Latest News From PBH

PBH encourages the produce industry to join the Have A Plant Movement this September, as the nonprofit organization kicks off its fourth annual National Fruits and Veggies Month.

After a two-year hiatus, the Produce for Better Health Foundation is again bringing more than 20 influential retail dietitians and foodservice leaders to its 2022 Retail & Foodservice Immersion Event.

The Produce for Better Health Foundation is setting its sights on September to commemorate its fourth annual National Fruits & Veggies Month celebration.

The third annual National Fruits & Veggies Month (NFVM) campaign from the Produce for Better Health Foundation (PBH) has officially wrapped and like previous campaigns, saw sweet success.

Stressing the power of habits in increasing fruit and vegetable consumption, a virtual session called Insights, Ideas & Inspiration To Put More Plants On The Plate kicked off the Have A Plant Nation Ambassador Event.

The Packer’s Tom Karst, editor, and Amy Sowder, Northeast editor, talked the morning of Sept. 28 with Wendy Reinhardt Kapsak, president and CEO of the Produce for Better Health Foundation.

PBH is convening an intimate virtual influencer event to satisfy the strong desire for meaningful, memorable connectivity among industry and those that inspire consumers’ fruit and vegetable consumption behaviors.

The Produce for Better Health Foundation (PBH) has teamed up with Kroger Health to bring together two nutrient-rich foods – berries and eggs – for better health and happiness this fall.

What better way to celebrate the roots of our food than by honoring the farmers and growers who bring fruits and vegetables to Americans’ tables every single day, in any and all conditions!

Lights, camera, action! On May 20, the Produce for Better Health Foundation (PBH) hosted its first-ever Have A Plant® Media Meet Up with top-tier journalists and media professionals.

Any program that aims to address hunger must primarily focus on addressing nutritional insecurity and supply fruits and vegetables to those in need. This message was at heart of a challenge issued by PMA's Cathy Burns.

The consumption trends revealed in the Produce for Better Health Foundation's latest State of the Plate report are disappointing, so our industry needs to try these new strategies.

The Produce for Better Health Foundation has approved Matt Middleton, vice president of retail sales for Brea, Calif.-based Ventura Foods, as its new chairman of the board.

PBH wants to recognize all those who committed to fruit and vegetable consumption – one of the industry’s most challenging issues – in 2020, one of the most unique years in American history.

The California Walnut Board, in partnership with the Produce for Better Health Foundation (PBH), announced today the launch of Have A Plant®: The Plant-Forward Eating Guide.

The Produce for Better Health Foundation released this statement on the Dietary Guidelines for Americans 2020-25.

The Packer’s Tom Karst visited Aug. 31 with Wendy Reinhardt Kapsak, president and CEO of the Produce Better Health Foundation about National Fruits & Veggies Month activities in September.

The Produce for Better Health Foundation has been chosen as the recipient of FLM Harvest’s 2020 Seed to Succeed pro bono program.

Have A Plant Nation is the theme of September’s Produce for Better Health Foundation’s second annual National Fruits & Veggies Month campaign.

PBH and FMI have joined forces to create resources that will allow industry marketers to promote both National Fruit & Veggies Month and National Family Meals Month, which are both in September.

In preparation for National Fruits and Veggies Month in September, the Produce for Better Health Foundation is unveiling a toolkit as part of a strategy to increase fruit and vegetable consumption.

Seeking to create powerful new communication channels for a unified message to boost fruit and vegetable consumption, the Produce for Better Health Foundation is accelerating its Lead The Change Movement. 

The Produce for Better Health Foundation plans to debut in mid-June a campaign called Celebrate The Roots Of Our Food: Farmers & Growers Salute.

It’s been one year since the Produce for Better Health Foundation launched its Have a Plant brand, and now PBH and its influencer network reach more than 1.5 million consumers a day.

The Produce for Better Health Foundation has begun a social media campaign designed to encourage consumers to eat more fruits and vegetables not only for their physical health but for their mental health as well.

The Produce for Better Health Foundation has introduced its fruit and vegetable ambassadors for 2020-2021.

The Produce for Better Health Foundation has named produce companies, retailers and individuals to its annual awards.

The Produce for Better Health Foundation has new awards to honor industry leaders, dieticians, influencers and promoters of the group’s new Have a Plant consumptions campaign.

Bil Goldfield of Dole Food Company is the new chairman of the board for the Produce for Better Health Foundation.

A vegetable-forward recipe for Thanksgiving, farro and vegetable stuffed acorn squash.

The Produce for Better Health Foundation is set to exhibit its consumer call to action, Have A Plant, at the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo in Philadelphia.

The Produce for Better Health Foundation is challenging consumers to eat more produce during September, National Fruits and Veggies Month, and is giving advice on how to achieve that.

PBH commissioned a wide-ranging review of research on produce and how consuming it affects health outcomes, and among the results of the review are that eating more produce reduces chronic disease risk.

Rich Dachman, former vice president of produce for Sysco Corp., is now the CEO of the nonprofit Brighter Bites.

The Produce for Better Health Foundation will host 10 influencers at the upcoming United Fresh convention and expo.

SAN ANTONIO — Editor-in-chief Tom Karst and retail editor Ashley Nickle discuss some of the big stories of the week, from news at the PBH Consumer Connection conference to a Walmart report and interviews with execs on what makes a great produce manager.

It may be safe to say that oldsters may be slower to warm to the new Produce for Better Health Foundation’s Have a Plant message than younger folk.

SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.

SCOTTSDALE, Ariz. — Have a Plant will succeed Fruits & Veggies — More Matters as the new consumer marketing message from the Produce for Better Health Foundation to promote fruit and vegetable consumption.

The Produce for Better Health Foundation has chosen the companies and individuals whose support of the Fruit & Veggies — More Matters brand to increase consumption in 2018 warrants special recognition.

The Produce for Better Health Foundation has recruited a collection of digital and social media influencers to create content for the group over the next year.

Jim Lemke, who joined C.H. Robinson in 1989 and has led its Robison Fresh division since it was established, is planning to retire this year.

ORLANDO, Fla. — For consumers, knowing that fruits and vegetables are part of a healthy diet isn’t enough, Wendy Reinhardt Kapsak believes.

Patricia “Trish” Zecca is the new chairwoman for The Produce for Better Health Foundation.

SCOTTSDALE, Ariz. — The Produce for Better Health Foundation has the destination: Double fruit and vegetable consumption. The plan to get there should emerge in the next year.

SCOTTSDALE, Ariz. — Fruits and vegetables are the retail stars in more ways than one, a panel of retailers said at the Produce for Better Health Foundation’s annual meeting April 3-6.

The Produce for Better Health Foundation is embarking on a year of refresh, as it announces a new marketing agency partner, Padilla and its FoodMinds division.

The Produce for Better Health Foundation has chosen four groups of students as finalists in its Formula 5 Student Marketing Competition.

The Produce for Better Health Foundation named The Packer among its Fruits & Veggies — More Matters Industry Role Models and Champions for 2017.

Focusing on happiness rather than health benefits could help marketers sell more fruits and vegetables, according to University of Pennsylvania behavioral scientist Jason Riis.