Tractors

Broadband is Transforming How an Arizona County Uses Ag Tech

Thu, 23 Apr 2026 18:03:26 GMT

Imagine a future where autonomous tractors navigate the roads and fields as farmers give commands from miles away. This future also allows farmers to optimize water usage. Precision and efficiency take on entirely new meanings. A county in Arizona is working to make that future a reality.

The dry, hot, sand-colored landscape of Yuma County, Ariz., sprinkled with fields of bright green lettuce, is getting a boost from high-speed internet.

Today, farming is a matter of precision. With better internet comes better precision. According to the Association of Equipment Management , precision agriculture adoption leads to a 5% increase in crop farming productivity, a 5% reduction in water use and a 7% reduction in fuel consumption.

Turning the “Winter Lettuce Capital” into a Global High-Tech Testing Hub

Known as the “ Winter Lettuce Capital of the World ,” the Middle Mile Fiber Network and broadband system will bring better internet. This will ultimately help farmers implement the latest technology. Like roots from a plant, underground fibers now stretch throughout the county connected to 32 broadband towers that reach to the sky.

“It is exciting; there’s been a lot of products and things [such as water sensors] that I’ve wanted to do out on the farm, but without the ability to have permanent or productive internet services, I’ve been reluctant,” says Mike Pasquinelli, a local farmer and president of the Yuma Fresh Vegetable Association .

Yuma produces about 90% of the leafy greens for the U.S. in the winter. They’re hoping with the broadband system more companies will be attracted to test technology in Yuma.

“In our intense agricultural system we have the ability to farm year-round, so there’s a lot of advantages for companies to come in, test new products and develop new products,” Pasquinelli says.

Broadband Network is Fueling Yuma’s High-Tech Agricultural Future

From autonomous drones and tractors to water monitoring, the broadband system will allow agriculture to connect.

“Farming is not the farming of yesterday. This is not your mom and pops farm,” says Jonathan Lines , a Yuma County supervisor who helped get the project up and running. “This is a high-tech business for food production here in the United States.”

When it comes to herbicide and pesticide applications, the broadband system will allow for farmers to apply a much smaller droplet using a drone rather than an airplane or helicopter. Tractor and tech updates can be made in the field instead of having to be taken out of production and connected to a computer.

“It is a large game changer for our community as well as our county. If we want more sensors and more automation, we need the bandwidth to do it,” Pasquinelli says.

Gov. Hobbs Backs Broadband Network to Modernize Arizona Agriculture

Arizona Gov. Katie Hobbs is in full support of the broadband network. In November 2025, Gov. Hobbs visited Yuma for a ribbon-cutting ceremony and to sign two bills. SB1320 and SB1661 are both meant to help support the project in some capacity:

SB 1320 updated the legal definition of “implements of husbandry,” otherwise known as farm equipment, to include autonomous equipment. This allows for the autonomous farm equipment like tractors to drive short distances on public roads.
SB 1661 created a legal structure for the broadband service district authority. This authority would be in charge of things such as facilitating the expansion and maintenance of broadband infrastructure.

Pasquinelli says these bills, along with the broadband project, will be helpful for Yuma farmers as they continue to navigate this technological boom. When the broadband network and autonomous technology are in full force, they can help Yuma farmers address labor challenges.

“The farm workforce is aging, and it’s more and more difficult to get labor out of Mexico, so automation is going to be really key as the workforce diminishes,” says Paul Brierly , director of the Arizona Department of Agriculture .

$6 Million Broadband Project Hopes to Attract Younger Workforce

The broadband network might also be able to solve the aging workforce by attracting more university students. Brierly believes with the research and investment tied to the network, along with Yuma’s landscape, it can be a hot spot for young scholastic minds.

“With climate change, more of the world is having to produce food in arid climates, so what we solve in Yuma County, and in Arizona, will apply and be useful all around the world,” he explains.

The project is set to cost around $6 million and the broadband network is expected to be up and running by the end of summer in August.

“Not only does that allow Yuma County farmers to use the latest technology but also this is going to be the most connected production area in the world,” Brierly says.

‘Farmville for Real:’ How Autonomous Tech is Rebranding Tractor Drivers as Digital Operators

Fri, 10 Apr 2026 21:18:38 GMT

For George Grote, a typical day doesn’t involve a steering wheel or a dusty cab; instead, it looks like he’s glued to his phone or tablet. From the climate-controlled comfort of a pickup or while strolling between the crop rows, Grote monitors a fleet of autonomous tractors as they navigate with precision. It’s a scene that Agtonomy CEO Tim Bucher calls “Farmville for real,” where gripping the steering wheel is being replaced by the quick-twitch reflexes of the gaming generation.

As the agricultural industry grapples with a deepening labor crisis and an aging workforce, companies such as Agtonomy are betting that high-tech autonomy is the key to recruiting Gen Z. By rebranding traditional tractor driving as “digital operation,” the California-based startup is leveraging app-based interfaces to transform farming into a tech career.

Raised on a dairy farm, Bucher coupled his love of agriculture and machinery with a career in the tech field to create the prototype that would become the company’s first autonomous tractor. Today, as a farm owner and father of three, Bucher says it’s not likely his children will return to the farm. With this technology, he hopes to attract the next generation to his farm and the industry.

“The younger generation doesn’t want to be in the dirt and the dust because there are other opportunities for them,” he says.

(Photo provided by George Grote)

The Gaming Advantage: Why “Fast Hands” Matter in the Field

Grote, a 30-year-old field engineer with Agtonomy, does not have a farming background, but he always knew he wanted to work outdoors. He graduated from California Polytechnic State University with a degree in crop and fruit science and now works alongside Agtonomy customers. He says being able to process information on a screen while being fast with his hands is something he picked up from gaming.

“I can tell you [gaming] 100% helped me, being able to toggle between different features in the app and being quick with technology,” Grote says. “If you can play a video game, then you’re more than capable of running five, six, seven or eight tractors at once while sitting in your truck and watching them run autonomously.”

8.14.25_agtonomy-102

(Agtonomy)

Marc Di Pietra, regional service maintenance manager for Treasury Wine Estates , says the cutting-edge technology can help bridge the labor gap, provide upskilling opportunities and reduce physical demands.

“New technologies are making it incredibly dynamic and attractive for younger generations,” Di Pietra says. “With a younger workforce, I expect that evolution to accelerate. There’s a natural comfort with technology, and a willingness to challenge legacy processes, which is critical.”

Adding this technology has been game changing in the wine business, De Pietra says, and it can shape the rest of the agricultural industry as well.

“These technologies allow us to be more precise with our farming, winemaking techniques and sustainability efforts, effectively creating safer environments for our employees, reducing our emissions and producing better quality wines,” he explains.

Agtonomy_George Grote

(Agtonomy)

How Agtonomy Works

At this point, Agtonomy is being used on fruit and nut tree, grapevine, avocado and citrus operations. The company works with Bobcat , specifically the Doosan Bobcat CT 4045, for more versatile utility and maintenance tasks, and Kubota to automate narrow-track diesel tractors, such as the Kubota M5N series.

Agtonomy’s software is embedded into a tractor’s OEM control system at the factory. Outfitted with the technology, the machine can autonomously handle repetitive tasks, such as mowing, spraying and seeding. Using cameras and sensors, tractors can “see” their surroundings, allowing them to navigate rows and avoid obstacles. Sensors and data links also ensure that sprayers or mowers are working at the correct intensity and height. When an issue occurs, a notification is sent to a smartphone and/or tablet, complete with details to help the tractor decide what to do when it deviates from the original instructions.

Deere & Co. Reaches $99 Million Settlement in Multiyear ‘Right-to-Repair’ Litigation

Wed, 08 Apr 2026 13:42:06 GMT

On April 6, Deere & Co. announced a settlement agreement resolving the “right-to-repair” litigation before the U.S. District Court for the Northern District of Illinois. The company will pay $99 million (plus interest accruing since Jan. 15) into a settlement fund for the benefit of the settlement class. In a press release , the company states the agreement brings the case to a close with “no finding of wrongdoing.”

The agreement marks a pivotal moment in the multi-year legal battle, aiming to compensate producers for repair restrictions while avoiding a formal admission of liability. While Deere marks the move as a step toward better customer support, the settlement fuels a debate with advocates who argue the payout fails to address control over farm machinery repairs.

Under the terms of the settlement, Deere will establish a fund to cover administrative and legal fees, with the remainder distributed to eligible class members. Deere says it remains committed to supporting customers with access to manuals, diagnostic software and specialized tools.

“As we continue to innovate industry-leading equipment and technology solutions supported by our world-class dealer network, we are equally committed to providing customers and other service providers with access to repair resources,” says Denver Caldwell, vice president, aftermarket & customer support. “We’re pleased that this resolution allows us to move forward and remain focused on what matters most – serving our customers.”

Industry Advocates Raise Questions Amid Settlement Announcement

Despite the settlement, some are still skeptical.

“I suspect there is a lot less to this deal than meets the eye,” says Gay Gordon-Byrne, executive director of the Repair Association .

She has questions, including: In the settlement, Deere agreed to make available to farmers for 10 years “the digital tools required for the maintenance, diagnosis and repair” of large agricultural equipment, including tractors, combines and sugarcane harvesters. What does that mean for other John Deere equipment?

In response, John Deere says its latest digital self-repair tool, Operations Center PRO Service, launched in July 2025, is designed to enhance how John Deere equipment owners use, maintain, diagnose, repair and protect their equipment. The tool provides support capabilities across John Deere’s agriculture, turf, construction and forestry equipment portfolio.

Yet unknown, Gordon-Byrne says, are the outcomes of 16 right-to-repair bills that cover ag equipment filed this year in 16 states.

“Several are likely to pass with much stronger requirements,” she adds.

Meanwhile, Willie Cade, Repair Association board member and a consultant on the case since it was filed in 2022, says he believes Deere will continue to move the goalposts and keep farmers reliant on their “monopolistic” repair policy.

“It’s too little, too late, and it will not fundamentally change the monopolistic repair environment that Deere enjoys,” he says.

The settlement must still be approved by the U.S. District Court for the Northern District of Illinois.

More DEF Relief? EPA Takes New Action for Farmers and Truckers

Tue, 03 Feb 2026 16:14:41 GMT

On the heels of clarifying farmers’ right to repair their own equipment, EPA is escalating pressure on diesel engine manufacturers over ongoing Diesel Exhaust Fluid (DEF) system failures the administration claims continue to sideline farm machinery and trucks.

On Tuesday, EPA Administrator Lee Zeldin announced the agency is demanding detailed failure data from major diesel engine manufacturers as it considers additional rules aimed at reducing DEF-related shutdowns and derates that have plagued farmers, truckers and equipment operators for years.

The move builds directly on Monday’s EPA right-to-repair guidance announcement that clarified the Clean Air Act does not prohibit farmers from fixing their own non-road diesel equipment, which includes making temporary emissions overrides when necessary to complete repairs.

“As I traveled to all 50 states during my first year as EPA administrator, I heard from truck drivers, farmers and many others rightly complaining about DEF and pleading for a fix,” Zeldin said in a statement on Tuesday. “EPA understands this is a massive issue, which is why we have already established commonsense guidance for manufacturers to update DEF systems.

“Today, we are furthering that work and demanding detailed data to hold manufacturers accountable for the continued system failures,” he added.

While neither announcement fully rolls back DEF requirements on tractors, a step many farmers and truckers continue to push for, both signal movement in that direction.

With today’s news in the mix, here’s what farmers and truckers need to know:

1. Increased Operational Up-Time.

The most immediate benefit is the reduction of “forced downtime.” Under the clarified guidance announced on Feb. 2, farmers can now perform temporary emissions overrides to complete essential work, such as planting or harvesting, even if a DEF failure occurs. The extension of warning periods — specifically the 36-hour window for non-road equipment before a derate kicks in — provides a buffer to finish a job before seeking repairs.

2. Legal Empowerment for Repairs.

EPA has explicitly stated the Clean Air Act cannot be used by manufacturers as a shield to prevent farmers from fixing your own equipment. This clarification removes a major legal hurdle in the right-to-repair movement, potentially lowering repair costs by allowing farmers and independent mechanics to access the tools and software needed to address DEF-related faults.

3. Manufacturer Accountability.

Under Section 208(a) of the Clean Air Act, EPA is demanding warranty and failure data for Model Year 2016, 2019 and 2023 engines from 14 major on-road and non-road diesel manufacturers (covering 80% of the market). That shifts the burden of DEF reliability from the end-user to the manufacturer. EPA says the information will help determine whether persistent DEF problems are tied to specific product generations, system designs or materials, and will inform further regulatory steps in 2026. Manufacturers have 30 days to comply or face potential enforcement actions.

4. Impact on Machinery Values.

Auction data suggests farmers are already voting with their checkbooks. According to Machinery Pete , demand and values remain strongest for pre-DEF used equipment, while interest in DEF-equipped machinery has softened.

If these EPA actions lead to more reliable DEF systems or easier repairs, the high demand (and inflated prices) for older, less efficient equipment might eventually stabilize as newer models become less of a liability in the field.

5. More Changes are Coming.

When asked why EPA has not eliminated DEF requirements entirely,Zeldin said the agency said it is actively building on last summer’s guidance and actively moving toward “common-sense” adjustments that prioritize productivity alongside emissions standards.

EPA’s demand for warranty and failure data follows DEF guidance issued in August 2025 that significantly softened inducement rules. That guidance delayed severe derates, reduced sudden shutdowns and required manufacturers to update software so operators could continue safely working while addressing faults.

For heavy-duty trucks, warning periods were extended to up to 650 miles or 10 hours before derates begin, with weeks of normal operation allowed before speed is limited. Non-road equipment now sees no impact for the first 36 hours after a DEF fault.

EPA has also said that starting with Model Year 2027, new diesel trucks must be engineered to avoid sudden and severe power loss after running out of DEF.

EPA Backs Farmers, Affirms Right to Repair Equipment

Mon, 02 Feb 2026 22:41:20 GMT

EPA issued new right-to-repair guidance on Monday, clarifying how the Clean Air Act applies to non-road diesel equipment. It’s a move EPA Administrator Lee Zeldin says is intended to end years of confusion and misuse of the law that has limited farmers’ ability to fix their own machinery.

“Unfortunately, equipment manufacturers have misused the Clean Air Act by falsely claiming that environmental laws prevented them from making essential repair tools or software available to all Americans,” he says. “Because of this misinterpretation of the law, manufacturers have limited the ability of farmers and independent repair shops to repair equipment.”

How Much Will Right to Repair Save the Average Farm?

According to Kelly Loeffler, Small Business Administration (SBA) administrator, the savings could be $48 billion across agriculture. For an individual farm, that could mean:

$33,000 in savings per repair
$3,000 to $4,000 in potential yield losses avoided due to reduced downtime
10% reduction in annual operating costs
Up to 80% reduction in repair costs annually

Loeffler says savings come from avoiding dealer-only repairs, reducing downtime during critical fieldwork windows, and eliminating transportation and labor delays tied to authorized service requirements.

The news came as a joint announcement on Feb. 2 with Loeffler as well as USDA Secretary Brooke Rollins.

“Today we are issuing guidance out of the Trump EPA to make abundantly clear that if you own your farm and other non-road diesel equipment, you have the right to fix it,” Zeldin says. “This might seem like a no-brainer, but ask any American farmer and they will tell you about the headaches and costly hassles that they have been forced to endure at the hands of equipment manufacturers.”

Zeldin says manufacturers have relied on what he calls a false interpretation of the Clean Air Act to restrict access to repair tools, software and diagnostic systems. He says today’s announcement will make that new guidance clear.

What EPA’s Announcement Didn’t Include? A Complete Rollback of DEF

Following today’s right-to-repair announcement, Farm Journal asked EPA why the administration isn’t also removing Diesel Exhaust Fluid, or DEF, requirements for farm equipment. Farmers have long cited DEF as a major contributor to rising equipment costs, particularly compared with competitors in Brazil, for example. In summer 2025, EPA issued guidance relaxing DEF “inducement” requirements, and today’s announcement focuses on allowing farmers to temporarily override DEF when making repairs.

In response, EPA says the agency is actively building on last summer’s DEF guidance.

“As Administrator Zeldin mentioned on today’s press call, EPA is actively working to build upon the DEF guidance the agency issued this summer,” the press office wrote. “EPA understands DEF is a major issue facing farmers, truck drivers and equipment operators. The agency will be making an announcement on DEF in the near future.”

This indicates that while today’s right-to-repair guidance stops short of changing DEF rules, additional updates could be coming soon.

Downtime, Dealer Dependence and Lost Productivity

Zeldin says farmers are often forced to rely exclusively on authorized dealerships for repairs, even during critical times like during planting and harvest when downtime costs farmers time and money.

“Instead of a farmer being able to fix their own equipment in the field or bring it down the road to their local repair shop, farmers have been forced to rely solely on authorized dealers for essential repairs, which are not always close by,” he says. “For farmers, timing is everything. When equipment breaks down during planting or harvesting, delays can result in thousands of dollars in lost productivity.”

He adds that the financial burden goes beyond inconvenience.

“Being forced to haul machinery to a certified dealership, pay higher prices for repairs and wait in line; it’s not just inconvenient,” Zeldin says. “It can prove to be very economically damaging.”

The Future of DEF: Is an Emissions Rollback Coming?

This latest right-to-repair announcement builds on action taken by the Trump administration in August 2025, when EPA issued guidance addressing diesel exhaust fluid, or DEF, system failures in farm equipment. The 2025 guidance aimed to address widespread frustration among farmers with Tier 4 emissions technology, while maintaining long-term environmental protections.

Prior to that announcement, in early June, John Deere sent a letter to EPA, asking the agency to clarify that temporary emissions overrides are allowed. In response, EPA issued guidance on Aug. 12 and later urged DEF system software updates to prevent sudden shutdowns, helping farmers and equipment operators make repairs without losing productivity or safety.

The new right-to-repair guidance announced today by EPA, USDA and SBA aims to extend this administration’s approach by clarifying farmers’ ability to make essential repairs themselves, which they claim will further improve reliability, efficiency and cost savings on the farm.

If you go back to the Trump administration’s original announcement last summer, EPA said it would allow manufacturers to update DEF system software to prevent abrupt power loss in tractors, trucks and other diesel machinery. The goal was to reduce “red tape” and prevent equipment shutdowns during critical planting and harvest periods, while still maintaining emissions controls.

Key aspects of the 2025 DEF guidance included:

Reduced Derating: Instead of immediate, severe speed and power reductions when DEF levels are low or sensors fail, engines could now slow down more gradually, reducing disruption in the field.
“Soft” Power Loss for New Models: For 2027 and later models, engines were required not to shut down or lose power abruptly if DEF ran out.
Software Fixes for Existing Equipment: Manufacturers could issue software updates to ensure older machinery properly handled low-DEF scenarios.
No Deleting Permitted: Emissions equipment could not be removed, and the guidance did not legalize deleting any system.

EPA says the announcement meant tractors and machinery were less likely to experience sudden, catastrophic power loss, which would reduce downtime.

USDA: Right to Repair Is Important for Everyday Farm Operations

USDA Secretary Brooke Rollins says the administration has been working on the guidance for months because of its importance to everyday farm operations.

“We have been working on today’s guidance now for a while because we know how much it means for the everyday farmer,” Rollins says. “The right to repair isn’t just a slogan. It’s a common-sense extension of the God-given right to private property.”

Rollins ties equipment downtime directly to food production and national security.

“Every single day our farmers feed us, they fuel us, they clothe us,” she says. “But when that equipment breaks down and remains out of operation, it means crops aren’t planted or harvested, mouths aren’t fed, and America’s economic growth and national security are put at risk.”

She says farmers overwhelmingly agree they should be able to repair their own equipment, an issue USDA has been hearing since President Trump took office more than a year ago.

“Farmers shouldn’t be forced to haul their equipment to specialized and costly repair shops when they could be making those repairs on their own,” Rollins says. “An overwhelming majority of farmers, north of 95%, agree with that statement.”

What Does the New EPA Right to Repair Guidance Allow?

Zeldin stresses the guidance does not weaken emissions standards or change the Clean Air Act.

“It does not change the law, and it does not reduce compliance obligations,” he says. “What it does do is stop the law from being misused to block common-sense repairs.”

The guidance clarifies that equipment owners may temporarily override emissions systems — including diesel exhaust fluid (DEF) systems — when necessary to complete a repair, as long as the equipment is returned to compliance.

“At times, a tractor might just stop working altogether in the middle of harvest because of a DEF issue,” Zeldin says. “This allows farmers to fix broken DEF systems right there at home or in the field.”

SBA: ‘Huge Relief’ with Measurable Savings

Small Business Administration Administrator Kelly Loeffler says the guidance delivers significant, quantifiable savings for farmers.

“I’m the product of one of the 1.9 million farms in this great nation that feed, fuel and clothe our country,” Loeffler says. “Diesel exhaust fluid and now right to repair — these are huge-relief, common-sense reforms.”

Loeffler says SBA economists worked to quantify the impact farm by farm.

“In the aggregate, this is about a $48 billion savings,” she says. “It’s about $33,000 per repair.”

She adds that downtime drives additional losses.

“The loss of yield could be up to $3,000 to $4,000 for the average farm,” Loeffler says. “That’s time spent leaving the field, missing a window of dry weather and dealing with delays in parts and labor.”

According to Loeffler, the guidance could reduce annual operating costs by roughly 10% and cut repair costs dramatically.

“This could potentially reach an 80% annual reduction in the cost of repairs,” she says. “And we know those repairs are getting even more expensive.”

John Deere Say’s EPA’s Guidance Responds to Formal Request

John Deere says the EPA’s right-to-repair guidance directly responds to a formal request the company made to the agency in June 2025 .

In a statement, John Deere says it sought updated guidance from EPA to expand repair options for customers and independent technicians while still ensuring compliance with federal emissions requirements.

“John Deere appreciates today’s action by EPA Administrator Zeldin, which responds directly to a formal request made by the company in June 2025,” the company says. “John Deere sought this updated guidance from the EPA with the intent to further increase customers’ and independent repair technicians’ repair capabilities while ensuring compliance with EPA requirements and guidance.”

The company says its request aligns with its long-standing position that customers should have flexibility in how their equipment is repaired.

“John Deere’s request to the EPA is consistent with the company’s longstanding commitment to supporting customer choice on how equipment is repaired — whether through their trusted John Deere dealer, with a local service provider, or by doing the work themselves,” the statement says.

John Deere adds that in light of the updated EPA guidance, it plans to roll out new repair functionality for customers.

“The temporary inducement override capability will soon be made available to John Deere customers through Operations Center™ PRO Service,” the company says, describing the platform as an enhanced digital repair tool that provides diagnostic, repair and reprogramming capabilities.

The company says additional information about the tool is available through its website.

Trump Administration Frames Announcement as Farmer Choice and Independence

All three officials frame the announcement as centered on farmer independence.

“This is about fairness, competition and independence,” Zeldin says. “Farmers should be able to choose where and how their equipment is repaired.”

“In America, the timely, affordable maintenance of agricultural equipment should not be a luxury,” Rollins says. “It should be a given.”

“And coming from a multigenerational farm family, this issue is very personal,” Loeffler says. “We’re going to continue to make sure farmers get the regulatory relief they deserve.”

Is The Death of DEF Coming Soon?

While today’s announcement is another step in reducing regulations and emissions standards, EPA didn’t go as far as to eliminate DEF requirements on farm equipment, but told Farm Journal an announcement on that is coming soon.

Industry analysts say a rollback of federal emissions requirements on machinery could send shockwaves through both the new and used equipment markets, though exactly how depends on how far any policy would go and how manufacturers respond.

Greg Peterson, widely known as “Machinery Pete,” says the biggest immediate impact would be on used equipment values, particularly older, pre-emissions models that farmers already favor.

Emissions Rollback Could Reshape Machinery Markets, Analysts Say

Peterson points to years of auction data showing strong demand, as well as rising prices for good-condition pre-DEF tractors and combines, even during tight grain markets. If emissions rules were suddenly relaxed, he says the industry would be entering uncharted territory.

“The wild card is what happens to that one-, two-, three-, four-, five- and six-year-old equipment that’s already out there,” Peterson says. “It would be unprecedented.”

Opportunity and Uncertainty for Dealers and OEMs

While that uncertainty could create short-term friction, Peterson also sees opportunity. If manufacturers were allowed to build simpler machines again, it could align more closely with what many farmers are already voting for with their checkbooks.

“That’s what farmers want,” Peterson says, noting the continued premium buyers are willing to pay for older machines without complex emissions systems.

He adds that such a shift could be “an unbelievable opportunity” for both manufacturers and dealers, depending on how quickly and cleanly changes could be implemented at the factory level.

Manufacturers Unlikely to Fully Abandon Emissions Systems

Casey Seymour, host of the ‘ Moving Iron ’ podcast, agrees the used equipment market could benefit, but he’s skeptical manufacturers would abandon emissions technology altogether.

Seymour says the bigger issue for OEMs is regulatory whiplash. Environmental rules can change dramatically from one administration to the next, making it risky to retool factories for non-emissions machines only to reverse course a few years later.

“I don’t see a manufacturer of any color completely stepping back and saying we’re not going to worry about this anymore,” Seymour says.

Flexibility Could Boost Used Equipment Values

Instead, if EPA would decide to roll back emissions standards, Seymour envisions machines leaving the factory “emissions-ready,” giving farmers flexibility down the road. If deleting emissions systems became legal, equipment could be modified and resold without violating regulations, opening new possibilities in the secondary market.

That shift, Seymour says, could actually strengthen used equipment values. Demand for legally modified machines could rise, and farmers would no longer need to remove emissions components illegally.

Both analysts agree the used market would likely react first to any regulatory change, while new equipment pricing may remain largely unchanged unless manufacturers gain long-term certainty on emissions policy.

Used Farm Equipment Swindle Alert: BBB Warns Virtual Vendor Vehicle Scams on the Rise

Fri, 22 Aug 2025 16:50:12 GMT

The Better Business Bureau (BBB) is warning used equipment buyers nationwide about another sophisticated scam involving used farm equipment.

This particular grift, according to a press release from BBB, involved a fake online heavy equipment retailer impersonating a legitimate Missouri dealership, Cook Equipment & Trucking (Marble Hill, Mo.).

Buyers from across the U.S., some even from as far away as California and Arizona, reported losing a total of $223,000 after attempting to purchase heavy equipment and farm machinery through fraudulent websites and Facebook Marketplace ads.

Related: Essential Advice for Safely Buying Used Farm Machinery

Victims say they were “ghosted” after wiring money for equipment that never arrived. The BBB does not say whether the victims were able to dispute the fraudulent charges and claw back the proceeds from the scammers.

The reported fraudulent transactions include:

$45,000 for a skid steer loader from a buyer in Oak Hills, Calif.
$32,000 for an excavator from a buyer in Hancock, Mich.
$29,500 for a trailer from a buyer in Amanda, Ohio
$29,000 for a trailer from a buyer in Greenville, N.C.
$28,000 for a skid steer loader from a buyer in Eastman, Wis.
$31,000 for an excavator from a buyer in Des Moines, Iowa.
$29,000 for a skid steer from a buyer in Blue, Ariz.

BBB says the real Cook Equipment & Trucking, a small business operating since 2010, confirmed it has no website and is not affiliated with any online sales. The impersonators registered three fake websites, the most recent on July 14, and continue to run deceptive ads on social media.

“Those shopping for heavy equipment and farm machinery online should do their due diligence so they don’t fall victim to a virtual vehicle vendor scam,” says Michelle L. Corey, president and CEO, BBB St. Louis. “If an item is priced well below market value, that’s a red flag.”

To avoid getting swept up in an online virtual vehicle vendor scam the Better Business Bureau offers these tips:

Research the business at bbb.org or call 888-996-3887
Be skeptical of deals that seem too good to be true
Verify the website and contact the business directly
Read all terms and understand refund policies
Use a credit card for added protection
Report scams to BBB Scam Tracker, your state attorney general, the FTC, and the FBI’s Internet Crime Complaint Center , and notify the social media platform where the fraud was discovered

To learn more about how to avoid online fraud in the used equipment auction world, check out BBB’s 2024 study on virtual vehicle vendor scams.

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Farmers, Truckers and Gear Heads Rejoice: EPA Rolls Out Streamlined Diesel Engine Fluid Guidelines

Tue, 12 Aug 2025 18:04:22 GMT

EPA is rolling out new guidance for manufacturers of farm equipment and other heavy-duty vehicles, removing regulatory red tape requiring diesel-powered farm equipment to reduce engine torque dramatically when a problem arises with the machine’s Diesel Exhaust Fluid (DEF) system.

You can read EPA’s statement on the announcement here.

The new rule making goes into effect immediately for all new diesel engines on model year 2027 machines. It should also be noted the new guidance from EPA is voluntary for all non road equipment. Ultimately, each manufacturer will have the right to choose whether it implements the new inducement strategy or maintains the status quo with its own machines.

To fix the problem for farm machinery already in the field, EPA’s new guidance, developed in collaboration with farm equipment manufacturers, will work to ensure necessary software changes can be made on the existing fleet.

(EPA)

EPA administrator Lee Zeldin says now all non-road equipment, like farm tractors, combines and sprayers, must be configured so there is no impact on engine power for up to 36 hours when a DEF system malfunction occurs. Once 36 engine hours have passed, a 25% reduction in engine torque will go into effect until the machine is serviced. If the farm equipment is not fixed within 100 engine hours, then a 50% reduction in torque is activated until the machine can be serviced.

Additionally, farm equipment can be restarted with full engine power three times for up to 30 minutes after inducement, according to the EPA release.

“This is the first crack in the ice toward saying we don’t need these expensive systems on our farm equipment,” says Ben Reinsche, owner, Blue Diamond Farming Company in Jesup, Iowa. “We don’t need to immediately shut off an engine or be restricted for 36 hours if you have DEF unavailable or a malfunction.

“This is a positive step and maybe a formative step toward saying that having these emission standards on farm or off-road equipment is not critically necessary,” adds Reinsche. “There are so many other things farmers can do that are planet positive, like using conservation and sustainability practices, rather than having an after treatment system on our diesel engines.”

Small Business Administration (SBA) leader Kelly Loeffler says the new rule will save 1.8 million family farms across America a staggering $727 million per year while offering “vital financial and operational certainty.”

“This announcement today is such a big deal, especially on behalf of our farmers and ranchers,” says USDA secretary Brook Rollins. “At a time when our ag sector is really hurting, our farmers have had to endure a 30% cost increase in inputs, and a $30 billion Biden-era trade deficit, these everyday regulations being lifted makes such a difference.”

The new guidance greatly reduces a machine setting known as DEF derating and allows operators more time to secure DEF, refuel and make repairs. The new guidance also reportedly retains the environmental benefits of Tier 4 engine and DEF regulations for farm equipment and trucks.

“Today we are taking another important step forward by undoing these diesel fluid guidelines that have hurt our farmers and small rural businesses,” says U.S. Senator Joni Ernst (R-Iowa). “Not only will these new guidelines save family-run farms hundreds of millions of dollars per year, but it is also just common sense, folks. No farmer should have their tractor come to a halt in the middle of a field due to Green New Deal-style regulations from Washington.”

How Did We Get Here?

EPA ushered in DEF requirements for large farm equipment when it enacted broader Tier 4 emissions standards in 2004.

Tier 4 Interim rules, which required DEF for farm machines 750 horsepower and up, then went into effect in 2008.

In 2015, EPA’s final Tier 4 regulations were put in place, meaning all new non-road diesel engines — regardless of horsepower rating — had to comply with new emissions standards.

Curious where your farm equipment is made? Check out Farm Journal’s “Who Makes What Where” feature to learn more.

Why Do Many Farmers Hate Using Diesel Exhaust Fluid (DEF)?

American farmers say they detest using DEF due to the challenges and additional fuel cost it tacks onto their operations.

Here are some reasons farmers aren’t big fans of DEF:

Higher Costs and More Maintenance: DEF adds on extra materials costs for machinery-based field work. Farmers must purchase large amounts of fluid, and the Selective Catalytic Reduction (SCR) framework that processes DEF is prone to malfunctions and expensive to repair. Often a simple-but-unexpected repair can pop up out of nowhere and end up costing farmers thousands of dollars and leave equipment inoperable.
Field Work Interruptions: If a tractor runs out of DEF or if the system breaks down, under the now-defunct previous guidelines engine power was greatly reduced, which is known by many farmers as “going into limp mode.” For farmers who rely on their equipment to operate consistently and reliably during planting and harvesting, any issue quickly becomes a major headache.
Storage Issues: DEF has a limited shelf life and is sensitive to temperature ups and downs. A quick Google search says DEF freezes at around 12°F and can degrade if stored in temperatures above 86°F. And who wants to look at a giant pallet of DEF cartons stacked in their machinery barn? Nobody, that’s who.
Contamination/Quality Control: DEF fluid must be pure and free of contaminants. Accidentally using the wrong type or getting foreign substances in the tank during refilling can wreak havoc throughout the system, leading to repairs and downtime.
Engine Performance Concerns: There are farmers who believe newer emissions systems, including those that use DEF, reduce the machine’s total power output and lower fuel efficiency.

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Right To Repair Granted? John Deere Launches Digital Self-Repair Tool for $195 Per Tractor

Thu, 31 Jul 2025 15:29:05 GMT

In what appears to be a direct response to anti-competition claims raised in the ongoing FCC v. John Deere Right to Repair lawsuit , the equipment manufacturer has released an updated digital service tool to enable equipment owners to maintain, diagnose, repair and protect farm equipment.

The new Operations Center PRO Service tool is available now in John Deere’s Operation Center app to equipment owners in the U.S. and Canada.

John Deere says it will charge farmers an annual license starting at $195 per machine for the tool. The company is charging independent service professionals $5,995.00 per year, which includes up to 10 local downloads.

The increased functionality of the new service tool replaces John Deere’s previous digital service iteration, known as Customer Service ADVISOR. John Deere representatives confirm ADVISOR will be phased out over the next year.

What farmers need to know

John Deere says the new Operations Center PRO Service “delivers digital repair content filtered by year and model number and provides users with additional relevant machine information to help troubleshoot, diagnose and repair Deere equipment. It’s designed to be intuitive and deliver support in real time.”

Here are the new service and repair capabilities within the tool:

Machine health insights and diagnostic trouble codes
PIN-specific machine content, including manuals
Software reprogramming for John Deere controllers
Diagnostic Readings
Diagnostic Recordings
Interactive diagnostic tests
Calibrations

Quick Analysis

If you’ve been following the FCC v. John Deere Right to Repair lawsuit, you may recall FCC’s legal team asking the equipment manufacturer to release a full digital repair and diagnosis tool for farmers and independent service technicians as part of its filed request for injunctive relief.

Related: What Does Right to Repair Really Mean?

Right to Repair advocates and antitrust attorney James Kovac, along with the FCC’s legal team, at the time were critical of the Customer Service ADVISOR, calling it an incomplete diagnostic tool. Kovacs himself says “independent repair pros and the farmers have access to (the tool), but (it) doesn’t give them the full suite of options to repair all the needs of their farming equipment.”

What John Deere is saying about the new tool

“Our development of these tools reaffirms John Deere’s support of customer self-repair,” says Denver Caldwell, vice president of aftermarket and customer support with John Deere. “We view continuously enhancing self-repair as consistent with our mission to ensure John Deere customers have the best machine ownership experience possible.”

What about independent repair technicians?

(John Deere )

In addition to equipment owners, a local service provider can also use Operations Center PRO Service, John Deere says. With a John Deere equipment owner’s permission, independent technicians can gain access to diagnostic and repair information to support the equipment owner’s needs.

(JohnDeere.com screenshot)

On the John Deere online store, it currently lists a Operations Center PRO Service annual license for a “Service Business” as costing $5,995.00 . The license provides for 10 local downloads of the PRO Service application, the listing says.

“Our message to our customers is clear,” Caldwell continues. “Whether you want the support of your professionally trained and trusted John Deere dealer, to work with another local service provider or to fix your machine yourself, we’ve created additional capabilities for you to choose the option that best fits your needs.”

How does it work?

Equipment owners must access Operations Center PRO Service through the John Deere Operations Center. Once connected to the platform, owners will add their equipment into their account using the machine’s serial number. Use of an electronic data link might be required for more advanced features within Operations Center PRO Service, including software reprogramming. Certain interactive tests, calibrations and reprogramming limitations will exist at initial release.

John Deere says it will deliver additional capabilities in future updates. See JohnDeere.com/PROService for further details.

How can I find out more?

Operations Center PRO Service is available today. For more information on how to access all of the digital support tools offered by John Deere, visit Deere.com/RunItYourWay or see your local John Deere dealer.

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Carbon Robotics adds autonomous tractor solution

Mon, 31 Mar 2025 18:38:41 GMT

In a move to help growers maximize equipment and address labor shortages, Carbon Robotics launched its Carbon AutoTractor, an autonomous solution installed on existing tractors.

Carbon Robotics’ founder and CEO Paul Mikesell says its Carbon AI will power remotely monitored tractors to help specialty crop growers deploy laser weeders for almost around-the-clock production.

“With LaserWeeder, farmers want to run them as much as they possibly can, but it’s hard to find labor,” he told The Packer. “It’s really hard to find labor to do the tractor driving. It’s hard to find labor to do these late midnight shifts. It’s hard to find people to do all the different tasks you want to do with the tractors.”

The Carbon AutoTractor features two core components: the Carbon Autonomy Kit and the Remote Operations Control Center. Mikesell said operators in ROCC handle any obstructions through monitored autonomy and take over the autonomy system, so production continues. He said growers, then, don’t have to worry whether an autonomous task gets completed.

“They’re trained in using Carbon Auto Tractor,” he said. “They know how to do the functions that the farmer wants to do in the field. And then, whenever there’s something that comes up, they can literally change drive the tractor remotely, and get through whatever obstacle it is, and then keep moving.”

Mikesell said the Carbon Auto Tractor will currently work for LaserWeeder tasks, ground prep such as mulching, mowing, discing and more, but there are plans to expand its capabilities in the future.

The Carbon Autonomy Kit is initially compatible with John Deere 6R and 8R Series tractors, requiring no permanent modifications and installation completed in less than 24 hours. Once installed, tractors can toggle between autonomous and manual operation as needed.

“It bolts on and then that you plug into the harness in the inside on the inside cab, and there’s a box that mounts on the window that you can turn it on and off,” Mikesell said.

The Carbon AutoTractor system includes RTK-accurate GPS, 360-degree cameras and radar-based safety sensors, as well asphysical, remote and mobile e-stops connected via a high-speed, low-latency satellite link.

“We have better visibility from the cameras on the roof than you do from the inside the cabin,” Mikesell said.

And for those growers who might be reluctant to go to an autonomous tractor, Mikesell said the Carbon AutoTractor is designed to help growers better deploy farm labor where it’s needed most.

“You want somebody there to inspect or notice problems with your irrigation or things of that nature. You’ll still want to have those people around, but the point is that they don’t have to spend all that time driving up and down the rows to do the simple task,” he said. “They can then spend their time focusing on figuring out where or if there’s issues and how to address other problems and it relieves the constant need to be driving the tractor all the time.”

Mikesell said this solution also offers growers the option to deploy tractors at night for weeding or when the nighttime temperatures are cooler. This also helps growers maximize return on investment by being able to run the autonomous solution all the time, he said.

“We found that lot of people want to run their LaserWeeder 24/7 because they get a really good ROI or more crops they can put it under, but they just can’t find the operators to run it 24/7,” he told The Packer. “If you can run it, 24/7, you can double the hours in a typical season and you can get that tool doing everything you need it to.”

Carbon Robotics said the autonomous solution works seamlessly with its LaserWeeder, automatically adjusting speed to optimize weeding performance based on weed type, size and density, which can boost coverage by up to 20% compared to manually operated systems.

Brandon Munn, farm manager with Columbia Basin Onion, has worked with the Carbon Robotics team on this autonomous solution.

“With many of our tractors and LaserWeeders running autonomously with Carbon AutoTractor, we’re able to operate more hours, address labor challenges and make night shifts safer and more reliable,” Munn said in a news release. “This isn’t just automation; it’s a practical solution that’s fundamentally changing how we farm.”

Additional Details Come In On AutoTractor
Farm Journal talked with CEO Paul Mikesell to see what else we could learn about the system and what makes it different from other tractor autonomy kits on the market. Here’s a handful of bullet points breaking down what we uncovered:

Don’t Call It A Retrofit - Because the AutoTractor kit doesn’t effectively alter or change anything mechanically on the tractor itself, Mikesell says he prefers to refer to it as a “augmentation kit.”
Satellite Connectivity Changed The Game - When Mikesell and his team started this project back in 2023, connectivity was a limiting factor in enabling a tractor to safely operate with complete autonomy. That is no longer a limiting factor as developments in the stratosphere like SpaceX’s StarLink and Intellsat’s low earth orbit constellations have provided the necessary latency and bandwidth to make driver-less operation safe and viable.
Pricing Is Still TBD - Pressed on how much the system will cost from an up-front investment standpoint, Mikesell told us that “we’re still fine tuning that price.”
Expect An Hourly Fee - Mikesell did confirm that the technology will carry a per-hour fee. He says that fee will track closely with what the user would pay a local machine operator to run the tractor. That could mean a per-hour fee anywhere from $15 in the Midwest to upwards of $25 per hour in high-wage markets like California and Washington. “We’re trying to save you money by not having to worry about travel time out to the fields. There’s no lunch break. You don’t have to worry about paying overtime. This machine will do as many double shifts as you want, and we’re still employing people to do all the monitoring. So we have a very skilled and qualified group of people that are doing all the monitoring. So that’s kind of the model: we charge you per hour to run this machine for you and we’ll work with you on what jobs you want done and how you want it done and make sure that everything is handled appropriately.”
Remote Operators With Tractor Experience - Mikesell says his remote operators that task and oversee the driverless tractors for farmers get a crash course in how tractors are used on your typical farm. “Just being out there in the field long enough to understand the size of things that are around you and just kind of what a field looks like and how things are laid out, makes a huge difference when you’re trying to drive remotely,” says Mikesell. “Even though you have a better view driving remotely, because you have a nice 360 degree view off the roof, having some concept and understanding about the size of things and kind of what everything looks like helps quite a bit.”

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EXCLUSIVE: John Deere Speaks Publicly For the First Time About Layoffs, New Challenges in the Ag Economy

Tue, 30 Jul 2024 18:07:55 GMT

John Deere recently laid off a significant number of salaried employees as part of the company’s ongoing workforce reductions. The official number of layoffs is still unknown but are part of a broader trend of workforce reductions at John Deere, which have been ongoing for several months.

Cory Reed, president of the company’s Worldwide Agriculture & Turf Division for Production and Precision Ag , spoke publicly about the layoffs for the first time in an exclusive interview with U.S. Farm Report this week.

What You Need to Know

Reed addressed everything from the recent layoffs to the company’s decision to move a small portion of its production to Mexico. Here are highlights from Farm Journal’s exclusive interview:

John Deere says recent layoffs of both its salaried and production workforce are due to lower net farm income, higher interest rates and market volatility.
Reed says John Deere expects equipment sales to be down 20% in 2024, due to economic pressures on the farm.
John Deere is addressing cost concerns by reducing the prices of some new technologies, such as the See & Spray retrofit kit.
John Deere is investing in automation to improve manufacturing efficiency and reliability.
Reed emphasized the job cuts are unrelated to the 2021 strike by production workers.
He also stressed that John Deere’s decision to move its cab production to Mexico is separate, saying that production site in Mexico has been in operation for nearly 70 years, calling it “an important part of our global footprint.”

The Reality of the Farm Economy

USDA is forecasting net farm income in 2024 to be $116.1 billion, which is a 25.5% drop from 2023 following a 16% drop in 2023 versus 2022. Those two consecutive years of significant decline mark the largest drop in net farm income in U.S. history.

“Net farm income is expected to be down in the mid to high 20s, and when that happens, and commodity prices pull back, interest rates are a little bit higher and we see volatility in the weather, it creates uncertainty that interrupts demand. We’re experiencing that today. Looking out across our industry, we’re expecting to be off roughly 20% year-over-year from 2023,” Reed told U.S. Farm Report.

USDA’s 2023 and 2024 Net Farm Income projections point to the largest drop in history.

(Lori Hayes )

The mounting economic pressures are showing up across the equipment industry. The latest Association of Equipment Manufacturers (AEM) flash report released in June showed just how drastic of a drop the ag equipment sector is currently experiencing. AEM’s report showed combine sales in June dropped 31% compared to last year. Total farm tractor sales were down 16%.

While the company forecasts equipment demand to fall 20% overall in 2024, Reed says the second half of the year looks to be even more challenging than the first.

“We kind of have the tale of two ends of the year, “ he says. “If you looked at the front half of the year, in fact, if you took the large row-crop tractor business, what you would have seen is a market that was still peaking in the April and May time frame. A lot of buyers were in the market, based off of performance last year. As we hit May and going into June, used inventory levels started to grow and you saw buyers starting to pull back. Those trade differentials look different for them, and they started pulling back at a faster rate.”

As farmers pull back on purchasing new equipment, the short-term market outlook is hard to project, according to John Deere.

“I think what you see is markets that are cycling faster today. When you see what was going on in the commodity market, it’s been more volatile here recently. So obviously, we’d like to have better predictability of those things. What I would tell you is the long-term outlook for global commodities grown here in the U.S. still look really strong. We’re still bullish on that,” Reed says. “It’s the reason that even when we see these cycles potentially coming, we invest directly through them. We’ve never invested more in research dollars than we did this year, and in the next five years we will invest more than we have over the past five years. That’s a testament to what we believe about the future of the agricultural industry. We’re doing that around the world.”

John Deere Says Layoffs Are Unrelated to 2021 Strike

With the drop in equipment demand, came cuts to the salaried workforce this week. But the company had already cut more than 1,800 workers in its Iowa and Illinois production facilities.

In October 2021, those same production sites were in the news after 10,000 production workers went on strike . But a month later, John Deere and the United Auto Workers (UAW) Union reached a new six-year deal. With a 20% increase in pay granted by John Deere, UAW ended its month-long strike. But Reed says the job cuts today are not tied to that.

“Certainly, cost, availability and reliability of labor in the workforce is a factor all the time. Cuts right now are not related to that, they’re related to demand,” he adds.

As a result, Reed says John Deere is turning internally to manage its own cost structure, which means layoffs. Those started last September and have accelerated in 2024.

“We don’t like making workforce adjustments. We don’t. But that’s all about the cost structure we have, so we can hold the line on costs. We’re deploying more of our engineering resources to cost-reduce each part without sacrificing any reliability, durability or quality. We’re doing that in a big way,” Reeds adds.

John Deere has committed to providing severance packages to the affected employees. The packages include up to 12 months of severance pay based on years of service, pro-rated pay based on short- and long-term incentives, payment for unused vacation or paid time off, ongoing access to health and wellness benefits and a year of professional job placement services.

The Question on Every Farmer’s Mind

The question on every farmer’s mind: Does John Deere have any plans to cut the price of equipment? Reed says John Deere is addressing cost concerns by reducing the prices of some new technologies, such as the See & Spray retrofit kit.

“We’re taking some of our latest technologies, and we’re cutting the upfront price of it,” Reed says. “If you take See & Spray, which is a great example, that product would normally cost hundreds of thousands of dollars to add to a machine. We lowered the upfront price for a retrofit kit to be able to put it on for tens of thousands of dollars. A customer who wants to manage their herbicide cost differently has the opportunity to buy into that, on an acre-by-acre basis, and only pay based on what they save.”

John Deere’s Decision to Move Cab Production to Mexico

John Deere is also catching some backlash for its decision to move its cab operations from Waterloo, Iowa, to Mexico, which impacts a couple hundred U.S. jobs. According to Reed, John Deere’s production site in Mexico has been in operation for nearly 70 years. What started in 1956 became one of the company’s first operations outside the U.S., and Reed calls it “an important part of our global footprint.”

“First and foremost, it’s important to understand that the movement of certain components or products to Mexico is entirely separate from what we’ve seen in terms of layoffs today,” Reed says. “When we move a product, we make the announcement and say, ‘This portion of this product is going to move here.’ And by the way, we’re doing that all the time. It’s a part of what we do in our global network.”

Reed says what’s not reported when John Deere makes such an announcement is how they are replacing their production in the U.S. with the manufacturing of a new product or piece of equipment. While the cab production might be moving to Mexico, he says they are now building the new 9RX 830-hp four-wheel drive tractor there.

“If you drove to Waterloo today and went into the operations, what you’d see is that brand new tractor going down the very place in the factory where those cabs were manufactured before,” Reed says.

What John Deere Wants Farmers to Know

As John Deere aims to align production inventory levels with current market demands, the down cycle of agriculture is hitting all of the industry hard, but Reed says he’s still bullish on agriculture long-term. When asked what he wanted farmers to know, Reed’s message was this:

“We have 80,000 employees in the company. We wake up every day with the same purpose. That purpose is quality, innovation, integrity and commitment to our customers. We want to grow value on each and every one of those farms. We want to do it in a way that every day they wake up, with every pass they make through the field, they have confidence they’ve partnered with someone in the industry, John Deere and our John Deere dealers, working to drive value, working to drive profitability, on each and every one of their farms,” Reed says.

You can watch the full interview with Reed here.

Monarch Tractor’s Electric, Driver Optional Machine To Be Made in Ohio

Fri, 07 Oct 2022 12:29:47 GMT

A former General Motors factory in Lordstown, Ohio, is now operated by Hon Hai Technology Group (also known as Foxconn) and will be producing MK-V models from Monarch Tractor.

MK-V tractors have been used in California wineries since 2020. The fully electric, autonomous tractors feature 10 hours of runtime, 70 peak hp, and twice the torque of a comparable conventional tractor.

According to Monarch Tractor CEO and co-founder Praveen Penmetsa, there are four main benefits to the new tractor configuration.

Fuel Savings – Farmers have been among the hardest hit with the recent record gas prices. Electric tractors offer farmers significant reductions in fuel costs over the life of the machine when compared with a diesel-powered tractor of the same capacity.
Improved Health and Safety – In going electric, you remove the diesel particulate that is emitted from traditional tractors. Eliminating diesel exposure improves the health and safety of farm workers, produce, and, ultimately, consumers.
High Performance – Farmers needn’t worry about sacrificing performance when going electric. Monarch Tractor’s electric drivetrain is capable of providing 40HP of continuous power and short duration peak power up to 70HP in a small footprint for multi-purpose usage. EV powertrains offer quicker accelerations, shorter turning radii, and more responsive handling. Additionally, Monarch offers an industry-leading battery runtime of 10 hours+ and an intuitive battery swap cart to keep your tractor running all day and night if necessary.
Less Maintenance – Electric Vehicles have fewer moving parts to service, and thus typically require less maintenance than diesel vehicles. Monarch Tractor uses 90% fewer moving parts than a diesel tractor, resulting in reduced maintenance costs and service downtime.

“Farmers work long hours on difficult and often dangerous jobs,” Penmetsa says. “If Monarch Tractor can use technology to save them time and increase efficiency it is worth it. If Monarch can make some of their more dangerous tasks safer, it is worth it.”

The MK-V can be recharged in six hours. It is built with a standard three point hitch and hydraulics so the same implements can be used as a conventional tractor. Via its camera system, the tractor is outfitted with 360 degree views for automated operation. The company says one operator can view and manage a fleet of eight tractors from its mobile operators menu.

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“Monarch’s tractor features a deep learning and sensing suite to provide actionable intelligence that can be used to make data-driven decisions in the field, resulting in increased safety, precision, and efficiency. Leveraging AI, machine learning and data analysis, Monarch opens up the opportunity to provide recommendations for planting, applications, farm health, and harvesting from Monarch’s ability to intelligently analyze crop data and historical trends,” Penmetsa says. Sensors and imaging are processed to provide critical data points that can be used for real-time implement adjustments as well as long-term yield estimates, current growth stages and other plant/crop health metrics. Utilizing machine learning, Monarch will be able to digest this data and provide long-term analysis of field health, improving accuracy the longer it runs.

The Monarch Tractors were previously made at the company’s Livermore, California manufacturing facility. The manufacturing agreement to source Monarch Tractors from Ohio with Foxconn was official in August 2022. The official transfer of production will be by first quarter 2023.
“Monarch Tractor has received interest from across the US and is preparing to support national deliveries. To reach the incredible demand Monarch has announced a manufacturing agreement with Foxconn to produce our tractors at their Lordstown, Ohio facility. Production of our Monarch MK-V tractors at the world-class Foxconn facility ensures that our tractors will continue to be built here in the USA by a seasoned team of experts with an unparalleled commitment to quality and care. Monarch is now starting to engage dealers to support the deployment of Monarch’s tractors and build a network of support for Monarch’s farmer clients,” the company leader adds.

Penmetsa says he’s looking forward to the next 12 months for the company.

“Monarch Tractor’s primary focus is to fulfill its existing orders and demonstrate quantifiable success for our early adopters. Monarch appreciates the early support from these farmers and will be working collaboratively with them on their deployments and taking learnings to validate upcoming projects,” he says.

First Monarch Electric Autonomous Tractor Lands in the Midwest

Thu, 21 Sep 2023 14:20:14 GMT

California is already seeing electric autonomous tractors at work, but until this month, the Monarch tractor hadn’t ventured east. That all changed earlier this month when the University of Missouri became the first college to land a Monarch tractor, which marks the first of its kind in the Midwest.

“This is the first one at a university, and it’s also one of the first ones, if not the first one, outside of the state of California,” says Dan Downing, who works on Ag Engineering extension programs at the University of Missouri.

The first thing you notice about the tractor is how small it is, but once you start watching the tractor work, you realize how quiet it is. However, Downing says don’t underestimate its size or power.

“It’s about a 40-hp tractor, weighs about 5,000 lb., but one of the sleepers is that it performs a little bit better than you would think of a 40-hp internal combustion engine because the torque from the electric motors,” Downing says. “It is instantaneous torque.”

The other impressive piece, to Downing, is how the Monarch tractor is loaded with software and technology at the top of the tractor.

“One of the major things is the data acquisition and data management side of it. The top piece, the canopy of this tractor, is loaded with computer technology. And it has sensors in it to detect everything from wind speed to temperature to ground speed, I believe tire slippage, battery optimization, all those kinds of things are potential that can be done with this,” he says.

Driving Research, Teaching and Extension into the Future

The goal is to use the equipment for research, teaching and extension. And as professors and Mizzou extension gathered outside to watch the equipment at work, it was clear there’s excitement surrounding the Monarch tractor as it will also be used as a teaching tool to drive Mizzou’s program into the future.

“From a teaching perspective, to use the tractor in classes as showing modern, up-to-date, cutting edge, sensory technology and integration with precision ag implements,” Downing says. “There’s even some movement also towards some of the major equipment distributors in the Midwest. They are looking at similar technologies or about potentially working with this company on some of it.”

The electric monarch tractor is on the smaller side, so Downing knows it may not be a fit for larger row crop farms. But considering the machine can also run autonomously, he says it’s a potential game changer for specialty crop and smaller livestock operations. Through his extension work, his goal is to see how the new technology can work on different operations.

“One of the programs I work with is the sustainable ag research and education program, which kind of caters to small farmers, beginning farmers and vegetable and fruit production. And these tractors coming out of California, that’s where they’re mainly being implemented right now,” he adds. “So, there’s a direct application there. And for the folks that are in organic production, with this tractor, there isn’t pumping out any hydrocarbon emissions as they go through their organic operation. So that’s a big plus on that.”

He says also from an extension standpoint, he thinks it will be a great way to create awareness of the sensory technology and how it’s evolving.

“We think of the drones and drone use coming into play, and the data collection when you do field mapping and yield mapping,” says Downing. “All that can be advanced with this tractor. Another piece, just creating the awareness of the evolution of electronic tractors for our crop producers and our farmers out there. The manufacturers are working on some smaller implements, such as a blade to go on the front of it, and some other devices where it has potential application for use in livestock operations, and even indoor operations with no emissions. You can operate it inside of a closed building without having to worry about that.”

Manual or Autonomous Applications

Downing says with the cutting-edge technology equipped on the Monarch tractor, the fourth generation all electric, with autonomous capabilities, but it could also be a great option for someone who’s disabled.

“A disabled person could be potentially able to operate this tractor remotely, or with the joystick operation if they have some mobility,” Downing says. “It can even be driven off a joystick or driven conventionally using hand and foot controls.”

As Mizzou begins to uncover the various applications of the new Monarch tractor, it’s a possible glimpse into the future for farms where it’s the right fit.