnapDragon, the official apple of the Buffalo Bills, is his snack of choice.

Jessica Wells, executive director of Crunch Time Apple Growers, says the goal is to promote SnapDragon to football fans of other teams as the variety has had a great start to the season.

“It’s our best start to the season yet,” she says. “We’re super grateful to the retailers that have given us a shot.”

Seen and Heard at IFPA Global Produce and Floral Show 2025: Sustainability in the Spotlight

Thu, 23 Oct 2025 20:10:06 GMT

ANAHEIM, Calif. — CMI Orchards recently debuted its consumer-facing Planet Positive sustainability brand, which it showcased at the International Fresh Produce Association’s recent Global Produce and Floral Show.

The company says this new brand is designed to highlight its sustainability goals, with consumers’ increasing interest in transparency when it comes to sustainability efforts.

“It’s our way to communicate efficiencies, regenerative agriculture and climate-smart practices,” says Rochell Bohm, vice president of marketing at CMI Orchards.

Shown in front, from left, are Julio Parades, Bob Wymore, Rochelle Bohm, Brenda Calvillo, Raquel Briseno, Joe Denham, Ralph Briseno, Danielle Huber, Joel Hewitt, and in back, from left, Bob Mast, Steve Clement, AJ Jackson, Rob Lewis, Loren Foss, Rich Mendosa, Willam Gant and Ellie Tucker at CMI Orchards’ booth at the Global Produce and Floral Show.

(Photo: Christina Herrick)

Sustainability is a low purchase driver, Bohm says, but nutrition is not. With Planet Positive, CMI Orchards wants to link regenerative ag to nutrition in the minds of consumers by using nutrient data analysis. Bohm says there are significant findings of zinc and more nutrients in the soil microbiome of regeneratively grown fruits.

“Regeneratively grown fruit is healthier for you,” she says.

Bohm says CMI Orchards has set aggressive goals to sequester 2 million tons of carbon by 2030, which she says is a realistic goal as the company is set to sequester 335,000 tons of carbon this year.

Glenn Daniels, Craig Merrill, Kasey Kelley, Fernando Aguilar, Ryan Reilly, Matthew Lyons, Joe Dugo, Jim Roberts, Peter Perez, Andres Vasquez, Andy Bruno and Joe Quiliada are shown at the Naturipe IFPA Global Produce and Floral Show booth. Photo: Christina Herrick

(Photo: Christina Herrick)

Naturipe showcased its new Berry Buddies snack bites, which offer 12 grams of protein and feature a yogurt coating over blueberries and peanut butter on the inside. Each pack comes with three bites. Naturipe says these have soft-launched and the probiotics in the yogurt survive better in the stomach tract.

Bella Evans, Auna Lundberg, Katie Harmon and Haylee Favor are shown at Stemilt Growers’ booth, which promoted its sanitation support member, Rafael Teran, as the 2025 Farmworker of the Year winner.

(Photo: Christina Herrick)

Stemilt showcased 2025 Farmworker of the Year Award winner Rafael Teran , who works in sanitation support for Stemilt, on signage throughout the company’s Global Produce and Floral Show booth.

Rick Mulac, Darryl Bollack, Kristen Holden and Lacey De La Torre at the Mariani Nut Co. booth.

(Photo: Christina Herrick)

It’s the middle of harvest for the growers at Mariani Nut Co., and while almonds might be a little short, walnuts look good. The team says that with the holiday season nearing, the company is excited by the retail programs and education that the California Walnut Commission is doing to help drive sales and highlight the benefits of a diet rich in walnuts.

Don Roper, Craig Arneson, Kristi Harris, Fred Wescott and Ryan Callahan are shown at Honeybear Brands’ 2025 Global Produce and Floral Show booth.

(Photo: Christina Herrick)

Honeybear Brands offered tastings of its Honeymoon apple, which has bright yellow skin, firm and dense flesh with a sweet and mellow flavor, as well as the Pazazz apple, which boasts a sweet-tart flavor with a juicy crunch.

Your next read:

Colombian Avocado Board Eyes Exponential Growth in U.S. Market

Thu, 23 Oct 2025 12:27:37 GMT

ANAHEIM, Calif. — In just five years, the Colombian Avocado Board has achieved significant penetration in the U.S. market and has now launched a retail marketing campaign designed to support existing supplies and drive future growth.

To learn more, The Packer sat down with Manuel Michel, managing director for the Colombian Avocado Board, at the International Fresh Produce Association’s recent Global Produce and Floral Show.

Colombia received approval to export avocados to the U.S. in 2017, and the first shipments entered the U.S. with the 2018-19 season, says Michel. The Colombian Avocado Board was launched in 2020, and in 2023, the country exported 60 million pounds of avocados to the U.S. That number jumped to 134 million pounds with the 2024-25 season, and Michel says Colombia expects to export 160 million to 200 million pounds to the U.S. for the July 2025 through June 2026 season.

Historically, most of Colombia’s avocado volume has gone to Europe, says Michel. While just 22% of its supplies came to the U.S. last year, this year the U.S. will receive more than twice that, or 45% of Colombia’s avocado production.

“We’re projecting 300 [million] to 350 million pounds of avocado production in 2029, so we’re already two years ahead of schedule based on initial projections,” Michel says.

Michel says most of Colombia’s avocado volume, or 65%, comes through Philadelphia, 33% comes through Florida and 1% goes to the West Coast. Michel says it takes three days to get the fruit from Colombia to Florida and five days to get it to Philadelphia.

Raised by Colombia

To support its continued growth in the U.S. market, the Colombian Avocado Board has launched a new retail marketing campaign, “Raised by Colombia.” It includes digital coupons and ads, and Michel says the organization is working with retailers to customize the campaign to fit each retailer’s individual needs in a way that drives success.

With its two growing seasons across eight regions, Colombia offers year-round availability of avocados, says Michel. October through March is the main season in terms of volume, and August through September is the secondary season.

Michel sees avocados from Colombia “playing a more complementary role, so retailers always have avocados on their shelves.”

The “Raised by Colombia” campaign invites retailers and consumers to discover the story behind Colombian avocados — a story that involves generations of farming heritage and a climate that is ideal for avocado cultivation.

The campaign spotlights Colombia’s rainfall — more than 100 inches fall annually — and its fertile volcanic soil as contributors to growing exceptional fruit.

For more on the new campaign, visit:

Raised by Colombia

Tomato Suspension Renegotiation: Where It Stands and What’s Ahead

Wed, 22 Oct 2025 20:00:00 GMT

ANAHEIM, Calif. — In July, the U.S. Department of Commerce terminated the 2019 Agreement Suspending the Antidumping Duty Investigation on Fresh Tomatoes from Mexico, and with that termination, the Commerce Department issued an antidumping order that places a 17.09% duty on most imported tomatoes from Mexico.

Dante Galeazzi, president and CEO of the Texas International Produce Association, sat down with The Packer at the International Fresh Produce Association Global Produce and Floral Show to discuss the latest updates on efforts to bring forth a new tomato suspension agreement.

While TIPA and other organizations have been working to bring back some reiteration of the tomato suspension agreement, Galeazzi says theirs is one of many conversations around trade happening in Washington, D.C. Adding to that, the Mexican government has also introduced its own rules for handling tomatoes to prevent a larger antidumping margin.

“So, now you’ve got now you’ve got almost two strategies for tomatoes from two different countries,” he says.

Things are moving fast, Galeazzi says, and TIPA and other organizations still have some questions about prices for certain commodities with these new rules.

“Not only were we paying a 17.09% duty on all of our tomatoes and what does that look like in the bonds in the system, etc. Now we’re also having to adhere to this brand new set of rules out of the Mexican government,” he says. “How do you handle rejections? How do you handle quality concerns?”

Galeazzi says TIPA and other organizations, such as the Fresh Produce Association of the Americas, have been collaborating to identify the best experts to guide importers navigating these new rules.

While tomato prices didn’t rise significantly at the termination, many of the growers were under contract for those tomatoes, Galeazzi says. However, he suspects the fresh produce industry will see more impacts with the January crop.

“The next wave, which is probably going to be the January crop, is going to be the first time you will have Mexico make decisions about their volume as it relates to the influence of things like the duties,” he says. “Coming into 2026, we will feel the impacts of what the tomato suspension agreement has done to the tomato trade in the U.S.”

USMCA Renegotiation

Galeazzi says TIPA is part of a larger group working together on a joint review ahead of the potential renewal of the U.S.-Mexico-Canada Agreement in 2026, adding that the organization is uniquely positioned with its position along the border.

“We experience a lot of the impacts of USMCA differently than a lot of the other industries because we’re dealing with the trucks every day crossing back and forth,” he says. “We’re dealing with the lack of harmonization. We are dealing with documents and papers and phytosanitary disputes and all of these other kinds of challenges that continue to come through.”

Galeazzi says while he sees an opportunity to improve the agreement, the renegotiations must be mindful not to cause additional burdens or impacts.

“One of our things has always been ‘do no harm,’” he says. “Because USMCA has done some great things. Now we do obviously want to change some things that can improve the trade relationships for both our importers and our domestic folks, but ‘do no harm’ should be the mantra for these renegotiations.”

Seen and Heard at IFPA Global Produce and Floral Show 2025: Innovation Explosion

Wed, 22 Oct 2025 12:53:28 GMT

ANAHEIM, Calif. — Those who arrived at the International Fresh Produce Association’s recent Global Produce and Floral Show hungry for innovation got their fill. Every aisle was filled with new products, packaging, merchandising concepts and more. The following is a handful of highlights on the innovation front.

Mastronardi Produce’s Amanda Orr shared the latest innovations from the greenhouse grower.

(Photo: Jennifer Strailey)

Micro Grapes and Cute Cukes

Innovation was on full display at the Mastronardi Produce booth, where Amanda Orr showcased the company’s Tomato Branch greenhouse-grown micro grape tomatoes on the vine in upscale packaging that lets the beauty of the tiny tomatoes tell the story.

The company also featured sustainable packaging innovation with its Backyard Farms paper bag for lettuce that uses 65% less plastic than a traditional tray with top-seal. Orr says the packaging keeps lettuce just as crisp as with conventional packaging.

She then led The Packer to a secondary booth display for its Pop Its bite-size cucumbers that invited attendees to “Pop it. Dip it. Love it.” The colorful booth was rocking with a DJ and an array of dips with which to sample the sweet one-bite cukes.

“This is truly healthy snacking on the go,” said Orr. “We’re revolutionizing the cucumber category.”

UP Vertical featured its new line of microgreens in seven varieties.

(Photo: Jennifer Strailey)

Microgreens Make Their Mark

With the tagline, “Innovation From the Ground Up,” UP Vertical is continually eyeing what the market will want next.

When The Packer spoke with Bahram Rashti of UP Vertical at the Canadian Produce Marketing Association Convention and Trade Show earlier this year, tariff tensions had peaked, and Canadians were keen to buy grown-in-Canada products.

“The silver lining was a strong pull domestically that allowed us to expand and get where we need to be, which is even more competitive,” said Rashti from the Oppy booth at the IFPA Global Show.

The company has added an entirely new product line of seven microgreens, including Zesty Wasabi, Ruby Choi, Asian Tatsoi, Royal Kohlrabi, Rainbow Radish, Japanese Mizuna, and Classy Kale, which it says is a superfood high in vitamins A, C and K.

Rashti says UP Vertical invested heavily in indoor vertical farming and that the market is ready for it.

“When the Costco’s of the world start carrying it, you know its growing and not a niche product anymore,” he said.

In the next couple of months, the company will add another three varieties of microgreens to its portfolio, Rashti says. “And because of the scale and efficiency we’ve built, we’re very competitively priced.”

Currently, UP Vertical products are available throughout western Canada, with plans to grow to eastern Canada. On Oct. 23, the microgreens are set to make their U.S. debut in California.

Molly Pop showcased its new cold-pressed ciders and flavorful grapes.

(Photo: Jennifer Strailey)

Cold-Pressed Juices and Flavorful Grapes

Molly Pop featured its new line of four 8-ounce Molly Pop Cold-Pressed Juices in a merchandising case with grapes and all the components for the juice, a concept that John Cymbal, chief marketing officer of Molly Pop and a 2025 Packer 25 honoree, said was capturing the attention of scores of retailers at the show.

“People are going crazy for this — having all the ingredients that make the juice in arms’ reach — Molly Pop grapes and juice in one place right in front of your face. It’s beyond great, it’s ‘Molly Good,’” he said.

The ciders are made from a simple blend of apple, grape and coconut water. “We’re trying to sell more produce and products that make people healthier,” said Cymbal, adding the ciders are a premium product at a fair price.

Cymbal says Molly Pop is on a mission to make consumers crave produce like never before.

“Produce shouldn’t be something you just throw in your cart,” he says. “I want kids to ask for it; Molly Pop grapes are a craveable, beautiful snack and a whole food.

Red Sun Farms’ Leona Neill showcased tomato innovation at the International Fresh Produce Association’s Global Produce and Floral Show.

(Photo: Jennifer Strailey)

Innovations in Taste, Texture and More

“We’re really focused on innovation,” said Leona Neill of Red Sun Farms. “We’re really starting to see momentum with seeding and breeding innovation.”

Neill took The Packer through a tasting of its Chef’s Collection of tomatoes in green, orange, burgundy and red hues. The tasty tomatoes offered varying levels of savory and sweetness along with a nice bite. Neill says the blend is designed to offer a premium eating experience.

“Texture is becoming really big for tomatoes,” says Neill, adding that no one wants to bite into a soft or mushy tomato.

Innovation was also on display with Red Sun Farms’ packaging solutions. The Canadian greenhouse grower had a wall in its booth where it gave attendees an idea of the many different sustainable packaging solutions it’s trialing.

Dole’s William Goldfield talked pineapple innovation and the debut of Colada Royale.

(Photo: Jennifer Strailey)

Pineapple That Eats Like a Piña Colada

Aiming to shake up the pineapple category with a new, naturally bred hybrid variety that was 15 years in the making, Dole introduced its Dole Colada Royale pineapple at the IFPA Global Show, and took home the IFPA award for best product promo.

“At IFPA everyone has been raving about the Colada Pineapple,” said Dole’s William Goldfield. “It’s big news and what we’ve been building up to for the last year. This is the place to launch it.”

An all-new variety of Ananas comosus that has been conventionally bred to be dark green on the outside and a lighter cream color on the inside, with a sweeter, bolder flavor, the Colada Royale pineapple is the result of years of trial-and-error natural breeding at one of Dole’s oldest pineapple farms.

While everything about the pineapple, the eating experience and its label is designed to scream “premium product,” Goldfield says this pineapple is not just for special occasions. It’s priced to be accessible to consumers, he says.

The Colada Royale pineapple has launched at H-E-B and Walmart in the Dallas-Houston area, and Goldfield says it will move further into the South at a pace of new retailers every two weeks. Eventually Dole will roll out the pineapple nationally.

Innovation is second nature for Tara Murray and Yo Quiero Brands.

(Photo: Jennifer Strailey)

Innovation Everyday

“We’re all about innovation,” said Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands. “We want to come to this show and show what’s different now with full flavors that are new and excite consumers.”

Murray says Fresh Innovations and Yo Quiero Brands typically has big new product launches every six months.

“We’re so small and nimble, if we get an idea we can act on it,” said Murray, adding that the company likes to play with new products that are “familiar with a twist.”

She says the new product innovation process starts by thinking about current trends and then the ingredients the company already has. The company’s Elote Dip was 90 days from idea to creation, she says.

At the IFPA Global Show, the company showcased its Yo Quiero Candied Jalapeno Peppers that are infused with sweetness and spiciness.

“They’re phenomenal,” said Murray. “This flavor has been in Texas forever, and now we’re introducing it to new audiences. It fits the spicy-sweet craze ,and we’re serving it here at IFPA with pulled pork to show different ways to eat it.

“It’s been a huge hit,” added Murray, who said she’s excited to launch it nationwide.

Seen and Heard at IFPA Global Produce and Floral Show 2025: Expanded Lines and New Introductions

Wed, 22 Oct 2025 15:50:03 GMT

ANAHEIM, Calif. — Ocean Mist showcased its expanded Roastables line, now with seven items, at the International Fresh Produce Association’s Global Produce and Floral Show. The company will soon debut new packaging for the Roastables line.

“It’s a breath of fresh air into this line,” says Lori Bigras, communications manager at Ocean Mist Farms. “We want them to jump off the shelves.

The new packaging features a vertical window and fun typography and Ocean Mist plans to launch the new packaging in the first quarter of 2026.

Jeff Fulton, Chris Drew, Lori Bigras, Brian Hawes and Joe Angelo at Ocean Mist Farms’ Global Produce and Floral Show booth.

(Photo: Christina Herrick)

This new look is designed to meet customers where they are, with seasons and flavoring that is aligned with today’s shopper.

“We’re focused on service, quality and innovation,” says Chris Drew, president and CEO of Ocean Mist Farms, noting Ocean Mist really focuses on educating consumers on the value of Rostables. “We want everyone to have access to flavorful and nutritious produce.”

Robert Hernandez, Martha Noriega, Ana Romero Carbajal, Alan Voll and Daniel Heguertty at the Fresh Farms Global Produce and Floral Show booth.

(Photo: Christina Herrick)

Fresh Farms showcased new Candy Hearts and Candy Snaps additions to its frozen grape line, joining the popular Cotton Candy frozen grapes.

Frederico Albonetti, Gianluca Vignoli, Nour Abdrabbo at Unitec’s IFPA Global Produce and Floral Show booth.

(Photo: Christina Herrick)

Unitec showcased its newest sorting and packing technology at the IFPA Global Produce and Floral Show.

Justin Wright and Jeff Richardson at Great Lakes Greenhouses’ IFPA Global Produce and Floral Show.

(Photo: Christina Herrick)

Visitors to the Great Lakes Greenhouses booth talked about the upcoming winter season mini organic cucumbers program.

Ashley Filliol, Hailey Monson, Catherine Gipe-Stewart, Trisha Casper, Destiny Nash, Jeff Webb, Luis Gonzalez, Matthew Snider and Derek Tweedy at the Superfresh Growers IFPA Global Produce and Floral Show Booth.

(Photo: Christina Herrick)

Superfresh Growers highlighted its new packing line and a new pear grower added to the fold, which brings breath, volume and quality to the pear category. The company plans to open a new Rainier cherry packing line in the spring with new packaging and merchandising. Superfresh Growers have a dedicated Rainier line and offers the cherries in a 2- and 3-pound and polybagged options.

“We continue to increase our quality and reduce scuffs,” says Catherine Gipe-Stewart, director of marketing for Superfresh Growers.

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Seen and Heard at IFPA Global Produce and Floral Show 2025: An Industry On-Trend

Tue, 21 Oct 2025 18:12:12 GMT

ANAHEIM, Calif. — This year’s International Fresh Produce Association Global Produce and Floral Show featured an array of on-trend new products and innovations aimed at today’s savvy and discerning fresh produce consumer. It also showcased campaigns, marketing and branding designed to meet consumers where they are.

Pure Flavor debuted a new booth design and a stunning brand refresh.

(Photo by Lauren Haines)

Pure Flavor’s Sensational Simplicity

Pure Flavor debuted its brand refresh that includes a sleek new booth and elevated packaging for its flavorful, on-trend produce. The new look is designed to make it easier for consumers to shop for fresh produce, says Julia Weber, director of marketing.

“Consumers are dealing with a lot today, including the need to get more fruits and vegetables into their diets,” Weber says. “With our new branding, we wanted to make shopping less chaotic and really wanted the produce to shine.”

A new color palette and a simplified look and language result in understated elegance with produce as the star. It also unifies the Pure Flavor portfolio with continuity across all of its greenhouse-grown produce from Woka “The Stir Fry Cucumber,” to its cherry-picked medley of tomatoes that includes Tiki, Azuca and OMG tomatoes, its Rocco Reds Chef’s Tomatoes, its Uno Bites Cucumbers and more.

From left: Patrick Mills, Ross Johnson and Matt Zapczynski talk large Idaho potato crop at IFPA Global Show.

(Photo by Jennifer Strailey)

Idaho Potato Commission Says The Time Is Right for the 10-Pounder

At the Idaho Potato Commission, Ross Johnson, vice president of retail and international and a 2025 Packer 25, said the Idaho potato industry is eyeing changes in EBT/SNAP funding as well as rising food costs and the impact it may have on sales at retail.

“We hope it means consumers will be looking for more value,” Johnson says. What offers more satiation and value than 10 pounds of potatoes?

“The 10-pound bag has been beaten down in recent years, and we think it’s going to make a comeback,” he says.

Idaho is ushering in a large crop this year, he says. And as larger potatoes sell cheaper than smaller potatoes, and jumbo potatoes offer retailers an opportunity to impress and delight shoppers during the holidays, there are ample opportunities for promotions through the end of the year.

California Avocado Commission’s Lori Small and Terry Splane shared details of its successful consumer campaign.

(Photo by Jennifer Strailey)

California Avocado Commission Engages Audience

At the California Avocado Commission, Lori Small and Terry Splane discussed details of the commission’s successful campaign that took consumers into the grove and highlighted sustainably and responsibly grown, ethically sourced, high-quality California avocados and the growers who cultivate them.

The multiplatform campaign included a YouTube commercial. While the average skip rate on commercials on YouTube is around 30%, Splane says in the campaign’s first year, engagement was off the charts, with an estimated completion rate of 90%, even though the commercial is skippable.

CAC is already looking ahead to next April, when California is poised to promote marketable fruit volume, says Splane, who estimates a crop size of 325 million pounds, up from 319 million pounds this year.

Helping to boost California’s avocado supplies, are growers who continually invest in the fruit, adding approximately 3 million trees in the past 10 years.

Robin Narron of Nash Produce says this year’s crop is looking great and ready for Thanksgiving orders.

(Photo by Jennifer Strailey)

Sweetpotatoes Ready for Thanksgiving

Harvest is in full swing at Nash Produce, where Robin Narron, marketing director and sales support, says the company is ramping up for Thanksgiving. At IFPA, Nash was eyeing starting Thanksgiving deliveries in the next two weeks.

“The crop and the quality are looking great,” Narron says.

Recognizing the growing popularity of Murasaki sweetpotates, a Japanese variety with reddish-purple skin and a creamy white interior, Nash has increased acreage of the sweetpotato.

“They’re really taking off,” Narron says.

Spice World CEO Chris Kiser and Sample Sam showcase flavor and convenience at IFPA Global Show.

(Photo by Jennifer Strailey)

Convenience and Flavor Converge

With the aim of making cooking with flavor more convenient, Spice World featured its new Organic Fresh Diced Garlic in a 5-ounce bag.

“It’s gaining significant placement in the market for one primary reason: Garlic is the only ingredient in the bag,” says Chris Kiser, Spice World CEO.

The diced organic garlic also takes away unnecessary prep work, he says.

“Gen Z loves everything associated with flavor, but they don’t want to do any heavy lifting,” Kiser says. They also don’t like to throw away produce, he says, which is why the breathable bag that extends freshness without the need for preservatives, is also driving interest in the product.

Peeled ginger in a 7-ounce bag was another featured item in the Spice World booth. COVID-19 was a reminder of the need for good gut health, and it sparked a reintroduction to ginger for consumers, Kiser says. Add to this its prevalence in Asian and Middle Eastern food, the Make America Healthy Again movement, and ginger is having a rebirth, he says.

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Seen and Heard at IFPA Global Produce and Floral Show 2025: New Looks and New Offerings