Produce Products

How Potatoes Can Benefit From Air Fryer Popularity

Fri, 08 May 2026 15:09:16 GMT

Air fryer adoption is creating new momentum for fresh potatoes, says Fresh Solutions Network. The Newport Beach, Calif.-based company adds that its Side Delights portfolio offers retailers a path to take advantage of the trend.

“Air fryers are changing how consumers cook, and Side Delights potatoes deliver exactly what shoppers want — speed, flavor and versatility,” says Kathleen Triou, president and CEO of Fresh Solutions Network. “Retailers can drive incremental sales by positioning Side Delights as the go-to air fryer solution.”

As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple, says Triou.

“Air fryers are elevating everyday potato usage — from baked russets to crispy fries,” she says. “By merchandising Side Delights across formats, retailers can turn that demand into larger baskets and repeat purchases.”

Triou says Side Delights makes it easy to merchandise a complete set built for today’s cooking habits:

Flavorables with Spiceology seasonings offer bold, on-trend flavor options.
Side DelightsPetites offer quick, even crisping.
Steamables offer triple-washed, ready-to-cook air fryer convenience.

From weeknight meals to entertaining, air fryers are expanding the range of potato occasions, says Fresh Solutions Network . Retailers can win with secondary displays, cross-merchandising and bundled sets that emphasize the speed and crisp texture made possible with air fryers.

QDC Fresh Debuts Street Corn Sides Kits

Wed, 08 Apr 2026 18:41:24 GMT

QDC Fresh Inc. has released Street Corn Sides, a new line of value-added kits created to spice up ears of sweet corn with chef-inspired sauces and seasonings. Designed to meet growing consumer demand for convenient, flavor-forward produce solutions, Street Corn Sides delivers a turnkey way to transform everyday sweet corn into a craveable and exciting side dish in minutes, the company says.

Each Street Corn Sides kit comes complete with preportioned sauce, Parmesan cheese and/or seasoning packets and a step-by-step prep video, providing a simple, mess-free way to deliver bold flavor while reducing the need for additional ingredients at home. The initial lineup features four varieties inspired by popular regional flavor profiles — California Style, Creamy Pesto, Texas BBQ and Nashville Zest — offering retailers a differentiated, high-impact addition to their value-added vegetable set, according to QDC Fresh.

“We developed Street Corn Sides to meet consumers where they are today — looking for convenient and exciting flavor-forward meal solutions without sacrificing freshness,” says Marvin Quebec, president of QDC Fresh. “This program gives our retailer partners a flexible, innovative way to elevate packaged sweet corn from a commodity item to a complete, value-added experience.”

Street Corn Sides was developed with both retailers and consumers in mind, delivering the convenience and flexibility today’s shoppers expect. Whether prepared on the grill, in the oven, on the stovetop or in the air fryer, the kits provide multiple cooking options that can be prepared in minutes and fit into busy lifestyles. By including all flavor components in one package, Street Corn Sides adds clear value back to the consumer — eliminating guesswork while enhancing the overall eating experience, says QDC Fresh.

“We’re incredibly excited to introduce Street Corn Sides to the industry as a fresh, value-added solution that brings both convenience and excitement to the produce department,” says Rachelle Schulken, director of marketing for QDC Fresh. “Just as importantly, we’re looking forward to collaborating closely with our retail partners to create programs that drive sales, build shopper engagement and deliver meaningful value at store level.”

In addition to simplifying meal preparation, Street Corn Sides supports retailers’ efforts to drive incremental sales within the produce department and cross-merchandising opportunities throughout the store by pairing fresh sweet corn with trending flavors and ready-to-use seasonings. The fully contained kits also help reduce shrink, streamline merchandising and encourage impulse purchases during peak corn season and beyond, says QDC Fresh.

The company plans to showcase the California Style Street Corn Sides at the upcoming Viva Fresh Produce Expo in San Antonio, where attendees are invited to experience the California Style flavor firsthand. Attendees can stop by booth No. 1105 to sample and discover how Street Corn Sides can bring excitement and value-added innovation to produce programs.

Melissa’s Produce Reveals New Vegetable Medley Corned Beef and Cabbage Kit for St. Patrick’s Day

Fri, 13 Mar 2026 18:06:33 GMT

For St. Patrick’s Day, Melissa’s Produce says it is debuting its new Vegetable Medley Corned Beef and Cabbage Kit, a convenient, ready-to-merchandise solution that helps retailers capture holiday meal occasions. The kit includes preportioned napa cabbage, Baby Dutch Yellow potatoes and carrots, making it easy for shoppers to prepare the traditional holiday dinner at home.

Designed for strong seasonal merchandising, the 36-ounce kit pairs with corned beef displays and provides retailers with an easy way to build a complete holiday meal solution in the produce department. Preselected vegetables and clear recipe directions simplify preparation for shoppers while helping drive incremental sales during one of the biggest cabbage promotions of the year, the company says.

Melissa’s Produce chose napa cabbage for the kit because of its tender texture and mild, slightly sweet flavor that complements savory corned beef. Napa cabbage also ranks among the most nutrient-dense vegetables in the Centers for Disease Control and Prevention’s Powerhouse Fruits and Vegetables study, providing natural sources of vitamin C, vitamin K and folate.

The Vegetable Medley Corned Beef and Cabbage Kit arrives ready for retail with preportioned vegetables and simple recipe instructions via a QR code, helping retailers create an attractive cross-merchandising opportunity with corned beef and other St. Patrick’s Day essentials.

Melissa’s Produce says it continues to develop convenient produce solutions that help retailers connect shoppers with seasonal meal occasions while showcasing the quality and variety of fresh vegetables.

How Sun Belle Bridges the Gap Between Produce Staple and Premium Indulgence

Wed, 04 Mar 2026 20:17:13 GMT

Sun Belle, a year-round marketer and shipper of fresh berries, has launched Craveabelles, a new premium blackberry label designed to elevate the category through exceptional flavor, appearance and shelf presence. According to Sun Belle, the Craveabelles line was created to highlight berries that not only meet consumer desires but also exceed the company’s own rigorous internal standards.

“We see a lot of consumer demand now for great flavor, variety specific, looking for that new item that hits all the marks every single time,” says Hailey Clark, marketing director of Sun Belle. “Craveabelles is a way for us to take our absolutely best-tasting berries and pack them for consumers to rely on to experience something different, but something they already know and love with the very best of it all.”

Craveabelles is available in 6- and 10-ounce clamshells, with peak availability running now through May.

“We’re seeing double-digit growth in the premium category in retail, so I think if we continue to meet that demand, it’ll supply what the consumers are looking for,” says Taylor Hazelwood, vice president of sales for Sun Belle. “It’s no doubt that they’re looking for the best quality, best eating experience, so it is challenging us as an industry and a supplier to rise to those expectations.”

Sun Belle defines these premium characteristics as higher-than-usual Brix levels, a glossy appearance and full 360-degree color. These traits reflect the company’s continued investment in varietal innovation alongside Black Venture Farms, a fellow member of the Frutura family. Black Venture Farms leads all varietal development, breeding, propagation and trialing.

“When you combine a really good, flavored berry with some branding that speaks elevated — something unique, something unforgettable, that experience that’s premium — you end up with a product that performs really well,” Clark says. “We made a combination of getting our best fruit — that we know every berry in the container is going to be delicious — and pairing it with very thoughtful branding to kind of just give an elevated premium berry experience.”

Currently sourced through Sun Belle’s Mexico breeding program, the company’s vertical integration under Frutura ensures consistent supply, quality control and the dependable delivery retail customers expect.

“As long as they’re hitting the peak flavor profile and specifications that we’ve given them, we will have a selection of varieties that can go into this path,” Hazelwood says. “We took our time to make sure that we were delivering a product that we were confident in and we knew would please the consumers. We want to make sure we did it right.”

The Craveabelles branding features a modern aesthetic designed to stand out on retail shelves and signal a premium experience to shoppers at first glance.

“The timing of this is really fun because we’re working on a lot of marketing strategies and concepts that we’re going to roll out this year,” Clark says. “Launching Craveabelles right now, which is a play off the word ‘craveable,’ but throwing in a little Sun Belle love in there, it’s really teasing what we are going to be planning for the rest of the year.”

Sun Belle plans to continue expanding its premium offerings while strengthening partnerships with retailers seeking standout flavor, dependable supply and compelling branding.

“From a marketing perspective, it’s a really fun way to get the buzz going about what’s happening at Sun Belle, because we do have a lot in the works,” Clark says.

Olivia’s Organics Launches New Greenhouse-Grown Line

Wed, 25 Feb 2026 18:41:03 GMT

Olivia’s Organics has launched its Olivia’s Organics Greenhouse Grown product line. The company, which is a part of the fourth-generation, family-owned State Garden, is also celebrating its 20th anniversary.

State Garden President and CEO Mark DeMichaelis says Olivia’s Organics’ new organic greenhouse line marks a breakthrough moment for regional agriculture.

“Our new organic greenhouse varieties represent a milestone once thought impossible: locally grown, certified-organic greens in the Northeast, available 12 months a year,” he says. “This 20-year pursuit has been powered by persistence, innovation and an unwavering commitment to our customers and communities.”

The new greenhouse-grown blends include organic green leaf and organic red and green leaf products, which the company says complement Olivia’s Organics’ full line of organic tender leaf salads and blends, butternut squash, celery and more.

“One of my long-standing career goals has been to deliver what our customers have consistently asked for: truly local, certified-organic greens grown year-round in the Northeast,” DeMichaelis says. “This strengthens our commitment to the region — supporting local grower networks, their families and the communities and charities that have been part of the Olivia’s story for two decades. This milestone represents both a promise kept and a dream realized.”

Olivia’s Organics Greenhouse Grown varieties unite rigorous food safety standards with trusted organic integrity, including the use of no natural or synthetic pesticides, according to the company, which highlights the two varieties currently available:

Organic green leaf offers a natural buttery bite and gentle crunch with a mild, clean flavor and is suited for salads, wraps, fresh dishes and more.
Organic red and green leaf offers a light, refreshing crunch with a mild flavor mix of red and green leaves and is suited for building vibrant salads and everyday meals.

“Olivia’s Organics Greenhouse Grown varieties are crafted for those with a more discerning palate, offering a bolder, more robust flavor profile that tastes closer to the earth, not engineered away from it,” says Tom Thompson, chief revenue officer for State Garden. “The result is a consistently fresh, crisp product with a satisfying crunch and versatile flavor that pairs well with everything from a light balsamic to a classic, hearty Caesar.”

The new greenhouse-grown blends are now available in all of Market Basket’s 90 stores throughout Massachusetts, New Hampshire, Maine and Rhode Island; on FreshDirect serving Pennsylvania, New Jersey, New York and Connecticut; and in all 20 Roche Bros. locations throughout Massachusetts. They will be available in Shaw’s markets throughout Maine, Massachusetts, New Hampshire, Rhode Island and Vermont beginning in early March.

Seaweed-Based Edible Coating Promises Longer Shelf Life, Less Plastic

Mon, 08 Dec 2025 20:01:34 GMT

As retailers push for solutions that cut food waste and reduce plastic, a new edible coating made from sugar kelp may soon offer the produce industry a scalable, land-free alternative.

Atlas, a Connecticut-based startup co-founded by CEO Anuj Purohit, is developing a spray-applied seaweed coating designed to extend shelf life, reduce microbial spoilage and lighten the environmental footprint of postharvest handling.

Here is what Purohit says produce suppliers, retailers and packers should know now.

Edible Seaweed Coating

Atlas is developing a coating made from brown seaweed (sugar kelp), a crop abundant in New England and Alaska but still underutilized in the U.S., Purohit says.

“The primary ingredient is derived from sugar kelp.” Its benefits are two-fold, he says: “The edible coating can reduce loss, but we are also trying to grow a market for these brown seaweed growers.”

The coating is applied via a specialized spray system, forming an ultrathin film that Purohit says is often “less than one micron … 1,000 times thinner than human hair.”

This microlayer slows moisture loss and respiration, reduces surface degradation and may even block ethylene for climacteric fruits such as tomatoes or bananas, he says.

Atlas is also developing specialty sprayers that make coating more efficient than traditional dips or brush beds.

“We can actually fine-tune the property of this coating so that we could cater the film for Crop A versus Crop B,” Purohit says.

One differentiator is the supply chain: Seaweed requires no soil, freshwater, fertilizer or arable land, a point Purohit says is central to Atlas’ sustainability story.

“We are sourcing the primary ingredient from seaweed, which is absolutely independent of land. … It doesn’t need water, fertilizer, sunlight. Just leave it — let it grow,” he says.

Purohit adds that scaling demand for sugar kelp could bring new revenue opportunities to coastal growers.

“It’s abundantly available in our backyard … and could provide a major market for a crop which is fairly underutilized,” he explains.

Shown is produce coated with sugar kelp, a brown seaweed that extends shelf life.

(Photo courtesy of Atlas)

A Different Approach: Green Biorefinery Plus Edible Coating

The coating is one output of Atlas’s larger “green biorefinery,” led by co-founder and University of Connecticut professor Mingyu Chao. The facility uses algae to produce multiple specialty chemicals via low-impact “green chemistry.”

“We have a patent filed for something called a green biorefinery … from algae, deriving multiple specialty chemicals from brown seaweed, and one of them is something we use in this edible coating,” Purohit says.

Benefits for Produce Suppliers and Retailers

1. Shelf-life extension — The core value remains reducing shrink. “It would increase shelf life by reducing food loss. Produce shrivels, loses weight, moisture and gases. Our technology slows that down,” Purohit says.

2. Antimicrobial and ethylene-blocking potential — Atlas has early evidence showing the coating slows spoilage organisms and may block ethylene in climacteric crops. “It won’t kill anything, but it will slow down the spoilage microorganisms. We have some early evidence that it can block ethylene,” he says.

3. Access to new categories, especially soft fruit — Current coating methods often exclude berries due to their delicate skin. The spray format could change that. “Soft-skinned produce like berries typically can’t go through a coating process. This spray technology could allow them to do that … even applied in the field, right before harvest,” says Matthew Cleaver, chief business officer for Atlas.

4. Lower energy use in coating lines — Traditional coating lines rely on high-energy wash, brush and drying systems. “The promise is that it would be much gentler on the fruit, less energy-intensive, and greatly simplify the coating process,” Purohit says.

Atlas is developing a coating made from brown seaweed (sugar kelp).

(Photo courtesy of Atlas)

Could it replace plastic packaging? In some categories, yes, Purohit says.

“That value proposition holds. … Cucumber is one example because they use single-use cling films,” he says. However, rigid clamshells will still be required for delicate items like strawberries or cut flowers, he adds.

Atlas aims for a commercial launch in late 2027, though timelines depend on regulatory clearance.

The coating uses ingredients already GRAS-recognized (Generally Recognized As Safe) by FDA and permitted under organic standards, but it still requires FDA and USDA review.

Instead of selling a coating ingredient alone, Atlas expects to offer a bundled service that includes both the coating and the application system.

Atlas says its seaweed-based edible coating introduces an alignment of sustainability, grower value, supply chain efficiency and reduced food waste. With a land-free raw material, a gentler spray-based application and flexible tuning for different crops, this platform could offer retailers and producers a new tool to reduce shrink and lower reliance on plastic while creating an entirely new market for American kelp growers.

Innovation and the Younger Shopper: Seen and Heard at the 2025 New York Produce Show

Mon, 08 Dec 2025 00:48:52 GMT

NEW YORK — The 2025 New York Produce Show at the Javits Center, Dec. 2-4, offered a look at what’s new and next, featuring an array of innovation aimed to appeal to the coveted younger produce shopper, vibrant commodity campaigns, labor-saving solutions for retail and foodservice, and much more.

Fresh-Cut That Caters

Baldor’s Ryan Nelson showcased the company’s fresh-cut foodservice and retail solutions.

(Photo: Jennifer Strailey)

Easing labor challenges for its retail and foodservice customers is just one aim of Baldor’s value-added cut fruit and veg program that can be customized to the needs of each operation.

“The program is labor- and yield-saving with great shelf-life,” says Baldor’s Ryan Nelson. Whether it’s 50 pounds of peeled onions, pineapple chunks and spears, or fresh-cut mangoes with high sugar content, Baldor is listening to the needs of chef and retail customers and delivering what they need most, he says.

Baldor employs a team of 250 people focused on “cutting the highest quality produce,” says Nelson, adding the company continues to grow both the retail and foodservice sides of its business.

“Demand for quality is so strong in independent markets,” he says. “We want to take the same catered customer experience [available in] restaurants and give it to retail.”

Like Melon for Water

Shown from left, Katie Manetti, Juliemar Rosado and Stephanie Barlow discuss the importance of promoting watermelon year-round.

(Photo: Jennifer Strailey)

Watermelon isn’t just for the summer, says the National Watermelon Promotion Board’s Juliemar Rosado.

To encourage consumption, the board promotes seasonal recipes year-round and goes deep on nutrition and hydration in the winter months, she says. The board plans to launch a fitness and nutrition promotion in January.

And when it comes to reducing food waste and maximizing produce dollar spend, the board wants to remind consumers that the entire watermelon is edible, including the rind.

Video and Chill

Mark Smith and Christine Hofmann showcase the Philadelphia Wholesale Produce Market’s new booth, where attendees could watch the market’s new promotional video.

(Photo: Jennifer Strailey)

The Philadelphia Wholesale Produce Market brought its new booth and video to the New York Produce Show, where Chilly Philly was on hand for photo ops to remind the fresh produce industry that the market is “fully closed and fully refrigerated, because produce is No. 1,” says Christine Hofmann.

Walnuts Take a Crack at Snacktime

Mariani Nut Co.’s Darryl Bollack talked walnut snacking at NYPS.

(Photo: Jennifer Strailey)

The walnut industry’s efforts to get the word out about walnut nutrition and snackability are showing signs of success.

“Consumption of walnuts has nearly doubled in the last five years,” says Darryl Bollack of Mariani Nut Co., pointing to the nut’s nutrition credentials, including omega-3s, antioxidants, fiber and nutrients, as reasons for heightened consumer engagement.

Aiming to fuel this trend, Mariani has launched a kettle-cooked walnut snacking line in three varieties: Walnuts with a Touch of Maple; Walnuts with Honey and Sea Salt; and Walnuts with a Touch of Cinnamon.

All three contain 3 grams of sugar or less, says Bollack.

It’s a Date!

Joolies’ Amanda Sains-Harris sampled Date Pops, while discussing date nutrition and noshing trends at NYPS.

(Photo: Jennifer Strailey)

Joolies is expanding retail penetration of its flavorful Date Pops snacking innovation, says Amanda Sains-Harris. It just launched nationally in Whole Foods Market and is a recent addition in Hy-Vee stores and The Fresh Market.

“Snacking is such a great way to bring the consumer into dates,” says Sains-Harris, who sampled Joolies Date Pops, Date & Nut Energy Bites in four varieties: Cinnamon Bun, Lemon Bar, Brownie, and Peanut Butter Jelly.

Joolies offers merchandising units for retail that feature a number of packaging options including organic pouches and retail tubs for a one-stop shop for dates.

Sains-Harris says retailers are taking notice.

“We’ve had retailers come to us and say, ‘I’m so embarrassed that I don’t have you in my store yet,’” she says.

“It’s been fun to watch this brand grow up,” she adds.

Sains-Harris says the younger generations “really love the brand.”

Millennials and Gen Z, who are having children, are also discovering dates as part of prenatal care, she adds.

Salad Kit Sneak Peek

Caitlin Tierney showcased innovation and versatility at Fresh Express.

(Photo: Jennifer Strailey)

Fresh Express offered a sneak peek of its latest innovation set to debut in March 2026: chopped salad kits in four varieties, including Zesty Hawaiian Crunch with macadamia nuts; Tropical Mango Crunch with roasted cashews; Creamy Mushroom Caesar; and Italian Herb & Parmesan.

The innovative kits with unexpected ingredients are designed to appeal to the Gen Z shopper segment that “we all need,” says Caitlin Tierney of Fresh Express.

The brand is also using its partnership with Chef Giovanni, who has over 50 million followers — many of whom are younger consumers — to reach Gen Z and millennial shoppers.

“And our salad kits are not just for salads,” adds Tierney. “They can be sauteed for tacos, nachos or unique recipes that make younger shoppers more curious.”

Prized Potatoes

From left, Idaho Potato Commission’s Matt Zapczynski, Ross Johnson and Matt Brigotti donned ugly sweaters and holiday spirit to talk Potato Lover’s Month at the NYPS.

(Photo: Jennifer Strailey)

It was all about Potato Lover’s Month at the Idaho Potato Commission’s booth, where Ross Johnson and the team showed off this year’s retailer prize: a mobile 4K projector.

Every store that participates in the merchandising contest for Potato Lover’s Month will receive a projector, says Johnson, adding that more than 2,000 stores typically participate each year.

Apples in the Big Apple

Cynthia Haskins and Laurie Delong discuss what’s next for the New York Apple Association in the new year.

(Photo: Jennifer Strailey)

Cynthia Haskins says this time of year the New York Apple Association is promoting apples as part of holiday entertaining — think charcuterie boards, fruit plates, baking and snacking. But come the new year, NYAA will roll out its new health and nutrition blog on its website as well as a new monthly newsletter that will tout a different apple variety in each edition, she says.

“We’ll also be working more with registered dietitians after the new year,” says Haskins. “We’re developing a good portfolio of RDs who will serve as spokespeople.”

The RDs will also create content for the health and nutrition blog as well as assist with recipe development, another area of focus for NYAA, she says.

The association currently offers more than 300 recipes on its website that range from the healthy to the indulgent, says Haskins, who adds that with scores of consumers visiting its website each year, the association will continue to enhance its digital offerings.

Citrus Gets Colorful Brand Refresh

Anna O’Brien and Angela Hernandez show off Trinity Fruit Co.’s rebranded Buddies citrus line.

(Photo: Jennifer Strailey)

Trinity Fruit Co. highlighted its rebranded Buddies citrus line. Everything in the portfolio including lemons, easy-peel mandarins, blood oranges, minneolas and more has been rebranded in colorful, kid-friendly packaging, says Trinty Fruit’s Angela Hernandez.

What’s Hot and Cool in Specialty

Luxury produce offerings and more were on display at the Melissa’s Produce booth at NYPS.

(Photo: Jennifer Strailey)

The team at Melissa’s talked hot trends and cool new products for all, especially the highly desirable under-40-year-old consumer who wants more organics, time-saving solutions and super-premium choices.

Luxury offerings included Royal Vine Grapes at $375 a case, $395 pineapples and a Lunar New Year lucky red gift box filled with super-premium offerings.

Inspired by the Dubai chocolate-pistachio trend, Melissa’s also featured Dubai Chocolate Pistachio Caramel apples.

Other specialty items on display included kishu mandarins; murasaki potatoes; tree-ripened mangoes; Dutch Yellow potatoes; and baby yams, which the Melissa’s team says have seen a “huge uptick in sales.”

SNAP Cuts Impact Brighter Bites

Brighter Bites’ Melanie Button shared details on the organization’s recent silent auction that closed Dec. 5.

(Photo: Jennifer Strailey)

Brighter Bites showcased silent auction items to raise much-needed funds in the wake of $4 million in budget cuts.

“We lost 40% of our budget due to the federal SNAP cuts,” says Brighter Bites’ Melanie Button. “And we’re still serving hundreds of thousands of families a year.”

Auction items included everything from a golf experience with Bruce Taylor of Taylor Farms to an Indy 500 experience with Tanimura & Antle to wines from Produce Business founder Jim Prevor’s private collection.

“We’re working to make sure families have access to produce who wouldn’t otherwise,” Button says of the fruits and vegetables Brighter Bites distributes exclusively through schools.

About the organization’s food access through schools, Button says: “We wanted to go where people were, especially in this moment of rising food costs.”

Masser Family of Companies Plans Product Showcase at New York Produce Show

Wed, 26 Nov 2025 15:27:52 GMT

The Masser Family of Companies is set to highlight a new product line of convenience potatoes during the New York Produce Show and Conference at the Javitz Center in New York City, Dec. 2-4.

MFC, which will also feature the full assortment of Side Delights varietal potatoes, says it will be joined by leading Pennsylvania value-added potato facility, Keystone Potato Products, and the Pennsylvania Cooperative, distributor of Penn’s Own brand of fresh potatoes.

“Attendees to this year’s show can be among the first to check out the new line of Side Delights convenience potatoes at booth No. 219,” says Tiffany Readinger, vice president of sales and category management for MFC. “We are proud to showcase innovative convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer.”

MFC, Keystone and Pennsylvania Cooperative represent the majority of the Pennsylvania potato industry, with the collective ability to better serve retailers and meet the foodservice and institutional needs of all package sizes in the Northeast, the company says.

Presented by the Eastern Produce Council and Produce Business magazine, the New York Produce Show and Conference is a three-day event featuring networking opportunities, a one-day trade show with over 400 companies, educational sessions and tours of local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.

MFC says the Side Delights portfolio includes a variety of nutritious, convenient and economical potato products to stock the pantry, prepare quickly or enjoy anytime.

Ocean Mist Farms to Debut Latest Innovation at New York Produce Show

Tue, 25 Nov 2025 18:50:23 GMT

Ocean Mist Farms says it is headed to the Big Apple for the 2025 New York Produce Show where the company will showcase and sample its latest innovations in value-added fresh vegetables.

“We’ll be featuring our newly rebranded ‘No Shame in a Shortcut’ Roastables line in our booth at the show,” says Chris Drew, president and CEO of Ocean Mist Farms. “The feedback we’ve received on these convenient and delicious items has been phenomenal, and we’re thrilled to see how strongly they’re resonating with consumers.”

Launched last year, Roastables Ready-to-Cook kits quickly gained recognition as an innovative product, the company says. Just months after its debut, the line was honored with the Joe Nucci Award for Product Innovation at the New York Produce Show, celebrating it as “the best product innovation in service of expanding fresh fruit and vegetable consumption.”

In addition to the refreshed Roastables line, Ocean Mist Farms says it will also be soft-launching and sampling its latest innovation, a first-of-its-kind line inspired by Roastables. Visitors to the company’s booth, No. 356, can check it out and try a sample. Designed for busy households, this new concept makes preparing fresh vegetable dishes easier and more enjoyable than ever, the company says, with virtually no prep, mess or cleanup required.

Each of the seven Roastables SKUs, including halved Brussels sprouts, broccoli florets and cauliflower florets, feature unique, chef-crafted flavor profiles to suit every palate, according to Ocean Mist Farms.

“We know consumers across all age groups are juggling busy schedules and need help making fresh, healthy meals quickly,” Drew says. “Our goal is to create convenient, time-saving meal solutions that don’t sacrifice flavor or quality, because that’s what brings people back for the second purchase.”

With its rebranded Roastables line debuting in stores next month, Ocean Mist Farms says it continues to strengthen its position as a category innovator and trusted partner in fresh, value-added vegetables.

“We’ve invested significant energy and resources into understanding evolving consumer needs,” Drew says. “That insight fuels our product development process and ensures we’re delivering on-trend, solution-driven innovations that delight consumers, while expanding the category and driving sales growth for our retail partners.”

Ocean Mist Rebrands Its Roastables Line

Wed, 12 Nov 2025 19:45:23 GMT

Ocean Mist Farms , a grower-shipper of fresh artichokes, debuted a new look for its Roastables line last month at the International Fresh Produce Association’s Global Produce and Floral Show. The company told The Packer that the revamped look is designed to meet customers where they are, with seasons and flavoring that is aligned with today’s shopper.

The new packaging features a vertical window and fun typography that is designed to better engage consumers, stand out on retail shelves and drive category growth, according to Ocean Mist, which says it plans to launch the new packaging next month.

“It’s a breath of fresh air into this line,” Lori Bigras, communications manager at Ocean Mist Farms, told The Packer at the IFPA show. “We want them to jump off the shelves.”

The Roastables line, now with seven items, features washed and trimmed premium vegetables paired with chef-crafted seasoning packets. Featuring flavors for every palate, consumers can prepare a nutritious and delicious side dish in just 15-20 minutes.

Ocean Mist has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.

Chris Drew, president and CEO of Ocean Mist Farms, says the kits were created for time-starved consumers who seek quick, easy and wholesome meal solutions. He says Ocean Mist wants to break out of a “sea of sameness” in the value-added category.

“We’re focused on service, quality and innovation,” Drew told The Packer, noting Ocean Mist really focuses on educating consumers on the value of Rostables. “We want everyone to have access to flavorful and nutritious produce.”

Seen and Heard at IFPA Global Produce and Floral Show 2025: Innovation Explosion

Wed, 22 Oct 2025 12:53:28 GMT

ANAHEIM, Calif. — Those who arrived at the International Fresh Produce Association’s recent Global Produce and Floral Show hungry for innovation got their fill. Every aisle was filled with new products, packaging, merchandising concepts and more. The following is a handful of highlights on the innovation front.

Mastronardi Produce’s Amanda Orr shared the latest innovations from the greenhouse grower.

(Photo: Jennifer Strailey)

Micro Grapes and Cute Cukes

Innovation was on full display at the Mastronardi Produce booth, where Amanda Orr showcased the company’s Tomato Branch greenhouse-grown micro grape tomatoes on the vine in upscale packaging that lets the beauty of the tiny tomatoes tell the story.

The company also featured sustainable packaging innovation with its Backyard Farms paper bag for lettuce that uses 65% less plastic than a traditional tray with top-seal. Orr says the packaging keeps lettuce just as crisp as with conventional packaging.

She then led The Packer to a secondary booth display for its Pop Its bite-size cucumbers that invited attendees to “Pop it. Dip it. Love it.” The colorful booth was rocking with a DJ and an array of dips with which to sample the sweet one-bite cukes.

“This is truly healthy snacking on the go,” said Orr. “We’re revolutionizing the cucumber category.”

UP Vertical featured its new line of microgreens in seven varieties.

(Photo: Jennifer Strailey)

Microgreens Make Their Mark

With the tagline, “Innovation From the Ground Up,” UP Vertical is continually eyeing what the market will want next.

When The Packer spoke with Bahram Rashti of UP Vertical at the Canadian Produce Marketing Association Convention and Trade Show earlier this year, tariff tensions had peaked, and Canadians were keen to buy grown-in-Canada products.

“The silver lining was a strong pull domestically that allowed us to expand and get where we need to be, which is even more competitive,” said Rashti from the Oppy booth at the IFPA Global Show.

The company has added an entirely new product line of seven microgreens, including Zesty Wasabi, Ruby Choi, Asian Tatsoi, Royal Kohlrabi, Rainbow Radish, Japanese Mizuna, and Classy Kale, which it says is a superfood high in vitamins A, C and K.

Rashti says UP Vertical invested heavily in indoor vertical farming and that the market is ready for it.

“When the Costco’s of the world start carrying it, you know its growing and not a niche product anymore,” he said.

In the next couple of months, the company will add another three varieties of microgreens to its portfolio, Rashti says. “And because of the scale and efficiency we’ve built, we’re very competitively priced.”

Currently, UP Vertical products are available throughout western Canada, with plans to grow to eastern Canada. On Oct. 23, the microgreens are set to make their U.S. debut in California.

Molly Pop showcased its new cold-pressed ciders and flavorful grapes.

(Photo: Jennifer Strailey)

Cold-Pressed Juices and Flavorful Grapes

Molly Pop featured its new line of four 8-ounce Molly Pop Cold-Pressed Juices in a merchandising case with grapes and all the components for the juice, a concept that John Cymbal, chief marketing officer of Molly Pop and a 2025 Packer 25 honoree, said was capturing the attention of scores of retailers at the show.

“People are going crazy for this — having all the ingredients that make the juice in arms’ reach — Molly Pop grapes and juice in one place right in front of your face. It’s beyond great, it’s ‘Molly Good,’” he said.

The ciders are made from a simple blend of apple, grape and coconut water. “We’re trying to sell more produce and products that make people healthier,” said Cymbal, adding the ciders are a premium product at a fair price.

Cymbal says Molly Pop is on a mission to make consumers crave produce like never before.

“Produce shouldn’t be something you just throw in your cart,” he says. “I want kids to ask for it; Molly Pop grapes are a craveable, beautiful snack and a whole food.

Red Sun Farms’ Leona Neill showcased tomato innovation at the International Fresh Produce Association’s Global Produce and Floral Show.

(Photo: Jennifer Strailey)

Innovations in Taste, Texture and More

“We’re really focused on innovation,” said Leona Neill of Red Sun Farms. “We’re really starting to see momentum with seeding and breeding innovation.”

Neill took The Packer through a tasting of its Chef’s Collection of tomatoes in green, orange, burgundy and red hues. The tasty tomatoes offered varying levels of savory and sweetness along with a nice bite. Neill says the blend is designed to offer a premium eating experience.

“Texture is becoming really big for tomatoes,” says Neill, adding that no one wants to bite into a soft or mushy tomato.

Innovation was also on display with Red Sun Farms’ packaging solutions. The Canadian greenhouse grower had a wall in its booth where it gave attendees an idea of the many different sustainable packaging solutions it’s trialing.

Dole’s William Goldfield talked pineapple innovation and the debut of Colada Royale.

(Photo: Jennifer Strailey)

Pineapple That Eats Like a Piña Colada

Aiming to shake up the pineapple category with a new, naturally bred hybrid variety that was 15 years in the making, Dole introduced its Dole Colada Royale pineapple at the IFPA Global Show, and took home the IFPA award for best product promo.

“At IFPA everyone has been raving about the Colada Pineapple,” said Dole’s William Goldfield. “It’s big news and what we’ve been building up to for the last year. This is the place to launch it.”

An all-new variety of Ananas comosus that has been conventionally bred to be dark green on the outside and a lighter cream color on the inside, with a sweeter, bolder flavor, the Colada Royale pineapple is the result of years of trial-and-error natural breeding at one of Dole’s oldest pineapple farms.

While everything about the pineapple, the eating experience and its label is designed to scream “premium product,” Goldfield says this pineapple is not just for special occasions. It’s priced to be accessible to consumers, he says.

The Colada Royale pineapple has launched at H-E-B and Walmart in the Dallas-Houston area, and Goldfield says it will move further into the South at a pace of new retailers every two weeks. Eventually Dole will roll out the pineapple nationally.

Innovation is second nature for Tara Murray and Yo Quiero Brands.

(Photo: Jennifer Strailey)

Innovation Everyday

“We’re all about innovation,” said Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands. “We want to come to this show and show what’s different now with full flavors that are new and excite consumers.”

Murray says Fresh Innovations and Yo Quiero Brands typically has big new product launches every six months.

“We’re so small and nimble, if we get an idea we can act on it,” said Murray, adding that the company likes to play with new products that are “familiar with a twist.”

She says the new product innovation process starts by thinking about current trends and then the ingredients the company already has. The company’s Elote Dip was 90 days from idea to creation, she says.

At the IFPA Global Show, the company showcased its Yo Quiero Candied Jalapeno Peppers that are infused with sweetness and spiciness.

“They’re phenomenal,” said Murray. “This flavor has been in Texas forever, and now we’re introducing it to new audiences. It fits the spicy-sweet craze ,and we’re serving it here at IFPA with pulled pork to show different ways to eat it.

“It’s been a huge hit,” added Murray, who said she’s excited to launch it nationwide.

Bee Sweet Citrus Introduces New Packaging

Wed, 15 Oct 2025 13:17:14 GMT

Bee Sweet Citrus , a grower, packer and shipper, says it will kick off its new season by debuting a new booth, packaging and more at the International Fresh Produce Association’s Global Produce and Floral Show.

Bee Sweet Citrus says its California-grown grapefruit, Meyer lemons, lemons, Golden Gem grapefruit and pummelos are available as it transitions from summer imports to its domestic program.

“Last year, our team debuted our premium citrus line at IFPA’s fall show and received positive feedback from customers,” says Monique Mueller, director of communications for Bee Sweet Citrus. “This year, we’re pleased to announce that we’ve expanded our line to include Heirloom Navels, and its packaging will be on display at our booth.”

The company says its sales and upper management team will attend this year and will be available to discuss variety availability, seasonal marketing opportunities and more at its booth No. 1293.

Phillips Mushroom Farms Partners With Bandit To Launch Vegan Stuffed Mushroom

Wed, 15 Oct 2025 12:25:22 GMT

Phillips Mushroom Farms is partnering with Philadelphia-based plant-based cheese innovator Bandit to release its first vegan stuffed mushroom.

For decades, stuffed mushrooms have been a staple at gatherings, most often filled with a cream cheese or cheese blend, the company says. Mushrooms and cheese naturally complement one another — savory umami paired with rich, gooey cheese — but Phillips and Bandit say they are taking this classic to the next level with a bold, plant-based twist.

The new Buffalo Dip Baby Bella Stuffed Mushrooms feature Bandit’s clean-label, cashew-based cheese blended with buffalo sauce and an unexpected ingredient: oyster mushrooms. That’s right, mushrooms stuffed with more mushrooms, creating a unique umami-packed “buffalo chicken” flavor and texture without any dairy or meat, the company says.

“True innovation means moving beyond the old playbook,” says Sean Steller, director of business development for Phillips Mushroom Farms. “For many years, cheese-stuffed mushrooms with crab, garlic and even bacon bits were the go-to. Today’s consumer is looking for bold flavor, clean ingredients and plant-based options that don’t compromise on taste. This product delivers all three. We are very excited to launch this collaboration.”

Bandit, founded by Bo Babaki, has quickly become a leader in the next wave of plant-based dairy alternatives, the company says. Its cashew-based cheeses have earned national attention for their short ingredient lists, bold flavors and artisanal approach. Through this partnership, Phillips Mushroom Farms and Bandit are bringing together the best of two local Pennsylvania food innovators, heritage mushroom farming and plant-based cheese-making.

“We’re excited to partner with Phillips Mushroom Farms, a company that shares our commitment to quality and innovation,” Babaki says. “This collab is about showing people that plant-based food can be seamlessly fun, delicious and nostalgic all at once.”

The product launch reflects Phillips Mushroom Farms’ ongoing mission to bring mushrooms to the center of the plate through fresh, sustainable and creative applications, the company says.

The Buffalo Dip Baby Bella Stuffed Mushrooms will be available at retailers in 2026. Visitors can stop by booth No. 4152 at the International Fresh Produce Association’s Global Produce and Floral Show, Oct 17-18, for a sneak peek.

Naturipe’s Berry Scary Packaging Hits Stores for Halloween

Wed, 15 Oct 2025 12:28:22 GMT

On Oct. 14, Naturipe Farms announced its Halloween-themed Berry Scary, a limited-edition 12 oz. package of fresh blueberries and blackberries in seasonal packaging. The company says the specially packed berry offerings are shipping now and will reach Kroger and select Wakefern stores by mid-October.

“Berry Scary is fun, convenient, and appealing to families looking for healthier treats this season,” says John Johnston, director of premium products at Naturipe Farms. “Retailers who embrace seasonal packaging see a measurable boost in sales, and this launch is designed to do just that. We’re really excited about this project — it’s a great way to lean into the season while continuously putting excellent quality products on the shelves.”

The limited-edition packaging is decorated with a monster mascot and a vertical design. However, the company says that while the themed packaging is limited time, its berries aren’t.

“Thanks to our growing partners throughout North and South America, our berries keep their spellbinding flavor and frightful freshness year-round,” the company said in a news release.

Bda/Dorot Farm Yellow Carrot Program To Bring a Burst of Color to IFPA Show

Mon, 13 Oct 2025 17:38:59 GMT

BDA/Dorot Farm is launching a new yellow carrot program, supplied directly from its farms, according to a news release.

“Yellow carrots have become trendy, and we’ve received many requests for a program that ensures year-round availability,” says Ami Ben-Dror, CEO of BDA/Dorot Farm. “Yellow carrots offer a unique flavor and are highly demanded by high-end restaurants and chefs specializing in diverse cuisines.”

The new yellow carrots will be available in 25-pound and 50-pound packs for foodservice and fresh-cut use, as well as 5-pound and 2-pound retail bags for supermarket chains.

This new line joins Dorot Farm’s rainbow carrot program and jumbo and cello carrot programs, already featured in many restaurants and gourmet kitchens.

“Our vision is to stay ahead of market trends and continuously meet the needs of BDA/Dorot Farm’s customers,” Ben-Dror says.

The Dorot Farm team will be at the International Fresh Produce Association’s Global Produce and Floral Show in Anaheim, Calif., Oct. 16-18, where they’ll meet with customers, colleagues and industry partners to highlight upcoming innovations and emerging produce trends.

Village Fresh Adds Premium Beefsteak Tomatoes

Tue, 07 Oct 2025 18:15:11 GMT

Honoring the Big Bend region of Texas, Village Fresh Greenhouse Grown says it has introduced Big Bend Beefs, a premium beefsteak tomato grown in the West Texas region.

The company says the Big Bend Beefs offer bold flavor and beautiful appearance and bring the taste of the Lone Star State to consumers.

Known for its wide-open skies, rugged landscapes and resilient spirit, Village Fresh says the Big Bend region is more than a geographic location. Since 1996, Village Fresh has grown tomatoes in the Big Bend region due to its high number of clear-sky days. The region is also home to the largest International Dark Sky Reserve in the world, the McDonald Observatory.

Big Bend Beefs will be available in a range of pack sizes for consumers, retailers and foodservice operators, the company says. This includes bulk loose tomatoes, 2-count and 3-count trays, and club store family packs.

Village Fresh will officially debut the Big Bend Beefs at the International Fresh Produce Association’s Global Produce and Floral Show, set for Oct. 16-18 in Anaheim, Calif. The company says it plans to showcase its Big Bend Beefs packaging lineup and a virtual experience of the West Texas night sky that inspired the brand at its booth No. 881.

Village Fresh says it has been recognized by the McDonald Observatory for adopting night-sky friendly lighting across its operations. These include shielding bulbs using amber hues, reducing intensity and limiting unnecessary nighttime lighting.

The company says this recognition by the McDonald Observatory also reflects its broader sustainable growing practices.

“Our presence in West Texas has always been about more than growing produce,” says Helen Aquino, director of brand marketing and communications for Village Fresh. “It’s about honoring the land, supporting the community, and practicing sustainability in ways that protect not only our crops but also the environment. Partnering with McDonald Observatory’s Dark Sky initiative is part of that commitment, ensuring that what makes this region special will remain for generations to come.”

Berry Fresh Launches Limited-Edition Halloween Boo-berries

Mon, 06 Oct 2025 15:07:34 GMT

Berry Fresh says it is bringing a playful twist to the fresh produce aisle with the launch of its new limited-edition Boo-berries pack, a new themed blueberry pack that positions fresh produce as a better-for-you Halloween treat.

The Boo-berries pack features Berry Fresh’s signature, high-flavor blueberries in festive Halloween-inspired packaging. This launch is part of a larger initiative to drive incremental produce sales by aligning fresh berries with culturally relevant moments and new eating occasions, according to the company.

“We’re always looking for ways to make fresh berries more exciting and accessible to consumers, especially during key seasonal windows,” says Jyoti Bhogal, vice president of sales and marketing for Berry Fresh. “Boo-berries are a fun, better-for-you treat that allows families to celebrate Halloween with something they can feel good about and that tastes great too.”

The company says the Boo-berries program is being introduced as a test with select Kroger stores for the 2025 Halloween season, with plans to expand distribution to additional retail partners in future years based on consumer response and performance. The product is being positioned as a “sweet, spooky snack swap” for parents looking for alternatives to traditional candy and as a fun option for Halloween parties and school functions.

This themed launch represents a broader innovation strategy from Berry Fresh focused on product development that connects with evolving shopper preferences, the company says. As the demand for flavor-forward, health-conscious and fun fresh options continues to grow, Berry Fresh says it sees themed packs like Boo-berries as a valuable avenue to drive trial and repeat purchases across new consumer segments.

NatureSweet Offers Día de Muertos Tomato Mix

Tue, 23 Sep 2025 17:19:31 GMT

NatureSweet says it is honoring Día de Muertos (Day of the Dead) with a limited-edition medley of snacking tomatoes in vibrant fall colors.

Observed Oct. 28 to Nov. 2, Día de Muertos is a time for families to gather, share memories of loved ones and enjoy delicious food together.

“We’re thrilled to pay homage to a holiday that’s all about joy, color, and connection,” says Daniela Franco, assistant brand manager at NatureSweet. “With each bite of this vibrant medley, we hope families find a fresh and flavorful way to celebrate together.”

The Día de Muertos Seasonal Medley will be available in 10-ounce and 24-ounce clamshells, featuring a festive top-seal that pays tribute to the traditional Mexican holiday. Inside are red, orange and dark snacking tomatoes; the company calls the colorful tomato mix perfect for this joyful celebration of life and remembrance.

To mark the occasion, NatureSweet has partnered with The Produce Moms to create a special loaded black bean dip recipe, featuring the Día de Muertos medley.

“This dip brings bold flavor, beautiful colors, and healthy twist to the season,” says Lori Taylor, founder of The Produce Moms. “It’s delicious way to honor the holiday, while enjoying fresh produce.”

The Día de Muertos Seasonal Medley will be available starting mid-October at select retailers, including Aldi, Kroger, Harris Teeter, Giant Eagle, Giant Foods, and Wakefern.

Homegrown Organic Farms Launches Little Pranksters Kiwi Berry Season

Tue, 16 Sep 2025 14:38:12 GMT

They may be small in size, but Little Pranksters kiwi berries are making a big splash this fall.

Homegrown Organic Farms says it is kicking off the 2025 season with expanded supply and new top-seal packaging that keeps fruit fresh, eye-catching and ready for snacking.

“Little Pranksters were a hit last year, and we’re thrilled to bring them back with more supply and a packaging upgrade,” says Stephen Paul, deciduous category director for Homegrown Organic Farms. “The new top-seal format improves merchandising, reduces plastic and keeps fruit protected without hiding its vibrant appeal.”

Little Pranksters kiwi berries are fuzz-free and bite-sized, making them the ultimate grab-and-go snack, the company says, adding that they pack the sweet-tart punch of a kiwi in a snackable size that doesn’t require peeling. But true to their playful name, they come with one important trick: They’re sweeter when ripe. Firm fruit can fool you with a tart taste, but once it softens, it delivers a burst of sweetness, says Homegrown Organic Farms.

They are also loaded with vitamin C, rich in fiber and full of essential nutrients like potassium, magnesium and vitamin E. With higher antioxidant levels than traditional kiwifruit, they’re as good for your body as they are for your taste buds, the company says.

Little Pranksters are offered in both organic and conventional programs, anchored by two varietals. The proprietary Tahi, exclusive to Homegrown Organic Farms, is available only in conventional programs and is valued for its larger berries, smooth green skin and naturally sweet flavor. The Ana varietal is available in both programs, giving retailers added flexibility while delivering the same playful taste consumers have come to love, the company says.

Little Pranksters are grown in Oregon’s Willamette Valley, where cool nights and warm days produce exceptional flavor. AgriCare, the sister company to Homegrown Organic Farms, oversees the growing and harvesting of the crop.

“This season we’ve seen excellent fruit quality thanks to the region’s conditions and the dedication of our team. We’re proud to bring Little Pranksters to market at a scale that meets growing demand,” says Gunnar Avinelis, CEO of AgriCare.

The season runs from September through November, with fruit shipping from both Sheridan, Ore., and Kingsburg, Calif. This year, consumers will find Little Pranksters in 6-ounce consumer packs and 16-ounce top-seal options for bulk and club programs. The top-seal packaging not only enhances shelf appeal but also supports sustainability goals by reducing plastic use by 25%, the company says.

“From growers to packers to our creative team, everyone rallied to deliver a bigger, better season,” says Scott Mabs, CEO of Homegrown Organic Farms. “What excites us most is the opportunity to continue growing the Little Pranksters brand and introducing more consumers to this playful fruit.”

Berry Fresh Unveils Blueberry Snack Cup

Tue, 02 Sep 2025 15:29:07 GMT

Berry Fresh says it is expanding its snack offerings with the launch of Blueberry Bites, a 7-ounce snack cup designed with convenience in mind filled with proprietary blueberries bred for flavor and texture.

“Our goal with Blueberry Bites is to meet consumers where they are — on the move, busy, looking for healthier snacking options that still deliver on flavor,” says Jyoti Bhogal, vice president of sales and marketing at Berry Fresh. “This format brings together our best-tasting fruit in a portable, resealable and kid-friendly package.”

Blueberry Bites will be filled with varieties grown on Agroberries’ farms — Berry Fresh’s parent company.

The new cup features a patented easy-open, resealable snack lid, making it simple to pour or grab a few berries without the risk of spilling while on the move, according to the company. Drainage holes at the bottom of the cup also allow for easy rinsing, eliminating the need to transfer the fruit before eating.

More Reasons for Consumers to Stock Up on Spuds in September

Thu, 28 Aug 2025 18:29:54 GMT

While potato harvest has been happening since July in some parts of the country, Side Delights says the season’s freshest potatoes are now arriving in stores just as fall grilling heats up.

Side Delights says it offers a variety of fall-friendly, fresh and popular bagged and organic potatoes, as well as potato products such as Grillables grill-ready russet and sweetpotatoes that are pre-washed, foil-wrapped and ready to place directly on the grill.

Recently published nutritional charts highlight the benefits of eating fresh, seasonal produce at its peak when harvested for optimal taste and nutrient retention. For shoppers seeking vegetables in season this September, potatoes are a top pick, notes Side Delights.

“We love harvesting our Side Delights potatoes. Across the country in September, new spuds are arriving in the stores just in time for Labor Day weekend barbecues and picnics,” says Kathleen Triou, president and CEO of Fresh Solutions Network, supplier of Side Delights potatoes.

Giving shoppers another reason to stock up on spuds in September, potatoes also made the cut in a list of “15 Fruits and Vegetables That Taste Best — and Cost Less — in the Fall .”

“Side Delights potatoes are delicious and cost-effective. Shoppers can visit our recipe site for fall recipes such as Bubble & Squeak with Garlicky Mushrooms and Fried Egg for brunch, Chicken and Potato Fall Harvest Salad for lunch or dinner, and a Fall Harvest Mashed Potato Board to ‘surprise and delight’ at your next party,” Triou says.

Dole's New Salad Kits Appeal to Salad Loyalists, Millennial and Gen Z Consumers

Wed, 27 Aug 2025 15:51:17 GMT

Dole Fresh Vegetables/Bud Antle says its three new salad kit varieties tap the latest taste preferences, consumer research findings and restaurant and culinary trends.

The produce and salad company says it is using global flavors, reimagined classics and fresh new pairings to target both salad kit loyalists and the growing number of millennial and Gen Z salad users.

The U.S.'s expanding salad consumer base will be the first to experience the mozzarella-based richness of Italian caprese, the unexpected blend of classic ranch and herby pesto, and the tangy-but-sweet indulgence of apple cider in minutes-to-make salad kits featuring farm-fresh lettuces, vegetables, toppings and original dressings, the company says.

The new kits are the direct result of expanded research by the company into the latest taste trends ranging from fruits, herbs and spices to low-sugar, smoke and char preferences, says David Austin, vice president of marketing and innovation for Dole Fresh Vegetables/Bud Antle. They also directly leverage 12-month shopper grocery sales and preferences.

“By working closely with taste influencers, researchers and salad consumers, Dole brand is able to stay ahead of ever-changing flavor trends to deliver bold flavor experiences that consumers crave — sometimes before they even know they crave them,” Austin says. “Our goal is to use consumer insights, culinary partnerships and other R&D tools to continually create new salad enthusiasts, including both long-time loyalists and the growing number of millennials and Gen Z experiencing packaged salads for the first time.”

The three new kits bring the total number of Dole salad offerings to 70, including 31 separate salad kit SKUs, and strengthen the brand’s reputation for pairing Dole lettuces and vegetables with differentiated toppings and dressings in new, inspired ways to encourage healthier eating and increased vegetable consumption, the company says.

“Our fall 2025 extension further strengthens U.S. shopper confidence in the Dole brand, which was ranked the most-trusted in salad kits in the 2025 BrandSpark Most Trusted Awards Presented by Newsweek ,” Austin says.

Now shipping to retail throughout U.S., these new SKUs will join the Dole refrigerated salad sets at supermarkets in September:

Dole Caprese Chopped Salad Kit — This combines Dole romaine lettuce, green cabbage, kale and carrots with creamy mozzarella, brioche croutons and savory tomato-basil seasoning and vinaigrette dressing.
Dole Pesto Ranch Chopped Salad Kit — Two classic tastes — rich creamy ranch and bright herby basil pesto — come together in a blended salad experience that’s both familiar and unexpectedly craveable, the company says. Crisp Dole romaine lettuce is topped with nutty shredded Parmesan, golden garlic crouton crumbles and a house pesto ranch dressing.
Dole Apple Harvest Premium Salad Kit — This features a bed of tender spring mix baby leaf lettuces, topped with savory and creamy aged cheddar cheese, crunchy brown sugar pecans and Dole’s house apple cider vinaigrette. The dressing is a secret blend of tangy and sweet apple cider, real Dijon mustard and a blend of spices.

For the Caprese and Pesto Ranch kits, Austin says his team is leveraging the popularity of these flavored grocery items, which are up 118% and 93% in related grocery component sales over the past year, respectively. Similarly, the Apple Harvest kit taps into the increasing consumer appeal of apple cider vinaigrette, especially as a pairing during the fall and winter holidays, according to the company.

“We’re especially excited that all three new Dole Salad Kits scored an ‘always’ or ‘often’ intent-to-purchase score of at least 75% among the general population — meaning that at least three-fourths of consumers who tried our newest salads would buy them often or always,” Austin says.

The Dole brand’s latest salad kit debut is being supported by a national marketing program encompassing advertising, PR and at-retail POS.

Dole’s Fresh New Look: Packaging Designed for Millennial and Gen Z Salad Lovers

Wed, 13 Aug 2025 19:21:42 GMT

Dole says it is shaking up the salad aisle with a sleek new packaging design that resonates with the values and lifestyles of millennial and Gen Z consumers.

According to The Packer’s Fresh Trends 2025 , millennials and Gen Z are leading the way in fresh produce consumption, with health being a key factor, as 81% of millennials and 79% of Gen Z cited “health reasons to get more produce in my diet.”

Among other reasons consumers say they are eating more produce, millennials rank highest in responding with “value/better bang for my buck,” (34%) and “because my doctor suggested I do so” (31%).

When it comes to what produce consumers would buy if price was not an issue, 35% of millennials and 22% of Gen Z chose value-added items such as salad kits.

Dole’s packaging refresh aligns with this dynamic, combining what the company says is a bold, modern design with cues of freshness, convenience and discovery to capture the attention of today’s health-conscious, explorative eaters.

Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, has completed a packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences, according to a news release.

While intended to appeal to all salad kit users, which remain the fastest-growing segment of packaged salads, the refresh — incorporating compelling new colors, photography, ingredient iconography and callouts — represents an intentional nod to the growing number of millennial and Gen Z shoppers buying packaged salads for the first time, the company says.

The research-backed new look is set to be unveiled this month on the company’s 31 chopped, premium and classic salad kits at supermarkets throughout North America. To introduce the refresh, Dole Fresh Vegetables/Bud Antle has launched a money-saving offer good on any Dole salad on its Instacart page, starting Aug. 18.

David Austin, Dole Fresh Vegetables/Bud Antle’s vice president of marketing and innovation, says the Instacart offer will help customers visualize the extent of the redesign, which represents the first time in years that the packaging has been reimagined on such kits as Sunflower Crunch, Endless Summer, Sesame Asian and its five Caesar flavor varieties.

“The new packaging is meant to better communicate specific brand and product benefits to make it easier for occasional and frequent salad users to choose Dole Brand while reinforcing our identity as the premier provider of fresh foods,” Austin says. “Because they tend to shop differently, millennials and Gen Z are often motivated more by visuals, transparency and specific flavor, nutrient and ingredient claims than other consumers.

“Ultimately, we want more people to experience the flavors, freshness and convenience of a Dole Salad as part of our larger goal to increase Americans’ nutritional health through a diet rich in fresh fruits and vegetables,” he adds.

Austin says that one of the goals of the redesign was to accelerate the growth of Dole branded packaged salads among millennial and Gen Z consumers, which combined account for 42% of the U.S. population and represent much of the growth of the segment. The company says it conducted extensive qualitative and quantitative research with millennial, Gen Z and older packaged salad users to measure packaging appeal, believability, clarity and impact on purchase intent.

Disilva Fruit To Unveil New International Brand

Mon, 04 Aug 2025 16:17:38 GMT

DiSilva Fruit says its new brand, Bright Bounty, will officially debut at the New England Produce Council’s Produce, Floral & Foodservice Expo on Aug. 18-19, where attendees will get a first look at its colorful packaging, taste select items and learn more about its mission.

“Bright Bounty isn’t just a brand — it’s a reflection of our commitment to delivering exceptional produce with integrity,” says Alden Guptill, sales manager at DiSilva Fruit. “Consumers today want freshness they can see, taste, and trust. Bright Bounty delivers all that in every box, bag and bite.”

Bright Bounty will feature both organic and conventional offerings, the company says, adding that it will feature a curated selection of produce sourced globally, including apples, citrus and “seasonal specialties.”

DiSilva Fruit announced the brand on Aug. 1.

Molly Pop Unveils Cold-Pressed Juices

Fri, 18 Jul 2025 14:56:12 GMT

Premium grape brand Molly Pop says it has released Molly Pop Cold-Pressed Juices, a new lineup of four vibrant, nutrient-rich juices crafted from its signature grapes and other farm-fresh ingredients.

Each 8-ounce bottle is a powerhouse of pure fruit flavor, according to the brand, with all under 100 calories, 20 grams of sugar or less (with zero added sugars) and under 25 grams of carbohydrates. Molly Pop describes the lineup as “cold-pressed juice re-imagined: real, unfiltered, packed with healthy goodness and built to fuel modern lives.”

“We’re here to wake up the category with our bold, beautiful grapes,” says Molly LaForest, brand champion of Molly Pop. “Most juices are either loaded with added sugar or taste like watered-down fruit. We knew there was a better way, so we made it ourselves.”

Refrigerated and ready, the juices stay fresh, vibrant and delicious for 90 days from the day they’re crafted, LaForest adds.

The brand says the launch lineup of blends includes:

Grape Cider — The world’s first cold-pressed grape cider.
Grape Lemonade — A zesty mash-up of bold sweetness and tart brightness.
Beet Bop — Earthy, energizing and brilliantly beet-red.
Veggie Bliss — A green fusion of garden-fresh veggies and bold grapes.

“We didn’t just want to launch another juice,” says John Cymbal, chief marketing officer of Molly Pop. “We set out to create something new for the world. Something with real integrity — clean labels, cold-pressed nutrition and flavor so big and beneficial that it practically jumps out of the bottle. This is juice that makes you feel Molly Good.”

Molly Pop Cold-Pressed Juices are cold-pressed to preserve vitamins, enzymes and antioxidants — never heat-treated or compromised, says the brand, adding that each bottle showcases the same signature Molly Pop grapes that have earned a following among consumers looking for healthy indulgence.

BrightFarms Unveils New Look for Greenhouse-Grown Greens

Thu, 17 Jul 2025 15:22:02 GMT

BrightFarms, a Cox Farms brand, has debuted its new packaging and rebrand spotlighting the benefits of greenhouse-grown greens as the category continues to build.

With a vibrant new visual identity, brighter colors and updated product names, BrightFarms says is making it easier than ever for shoppers to identify its pesticide-free salads on shelves. The rebrand follows a milestone year for the company, which opened three greenhouse hubs in Illinois, Texas and Georgia — expanding accessibility of its fresh, locally grown greens to two-thirds of the U.S. population, according to a news release.

“The greenhouse-grown category is truly flourishing, with consumers understanding and searching for them more than ever,” says Abby Prior, chief commercial officer for Cox Farms. “In fact, we’ve seen the greens segment alone has grown over 30% in the last year. This rebrand marks a significant step forward as we evolve to meet the expectations of today’s consumers and retailers. What ‘greenhouse-grown’ meant five years ago isn’t what it means today — consumers now care more than ever about freshness, value, shelf life and about how their produce is grown. Our updated brand reflects those priorities, helping to drive more value across the category.”

Designed with shoppers in mind, BrightFarms says its new packaging aims to better educate consumers on the benefits of its indoor-grown produce. It features consumer priorities like “Pesticide-Free,” “Guaranteed Fresh” and “Responsible Produce,” alongside the brand’s tagline — Salad Done Bright — clearly communicating the benefits of greenhouse-grown salads, the release said.

As part of the revamp, BrightFarms says it has also renamed its signature varieties: Sunny Crunch becomes Crunchy Green Leaf, and Harvest Crunch becomes Green & Red Leaf — a move intended to highlight the crunch and freshness found in every bite.

“Our new look stays true to our core values and bold personality, while delivering a fresh, elevated experience,” says Jessica Soare, vice president of marketing. “We’ve always said our lettuce is exceptional — and now, our packaging reflects that. With bright colors and our greens front, center and more visible than ever, the new look puts our freshness on display, making it easier for shoppers to see and experience the difference.”

New Dips, Spreads and Sauces Tap Into Consumer Demand for Tasty, Healthy and Simple Options

Tue, 24 Jun 2025 17:20:54 GMT

Today’s produce shoppers aren’t just grabbing greens; they’re seeking flavorful ways to top a salad or a healthy spread perfectly paired to dip a celery stick or carrot into.

As consumers seek convenient, healthy and flavorful ways to enhance their fruit and veggie routines, the produce aisle sees a surge of creative concoctions in the dips, spreads, sauces and dressing category.

Brands like Gotham Greens, Wholly Guacamole, GoVerden, Yo Quiero and Melissa’s Produce are tapping into this demand with products that deliver bold taste, simple ingredients and global appeal, all located next to the lettuce and limes.

Darren Seifer, industry adviser for consumer goods and foodservice insights for Circana, said refrigerated dips and spreads are high performers in the produce aisle. Seifer said Circana data shows:

Refrigerated dips is a $2.3 billion category in the 52 weeks ending May 18, 2025, up 5.8% versus a year ago. Volume sales for the category is up 3.7% in the same period.
Refrigerated spreads is a $1.3 billion category, up 2.5% versus a year ago, while volume is down 0.7%.
One standout among spreads are meat-based spreads. While a small part of the category ($296 million), dollar sales are up 16.4% (source: Circana, Point of Sale data, MULO+ with convenience). This comes at a time when consumers are looking for more ways to consume protein during main meals as well as snack times. Seifer said 41% of adults report they want more protein in their diets (source: Circana, NET HABTS) and they often do so to make indulgent items more permissible.
As for pourable salad dressings, the lion’s share is shelf stable, which is a $2.7 billion category, down 1% versus a year ago.

Trending Flavors

Global flavors and fresh ingredients are driving dip and spread innovations.

For the food-sensitive consumer, Gotham Greens offers a line of dairy-free dips that are packed with plants, said Jodi Genshaft, vice president of marketing.

“We are focused on bringing popular flavors like spinach artichoke and tzatziki to market for consumers looking for delicious, dairy-free snacking options,” Genshaft said. “Green Goddess continues to be another trending flavor, and it happens to be a signature flavor across our Gotham Greens product portfolio. We offer a Green Goddess Salad Kit, Green Goddess Dressing, Vegan Goddess Dressing and Green Goddess Dip, which are all made with our own fresh greenhouse-grown basil.”

A recent introduction is a seed-oil-free Avocado Lime Ranch Dressing made with 100% avocado oil that combines “the cool creaminess of avocado with a bright pop of lime for a fresh twist on the classic,” Genshaft said. It can be drizzled it over Gotham Greens crispy salad greens, used as a marinade or enjoyed as a dip for veggies.

“We’re always looking to meet emerging flavor and ingredient trends,” Genshaft said. “We’re focused on providing minimally processed products made with premium, whole ingredients without unnecessary inputs like artificial preservatives, added sugars or fillers.”

Avocado foods and oils continue their popularity for their fusion of flavor and healthy benefits across the store, said Chris Monahan, senior brand manager of refrigerated dips for MegaMex Foods/Wholly and Herdez brands.

“We also know that consumers are increasingly asking for more spicy and bold flavors in their food, with 62% of Gen Z saying they’re more likely to purchase a food item if it’s advertised as spicy,” Monahan said. “Wholly collaborated with Tajin, the top-selling chile-lime seasoning in the U.S., to launch Wholly Guacamole Chile Lime for spice and guac lovers alike.”

Mexican Street Corn is a trending flavor that has experienced an uptick in consumer interest.

“The Herdez brand launched a refrigerated 8-ounce Street Corn cup featuring roasted corn, cotija cheese, mayonnaise and lime in traditional and chipotle varieties to meet this growing trend,” he said.

Melissa’s Produce is known for its hot sauces and salsas, said Robert Schueller, director of public relations. Melissa’s has been introducing new sauces and salsas to cater to the growing demand for globally inspired flavors and regional specialties, he said.

One example is its new Hatch Pepper Taqueria Salsa featuring the renowned Hatch pepper to create a unique smoky heat. The Hatch chilis are combined with crushed tomatillos, garlic and sea salt for a salsa that “reminds you of a favorite neighborhood taqueria,” Schueller said.

Although Melissa’s has offered Dessert Sauces since 2014, there’s a new Gourmet Dessert Sauces line in 2025. Co-branded with Fabbri of Italy, the five flavors — chocolate, caramel, pistachio, strawberry and wild cherry — are a way to create a café experience at home, Schueller said.

“Dessert sauce is a cross-merchandising gem,” he said. “You can place it with fresh berries and apples, near bakery items or create a destination with our display racks or bins paired with our ready-to-use French crêpes; it just makes sense, especially now, when people are entertaining more at home.”

When it comes to flavor, Tara Murray, vice president of marketing for Fresh Innovations/Yo Quiero Brands, said the brand sees “swicy” (sweet and spicy) items taking center stage in consumer trends as well as “unique flavors and textures that literally and figuratively make taste buds dance.”

“Consumers want products that they know but come in flavors that are intriguing and different,” Murray said. “This is driven by Gen Z. They are culinarily adventurous and are always looking for ways to expand their palates. And for ingredients, the cleaner the better.

“Consumers are focused on conscious consumption. They want food that makes them feel good inside and out,” Murray continued. “Our line of Yo Quiero products check all these boxes. Our creamy jalapeno dip has a slight sweetness, with a zing of chopped jalapenos and all our dips are loaded with better-for-you, natural ingredients that are delicious and full of vitamins and minerals.”

GoVerden recently announced the launch of its Premium Homestyle Guacamole exclusively at Sam’s Club locations across the West, Midwest and Southern territories. Starting in July, GoVerden also plans to release a 12-ounce Homestyle Guacamole option nationwide. Whether enjoyed as a dip, spread or ingredient in various dishes, this guacamole promises to elevate any meal with its fresh, authentic flavor, according to the company.

Gotham Greens is currently partnering with Sesame Workshop to encourage families to eat more plants in a campaign featuring Sesame Street.

(Photo courtesy of Gotham Greens)

Retailer Collaboration

To promote these products, suppliers work with retailers to create new marketing campaigns.

Gotham Greens dips, dressings and cooking sauces are available at grocery stores nationwide, and the company supports them through digital and social media, shopper marketing and in-store sampling, Genshaft said.

Wholly works with retailers to ensure stores are equipped with its versatile assortment of dips in the produce and deli departments, Monahan said.

“Guacamole comes in a variety of sizes, flavors and heat levels. Consumers often evaluate the occasion for which they are purchasing guacamole, which will help them determine the size of the product they want to purchase,” Monahan said. “From single-serve minis, which are perfect for snacking or on-the-go meal occasions, to 7-to-8-ounce cups for a family taco night, to a 15-to-16-ounce cup for entertaining, each of these sizes from Wholly plays an important role in delivering incremental purchases to the category. Our dedicated sales team works with buyers and the retail community to ensure optimal trade utilization with the goal of driving brand and category growth.”

Murray said Yo Quiero works with the retailers to promote its items by offering promotional incentives that allow them to provide Yo Quiero products at great price points on shelf.

“Our new line of Grab & Go products is a great entry point to our brand for consumers,” she said. “The 4-ounce containers are an amazing price and allow consumers to grab a few flavors to try and share with family and friends.”

Genshaft said Gotham Greens is currently partnering with Sesame Workshop to encourage families to eat more plants and learn about cooking in fun, convenient and memorable ways. The collaboration aims to inspire kids and adults alike to
embrace eating their greens by incorporating fresh greenhouse-grown leafy greens from Gotham Greens into delicious, flavorful meals and snacks.

The six-month limited-edition packaged salad line and marketing campaign bring beloved Sesame Street characters to meals as both ingredients and inspiration to help little chefs discover the joy of cooking and eating together, Genshaft said. The limited-edition packaging appears now on four Gotham Greens lettuce varieties available in grocery stores nationwide: Cookie Monster Crunch Lettuce featuring Cookie Monster, Crispy Green Leaf Lettuce featuring Elmo, Butterhead Lettuce featuring Oscar the Grouch and Romaine Lettuce featuring Big Bird.

Fresh Innovations/Yo Quiero Brands launched a guacamole last year with a blend of avocados, spices and veggies that aims to be reminiscent of tableside guacamole found in small towns in Mexico.

(Photo courtesy of Fresh Innovations/Yo Quiero Brands)

Demand for Globally Inspired Flavors

“In just the last few years, with introductions of hot sauces, salsa and gourmet dessert sauces, global and regional flavor is key,” Schueller said.

For Wholly Guacamole, Monahan said consumers now crave authentic, global flavors that reflect the ingredients and tastes from different regions of the world.

“One area, in particular, that’s seeing a continued surge in popularity is Mexican cuisine,” Monahan said. “In fact, millennials and Gen Z are the first generations in the U.S. to say that they prefer Mexican food over Italian food.”

To meet increased demand for globally inspired flavors, the company continues to innovate its product portfolio by identifying insights driven by consumer behavior and industry trends, said Monahan, adding that the launches of Wholly Chile Lime with Tajin and Herdez Mexican-Style Street Corn are examples of bringing these insights to the market.

Murray said Yo Quiero is also seeing a rise in the demand for more global flavors.

“Last year we launched a Mexico-inspired guacamole that consumers are clamoring for,” she said. “We only had distribution in one retailer; now we are taking it nationwide. It is an authentic blend of avocados, spices and veggies that are reminiscent of the tableside guacamole you get in small towns in Mexico.”

Clean Label, Health-Focused

Consumers are looking for indulgence without compromising health benefits, said Monahan, adding that Wholly Guacamole studies show:

60% of shoppers would rather see added benefits from whole ingredients.
Two in three consumers say clean labels had at least some impact on purchasing decisions.
More than 50% of consumers were motivated to eat a snack for indulgence, treat or relaxation.
62% of snacking occasions involve nourishment.

“Knowing that Americans crave avocados, the average American consumes over 8 pounds of avocado annually, and that nearly 65% of the global population has difficulty digesting lactose, Wholly saw an opportunity to offer consumers guilt-free indulgence with our new avocado dips,” Monahan said. “Offered in spinach and artichoke, tomato and basil, and roasted red bell pepper and spinach, these dips offer an ingredient list that is easy to read and understand.”

Murray said all of Yo Quiero’s dips are made with premium, better-for-you ingredients.

“We want consumers to eat good and feel good. Our guacamole, salsa and bean dip items are all plant-based and contain natural ingredients,” she said. “We encourage consumers to stay off the chip aisle when it comes to dips and go hang out in the cool section where things are fresh and fun.”

Below are examples of how Gotham Greens is incorporating clean label and plant-based elements.

Clean Label:

Gotham Greens Avocado Lime Ranch Dressing is made with 100% avocado oil in response to increased consumer interest in seed-oil-free foods. “We love to drizzle it over Gotham Greens crisp salad greens, use it as a marinade, or as a zesty dip for cut veggies,” Genshaft said.
Gotham Greens offers a line of pesto sauces. The classic and vegan pesto sauces are made with six ingredients and those simple, high-quality ingredients such as extra virgin olive oil are what set Gotham Greens apart from other store-bought pesto sauces, Genshaft said. (vegan pesto was announced as a Good Housekeeping 2025 Snack Awards winner, the company said.)

Plant-Based:

Gotham Greens’ new and improved cashew-based dips are plant-based and packed with plants like real vegetables and herbs. They are free of artificial ingredients, fillers, flavors and colors.
Its Green Goddess Salad Kit is now made with its Vegan Goddess Dressing, making the kit both vegan and gluten-free for lunch or dinner at home, at the office or on the go.

Genshaft said Gotham Greens aims to meet the increasing consumer demand for tasty, plant-based options.

“We want to help people eat more plants, and we do that by growing delicious fresh produce, by adding more plants to our recipes and by crafting delicious fresh foods recipes that make eating other fresh vegetables more enticing,” Genshaft said.