People

Women in Produce 2026: Danelle Huber

Thu, 30 Apr 2026 15:05:53 GMT

As senior marketing manager for CMI Orchards*, Danelle Huber sits at the intersection of storied orchards in Wenatchee, Wash., and the complex algorithms of modern retail. For Huber, data is more than just a sales spreadsheet; it is the key to uncovering the why behind every buy.

And in a year defined by logistical headwinds and market shifts, Huber is proving that understanding the story behind the fruit — and the data behind the person purchasing it — is the ultimate strategy for supply chain resilience and grower survival.

The Packer: CMI Orchards is widely recognized for its data-driven marketing. How has data influenced your approach, and how do consumer insights inform the way CMI communicates the value of premium branded fruit to retailers and consumers?

Huber: Data is the center of pretty much everything we do. We’re constantly looking at point-of-sale data, shopper insights, category trends. It’s not just to understand what’s selling but [also] why things are selling. It allows us to do more than just promote fruit as a commodity, but position it as a branded, value-added experience. We use those insights, especially decision trees, to understand what customers are putting in their baskets. Are they looking for things like convenience and consistency or the story behind the piece of fruit that they’re buying? We then shape and communicate that with both our customers and their customers — the consumer.

Whether it’s on packaging or digital content in-store programs, we’re always asking, “What matters most to today’s shopper, and how can we make that value clear at the shelf level?”

The apple and cherry categories have faced significant climate and logistical headwinds recently. From your seat at the table, what is the most critical pivot CMI has made to maintain supply chain resilience while still hitting those high-quality specs your brand is known for?

I live in the middle of four orchards. There’s a cherry orchard, two apple orchards and a peach orchard. The cherry grower just took out his orchard because he wasn’t making money, and we’re seeing that more and more with smaller growers. It’s been very sad. I was born and raised here in Wenatchee, and the number of orchards that are going out of business because growers aren’t making it financially is astounding.

We’re always focused on the return to the grower, so we do our best to sell high-quality fruit at the highest price. But it’s a competitive market, so we’re also kind of at the mercy of what everybody else is doing and where the market is. Really, the biggest pivot has been around flexibility and diversification. With Mother Nature, labor and logistics, there’s always a constant uncertainty. We’ve really had to become more proactive in making sure that our growers are surviving.

Branded varieties have changed the apple game but also made the category highly competitive. How can retailers balance the excitement of the new with the need to maintain consumer loyalty for core varieties in this increasingly competitive retail environment?

It’s definitely a balancing act, but it’s also a really big opportunity. New and high-flavor varieties bring excitement. They can drive engagement from consumers, especially with the younger, more adventurous shopper. At the same time, the core varieties are what bring people into the store, and they’re a significant part of the total crop volume. Someone might go into the store for a, dare I say, red delicious apple, and maybe come out with a Cosmic Crisp or an Envy. The key is to look at the category holistically, using those new varieties to drive excitement or trade-up opportunities, and then maintaining the strong, consistent support of those core varieties too.

Telling the stories behind the newer apples and getting that information out to shoppers is also important to elevating the entire apple category.

Where is the apple category headed, particularly the premium apple category?

We’re fully expecting to see a reduction in SKU availability and what retailers are offering. Price sensitivity is a big thing. Inflation, and the cost of grocery shopping in general, is astronomically high — higher than it’s ever been. Having volume of those certain branded or high-flavor varieties will really bring that price down to where consumers can afford them. That’s why Cosmic is so great. There’s lots of volume. Everybody carries it, and it’s just a great apple. And volume is growing with Envy. But there are some apples that are just not going to make it. And then we have new, exciting apples, including a couple of yellow varieties, coming to market. I think it’s going to continue to get more and more competitive, and the apples with quality and taste will be the ones that will last.

*Since the time of this interview, Huber has moved on from her role at CMI Orchards.

Learn more about The Packer’s 2026 Women in Produce honorees:

Women in Produce 2026: Gwen Jackimek

Thu, 30 Apr 2026 15:08:07 GMT

Gwen Jackimek has spent two decades navigating the produce industry, but her latest role finds her exactly where she belongs: at the helm. As the first female chair of the Hass Avocado Board and a veteran executive at Fresh Del Monte, Jackimek’s career has been defined by a laser focus on understanding every stage of the fresh produce supply chain, building strong relationships and championing ambitious goals that have the power to transform the produce industry.

You’ve talked about the importance of “owning the room” and believing in your own expertise. As the first female chair of HAB and senior director of sales for Fresh Del Monte, how do you balance the need for assertive leadership with the collaborative style you advocate for, and what advice do you have for women finding their voice in traditionally male-dominated boardrooms?

Jackimek: Over more than 20 years in the produce industry, I’ve seen a meaningful shift from simply accepting women in leadership roles to truly expecting and valuing their voices. While more doors are open today, preparation is what allows you to step through them with confidence.

Owning the room at the board level comes from preparation and perspective. Assertive leadership isn’t about dominating the conversation; it’s about offering well-informed insights that strengthen collective decision-making. As chair, I’ve learned that effective collaboration comes from understanding the business across multiple channels and the importance of genuinely listening to the diverse viewpoints board members bring.

My advice to women is to do the work to deeply understand the business and governance responsibilities, build strong networks, ask informed questions and speak with confidence, because boards are strongest when diverse perspectives actively shape the conversation.

You encourage emerging leaders to learn the business from the soil to the shelf. Looking back at your career — from sales roles at Dole and Mission Produce to your current role at Fresh Del Monte — what was the most eye-opening lesson you learned early on that still informs your high-level strategic decisions today?

Early in my career, I quickly learned how critical it is to understand every stage of the supply chain — from the field to the consumer — and the relationships that connect it all. My first boss in produce was an exceptional mentor who shared information openly and remained optimistic even in challenging situations. It became clear early on that strong relationships not only made the work more rewarding but also led to better business partnerships and opportunities.

That perspective continues to guide my strategic approach today, reinforcing my belief that effective leadership is grounded in a deep understanding of both the industry’s full supply chain and where the avocado industry is headed next. Our goals are ambitious: to make hass avocados America’s preferred healthy food at every meal, driving growth in per capita consumption while delivering value to consumers and stakeholders. The upcoming Avocado Conference in San Diego this November will provide an important opportunity for continued learning, collaboration and mentoring as we work together toward these goals.

As a graduate of Class 2 of the Hass Avocado Board’s BOLD (Board Leadership Development) program, you are a success story for the initiative. How do you plan to use your platform as chair to evolve this program, and what specific gaps in industry knowledge are you most focused on filling for the next generation of diverse leaders?

The BOLD program has been a clear success, with many graduates going on to serve on boards across the industry. As a Class 2 graduate, I’m a strong advocate for encouraging qualified candidates to apply and for maintaining job-function diversity as a core strength of the program.

As chair, my focus is on building on BOLD’s collaborative foundation by strengthening cross-functional and strategic education — so future board members gain a deeper understanding of governance, financial oversight and how different sectors of the industry connect. Closing these knowledge gaps will better prepare the next generation of diverse leaders to contribute with confidence and perspective at the board level.

Beyond the produce industry, what’s one passion you pursue in life, and why is it important to you?

These days, my passion centers on maintaining a healthy, balanced lifestyle. As the mother of two boys, our home is constantly in motion — filled with sports, music, pets and plenty of family adventures. I value staying active and engaged, whether that means participating in our school’s annual 5K or simply slowing down to enjoy meaningful, quiet time together as a family. That balance is what keeps me grounded and energized, both personally and professionally.

Learn more about The Packer’s 2026 Women in Produce honorees:

Honoring Excellence in the Fields: Finalists Announced for Farmworker of the Year

Fri, 08 May 2026 19:40:03 GMT

The Farmworker of the Year Award was created to elevate the voices of those who form the backbone of the global food system. Now in its third year, the program celebrates individuals whose contributions are essential to the success, safety and sustainability of agriculture.

This prestigious honor recognizes farmworkers whose leadership, technical skills and dedication strengthen both the fresh produce industry and the agricultural communities in which they live and work. The award is a collaborative effort between the Equitable Food Initiative — a workforce development and certification organization — and The Packer. This partnership highlights the vital relationship between growers, retailers and the workforce.

By supporting these workers, the industry acknowledges that a sustainable food system is built on a foundation of skilled labor and mutual respect. Recognizing farmworker excellence reinforces the value of professional mentorship and community impact within the supply chain.

Candidates for the award are evaluated by a panel of industry leaders based on their commitment to workplace safety, their positive influence on their teams and their ability to provide solutions-oriented leadership. From equipment operators to crew foremen, these nominees represent the deep knowledge and pride that farmworkers bring to their essential roles every day.

The Packer will highlight the stories and achievements of each nominee in the coming week, starting with Magaly Alfaro Avalos on Monday, May 11.

The 2026 Farmworker of the Year nominees include:

Magaly Alfaro Avalos, harvest associate for NatureSweet
Jesús Gutiérrez Manuel, harvester for Stemilt Growers
Isaias Lepes Arredondo, equipment operator for Zirkle Fruit Co. for Rainier Fruit
Rogelio Nabor Martinez, foreman for Blue House Farm
Maria Barbara Resendiz Martinez, crew foreman for GoodFarms

Women in Produce 2026: Brenda Haught

Thu, 30 Apr 2026 15:02:08 GMT

Brenda Haught, co-CEO of Creekside Organics, grew up on small farms in Iowa and California where she developed a deep appreciation for family farming and the communities that sustain it. She graduated from California Polytechnic State University, San Luis Obispo, with a degree in agricultural business before building a career in organic produce sales and marketing.

In 2011, Haught founded Creekside Organics to connect organic growers with the markets they need to succeed. With more than 25 years of experience and a strong understanding of both farming and sales, she has focused on expanding opportunities for growers while strengthening relationships across the supply chain. Following a 2021 merger with Capay Organic and the 2025 integration with Fruit World, her work continues to support growers, expand market access and build a more resilient organic produce network.

The Packer: What do you think sets you apart from others in the field, and how do you continuously work to elevate your contributions to the produce industry?

Haught: What sets me apart is my ability to connect strategy to execution in a fast-moving, highly perishable business. In fresh produce, you don’t have the luxury of waiting. Decisions need to be made quickly, with clarity and conviction and with a clear understanding of how they impact growers, customers and the team.

A big part of that is staying grounded in the people behind the work. I stay closely connected to all parts of the business, from crop planning through sales execution, so I can see issues early, ask the right questions and keep things moving. That visibility allows me to make informed decisions while staying mindful of the real-world impact those decisions have across the supply chain.

I hold a high bar for communication, work ethic and accountability. How we show up matters, especially in an environment where small decisions can have real ripple effects.

At the end of the day, long-term success in this industry depends on healthy farms, strong teams and lasting partnerships, and I see it as my responsibility to help keep all of that moving forward.

As women at the helm of a major organic brokerage, what advice do you have for young women looking to break into the boots-on-the-ground side of produce?

My advice to young women entering the produce industry is to take a chance and get involved. Seek out a leader or mentor and step into your role with intention and purpose. Don’t wait to be invited into the hard parts; step into them.

This industry rewards people who are willing to learn quickly, solve problems and build trust in real time. Spend time in the fields. Ask questions. Work alongside others to find solutions. Understanding the product at its source builds credibility you can’t get any other way, and that credibility matters.

Don’t underestimate the power of your voice. You don’t have to fit a mold to succeed here. Bring your perspective, your work ethic and your integrity, and let those things speak for you.

And finally, find people who are willing to invest in you, and be willing to do the same for others as you grow. Mentorship is one of the most powerful ways we strengthen this industry for the future.

Co-leadership is rare and powerful. How do your individual strengths complement each other when navigating the complexities of the organic market?

Co-leadership works for us because it’s rooted in trust, clarity and a shared vision. We each bring different strengths to the table, and instead of overlapping, those strengths complement each other and create a more complete approach to leadership.

Bianca [Kaprielian] and I are aligned on what matters. We both care deeply about our growers, our customers and the long-term health of family farms. That makes decision-making a lot more straightforward, even when things get challenging.

We each bring different strengths. Bianca spends more time on long-term planning and direction and branding and marketing, while I focus more on operations, the team and making sure things are running the way they need to day to day. There’s overlap, but it’s complementary, not duplicative.

We also both value having some balance. This work can be intense, and having each other means we can step in and step out when needed, whether that’s to reset, think more strategically or just be present outside of work. Knowing you have someone who cares about the company as deeply as you do makes a big difference.

And things do get challenging. This is a business where you’re constantly dealing with weather, shifting supply, customer needs and pricing pressure. Having two of us in it means we can move quickly, talk things through in real time and make better decisions. We don’t always see things the same way, and that’s a good thing. It pushes us to be more thoughtful and clearer in how we move forward.

You’re out in the fields together — who is more likely to spot a quality issue first, and who is more likely to start a conversation with the grower?

That’s an easy one, and it probably depends on the crop.

Bianca is an expert in citrus and stone fruit, while I have vast experience in wet and dry veg and melon crops. We both enjoy walking a field, checking fruit and veg, noticing the subtle things that could impact a pack or a program.

We both understand how important strong relationships are on every side of business. We know what growers are up against, and we understand the pressures retailers and wholesalers are facing too. That perspective helps us ask the right questions and work toward real solutions.

The reality is both of our perspectives matter, and we are stronger for it. In this business, quality and relationships go hand in hand, and the best outcomes happen when you’re paying close attention to both at the same time.

Learn more about The Packer’s 2026 Women in Produce honorees:

Executive Series: Robert Verloop Discusses California Walnuts and the Conflict in Iran

Thu, 07 May 2026 20:45:35 GMT

In the heart of California’s Central Valley, the stakes for the agricultural community have transitioned from simple harvest cycles to the complexities of global economic survival.

For Robert Verloop, CEO and executive director of the California Walnut Board and Commission, the role has evolved beyond moving a commodity; it is now about managing a global health brand in an era of unprecedented volatility. As part of The Packer’s executive series, the narrative of the industry recently shifted from the sunny optimism of California’s groves to the gritty reality of international trade and a rapidly changing consumer landscape.

In The Packer’s executive series, Robert Verloop, CEO and executive director of the California Walnut Board and Commission, discusses California walnuts and the conflict in Iran.

(Photo courtesy of California Walnut Board and Commission)

The Vision: A Corner Turned — and a Pause

Early in 2026, Verloop commented that the industry was “turning a corner.” A massive, high-quality crop was hitting the market, and trade barriers were falling. But as Verloop now says, the global stage had other plans.

“I have to be honest with you,” Verloop says, reflecting on his previous optimism. “Today, with the war in Iran, I think I would put a pause on that statement. We had an extremely large crop, which was phenomenal in quality, but it was so good that we had too much of it. We produced 400 million pounds more walnuts than we did in 2024.”

The disruption isn’t just a matter of logistics, he says; it’s a direct hit to the bottom line.

“Unfortunately, when you have a large crop like we always see in agriculture, supply and demand do play a big role in pricing structure, because we’ve got to move through the crop. And this year, we started out with acceptable prices, but it slipped a little bit. And then the war certainly has added to that,” Verloop says. “And the disruption … we had a lot of diverted loads that were not able to be delivered as had been scheduled. We estimate that the problem was a cost to the industry in excess of $15 million, including fees and transfer costs and lost value, and it disrupted the market flow.”

#WalnutsAreProduceToo: Changing the Retail Map

Despite the geopolitical headwinds, Verloop is relentless about repositioning the walnut in the mind of the shopper. He wants to drag the walnut out of the “pantry staple” shadows and into the vibrant light of the produce department.

“My business card says, #WalnutsAreProduceToo,” he says. “They grow on trees. In many parts of the world, they consider walnuts a dried fruit. We started three and a half years ago on a journey to move walnuts out of the preferred position of being in the baking aisle.”

Verloop says the strategy is backed by hard data that proves walnuts are a powerhouse for retailer profitability:

Research shows 76% of shoppers are more likely to buy walnuts when they are displayed with produce.
When walnuts are present, the average market basket value jumps to $55 — a 132% increase over the average cart.
Fresh produce comprises eight of the top 20 items purchased alongside walnuts, with bananas, berries, tomatoes and apples leading the list.
Most fresh produce items show a “strong affinity” with walnuts, indexing over 200, which suggests shoppers naturally view them as complementary ingredients.

Verloop explains the logic of moving toward this Whole Food 2.0 movement as a way to meet the consumer where they already are. While snacking has become the No. 1 way shoppers use walnuts, the industry still faces an education gap regarding freshness. Currently, 79% of shoppers store walnuts in their pantry, while only 19% use the refrigerator or freezer to maintain peak flavor, he says.

“With the focus on ultra-high-processed [foods], [the produce department] is where the consumer is looking,” Verloop says. “We think it’s the right place to be.”

The ‘Feel-Good’ Lifestyle: Marketing to Gen Z

To reach a younger, more skeptical demographic, Verloop has pivoted away from clinical health claims toward a broader, lifestyle-driven narrative: the “Feel Good” campaign.

“We’re shifting our messaging to be more reflective of the California lifestyle,” Verloop says. “We want moms to feel good about what they’re doing for themselves, feel good from a bodily perspective, but then also feel good about what they do for their kids and their family in the meals they’re preparing.”

This shift includes a heavy emphasis on culinary innovation.

“We actually have a chef on staff ... Robert Danhi, our chef in residence. He’s at the Culinary Institute of America this week helping that inner cooperation between healthy cooking and introducing walnuts,” Verloop says.

Beyond the kitchen, Verloop is tapping into the social nature of the younger generation.

“The younger generation is really into sharing food and food discovery. I think about the growth of charcuterie plates ... walnuts play a really good role in that,” he says. “We feel that’s part of the ‘Feel Good’ attitude — bringing people together, sharing our differences, but also our similarities. Food does that.”

The Legacy: Fighting for the Grower

Verloop returns the conversation to the men and women in the Central Valley who are feeling the squeeze of $9 diesel and 1,300% increases in regulatory costs, according to a study conducted by California Polytechnic State University, San Luis Obispo, for the wine industry.

Verloop’s vision for his legacy is one of survival and eventual prosperity.

“Walnuts are actually, for the consumer, they seem to be a high-priced item, yet for the growers, they’re losing money,” he says. “We’ve got to find ways to streamline the distribution networks to make sure that consumers see value, but the growers are able to sustain their business practices.”

His goal is simple, yet impactful: “Our job is to get more consumers to buy more walnuts more often ... and hopefully for a better price.”

Women in Produce 2026: Hilary Craig

Thu, 30 Apr 2026 15:04:19 GMT

For Hilary Craig, director of produce category management for Misfits Market, a 20-year career in the produce industry began with a sudden, unexpected nudge into the unknown. From managing a grocery fridge to becoming a passionate advocate for sustainable sourcing, Craig’s journey has been defined by a deep curiosity for where our food comes from and a commitment to reducing waste.

She credits her longevity in the field to a willingness to learn — a process she views as never-ending. After two decades of navigating the complexities of sourcing and supply chains, she has fully embraced her identity within the industry.

“I remember early on someone had said that in a year I would know ‘a little bit about produce.’ And I feel like that’s how it’s gone for the past 20 years … every year I learn a little bit more … until one day I realized, ‘I’m a produce person.’ It’s just so exciting, because it’s always changing. There’s so much to know and so many different varietals and weather pattern changes. No two days are the same.”

At Misfits Market, she leverages this expertise to bridge the gap between growers and consumers, finding creative ways to salvage perfectly good, cosmetically blemished food and sharing the “cool things” she learns with a wider audience.

The Packer: What do you think sets you apart from others in the field, and how do you continuously work to elevate your contributions to the produce industry?

Craig: I think I’m really comfortable with being wrong, and I think that that has really served me well and helped me grow a little bit faster and with less pain over time. Because when you’re not afraid to be wrong, it just opens you up to be a little bit more creative or bold with some of the choices that you make.

Just knowing that, if you’re going to make a mistake, at least make one big enough so that you get a clean read on, “Oh, it was a mistake. And here’s what I’ll do differently next time.” I really encourage my team to do that as well, because I think you just never know unless you try. We’ve done a lot of things that are like a big swing; sometimes we knock it out of the park, and sometimes we miss, and we just figure out what we’re going to do differently.

In terms of contributions to the industry, my entire team of category managers at Misfits is female. I love that, because produce can be very male-dominated. I’ve had amazing mentors all over the place in produce, but I love seeing more women get really invested in and interested in the field. I would love to just encourage them to ask more questions, raise their hand, take up space and really engage and get involved. There are so many amazing things to learn, and I really see that passion in my team as well.

If you could magically make one misfit vegetable the most popular snack in the world, which one would it be?

I struggle with this because I love all the different types. The cool thing about the misfit idea is discovery; it’s always something new. We did a program called Mystery Item so growers could send mixed lots. For example, instead of selling a specific Pluot, we sold a Season’s Best Mystery Pluot Mix. Growers packed whatever was best and most exciting that week. We tried so many new produce, and customers were really engaged. They liked the surprise of opening their box and figuring out, “Which one is this?”

Learn more about The Packer’s 2026 Women in Produce honorees:

Fresh Produce Industry Reflects on Larry Brown’s Death

Wed, 06 May 2026 21:12:49 GMT

Larry Brown, a 30-year veteran of the fresh produce industry and a key leader at FreshEdge , passed away on April 30, in Orlando, Fla. Known for his strategic leadership at major distribution firms, including FreshPoint and Coastal Sunbelt , Brown most recently served as a driving force behind FreshEdge’s national sales and strategy initiatives.

“Larry’s humanity was obvious from a first meeting and his countless contributions to our industry have made him one of the greats,” says Andrew Iacobucci, CEO of FreshEdge. “The industry has lost a titan and we at FreshEdge have lost a cherished colleague and friend. Our thoughts are with Larry’s family and his many friends as we all cope with his passing.”

Fresh Edge says Brown, vice president of sales at FreshEdge, was instrumental in guiding the company’s national efforts. In the produce industry, Brown was known as the connective tissue between the Midwest and Southeastern supply chains. His move to FreshEdge helped the company expand its footprint.

“Larry was a genuinely great person in all respects, and everyone who had the privilege of encountering him is better off because of it,” says Greg Corsaro, president of FreshEdge. “We are saddened that he is no longer with us, but we are even more happy and grateful that he touched our lives.”

Brown joined the company in 2023 as chief strategy officer before leading the company’s national sales efforts.

“Larry’s commitment to the industry and his peers always inspired me to give just a little bit more to everything I did,” says Daniel Corsaro, chief commercial officer of FreshEdge. “He invested time and energy into making sure I was successful personally and professionally regardless of the impact it had on him. I am truly grateful to have had the opportunity to work side by side with Larry at FreshEdge.”

Brown also worked at Coastal Sunbelt, where he served as senior vice president of sales, and also at FreshPoint, where he held various leadership roles.

“We all have many people pass through our life journey,” says Steve Grinstead, chairman of FreshEdge. “Every once in a while, a special person comes along and makes a forever impact on your life. Larry had that impact on me and literally hundreds of others in our great industry. Please join me in celebrating an amazing career and a life well lived.”

Ahold Delhaize USA Appoints Abby Cook as Senior Vice President, Own Brands

Wed, 06 May 2026 19:38:48 GMT

Ahold Delhaize USA has appointed Abby Cook as senior vice president of Own Brands. In this role, Cook will lead the company’s Own Brands portfolio, overseeing strategy, innovation and execution to drive growth and differentiation across U.S. businesses. She will report to chief commercial and digital officer Keith Nicks.

Own Brands are a critical component of Ahold Delhaize USA’s Growing Together strategy, enabling the company to strengthen customer loyalty and differentiate its offering across its omnichannel ecosystem. As part of this evolution, the company is aligning its approach under the Own Brands designation to reflect the full scope and strategic importance of the portfolio.

“Own Brands are a key driver of our commercial strategy and an important lever for growth across our U.S. businesses,” says Keith Nicks, chief commercial and digital officer for Ahold Delhaize USA. “Abby brings a powerful combination of strategic leadership, deep knowledge of our business and a proven ability to translate insights into action. Her leadership will be instrumental as we continue to evolve our portfolio and unlock the next phase of growth.”

Cook most recently served as vice president of U.S. strategy and portfolio for Ahold Delhaize USA, where she led the development and execution of key strategic priorities, including the advancement of the company’s Own Brands portfolio. In this role, she partnered across the organization to align long-term growth initiatives with business performance and customer needs.

“I’m honored to step into this role at such an exciting time for our business,” Cook says. “Own Brands represent a unique opportunity to bring together quality, innovation and value in ways that truly resonate with customers. I look forward to building on our strong foundation and working with teams across the organization to accelerate growth and deliver meaningful impact as we deliver on our Growing Together commitments.”

Prior to joining Ahold Delhaize USA, Cook held leadership roles focused on strategy and growth within the retail and consumer sectors, including serving as a project leader at Boston Consulting Group. She also previously served as director of commercial strategy at Peapod Digital Labs, where she helped shape the company’s omnichannel commercial strategy and growth initiatives.

Breez AI Appoints Former AWG CEO David Smith as Chairman of the Board

Wed, 06 May 2026 19:36:58 GMT

Breez AI Corporation, a white-label AI platform powering personalized grocery experiences for regional and independent retailers, has appointed David Smith, former president and CEO of Associated Wholesale Grocers, as chairman of its board of directors.

The appointment comes as Breez AI has moved from pilot into commercial scale with the company’s consumer-facing assistant, now live at over 100 AWG member stores and rolling out to Harps Food Stores and other leading independents in the coming months.

Smith brings nearly five decades of leadership across grocery retail and wholesale distribution, including more than eight years as president and CEO of AWG, the largest retailer-owned grocery cooperative in the U.S. During his tenure, AWG grew from roughly 1,200 stores and $3.2 billion in wholesale sales to serving more than 3,400 retail locations across 31 states, with wholesale sales exceeding $12 billion and member retail sales above $24 billion. Smith was inducted into Shelby Publishing’s Food Industry Hall of Fame in 2023 and is among the most widely respected figures in the independent grocery industry.

“Independent grocers are facing the most consequential technology shift of my career,” Smith says. “AI is going to redefine how shoppers plan meals, build baskets and choose where to shop. What drew me to Breez AI is that it puts that capability in the hands of the independent retailer, branded as theirs, while keeping the data and loyalty relationship where they belong. That is exactly the kind of infrastructure independents need to compete, and I want to help build it.”

“David has operated at every level of this industry and earned the trust of thousands of independent operators over a career most of us can only aspire to,” says Tal Zlotnitsky, founder and CEO of Breez AI. “Having him as chairman is a signal to the market, to our customers and to our team about where we are headed. He has been investing his time and counsel in Breez AI for some time, and formalizing his leadership role reflects how serious this moment is for the company.”

Smith’s appointment caps a period of accelerating momentum. Breez AI is now deployed at over 100 AWG member stores and was selected in March by Harps Food Stores, the 160-store employee-owned chain based in Springdale, Ark., to deploy its solution, which will be branded as Harps across its entire footprint. Harps is one of the most widely respected independent grocers in the country, led by Chairman and CEO Kim Eskew.

“David understands what independents need better than almost anyone, and I agree with him that this moment is different,” Eskew says. “As independents, we need to do a better job of attracting younger shoppers and helping all shoppers save time, meet family dietary goals and save money. We believe Breez AI will help Harps achieve these goals by delivering a highly personalized experience under our own brand, connected to our loyalty program and our shelves. We’re thrilled to work closely with David and Breez AI team to make that happen.”

As chairman, Smith will work with the executive team on strategic growth, industry relationships and governance as Breez AI scales. The company’s retail media network product, GroceryAIsle, extends the platform into monetization, allowing independent grocers to capture retail media revenue that has historically flowed to the largest chains. Breez AI Version 2.0, scheduled for release in the second quarter of 2026, expands the platform beyond meal planning into a broader generative AI assistant that helps shoppers throughout the full grocery journey.

Women in Produce 2026: Beth Atkinson-Keeton

Thu, 30 Apr 2026 14:55:45 GMT

In an industry rooted in tradition and long defined by commodities, Beth Atkinson-Keeton is proving that the secret to growth isn’t just in the soil; it’s in the story. As the founder and owner of Elephant House PR, Atkinson-Keeton is leading a high-stakes shift from focusing on “what we grow” to “why it matters,” helping legacy brands find their voice in a digital-first world.

The Packer: The produce industry has historically been defined in terms of commodities rather than brands. As the head of Elephant House PR, how do you help grower-packer-shippers find their unique voice in a highly competitive marketplace?

Atkinson-Keeton: The biggest shift we focus on is moving clients from “what we grow” to “why it matters.” Commodities don’t create loyalty; brands and stories do. We dig into what makes a brand distinct — whether that’s generational farming heritage, innovation, flavor or purpose — and translate that into messaging that resonates with both retailers and consumers. When you connect those stories to real shopper behavior and category insights, you stop competing on price and start building preference — and that’s where brands win.

Agriculture is an industry deeply rooted in tradition. What has been your biggest challenge in convincing legacy produce companies to adopt modern PR strategies, and is that mindset beginning to change? Are produce companies increasingly embracing the power of influencers/brand ambassadors, social media, etc.?

The biggest challenge has been shifting the mindset from “this is how we’ve always done it” to “this is how shoppers are discovering and making food choices.” For a long time, PR in produce was very trade-focused, and while that’s still critical, it’s no longer enough on its own. The good news is that mindset is absolutely changing. We’re seeing more companies embrace influencers, registered dietitians and consumer media — not as a nice-to-have but as essential to driving demand. The brands that are winning are the ones showing up where consumers already are and telling their story in ways that feel relevant and human.

How important is authentic storytelling and finding the “right” brand ambassadors? How does Elephant House PR make these connections to get produce brands in front of a receptive audience?

Authenticity is everything. People can spot a forced partnership instantly, and when that happens, the message gets lost. The goal isn’t just reach; it’s resonance. We’re incredibly intentional about pairing brands with voices who genuinely align with their product, whether that’s a dietitian who can speak to health benefits or a creator who naturally uses the product in their everyday life. Because we manage hundreds of influencer and RD partnerships each year, we’ve built a network that allows us to match brands with the right storytellers — people who don’t just promote a product but actually make others want to try it.

As we look toward the rest of 2026 and beyond, what do you see as the “next big thing” in produce PR and marketing?

The next big shift is the integration of storytelling with measurable retail impact. It’s no longer enough to generate buzz; you have to connect that buzz to sales, merchandising strategies and shopper behavior. We’re also seeing a major opportunity in positioning produce as part of broader lifestyle conversations with health, convenience, culture and even entertainment. The brands that win will be the ones that stop thinking of themselves as ingredients and start acting like lifestyle brands, showing up across multiple touchpoints with consistent, compelling narratives.

Tell us about the name Elephant House PR. What does it mean to you?

The name comes from a few different places that all tie back to how we approach PR. I’ve always had an affinity for elephants — the way they move in connected, supportive tribes — and that’s very reminiscent of how great PR works. It’s relationship-driven, collaborative and built on trust over time. Elephants also never forget, and that’s exactly how we think about storytelling: The goal isn’t a fleeting moment; it’s creating something that sticks.

We also like to say we help brands become “the elephant in the room” — the ones everyone is talking about, in the best way possible. And House represents how we show up for our clients. We’re not an outside vendor. We’re an extension of their team, building something together. At its core, Elephant House PR is about creating brands that break through the noise and stay top of mind.

Learn more about The Packer’s 2026 Women in Produce honorees:

Meet The Packer's 2026 Women in Produce

Wed, 06 May 2026 14:28:43 GMT

This year, The Packer honors nine extraordinary women who are far more than players in the fresh produce industry; they are architecting its future.

The produce world is undergoing a seismic shift. From the integration of complex retail algorithms to the critical preservation of independent family farms, the challenges are as diverse as the crops themselves. Yet in the hands of this year’s honorees, these challenges are being met with transformative solutions.

Join us as we celebrate the 2026 Women in Produce — nine women representing a cross section of the entire ecosystem — from sales and marketing to executive leadership and boots-on-the-ground farming. They are mentors for the next generation and the steady hands guiding the supply chain to a bright future.

Learn more about each honoree:

Daniel Terrault Named 2026 Canadian Produce Person of the Year

Fri, 01 May 2026 09:53:25 GMT

TORONTO — Daniel Terrault, vice president of business development at Gen V, has been recognized by The Packer and the Canadian Produce Marketing Association as the 2026 Canadian Produce Person of the Year for his advocacy on critical issues.

Terrault was presented the award at the CPMA Convention and Trade Show on April 30.

A Connector Across the Supply Chain

Terrault’s peers describe him as ambitious and charismatic, passionate about his work and someone who truly wants the best for the industry and always seeks to understand the realities of every link of the supply chain.

Peers laud Terrault for his leadership and service to his community and the Canadian and Quebec produce sectors. He is currently the president of the Quebec Produce Marketing Association, and he has also served for many years on the CPMA board of directors.

As a part of his role at QPMA, Terrault has been instrumental in bridging the gap between Quebec growers and the North American market. Peers describe him as a connector who brings different parts of the supply chain together.

“We all benefit as an industry from his input, and [it’s] a big reason why he’s well deserving, as well as his involvement in the CPMA,” says George Pitsikoulis, president and CEO of Canadawide Fruit Wholesalers Inc. and the 2025 Canadian Produce Person of the Year. “As a director, as a member of different committees, he’s done amazing work.”

As a long-standing member of the CPMA board, Terrault has helped shape national policies on food safety, plastic packaging reduction and labor standards.

“This dual leadership, provincial and national, is a defining feature of Daniel’s impact and underscores why his influence extends well beyond his own company,” says Jennifer Strailey, editorial director of The Packer, who presented the award to Terrault.

Pioneering Canadian Self-Sufficiency

Before the buy-local movement, Terrault, who farms with his brother Sylvain and sister-in-law Chantal Desjardins, was a pioneer in showing that Canada could be self-sufficient in greenhouse-grown leafy greens. He helped transition Gen V into a multisite operation to ensure Canadian retailers could provide fresh, high-quality lettuce to consumers 365 days a year, even in the middle of a Quebec winter.

He is also credited with providing the strategic financial vision to save one of Canada’s largest producers and help keep the company family-owned and locally managed.

Terrault has also been a key advocate of the living lettuce category, which has helped extend the shelf life of leafy greens and reduce food waste. He has also promoted the sustainability efforts of hydroponic growing, reducing water usage compared to field production. He has also pushed for the move toward high-tech indoor growing systems.

Building the Gen V Legacy

Terrault played a key role in the transition from the brand Hydroserre Mirabel to the unified Cultures Gen V, which consolidated the brands Mirabel, VÔG, Diva and Serres Royales and created a powerhouse for year-round, Quebec-grown organic vegetables and lettuce.

He has also focused on the next generation of Gen V and has helped integrate nephew Simon, niece Valérie and son Francis into leadership roles in the company.

On accepting the award, Terrault told the audience: “Just keep up the good work. It’s all healthy what we’re doing.”

Duda Farm Fresh Foods Names New National Account Manager

Fri, 01 May 2026 03:28:39 GMT

Duda Farm Fresh Foods, a grower and processor of fresh vegetables, has hired Amanda Brown-Estelle as its national account manager. Duda says in this key leadership role, Brown-Estelle will support its national retail accounts and help drive continued growth through strong customer partnerships.

The company says the addition of Brown-Estelle highlights its continued investment in leadership as it builds for the future.

Brown-Estelle most recently spent nine years with IFCO in business development, where she worked across multiple levels of the retail sector to drive new business growth, strengthen existing partnerships and identify new channel opportunities.

She also brings more than 20 years of experience at Walmart, where she held several high-impact roles, including director of PMO for small formats and senior buyer for produce, floral and bakery. Duda says this extensive retail expertise gives her a unique perspective that will help it better serve its customers and align closely with evolving market needs.

“Amanda brings an exceptional combination of retail insight, strategic thinking and relationship-building expertise to our team,” says Alan Ediger, vice president of sales at Duda Farm Fresh Foods. “Her deep understanding of the customer, paired with her passion for the produce industry, will be instrumental as we continue to strengthen our partnerships and deliver value to our retail customers.”

Five Crowns Marketing Updates Sales Leadership Team

Wed, 29 Apr 2026 22:54:55 GMT

Five Crowns Marketing, a grower, packer and shipper of fresh fruits and vegetables, has promoted Daren Van Dyke to vice president of sales and marketing. The company also hired David Dudley as director of merchandising and marketing.

The company, which markets a range of fresh produce items, including sweet corn, watermelon, cantaloupe, honeydew, Picasso melons, mixed melons and asparagus sold under the Majesty brand name, says these updates help align its sales, merchandising and marketing functions as the company continues serving retail partners across its produce categories.

Van Dyke began his career with the company in 1996 in sales and most recently served as director of marketing. In his new role, he will oversee company-wide sales efforts and support Five Crown’s continued focus on customer relationships and business development.

“Daren has been part of our family and company for 30 years, and he has played an important role in our growth and success,” says Bill Colace. “His experience across the business and long-standing commitment to our organization make him well-suited for this position.”

Dudley joins the company after serving as senior category manager for Sprouts Farmers Market for six years. Before that, Dudley held produce leadership roles at Save Mart Supermarkets, including director of produce and senior category manager.

“David’s appointment reflects a long-standing professional connection and a shared understanding of the retail produce landscape,” says Tyler Colace, CEO northern division of Five Crowns Marketing. “We have had a strong relationship with him for many years, and we are pleased to welcome him to the company.”

Van Dyke says Dudley’s background will complement the company’s customer-focused approach and strengthen its retail support efforts.

“His experience brings added perspective to our team and will enhance our ability to develop creative programs that support our customers and help drive sales,” he says.

Share-ify Appoints AI Product Manager and Solutions Architect

Wed, 22 Apr 2026 22:01:35 GMT

Share-ify has named Joh Johannsen its artificial intelligence product manager and solutions architect, a strategic addition that the company says reflects its continued investment in building a smarter, more intelligent platform for the food industry.

In this role, Johannsen will help lead the development and execution of Share-ify’s AI product strategy, with a focus on turning complex supply chain data into more actionable insights and more automated workflows for customers, according to a news release. The Orlando, Fla.-based company says the appointment supports its broader commitment to incorporating AI across the Share-ify platform in ways that improve visibility, efficiency, traceability and decision-making for food manufacturers, distributors, retailers and other supply chain partners.

Johannsen is a graduate of Harvard University, where he studied applied mathematics and computer science. Share-ify says he brings a strong technical foundation and engineering experience spanning both high-growth startups and major global organizations, including Journal Technologies, Amgen and Amazon.

His background combines academic rigor with practical product and engineering expertise, positioning him to help translate advanced AI capabilities into scalable tools that solve real operational challenges, the company says.

“Joh’s arrival is an important step for Share-ify as we continue expanding the intelligence and automation built into our platform,” says Ernesto Nardone, CEO of Share-ify. “We are committed to applying AI in ways that create meaningful value for our customers, whether that means improving decision-making, reducing manual work or helping companies respond faster to the demands of an increasingly complex food supply chain. As a fellow math and computer science graduate with a specialty in artificial intelligence from McGill University, I am especially pleased to welcome another mathematician to the team.”

Johannsen has been working with Claude Code since its initial release and has extensive experience across a broad range of AI and large language model tools. Over the course of his career, he has helped experiment with, deploy and refine real-world AI applications across multiple environments and use cases.

Share-ify says this hands-on experience will support its efforts to accelerate AI innovation responsibly and practically, ensuring new capabilities are aligned with customer needs and built for real-world adoption.

This hire signals Share-ify’s ongoing focus on the future of food safety, compliance and supply chain collaboration through technology that is more predictive, more responsive and easier for customers to use, the company says.

As Share-ify continues to evolve its platform, it says AI will play an increasingly important role in helping customers manage product data, identify risks earlier and operate with greater confidence and speed.

Sonderling Named Acting Labor Secretary

Wed, 22 Apr 2026 21:14:14 GMT

President Donald Trump named Keith E. Sonderling the acting secretary of labor April 20, following former Labor Secretary ‌Lori Chavez-DeRemer’s resignation .

As deputy secretary, Sonderling oversaw key operational functions such as strategic planning, budget formulation, financial management, information technology and human resource management.

Prior to becoming deputy secretary, he was previously confirmed by the Senate to serve as the commissioner of the Equal Employment Opportunity Commission from September 2020 until August 2024. He also served as the commission’s vice chair from 2020 to 2021.

Sonderling previously served at the Department of Labor as the acting and deputy administrator of the department’s Wage and Hour Division from 2017 to 2020.

Before his tenure in public service, Sonderling was a partner at one of Florida’s oldest and largest law firms, Gunster. At Gunster, he counseled employers and litigated labor and employment disputes. Sonderling also served as an adjunct professor at George Washington University Law School, teaching employment law.

Sonderling received a Bachelor of Science degree, magna cum laude, from the University of Florida and a Juris Doctor degree, magna cum laude, from Nova Southeastern University.

Industry Reaction

John Hollay, president and CEO of the National Council of Agricultural Employers, says Sonderling brings a wealth of agriculture knowledge to his new position after working with agricultural employers in a variety of roles.

“Having already managed the department’s day-to-day operations as deputy secretary, and bringing years of deep institutional knowledge from his time at the Equal Employment Opportunity Commission and the Department of Labor’s Wage and Hour Division, he is exceptionally well-positioned to advance the department’s mission,” Hollay says. “NCAE is grateful to President Trump for elevating such a strong advocate for agricultural employers as the department works to finalize the historic AEWR [Adverse Effect Wage Rate] regulation that is already saving producers from skyrocketing costs.”

Natural Delights Makes Shift to Strengthen U.S. Market Focus

Fri, 17 Apr 2026 18:17:49 GMT

Bard Valley Natural Delights says it is making a strategic shift in its business model to further support and grow domestic demand. As part of this evolution, the company will refocus its distribution primarily on the U.S. market while continuing to invest in category growth and consumer engagement nationwide.

In conjunction with this shift, Natural Delights has appointed David Baxter as CEO. Baxter will lead the company into its next phase of growth, with a focused vision on expanding the brand’s leadership in the U.S. market.

Baxter has been with Natural Delights for nearly eight years, starting as a product manager, then director of marketing and, most recently, vice president of sales and marketing. His breadth of experience and success with Bard Valley Date Growers will provide a level of continuity through these strategic changes, the brand says.

At the same time, Natural Delights has welcomed Naturally Grown Growers to the association, led by CEO Rafael Navarro. Natural Delights says the addition of the Navarro family brings significant medjool date volume to the brand’s portfolio as well as a suite of services that will provide an expansion of operational expertise, reinforcing the brand’s commitment to quality, consistency and long-term growth.

“We’re proud to join the Bard Valley family in supporting the Natural Delights brand and bring our fruit to market under a brand that has built such strong trust with retailers and consumers,” Navarro says. “This partnership represents an exciting opportunity to contribute to the continued growth of the date category in the U.S.”

For more than a decade, Natural Delights has been dedicated to building demand for the date category, helping transform dates from a niche product into a mainstream staple. As a grower-owned cooperative of family farms, the company says it has earned deep trust with shoppers by consistently delivering high-quality fruit and investing in consumer education, driving its position as the No. 1 date brand in the country.

By concentrating its distribution domestically, Natural Delights says it is positioned to accelerate household penetration, strengthen retailer partnerships and continue expanding the role of dates across snacking and culinary occasions.

“This is a natural next step for our business and our family of growers,” Baxter says. “By focusing more closely on the U.S. market, we will continue to build on the strong demand we’ve created, deepen our connection with consumers and continue growing the category in meaningful ways.”

Gotham Greens Marks 15 Years With Strategic CEO Transition

Thu, 16 Apr 2026 19:08:50 GMT

Gotham Greens says it is entering its next chapter of expansion by evolving its executive team to sustain its recent momentum in the sustainable produce market.

After leading the company since its 2008 inception, co-founder Viraj Puri is transitioning into the role of executive chairman, where he will focus on long-term strategy and board advisory. This shift coincides with the appointment of Craig Stevenson as CEO, a move designed to capitalize on the company’s record growth and its increasingly diverse footprint in the refrigerated food aisle.

Stevenson brings extensive experience scaling purpose-driven food and consumer brands, with a track record of driving commercial growth, operational excellence and category leadership, according to Gotham Greens. He most recently served as CEO of Lundberg Family Farms, a leading U.S. Regenerative Organic Certified food brand best known for its packaged rice and rice snacks.

The CPG and agriculture industry veteran began his career at Procter & Gamble. He later joined The Clorox Co. and served in a variety of sales, marketing and international senior leadership roles, including leading the Burt’s Bees business. He also served as CEO of Scholl’s Wellness Co.

“Craig is an experienced executive and thoughtful leader with a track record of transforming and growing brands that consumers love,” Puri says. “As Gotham Greens enters its next phase of growth, I’m confident Craig is the right person to lead the company forward, deepen our retail partnerships and innovate across packaged salads and fresh foods while staying true to our mission of transforming how and where fresh food is grown.

“We started out nearly two decades ago driven by a bold idea: to grow fresher, better-tasting salad greens closer to where people live,” he continues. “Today, we’re proud to be an industry leader in indoor farming and one of the most innovative greenhouse producers in the country. Our market share continues to grow 15% year over year, supported by a strong, recognizable brand built on freshness, flavor and reliability.”

Gotham Greens’ vertically integrated business model — combining advanced, high-tech greenhouse operations nationwide with consumer packaged goods innovation — has become a powerful engine for growth. The company says that, under Puri’s leadership, it pioneered a new market segment of greenhouse-grown leafy greens and built a nationally recognized brand that is beloved by consumers and retailers across the country.

Gotham Greens has grown from a single urban rooftop greenhouse in Brooklyn, N.Y., in 2011, to a national network of greenhouses and distribution spanning coast to coast, helping to redefine the fresh produce aisle with locally grown, pesticide-free salad greens and herbs and an expanding portfolio of value-added food products.

“I’m honored and humbled to join Gotham Greens at such an exciting moment in its journey,” Stevenson says. “Gotham Greens has built an incredible brand and platform rooted in innovation, quality and sustainability. I look forward to working with Viraj and the entire team to expand our impact, bring more fresh food to more people and continue to push the boundaries of what’s possible in fresh, sustainable food.”

Over the past decade, indoor farms have expanded rapidly in the U.S., with greenhouse production becoming a mainstream source of leafy greens, tomatoes, cucumbers and peppers. The market share for indoor-grown packaged salad, lettuce and herbs combined is nearly 10% and has increased by 22% year over year, the company says.

Controlled environment agriculture represents a major evolution from traditional open-field farming by leveraging advanced technology, such as hydroponics, automation and precise climate controls, to grow crops year-round, regardless of weather or geography. By enabling year-round production, consistent quality and dependable supply, CEA addresses the volatility that has challenged the fresh produce supply chain.

Building on its leadership in greenhouse-grown leafy greens and herbs, Gotham Greens says it is accelerating growth in value-added categories, including salad kits, dressings, dips and cooking sauces — designed to meet consumer demand for fresh, convenient foods and meal solutions.

“Gotham Greens remains focused on delivering differentiated, premium products that combine freshness, flavor and functionality. With expanded national distribution across major retailers and continued investment in greenhouse infrastructure, new product innovation and brand building, Gotham Greens is well-positioned to drive household penetration, velocity and category leadership in the future,” Puri says. “I look forward to partnering with Craig and supporting our strategic priorities and commercial growth as executive chairman.”

Clarifresh Appoints Shelby Dwyer as Director of Sales, North America

Thu, 16 Apr 2026 11:51:57 GMT

Clarifresh, an artificial intelligence-powered quality management platform for the fresh produce industry, has appointed Shelby Dwyer as director of sales for North America.

Dwyer brings deep experience in fresh produce sales and a ground-level understanding of how quality decisions ripple across the supply chain from growers to retailers, says Clarifresh. She will lead efforts to expand Clarifresh’s North American presence and deepen partnerships across the industry.

“North America is a massive opportunity for a platform like this,” says Dwyer. “Buyers want consistency and growers want accountability. Clarifresh is one of the few tools I’ve seen that actually speaks both languages.”

Dwyer was previously a sales manager with the Fairtrade International-certified banana company Equifruit.

“We’re thrilled to welcome Shelby to our North American team,” says Elad Mardix, CEO at Clarifresh. “Clarifresh initially penetrated the North American market three years ago and is now positioned as the leading QC platform in the market. We see tremendous demand in the market for our solution, and I believe that Shelby’s industry knowledge and customer-focused approach will be instrumental as we continue to scale.”

Ambassador Darci Vetter Joins Driscoll’s

Thu, 16 Apr 2026 21:20:45 GMT

Driscoll’s has appointed Ambassador Darci Vetter as the company’s vice president of public affairs. Based in the Washington, D.C., area, Vetter will report to CEO Soren Bjorn and join the office of the CEO, supporting enterprisewide alignment on governmental affairs across Driscoll’s global regions.

“Whether navigating immigration policies, packaging mandates or new tariff regimes, Driscoll’s business sits at the intersection of a multitude of policy initiatives,” Vetter says. “I look forward to working with the talented Driscoll’s team to ensure we are best positioned to influence this dynamic policy environment.”

Vetter is a globally respected public policy leader with more than two decades of experience across government, business and the nonprofit sector, advising organizations at the intersection of agriculture and international trade. She brings deep expertise in navigating complex policy environments and working across global systems that shape food and agriculture.

Vetter previously served as chief agricultural negotiator at the Office of the U.S. Trade Representative. She also served as deputy undersecretary of agriculture, overseeing USDA’s Foreign Agricultural Service and its global market access, food assistance and capacity-building programs.

Vetter has also held executive leadership roles as head of global public policy at The Nature Conservancy and PepsiCo, where she worked on policy engagement related to agriculture, climate, energy, health and packaging. She continues to advise companies, nonprofits and international organizations on aligning policy and market incentives to support agriculture and global trade.

“Over the past several months, Darci has partnered with us as a consultant, working closely with a number of our senior leaders,” Bjorn says. “Through that work, she has brought a thoughtful perspective and a clear understanding of the evolving global policy landscape shaping our business. As our company continues to grow globally, this experience will be increasingly important.”

Avocados From Peru Honors Stephen J. Barnard and Bob Lucy With Global Leadership Award

Wed, 15 Apr 2026 21:34:48 GMT

The Peruvian Avocado Commission, through its flagship brand Avocados from Peru, honored Stephen J. Barnard and Bob Lucy with the prestigious Global Leadership Award in recognition of their extraordinary contributions to the avocado industry.

The awards were presented April 8 during a special dinner held at The Lodge at Torrey Pines in La Jolla, Calif., in honor of the recipients, held the evening prior to PAC 2026 Annual Membership Meeting.

Barnard, co-founder and CEO of Mission Produce, was recognized as a true pioneer who helped transform avocados into a global staple through innovation in ripening, global sourcing and category development. Over more than four decades, he built Mission Produce into a vertically integrated, billion-dollar business spanning more than 25 countries.

Barnard’s early and visionary investment in Peru helped establish the country as a leading global supplier, including founding the largest avocado packing operation in the world in Peru and becoming one of the largest avocado growers in the country. A bold and forward-thinking leader guided by his philosophy to “play offense” and “not be afraid to lose,” Barnard’s impact extended across the entire value chain and through his industry leadership, including service on the board of the International Fresh Produce Association.

Lucy, co-founder of Del Rey Avocado Co., was honored for his nearly five decades of leadership and service to the avocado industry. A respected pioneer, he played a key role in shaping the U.S. avocado market and expanding the global presence of the category.

Lucy served for many years as chairman of the Peruvian Avocado Commission’s marketing committee and as a member of its board of directors, helping guide strategic growth initiatives and strengthen the positioning of Peruvian avocados in the U.S. market. His broader industry contributions included leadership roles with the California Avocado Commission and other international organizations.

“These awards recognized not only remarkable individual achievement but also the spirit of vision, innovation and partnership that drives our industry forward,” says Xavier Equihua, president and CEO of PAC.

“Through our Global Leadership Award, the Peruvian Avocado Commission is proud to be the only organization in the avocado category that honors leaders whose vision and contributions have advanced both the global avocado industry and the growth of Peru as a leading origin,” says PAC Chairman Jose Antonio Castro. “Stephen and Bob exemplify the leadership, commitment and long-term vision that continue to elevate our industry worldwide.”

The Global Leadership Award represents the highest level of recognition by Avocados from Peru, honoring individuals whose vision, commitment and impact have helped shape the future of the global avocado industry.

Catania Worldwide President and CEO to Receive CPMA Honor

Wed, 08 Apr 2026 19:47:46 GMT

The Canadian Produce Marketing Association says it has named Paul Catania Jr., president and CEO of Catania Worldwide, as its 2026 Lifetime Achievement Award recipient.

CPMA says Catania’s achievements and contributions to the produce supply chain make him one of the renowned key industry leaders in Canada. His career spans more than five decades at his family’s business, Catania Worldwide, which was founded in 1929. He has played a pivotal role in carrying forward the company’s legacy of hard work, integrity and commitment to quality while shaping the Canadian produce industry globally, according to CPMA.

Under his leadership, the organization has expanded its operations throughout North America, strengthened its market presence and embraced innovation while remaining true to the core values established nearly a century ago, CPMA says.

Catania is widely respected for his mentorship, generosity and commitment to empowering employees, partners and future leaders. CPMA says his philanthropy has cultivated a culture of paying it forward, resilience and continuous improvement that reflects both his character and the enduring principles of his father, Paul Catania Sr., and his grandfather, Michael Leonard Catania.

“Paul Catania Jr. is renowned for his decades-long career, which illustrates leadership and unwavering dedication to support his team in efforts to advancing the fresh produce supply chain globally,” says Ron Lemaire, CPMA president. “His commitment to excellence, integrity and innovation have not only shaped his family business legacy but also inspired the next generations of produce industry professionals in North America and beyond.”

CPMA will recognize Catania at the CPMA Convention and Trade Show’s awards brunch on Thursday, April 30, in Toronto.

Ippolito International Appoints Account Manager

Thu, 09 Apr 2026 17:32:58 GMT

Second-generation, family-owned grower-shipper-processor Ippolito International has added account manager Neftaly Vargas to its sales team.

“As this industry has seen, Ippolito International’s top priority is to consistently provide outstanding quality produce in the commodity packs as well as in the value-added products,” Vargas says. “I’m truly looking forward to working alongside this dedicated team.”

Vargas joins the team with experience in roles at Braga Fresh, where she focused on value-added programs and supported customer relations and account growth. Vargas’ other experience includes a tenure at Tanimura & Antle, initially in the finance area and in foodservice and retail sales roles.

“Her focus and energy will help to drive growth across many fresh produce categories, but the value-added experience that she brings is paramount,” says Heather Fuller, vice president of business development. “Ippolito International is fortunate to have her on our sales team.”

Helena Beckett Selected to Lead Cherry Central Cooperative as President, CEO

Tue, 07 Apr 2026 19:31:14 GMT

Cherry Central Cooperative has appointed Helena Beckett as its new president and CEO, effective April 13.

Owned by hundreds of small farms, Cherry Central produces and distributes tart cherry products along with a broader portfolio of fruit and select vegetable ingredients to retail, foodservice and food manufacturers worldwide.

Beckett brings more than two decades of experience in the fresh produce and retail industries, with a track record of driving growth, building high-performing teams and developing strategic partnerships across national retail markets. Cherry Central says she most recently served as director of retail sales for BrightFresh Microgreens, where she led significant revenue growth, expanded national retail partnerships and helped drive the company’s marketing and digital commerce strategy.

Throughout her career, Beckett has demonstrated a deep understanding of the agricultural supply chain and a passion for connecting growers to market opportunities, Cherry Central says. Her leadership experience includes building and scaling sales organizations, leading cross-functional teams and developing go-to-market strategies that deliver results. She has worked with leading national retailers, including Costco, Walmart and Albertsons, and has played a key role in business expansion, brand development and successful company growth initiatives.

Beckett joins Cherry Central as Melanie LaPerriere, who has served as its president and CEO since 2019, is set to retire April 30 after a celebrated career.

“Our Cherry Central family is delighted to welcome Helena Beckett as our new president and CEO,” says Chad Rowley, board chairman for Cherry Central. “Helena brings extensive experience in brand development, retail program creation and strategic decision-making within the food industry. Her true gift lies in her passion for helping people and her ability to inspire others to do their best. She now has an excellent opportunity to continue building on the outstanding achievements of our retiring leader, Melanie LaPerriere. We are excited for our future under Helena’s leadership.”

“Helena brings exceptional skills and leadership to Cherry Central, positioning the organization for strong and sustainable growth,” LaPerriere says. “She is an outstanding cultural fit for Cherry Central and its grower-owners, embodying the values that have guided the cooperative for more than five decades. As Cherry Central enters its 53rd year of operation, Helena’s leadership will play a pivotal role in guiding the organization toward its 100-year milestone and beyond.”

Beckett will work closely with LaPerriere and the Cherry Central leadership team to ensure a smooth transition and continued momentum for the organization.

“I am profoundly grateful to Melanie LaPerriere for the legacy she leaves at Cherry Central. Her dedication to growers and to the cooperative’s mission has set an exceptional standard,” Beckett says. “I am excited to build on that work and bring my background in fresh produce, brand building and stakeholder partnerships to serve this remarkable organization. At Cherry Central, good and nutritious food isn’t just a product; it’s a purpose. That belief is at the heart of everything I do professionally and personally, and I cannot wait to get to work with this team.”

Cherry Central says it remains committed to its mission as a farmer-owned cooperative, focused on delivering high-quality, nutritious products while supporting its growers and customers across the marketplace.

BJ’s Wholesale Club Names EVP, Chief Merchandising Officer

Mon, 06 Apr 2026 19:14:28 GMT

BJ’s Wholesale Club has named Stephanie Reibling executive vice president and chief merchandising officer, effective immediately.

Reibling will lead the company’s merchandising organization, playing a critical role in driving BJ’s merchandising transformation and delivering continued growth across categories. Reibling will report to Paul Cichocki, executive vice president and chief commercial officer.

“We’re thrilled to welcome Stephanie to BJ’s Wholesale Club,” Cichocki says. “Her experience in retail and merchandising will be invaluable as we evolve our assortment, build BJ’s own brands and advance our omnichannel capabilities.”

Reibling brings nearly 25 years of experience across merchandising, product and brand development and sourcing. Most recently, she served as senior vice president, general merchandise manager at Sam’s Club, where she led a broad portfolio across apparel, home, hardlines, toys and seasonal categories for both clubs and e-commerce.

Earlier in her career, Reibling held divisional merchandising roles at Walmart, leading categories including DIY, sports and outdoors, kids apparel and home. She also held leadership roles at Gap Inc. Reibling holds an MBA from Columbia Business School and a bachelor’s degree in finance and accounting from the University of Michigan.

“I look forward to working with Stephanie as we accelerate BJ’s merchandising transformation,” says Bob Eddy, chairman and CEO of BJ’s Wholesale Club. “The club channel is thriving, and Stephanie brings a deep knowledge of the space and a track record of driving growth. She will have an immediate impact as we continue to deliver unbeatable value and exciting products to our members.”

Associated Wholesale Grocers Names Chief Operating Officer

Mon, 06 Apr 2026 16:33:19 GMT

Associated Wholesale Grocers Inc. has appointed Joe Kelley to the role of chief operating officer, effective May 4.

Kelley is a seasoned grocery industry executive whose career spans strategic leadership roles across retail operations, merchandising and supply chain in independently owned, private equity-backed and publicly traded companies. He began his career as a deli clerk in Boston and has since held senior leadership positions at several major U.S. grocery chains.

Most recently, Kelley served as senior vice president of retail divisions for Kroger, where he led 11 divisions across the central and western U.S. His extensive leadership background also includes serving as president of King Soopers & City Market, Denver; president of Kroger Texas, Houston; president of Stop & Shop (an Ahold company); and CEO and president of Marsh Supermarkets. Kelley has also held senior leadership roles at Albertsons, Price Chopper Supermarkets (New York) and Bozzuto’s.

As COO, Kelley will lead and align AWG’s merchandising, procurement, distribution, sales, marketing and division support center operations. AWG says this strategic structure is designed to strengthen end-to-end performance and accelerate progress toward AWG’s North Star Strategic Plan priorities: members, growth, productivity and people.

“Joe brings a rare combination of deep operational expertise, strategic vision and a true understanding of our members’ needs now and in the future,” says Dan Funk, AWG president and CEO. “His leadership experience with successful regional and national chains will be invaluable as we continue building momentum for our members and advancing our long-term strategic plan.”

Kelley will spend his first several months visiting AWG support centers, meeting with members and engaging with teams across the cooperative to deepen his understanding of AWG’s operations and member needs.

“I’m honored to join AWG and support the independent grocers who serve as the backbone of communities across the country,” Kelley says. “I look forward to working with AWG team and our members to build on the cooperative’s strong foundation and drive continued growth and success.”

FirstFruits Adds to Michigan Leadership

Sun, 05 Apr 2026 21:25:42 GMT

FirstFruits says it has expanded its Michigan leadership team as the company continues building on the growth and opportunities created by its 2023 acquisition of Applewood Fresh.

The company has announced the addition of a new general manager, Scott Morrison, and sales account manager, Mike Fuher, in the Michigan office. FirstFruits also recently promoted Tristan Hauck to senior sales account manager.

Morrison has built a career spanning transportation, logistics, production, finance, forecasting and food safety within packinghouse operations. He also led key operational, financial and data-tracking initiatives that strengthened facility performance and grower insight in previous roles.

Fuher joins the team with more than three decades of experience in the fresh produce industry, having held roles in both operations and sales. Fuher is known for his deep industry knowledge and long-standing relationships across the produce sector.

“Bringing Scott and Mike onto the team represents an exciting step forward for our Michigan operations at Applewood Fresh,” says Chuck Zeutenhorst, vice president of sales and marketing for FirstFruits. “Their experience and leadership will help strengthen our team and further our mission of delivering the highest quality fruit to our customers.”