Value-Added

QDC Fresh Debuts Street Corn Sides Kits

Wed, 08 Apr 2026 18:41:24 GMT

QDC Fresh Inc. has released Street Corn Sides, a new line of value-added kits created to spice up ears of sweet corn with chef-inspired sauces and seasonings. Designed to meet growing consumer demand for convenient, flavor-forward produce solutions, Street Corn Sides delivers a turnkey way to transform everyday sweet corn into a craveable and exciting side dish in minutes, the company says.

Each Street Corn Sides kit comes complete with preportioned sauce, Parmesan cheese and/or seasoning packets and a step-by-step prep video, providing a simple, mess-free way to deliver bold flavor while reducing the need for additional ingredients at home. The initial lineup features four varieties inspired by popular regional flavor profiles — California Style, Creamy Pesto, Texas BBQ and Nashville Zest — offering retailers a differentiated, high-impact addition to their value-added vegetable set, according to QDC Fresh.

“We developed Street Corn Sides to meet consumers where they are today — looking for convenient and exciting flavor-forward meal solutions without sacrificing freshness,” says Marvin Quebec, president of QDC Fresh. “This program gives our retailer partners a flexible, innovative way to elevate packaged sweet corn from a commodity item to a complete, value-added experience.”

Street Corn Sides was developed with both retailers and consumers in mind, delivering the convenience and flexibility today’s shoppers expect. Whether prepared on the grill, in the oven, on the stovetop or in the air fryer, the kits provide multiple cooking options that can be prepared in minutes and fit into busy lifestyles. By including all flavor components in one package, Street Corn Sides adds clear value back to the consumer — eliminating guesswork while enhancing the overall eating experience, says QDC Fresh.

“We’re incredibly excited to introduce Street Corn Sides to the industry as a fresh, value-added solution that brings both convenience and excitement to the produce department,” says Rachelle Schulken, director of marketing for QDC Fresh. “Just as importantly, we’re looking forward to collaborating closely with our retail partners to create programs that drive sales, build shopper engagement and deliver meaningful value at store level.”

In addition to simplifying meal preparation, Street Corn Sides supports retailers’ efforts to drive incremental sales within the produce department and cross-merchandising opportunities throughout the store by pairing fresh sweet corn with trending flavors and ready-to-use seasonings. The fully contained kits also help reduce shrink, streamline merchandising and encourage impulse purchases during peak corn season and beyond, says QDC Fresh.

The company plans to showcase the California Style Street Corn Sides at the upcoming Viva Fresh Produce Expo in San Antonio, where attendees are invited to experience the California Style flavor firsthand. Attendees can stop by booth No. 1105 to sample and discover how Street Corn Sides can bring excitement and value-added innovation to produce programs.

Melissa’s Produce Reveals New Vegetable Medley Corned Beef and Cabbage Kit for St. Patrick’s Day

Fri, 13 Mar 2026 18:06:33 GMT

For St. Patrick’s Day, Melissa’s Produce says it is debuting its new Vegetable Medley Corned Beef and Cabbage Kit, a convenient, ready-to-merchandise solution that helps retailers capture holiday meal occasions. The kit includes preportioned napa cabbage, Baby Dutch Yellow potatoes and carrots, making it easy for shoppers to prepare the traditional holiday dinner at home.

Designed for strong seasonal merchandising, the 36-ounce kit pairs with corned beef displays and provides retailers with an easy way to build a complete holiday meal solution in the produce department. Preselected vegetables and clear recipe directions simplify preparation for shoppers while helping drive incremental sales during one of the biggest cabbage promotions of the year, the company says.

Melissa’s Produce chose napa cabbage for the kit because of its tender texture and mild, slightly sweet flavor that complements savory corned beef. Napa cabbage also ranks among the most nutrient-dense vegetables in the Centers for Disease Control and Prevention’s Powerhouse Fruits and Vegetables study, providing natural sources of vitamin C, vitamin K and folate.

The Vegetable Medley Corned Beef and Cabbage Kit arrives ready for retail with preportioned vegetables and simple recipe instructions via a QR code, helping retailers create an attractive cross-merchandising opportunity with corned beef and other St. Patrick’s Day essentials.

Melissa’s Produce says it continues to develop convenient produce solutions that help retailers connect shoppers with seasonal meal occasions while showcasing the quality and variety of fresh vegetables.

Value-Added Innovations Help Shoppers Seek Convenience Without Compromising Quality

Mon, 09 Mar 2026 17:34:24 GMT

In the modern grocery landscape, the boundary between the produce department and a professional kitchen may be blurring. The focus has shifted from simple commodities to sophisticated, value-added solutions that prioritize both global flavors and kitchen-ready convenience.

Today’s shoppers are no longer just looking for a head of lettuce; they are seeking complete meal solutions that balance health, bold exploration and immediate ease of use.

Responding to this shift, industry leaders are rolling out a new generation of produce that treats flavor as a primary ingredient. Fresh Express is elevating the category this spring with chef-crafted chopped salad kits like Creamy Mushroom Caesar and Tropical Mango Crunch, designed to bring “unexpected umami depth” and bold textures to the dinner table. Similarly, Ark Foods is reshaping consumer perceptions by framing salads as a “want” rather than a dietary obligation, finding massive success with its Taco Truck Chopped Salad Kit, a product that pairs nostalgic street-food flavors with playful branding to invite trial from younger demographics.

However, the value-added revolution isn’t limited to salad kits alone. Lipman Family Farms is demonstrating how innovation spans the entire supply chain, offering a fresh-cut lineup that includes everything from hand-prepped fajita mixes to pico de gallo. By using state-of-the-art facilities to provide 100% usable yield, Lipman says it is effectively reducing knife and slicer use for consumers and foodservice operators alike.

Together, these releases represent a strategic road map for a produce category increasingly defined by its ability to save the consumer time without sacrificing the joy of a premium, flavor-driven meal.

New Era of Value-Added Produce

The fresh produce department is currently undergoing an evolution. What was once a section defined by bulk bins and raw commodities is rapidly transforming into a destination for culinary discovery and operational efficiency. This shift is being championed by three distinct yet complementary forces: the global flavor exploration of Fresh Express, the brand-led disruption of Ark Foods and the infrastructure-backed convenience of Lipman Family Farms.

Fresh Express: Global Flavors Meet the Salad Bowl

As consumers dine out less but demand the same complexity of flavor at home, Fresh Express is stepping into the gap with a spring 2026 lineup that leans heavily into flavor-forward profiles. Beginning March 16, the company will introduce four new chopped salad kits that it says move beyond standard dressings into the realm of “elevated culinary experiences.”

The focus on texture and bold profiles is a direct response to a market that values chef-crafted combinations over simple leafy greens. At a suggested retail price of $3.99, these kits position high-end culinary trends as an accessible, everyday luxury.

Fresh Express says the new flavors include:

Creamy Mushroom Caesar — A richer, more indulgent spin on Caesar, layering crisp romaine with shaved Parmesan cheese, garlic croutons and cracked black pepper, all coated in a savory, mushroom-forward Caesar dressing that adds unexpected umami depth.
Tropical Mango Crunch — A sweet-meets-savory flavor bomb with a vibrant tropical mango vinaigrette over romaine, red cabbage and carrots, finished with crunchy plantain chips and roasted cashews for bold texture in every bite.
Zesty Hawaiian Crunch — An island-inspired blend of leafy greens, cabbage, carrots, dried pineapple and buttery macadamia nuts, tossed in a sweet Hawaiian-style dressing with a subtle kick.
Italian Herb and Parmesan — A classic Italian flavor profile turned up a notch with focaccia croutons, shaved Parmesan cheese and a bold, herb-packed dressing over crispy iceberg, green leaf lettuce, red cabbage and carrots.

Ark Foods: Redefining the ‘Want’ in Healthy Eating

While Fresh Express focuses on the palate, Ark Foods is focusing on the psychology of the shopper. Under the leadership of founder and CEO Noah Robbins, the company says it is on a mission to make salads feel like a “want” rather than a chore.

Its cornerstone success, the Taco Truck Chopped Salad Kit, taps into the nostalgia and craveable nature of street food. Since its launch, the flavor has become one of Ark Foods’ fastest-adopted salad kits, demonstrating strong early velocity and repeat purchase within its first year on shelf. The SKU has resonated particularly with younger, flavor-forward shoppers while continuing to perform well with core natural-channel consumers, the company says. From a distribution standpoint, the product was developed with scale and shelf performance in mind, allowing Ark Foods to support strong early adoption across retail partners.

“At Ark Foods, our work is guided by a flavor-driven mindset: crafting a new generation of salad kits rooted in simple, clean ingredients, thoughtful combinations and inspiration from emerging, global flavor trends,” Robbins says.

Inspired by the nostalgic flavors of street food, the Taco Truck Chopped Salad Kit translates familiar taco-inspired elements into an everyday, accessible and high-quality format, the company says. Crunchy vegetables are paired with shredded cheese, chipotle dressing and corn chips to deliver a craveable, veggie-forward salad that prioritizes flavor and texture without compromising ingredient standards.

“In a category as established as salad kits, progress doesn’t come from adding more options; it comes from giving shoppers clearer reasons to choose,” says Eduardo Mestre, chief operating officer for Ark Foods. “The Taco Truck Chopped Salad Kit is a reflection of how we think about product development across our lineup and our commitment to sourcing integrity: familiar flavors people already love, brought to life through engaging branding and operational rigor.”

Branding has played a central role in the Taco Truck Chopped Salad Kit’s success. While a taco-truck-style flavor is not a traditional salad option, Ark Foods says it intentionally created and named this concept that feels playful and intuitive, allowing shoppers to quickly understand the flavor profile while standing out on the shelf. The name signals familiarity without being prescriptive, tapping into recognizable comfort-food cues while still leaving room for discovery, an approach the Ark Foods team designed to invite trial and make the product feel approachable rather than niche.

Lipman Family Farms: The Engine of Convenience

While salad kits dominate the consumer-facing side of the aisle, the backbone of the value-added movement lies in the supply chain. Lipman Family Farms is using the Southeast Produce Council’s upcoming Southern Exposure event to highlight how its 75-year tradition of vertical integration is now being channeled into fresh-cut innovation.

Lipman’s approach addresses the real labor and safety challenges faced by both retail merchandisers and foodservice operators.

“We’re excited about the possibilities that our fresh-cut products bring to our customers,” says Cheryl Hoefs, senior vice president of sales and marketing for Lipman Family Farms. “From our coast-to-coast consistency to packaging innovation, our fresh-cut line is a real showcase for the advanced capabilities we bring to the table.”

Lipman says its fresh-cut produce reduces knife and slicer use, ensures consistency and limits handling during prep, which lowers cross-contamination risk. Lipman does the work in temperature-controlled facilities with continuous monitoring and extensive sanitation and quality measures to ensure uniform product across locations and 100% usable yield per pound.

“We’re growers at heart, but our business extends far beyond farming,” Hoefs says. “With our vertically integrated business, nobody is better equipped to deliver in-season freshness at any time of the year. We’re excited for Southern Exposure to experience over 75 years of Lipman innovation.”

United Front for the Future

The common thread linking these three companies is a commitment to flavor without friction. Whether it is through a macadamia nut crunch in a Hawaiian salad, the street-food appeal of a taco kit or the operational ease of pre-sliced fajita veggies, the produce industry is proving that it can evolve alongside the modern consumer.

Innovation and Convenience Drive Growth at SEPC Southern Exposure

Sat, 07 Mar 2026 01:00:41 GMT

ORLANDO, Fla. — This year’s Southeast Produce Council’s Southern Exposure event highlighted a strategic industry shift toward value-added items, such as stuffed mushrooms and snack-ready cucumbers, as brands leverage specific consumer data to boost consumption and efficiency at the retail level.

Paul Williamson, Kelsey Coon and Amy Wood are shown at the Highline Mushrooms booth at Southern Exposure.

(Photo: Christina Herrick)

Highline Mushrooms is launching a line of stuffed mushrooms with fresh, gourmet flavors without the prep for the younger generation.

“We want to keep those dollars in fresh,” says Kelsey Coon, Highline Mushrooms’ sales and marketing manager.

Coon says Highline plans to expand its value-added line, as the company has had great feedback from retailers on the products available currently.

Highline has also launched its Grillmate line to pair with grilled meats. Coon says retailers also have responded well to this line and have asked for more pairings with produce.

Rochelle Bohm and Rich Mendosa are shown at CMI Orchards’ Southern Exposure booth.

(Photo: Christina Herrick)

Rochelle Bohm, vice president of CMI Orchards, says the company is learning ways to drive consumption and using its Apple Crush tool to connect consumers to new apple varieties.

This broader campaign aims to build consumer interest in these new varieties and boost sales. With more than 78% of consumers purchasing apples, the industry just needs to drive slight upticks in consumption to reap rewards.

“All we really need to do is get consumers to pick up another extra pouch bag,” she says.

Amy Wood, Larissa Rice and Sean Steller are shown at the Phillips Mushroom Farms booth at Southern Exposure.

(Photo: Christina Herrick)

Spicing up recipes with new mushroom varieties is one of the talking points at the Phillips Mushroom Farms’ Southern Exposure booth — varieties such as chestnut, pioppino and wood ear.

Organics are also of interest with specialty mushrooms, says Sean Steller, director of business development for Phillips Mushroom Farms. He says the company plans to roll out value-added packs, including vegan Buffalo-stuffed oyster mushrooms.

Steller says he’s seeing demand for larger packs, as consumers are looking for value. They are also seeking sliced mushrooms for convenience.

Chris Jones, Mike Faul, Justin Wright, Jeff Richardson and Brigita Dimenna are shown at the Great Lakes Greenhouses’ booth at Southern Exposure.

(Photo: Christina Herrick)

Snacking is a major trend, says Jeff Richardson, vice president of sales with Great Lakes Greenhouses.

“We’re seeing explosive growth in that category,” he says.

Richardson points to Great Lakes Greenhouses’ Persian cucumbers, which continue to grow in popularity. He says this is likely due not only to consumers’ interest in eating healthy but also snacking healthy.

“It’s gotten to a place where convenience is key,” he says.

Great Lakes Greenhouses has also offered unique pack sizes to add value at retail. Foodservice has taken a keen interest in mini cucumbers, too, he says.

Organic peppers are also popular.

“There’s that segment of the population that just wants to eat healthy,” Richardson says of the growth in the organics category.

Tony Losito, Tony D’Amico, Amy Wood, Joe D’Amico and Johnny Kampes IV are shown at the To-Jo Mushrooms booth at Southern Exposure.

(Photo: Christina Herrick)

Organics was a major talking point at the To-Jo booth, says Johnny Kampes IV, director of sales.

Kampes says another thing retailers have been asking about is smaller pack sizes, which To-Jo offers in a 6-ounce pack.

To-Jo plans to tap into more value-added stuffed specialty mushrooms to appeal to the younger generation’s interest in convenience. Kampes also says To-Jo is looking at its presence on retailers’ e-commerce sites.

Tyler Schneider, Peppe Bonfiglio, Dan Natelborg and Wesley Emerson are shown at Mastronardi Produce’s Southern Exposure booth.

(Photo: Christina Herrick)

A major trend with retailer visits to Mastronardi Produce’s booth was snacking and high-flavor items, says Wesley Emerson, account manager.

Mastronardi showed off its new packaging for Pop-Its, which offer consumers a quick and healthy snack with good flavor.

“We want the consumer to be happy with what they buy,” Emerson says.

Mastronardi also showcased its berry line with blueberries and its Wow Berries Dreamberry.

David Santucci, Bryan Shelton, Mark Currie and Amy Wood are shown at the Giorgio Fresh Co. booth at Southern Exposure.

(Photo: Christina Herrick)

Health and convenience are themes that are top of mind for the Giorgio Fresh team, says Bryan Shelton, vice president of sales and marketing. He says Giorgio is looking at adding new products that can help bring consumers into the mushroom category.

Shelton says Giorgio is also looking to optimize exotics.

“We’re looking at engaging the young consumer,” he says.

Shelton says Giorgio has started to deploy data to help refresh stores’ inventories, which he says will increase efficiencies for retailers.

Side Delights Adds New Flavor-Driven Line

Tue, 03 Mar 2026 22:22:36 GMT

Side Delights has launched its value-added petite potato line, Flavorables, which the company says is designed to meet growing consumer demand for quick, convenient and flavorful side dishes.

Flavorables pairs 1 lb. of petite potatoes with one of four premium dry seasoning blends from Spiceology, a premium flavor innovator known for chef-created unique dry spice blends and fresh-ground ingredients, to create a complete, microwave-ready side dish in just five minutes.

“As part of our commitment to quality and innovation, we are proud to farm the yellow petite potatoes for Flavorables,” says Tiffany Readinger, vice president of sales and category management for the Masser Family of Companies. “We carefully select our petite yellow potatoes for each tray we pack in our Pennsylvania facility. We are laser-focused on the consumer and delivering the freshest product we can, so families don’t need to sacrifice taste for convenience.”

Side Delights says it developed this Flavorables line to tap into consumers’ demand for convenient solutions and feature quick-to-cook potatoes in a recyclable tray and chef-developed seasoning blends, including Greek Freak, Butter-licious Garlic & Herb, Cheese Pizza, and Garlic Parmesan.

“Restaurant data continues to show strong consumer interest in Mediterranean flavors, indulgent cheese-forward dishes and garlic-centric profiles,” says Darby McLean, CEO of Spiceology. “Flavorables will translate these trends into an accessible retail format with our ground-fresh seasonings with no artificial flavors or fillers.”

Side Delights says Flavorables offer retailers value-added pricing, expanded usage occasions beyond traditional potato preparation and strong cross-merchandising opportunities with proteins and center-store items. The line is designed to appeal to families, busy consumers and flavor-curious shoppers looking for fast, satisfying meal solutions.

Side Delights says it offers eye-catching digital assets, merchandising and promotional assets to drive awareness, trial and repeat purchase of this new line.

“Flavorables was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” says Kathleen Triou, president and CEO of Fresh Solutions Network. “Consumer research consistently shows that potato buyers over-index for convenience and seek products that reduce prep time without sacrificing flavor or variety, and we’re giving retailers a turn-key side dish solution that drives convenience, excitement and incremental growth.”

Mission Produce to Acquire Calavo in $430M Deal, Creating Global Avocado Powerhouse

Thu, 15 Jan 2026 11:24:14 GMT

Global producer and distributor of fresh avocados Mission Produce says it has entered into an agreement to acquire Calvo Growers, a provider of fresh avocados, tomatoes, papayas and value-added prepared foods.

Founded more than 100 years ago as the original avocado company in North America, Calavo Growers’ offerings now include fresh avocados sourced from California, Mexico, Peru and Colombia; tomatoes; Hawaiian papayas; and a variety of ready-to-eat products such as guacamole and salsas. Its products are sold under the Calavo brand name, proprietary sub-brands, as well as private labels and store brands.

Mission Produce says the transaction values Calavo at a total enterprise value of approximately $430 million and the deal is expected to close by the end of August 2026.

“Calavo is one of the most established names in the avocado industry, with a long history in North America and a diversified portfolio of fresh and value-added produce,” John Pawlowski, president and chief operating officer and CEO-designate of Mission Produce, tells The Packer. “By bringing Calavo into the Mission family, we expect to create tremendous opportunities to build on our leadership in the North American avocado business and enhance our customer service worldwide.”

Mission Produce says the acquisition is an important milestone for it and for the fresh produce industry. The company says this move will bolster its avocado and fresh produce platform in North America and accelerate global expansion. Mission Produce says it will also build on its position across the value chain and expand its foothold in Mexico and California.

“The two businesses are highly complementary,” Pawlowski says. “Mission brings scale, infrastructure and global distribution, while Calavo brings strong customer relationships, brand equity and prepared foods capabilities. The addition of Calavo will create a fully integrated model that improves reliability, strengthens sourcing security and allows us to operate more efficiently across seasons.”

Mission Produce says this deal will help the company expand internationally and will also help enhance its supply reliability and sourcing security with the combination of both companies’ grower networks.

Following the closing of the deal, Mission Produce says Calavo’s packinghouses in the Mexican states of Michoacán and Jalisco will expand the company’s network to four packinghouses in Mexico. The company says this expanded footprint and global distribution network will position it to provide a more consistent year-round supply while supporting continued growth across its global customer base.

The company says this deal will also broaden its existing avocado, mango and blueberry portfolio into additional fresh produce categories offered by Calavo, including tomatoes and papayas. Mission Produce says the produce diversification will enable a more efficient utilization of the combined distribution network, improve year-round productivity and help mitigate seasonal troughs in avocado supply.

Mission Produce says the acquisition of Calavo will also expand the company’s reach into the high-growth and attractive prepared food segment, which will complement its existing avocado business with Calavo’s avocado-based prepared foods, such as guacamole.

“Strategically, this acquisition will strengthen Mission’s position in the North American avocado and fresh produce market while accelerating international expansion through scale and sourcing optionality,” Pawlowski tells The Packer. “It also meaningfully diversifies the business, expanding Mission’s product portfolio into prepared foods, tomatoes and papayas.”

Mission Produce also says the deal will create value for its shareholders and drive significant EBITDA growth and cash flow generation. Upon close, based on the shares currently outstanding, Mission Produce says its shareholders are expected to own approximately 80.3% of the combined company and Calavo shareholders are expected to own about 19.7%.

“We believe combining with Mission represents a compelling next chapter that will enable our combined business to unlock new growth and expand the impact of our trusted Calavo brand, while also providing our shareholders with compelling value and the opportunity to participate as a shareholder of a global leader in a growing sector,” says B. John Lindeman, president and CEO of Calavo. “Mission shares our values and our commitment to quality and consistency for customers and growers alike. By joining a larger global platform, we will be better positioned to invest, innovate and serve the market at scale.”

Masser Family of Companies Plans Product Showcase at New York Produce Show

Wed, 26 Nov 2025 15:27:52 GMT

The Masser Family of Companies is set to highlight a new product line of convenience potatoes during the New York Produce Show and Conference at the Javitz Center in New York City, Dec. 2-4.

MFC, which will also feature the full assortment of Side Delights varietal potatoes, says it will be joined by leading Pennsylvania value-added potato facility, Keystone Potato Products, and the Pennsylvania Cooperative, distributor of Penn’s Own brand of fresh potatoes.

“Attendees to this year’s show can be among the first to check out the new line of Side Delights convenience potatoes at booth No. 219,” says Tiffany Readinger, vice president of sales and category management for MFC. “We are proud to showcase innovative convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer.”

MFC, Keystone and Pennsylvania Cooperative represent the majority of the Pennsylvania potato industry, with the collective ability to better serve retailers and meet the foodservice and institutional needs of all package sizes in the Northeast, the company says.

Presented by the Eastern Produce Council and Produce Business magazine, the New York Produce Show and Conference is a three-day event featuring networking opportunities, a one-day trade show with over 400 companies, educational sessions and tours of local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.

MFC says the Side Delights portfolio includes a variety of nutritious, convenient and economical potato products to stock the pantry, prepare quickly or enjoy anytime.

Ocean Mist Rebrands Its Roastables Line

Wed, 12 Nov 2025 19:45:23 GMT

Ocean Mist Farms , a grower-shipper of fresh artichokes, debuted a new look for its Roastables line last month at the International Fresh Produce Association’s Global Produce and Floral Show. The company told The Packer that the revamped look is designed to meet customers where they are, with seasons and flavoring that is aligned with today’s shopper.

The new packaging features a vertical window and fun typography that is designed to better engage consumers, stand out on retail shelves and drive category growth, according to Ocean Mist, which says it plans to launch the new packaging next month.

“It’s a breath of fresh air into this line,” Lori Bigras, communications manager at Ocean Mist Farms, told The Packer at the IFPA show. “We want them to jump off the shelves.”

The Roastables line, now with seven items, features washed and trimmed premium vegetables paired with chef-crafted seasoning packets. Featuring flavors for every palate, consumers can prepare a nutritious and delicious side dish in just 15-20 minutes.

Ocean Mist has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.

Chris Drew, president and CEO of Ocean Mist Farms, says the kits were created for time-starved consumers who seek quick, easy and wholesome meal solutions. He says Ocean Mist wants to break out of a “sea of sameness” in the value-added category.

“We’re focused on service, quality and innovation,” Drew told The Packer, noting Ocean Mist really focuses on educating consumers on the value of Rostables. “We want everyone to have access to flavorful and nutritious produce.”

Duda VP Talks About Benefits to New Fresh-Cut Corn Line

Wed, 27 Aug 2025 17:17:27 GMT

Last month, Duda Farm Fresh Foods , an Oviedo, Fla.-based grower and processor of fresh vegetables and citrus, added an on-site fresh cut corn processing facility in its Georgia sweet corn operation.

The company says this is a pivotal step in its commitment to deliver fresh, more sustainable produce. The company sat down with The Packer to talk about what this new processing capability means for the business.

This new line mirrors the process of Duda’s other existing processing locations in Florida, Michigan and Indiana, where it trims, shucks and packs each ear of corn into a variety of pack sizes.

Jeff Goodale, senior vice president of strategy and business development at Duda Farm Fresh Foods, says this new fresh-cut line reflects growing consumer demand for ready-to-use produce.

“By trimming, shucking and packaging corn on-site, Duda is responding to shoppers’ desire for time-saving meal prep solutions without compromising on freshness or quality,” he says. “This investment aligns with broader trends in value-added produce, where convenience and freshness are key drivers of purchase decisions.”

Duda also says packing the corn in the same area where it is grown helps improve its shelf life. This expansion also highlights Duda’s focus on regional sourcing and sustainability, Goodale adds.

“By processing corn at the source in Georgia from May to November, Duda reduces food miles and extends shelf life — key advantages for retailers looking to minimize shrink and maximize freshness,” Goodale says.

He says the new facility supports tray pack and bulk formats, which gives retailers flexibility in merchandising sweet corn.

Demand for sweet corn remains strong, Goodale says, especially during peak seasonal moments.

“Duda’s expansion in Georgia is a direct response to this sustained interest, allowing the company to better serve regional markets with fresher, locally grown corn,” he says. “The ability to meet Fourth of July demand with the new facility underscores both the popularity of sweet corn and the importance of regional supply chains in maintaining product quality and availability.”

Dole’s Fresh New Look: Packaging Designed for Millennial and Gen Z Salad Lovers

Wed, 13 Aug 2025 19:21:42 GMT

Dole says it is shaking up the salad aisle with a sleek new packaging design that resonates with the values and lifestyles of millennial and Gen Z consumers.

According to The Packer’s Fresh Trends 2025 , millennials and Gen Z are leading the way in fresh produce consumption, with health being a key factor, as 81% of millennials and 79% of Gen Z cited “health reasons to get more produce in my diet.”

Among other reasons consumers say they are eating more produce, millennials rank highest in responding with “value/better bang for my buck,” (34%) and “because my doctor suggested I do so” (31%).

When it comes to what produce consumers would buy if price was not an issue, 35% of millennials and 22% of Gen Z chose value-added items such as salad kits.

Dole’s packaging refresh aligns with this dynamic, combining what the company says is a bold, modern design with cues of freshness, convenience and discovery to capture the attention of today’s health-conscious, explorative eaters.

Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, has completed a packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences, according to a news release.

While intended to appeal to all salad kit users, which remain the fastest-growing segment of packaged salads, the refresh — incorporating compelling new colors, photography, ingredient iconography and callouts — represents an intentional nod to the growing number of millennial and Gen Z shoppers buying packaged salads for the first time, the company says.

The research-backed new look is set to be unveiled this month on the company’s 31 chopped, premium and classic salad kits at supermarkets throughout North America. To introduce the refresh, Dole Fresh Vegetables/Bud Antle has launched a money-saving offer good on any Dole salad on its Instacart page, starting Aug. 18.

David Austin, Dole Fresh Vegetables/Bud Antle’s vice president of marketing and innovation, says the Instacart offer will help customers visualize the extent of the redesign, which represents the first time in years that the packaging has been reimagined on such kits as Sunflower Crunch, Endless Summer, Sesame Asian and its five Caesar flavor varieties.

“The new packaging is meant to better communicate specific brand and product benefits to make it easier for occasional and frequent salad users to choose Dole Brand while reinforcing our identity as the premier provider of fresh foods,” Austin says. “Because they tend to shop differently, millennials and Gen Z are often motivated more by visuals, transparency and specific flavor, nutrient and ingredient claims than other consumers.

“Ultimately, we want more people to experience the flavors, freshness and convenience of a Dole Salad as part of our larger goal to increase Americans’ nutritional health through a diet rich in fresh fruits and vegetables,” he adds.

Austin says that one of the goals of the redesign was to accelerate the growth of Dole branded packaged salads among millennial and Gen Z consumers, which combined account for 42% of the U.S. population and represent much of the growth of the segment. The company says it conducted extensive qualitative and quantitative research with millennial, Gen Z and older packaged salad users to measure packaging appeal, believability, clarity and impact on purchase intent.

Fresh Express to Launch New Salad Kit

Wed, 06 Aug 2025 14:47:54 GMT

Fresh Express says it will launch a new Chopped Kit: Mediterranean Herb, which will hit shelves nationwide on Sept. 24.

Fresh Express says this globally inspired kit is a fresh take on one of the fastest-growing flavor profiles in the country. Mediterranean is the No. 7 flavor nationally and growing 30% year-over-year, Fresh Express says.

This kit is crafted with a vibrant mix of kale, green cabbage, red cabbage, carrots and green leaf lettuce and is topped with crispy chickpeas and creamy feta and a zesty lemon and oregano vinaigrette.

Fresh Express says chopped kits are now the largest segment in the value-added services category (VAS), growing from just 5% in 2014 to over 23% today. The company says the chopped kit segment grew 10.6% YOY and 22.4% of Fresh Express sales come from its chopped kits, with its Chopped Caesar Kit ranked the No. 12 item in the entire VAS category at $64 million in annual sales.

Fresh Express says its new salad kit has tested high with consumers, earning an 80% Purchase Intent score in concept testing.

Organic and Value-Added Offer Opportunity for Garlic Growth

Fri, 25 Jul 2025 11:45:25 GMT

Social media has been a boon for garlic, says Mike Smith, senior vice president of sales and marketing for Spice World. With social media unlocking new flavors and cuisines, it’s no secret garlic plays an important role.

“It’s easy for cooks to find videos or posts for every type of cuisine, and many have instructional videos, so it takes away some of the trepidation for trying a new recipe,” he says. “Food is also an enjoyable way to sample different cultures and cuisines, and garlic is a main ingredient in many cultural dishes.”

Tracie Levin, controller at M. Levin and Co., says garlic is a key item in shoppers’ carts thanks to its versatility.

“Garlic is one of those items that the consumer will pick up at the store just to have on hand, while not having any specific meal intended for it,” she says. “It’s a staple ingredient that stores can use as a good ‘grab-and-go’ item to fill their cart. Most consumers who cook will always have garlic on hand.”

Trends

Levin says convenience has played a major role in garlic purchases, noting that while fresh bulbs of garlic will last longer than pre-peeled bulbs, consumers still seek to speed up meal prep.

“The demand for peeled and minced garlic has soared in recent years as people are looking to save time while doing their meal prep,” she says. “Peeled and minced garlic is a time-saving value-added product.”

Smith, too, says the modern shopper sees value-added as an easy way to add flavor to recipes.

“Time is a valuable commodity,” he says. “Today’s cooks appreciate the simplicity of quickly adding delicious flavor to their favorite recipes. Interest in value-added products continues to grow, especially for busy families.”

Smith says peeled and minced garlic is also a great way for consumers to add flavor, especially if they might be intimidated by handling fresh garlic.

“Some consumers will shy away from using garlic because they think it’s too complicated to handle or take too long to prep,” he says. “Our value-added products are pre-minced, and our website has tips on how to mince your own garlic.”

As consumers’ overall interest in organic produce grows, Smith says he’s seeing interest continue to rise for organic garlic.

“We are seeing Gen Z and millennials select organic produce as their first choice,” he says. “According to the Organic Trade Association, organic products continue to see steady growth — up 5.2% year over year in 2024, which is double the overall marketplace increase of 2.5%.”

Black and purple garlic offer consumers different flavor profiles than traditional white garlic. And Levin says that while consumers continue to seek out new flavors, white garlic continues to be the No. 1 seller for M. Levin and Co.

Smith says he’s seen a growing interest in black garlic globally.

“According to Market Statsville Group, the black garlic global market is experiencing strong growth, driven by increasing consumer awareness of its health benefits and its appeal as a culinary ingredient,”
he says.

Tariff Impact

Anthony Serafino, president of Exp Group, a multinational company with a network of production, importation and distribution of tropical fruits and vegetables, says tariffs have impacted the garlic industry. Exporters look to other countries to avoid the tariffs imposed on imported garlic from China.

“China’s losing the game on garlic,” he says. “I think garlic is getting picked up in different parts of the world and being
imported into our country, and we’re seeing the Chinese lose out in the market.”

Serafino says he says he has seen more stable pricing with the market being undersupplied.

“Pricing is holding up on our end,” he says. “Because of China now, prices are holding. They’re not going higher or lower. I think it’s much more stable from what we’re seeing on our analysis, on our end.”

And retailers have been more willing to procure garlic from other countries, including Turkey, to keep garlic supplies up in stores, Serafino says.

“An empty shelf is every retailer’s nightmare,” he says. “People just want the item. People don’t want to be told that they don’t have the item anymore.”

Promotion Tips

Smith says it’s essential that retailers capitalize on this interest with cross-merchandising in stores. Seafood, meat and deli sections are excellent places to promote garlic.

“Garlic can add great flavor to almost any meal,” he says.

Levin says she’s also seen success with garlic throughout the produce department thanks to its versatility in the kitchen.

“It pairs well with many items across departments at the retail level, and therefore we are now seeing garlic in various areas throughout the produce departments, not just in one spot,” she says.

Smith suggests retailers consider surrounding garlic with produce that works well with it.

“Tomatoes, onions, tomatillos, peppers and other produce marry well with garlic and look great on displays with our garlic products,” he says.

Smith also suggests retailers consider when to promote garlic to help boost sales.

“From an online perspective, promoting garlic on weekends when consumers are planning their weekly meals is another great way to maximize sales,” he says. “Garlic is a versatile pantry staple ingredient and can be enjoyed all year round, but there are key times of year when consumers are thinking about time savings.”

Times like the holidays, back to school and around the new year and healthy eating are all times when time is a luxury and consumers might be more drawn to value-added products, he says.

Levin says eye-catching displays are always a must to help drive sales.

“Retailers can use themed displays such as seasonal promotions and they can also incorporate recipe cards to spark the at-home chef’s culinary imagination,” she says. P

Amazables 6-minute offering adds to loaded potato trend

Thu, 03 Apr 2025 16:38:17 GMT

Loaded potatoes are trending, according to Fresh Solutions Network. Pointing to articles like “The 30-Minute Loaded Potatoes You’re Going to Want Every Week” in Woman’s Day and recipes in The Pioneer Woman and TikTok, the company shared its six-minute Amazables solution from Side Delights.

“Loaded potatoes are in the spotlight for their bold flavor, satiety and mealtime flexibility,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in a news release. “With Amazables, you can satisfy your loaded baked potato craving without waiting to heat the oven or the typical 30- to 45-minute bake time.”

Side Delights Amazables are a gluten-free, shelf-stable loaded potato side-dish solution that cooks in six minutes in the microwave. They contain a U.S. No. 1 grade russet potato and a loaded baked potato sauce packet by Litehouse. They come come wrapped in Krisp Film, a No. 1 recyclable film technology pouch that is used as the cooking vessel in the microwave.

Triou said the product comes with traditional loaded baked potato toppings like creamy sour cream, cheddar cheese, chives and bacon. Single-serving sizes of Amazables are ideal for portion control and waste minimization, she added.

The company said Amazables are an affordable lunch or dinner, main dish or side dish solution that are sustainably grown and packed in the U.S.

Responding to consumer cravings for convenience

Fri, 07 Mar 2025 13:29:19 GMT

The allure of pre-cut and ready-to-eat produce is hard for consumers to resist. No more peeling, slicing and storing that cumbersome pineapple — then deciding what to do with the waste. It’s cut, visually appealing and ready to eat, saving the shopper time while providing ripe, flavorful pineapple at its peak ripeness.

Watermelon is another favorite fruit that can deter shoppers due to its size and messiness. And leafy greens and salad kits, which have become kitchen staples, eliminate the need for washing, chopping and mixing ingredients.

With so many value-added and prepackaged options, a healthy dinner can be on the table in minutes.

The Packer spoke with companies for their insights into sustainable packaging solutions, convenience and other topics driving the demand for value-added produce — and what retailers can do to capitalize on the trend.

Consumer trends

“Historically, the pre-cut section has been focused on fruits and veggies, which we know are selling like crazy,” said Jay Alley, co-owner and vice president of sales for Fresh Innovations LLC/Yo Quiero Brands. “In today’s busy world, convenience is king, and consumers will pay a little more to save time in the kitchen.

“Knowing how popular and trendy this pre-cut section is, we’ve created a complementary Dip Destination set of items in these same pre-cut containers that look and feel like they are part of the pre-cut set,” he added. “Our Dip Destination is full of items like guacamole, salsa, bean dip, onion dip, etc., so consumers can just pick up a container or two and go.”

And because of these trends in convenience, the company is launching a line of 10 Grab & Go items, Alley said. Made with fresh, premium ingredients, the 4-ounce cups include the flavors Original Guacamole, Chunky Guacamole, Hatch Chile Guacamole, Red Salsa, Corn Salsa, Avocado Salsa Verde, Black Bean Dip, Original Bean Dip and the company’s two newest dips, Creamy Jalapeno and Smokehouse Onion.

“They are 4 ounces of product that satisfies hunger and can be a small meal replacement,” Alley said.

At Fresh Inset/Vidre+, Jacquie Maggio, head of marketing, says the following pre-cut produce items are growing in popularity:

Leafy greens and salad mixes are taking preference over heads of lettuce.
Cut melon and berries.
Convenience options like riced cauliflower and cut vegetables to round out a meal.
Snacking tomatoes such as grape and cherry.

When it comes to demographics of shoppers seeking value-added produce, Alley says Fresh Innovations sees the demand spread across primarily millennials and aging Generation Z.

“These groups love convenience, and they are constantly looking for products that do more: provide more flavor, provide more nutrients, provide more satiety, etc.,” Alley said.

Maggio agrees, saying millennials, especially those with young children, and Gen Z are health-conscious, budget-conscious (cooking at home) and time-strapped, so they seek convenient ways to provide healthy options for themselves and their families.

“They are also eco-conscious and lean toward fresh-cut options to limit waste,” Maggio said. “They are conditioned to paying a premium for convenience, so inflation is not a deterrent.”

Fresh Inset’s focus is on extending produce fresh life via packaging solutions like Vidre+, says Jacquie Maggio, the company’s head of marketing.

(Image courtesy of Fresh Inset)

Meeting market demand

As shoppers prioritize ease, produce suppliers are developing solutions that meet the increased demand.

Alley says Fresh Innovations developed its 4-ounce Grab & Go items to meet the needs of consumers.

“They are the perfect size and go beyond snacking with a hardy portion that when paired with cut veggies, chips or maybe just a spoon — we don’t judge; they curb even the hungriest appetites,” he said.

Maggio says Fresh Inset’s focus is on extending produce fresh life via simple-to-use packaging solutions like Vidre+ stickers and Vidre+ complex that is printed directly on packaging.

“Our solutions transform commodity packaging into active, smart packaging with a specialty freshness function. So, less produce is wasted and more nutritious, quality produce is consumed,” Maggio said.

One challenge that suppliers see is ensuring that the produce looks and tastes its freshest.

“Consumers buy produce based on how it looks,” Maggio said. “The first moment of truth: Does it look fresh? The second moment of truth is at the consumer’s home: Does it last and does it taste fresh? The challenge is to meet those two moments of truth, and Vidre+ helps achieve success with both.”

Technology

Technology, combined with handling by hand, make the difference when it comes to ensuring freshness and shelf life, says Tara Murray, vice president of marketing for Fresh Innovations LLC/Yo Quiero Brands.

“For our products, we hand-scoop/cut the produce, mix in the spices, put it into containers, vacuum seal then put through high pressure,” she said. “High-pressure technology is an amazing process that uses high water pressure to pasteurize products without using heat or chemicals.”

Fresh Inset uses Vidre+ technology to ensure freshness, Maggio says.

“Vidre+ is a technology that is delivered in the form of a sticker or printable complex to be printed directly on any type of packaging, including bags, clamshells and cardboard boxes,” she said. “It extends freshness by protecting produce from the negative effects of ethylene which accelerates ripening. The dose rate of the active ingredient is adjustable so any type of produce can be protected, including berries and leafy greens, which have not been able to benefit from ethylene protection in the past.”

Maggio adds that Vidre+ is efficient to use because it does not require any reorganization or major capital investment.

“It can be incorporated into existing production processes seamlessly,” she said. “It is extremely versatile and works with any base material — including polypropylene, polyethylene, paperboard and cardboard.

“Vidre+ protects produce quality, nutrition and water retention and slows degradation, extending freshness for days to weeks, depending on the produce variety,” she added.

Sustainability

All of Fresh Innovations LLC/Yo Quiero Brands product containers are recyclable, Murray says.

“We’ve also chosen to use only necessary packaging and labels for our items,” she said. “And if we do use any type of cardboard, we require our suppliers be part of the Sustainable Forestry Initiative, which ensures that forests are managed sustainably and conserved for future generations.”

Vidre+ reduces food waste and benefits the environment by preventing produce loss throughout the supply chain and reducing carbon dioxide and greenhouse gas emissions, Maggio says.

“Additionally, since Vidre+ works with existing packaging, there is nothing extra to dispose of that would contribute to landfill,” she said.

Ways retailers can maximize sales

“Our sales team works well with our retail partners,” Murray said. “We help maximize their sales with our Dip Destination. We offer a wide variety of dips to increase their footprint on shelf and provide fun flavors to go along with other cut fruits and veggies. Besides our product offerings, we provide trade programs during high-traffic times to drive sales and create excitement on shelf. Our retailers do an amazing job promoting our items.”

At Fresh Inset, Maggio says its solutions help retailers reduce shrink and improve inventory flexibility.

“They provide retailers with fresh, high-quality produce with longer shelf life, delighting consumers and enhancing satisfaction, loyalty and repeat purchase,” she said. “We help them leverage consumers’ desire for healthy eating and showcase appealing produce. All of this delivers increased profitability.”

Duda Farm Fresh Foods offers new Celery Dippers for foodservice

Thu, 25 Jul 2024 12:40:54 GMT

Duda Farm Fresh Foods says its Dandy Celery Dippers product is available for foodservice. The company will be showcasing its new 5-pound bag size during the International Fresh Produce Association’s Foodservice Conference on July 25-26 in Monterey, Calif.

Last fall Duda launched Celery Dippers to retail audiences and saw the opportunity to bring the 2-inch fresh-cut celery sticks to foodservice operators seeking innovation in fresh-cut celery , according to a news release.

“Knowing how valuable our traditional fresh-cut celery items have been to our foodservice customers, it only made sense to also offer them the additional option of our 2-inch celery dippers,” Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods, said in the release. “There is a unique versatility to dippers that can easily be implemented into existing menu items, but also opens the door to some new creative applications. We look forward to seeing everyone at the show and discussing the benefits of these petite-sized celery sticks.”

As with all Dandy branded celery products, the new item is grown from Duda Generations’ proprietary celery varieties, the release said. The product is also processed with water-jet cutting technology for a clean cut and shipped within 24 hours to ensure consistent quality and flavor, the company says.

For additional information, visit Duda at booth No. 901 during the IFPA Foodservice Conference.

I Love Produce introduces new line of jarred garlic

Wed, 17 Jul 2024 19:03:58 GMT

The biggest marketing push this year for I Love Produce , West Grove, Pa., is the introduction of a line of jarred garlic , including squeezable jars, says Jim Provost, president.

I Love Produce is a year-round supplier of the garlic category, non-Chinese and Chinese, including fresh bulk, packaged, peeled and further-processed garlic, Provost said.

“In order to offer our customers the freshest and most competitive garlic supply year-round, we follow the seasons from the Northern Hemisphere to the Southern Hemisphere,” he said. “Because we are coming out of an El Niño growing season, and also because the supply chain is as complicated as it has been since 2020 when it was impacted by COVID, it is a challenging and dynamic year for sourcing garlic.”

I Love Produce finished its supply of Argentina garlic about a month ago and transitioned to new-crop Mexican garlic, Provost said.

“The quality of the Mexican garlic was very good, but because of a shorter than normal crop, prices were 15% to 20% higher than a year ago,” he said. ‘Due to the short Mexican crop, we are transitioning into Spain garlic right away, the first shipments of new crop Spain garlic are arriving in July.”

Spain had a vintage year for garlic, with outstanding sizing and quality, he said.

Garlic acreage is down in Spain 20% to 30% due to lack of water availability for irrigation in some regions, Provost said. That combined with a smaller-than-normal California crop will make for a higher-than-normal garlic market in 2024.

“I Love Produce has long-term partnerships in Spain, so our program is secure for the coming season,” he said.

China grows 90% of the world’s garlic, and at least 50% of the garlic imported into the U.S. is grown in China, he said.

“Because China is the 800-pound gorilla of the garlic market, generally as China goes the world market goes,” Provost said. “China had a larger-than-normal crop even though their yields were down due to increased acreage. Bulb size is down, but because of good harvest conditions, the garlic is well cured and of high quality.

“Prices are slightly reduced from a year ago, but because ocean freight has increased, the market is stable,” he continued. “China might affect the world market, which could impact prices of competing countries, which we will be keeping a watchful eye out for.”

Side Delights presents A Cut Above potato line at IFPA Foodservice Conference

Tue, 16 Jul 2024 21:56:27 GMT

Fresh Solutions Network will feature the A Cut Above potato line at the International Fresh Produce Association Foodservice Conference, July 25-26 in Monterey, Calif.

The company will display at booth No. 421. Basin Gold Cooperative from Washington and Masser Family of Companies of Pennsylvania will attend the conference on behalf of FSN, according to a news release.

The A Cut Above foodservice product line includes fresh whole potatoes, fresh whole peeled potatoes (with or without Kosher certification), fresh-cut french fries, fresh-cut wedges, 1/4-inch sliced fresh-cut potatoes and diced fresh-cut potatoes available in 5/8-inch, 3/4-inch and 1/2-inch sizes packed in 30-pound or 35-pound vacuum-sealed bags, the release said. Most products are available skin-on or skin-off.

The variety of premium quality fresh-cut A Cut Above potato products helps foodservice customers streamline kitchen workflow, add profit, and leverage the choices patrons want, according to Side Delights. Data shows that following the pandemic, the traditional use of potatoes in restaurants is still popular, while the growing Generation Z demographic embraces innovative and international new ways to incorporate America’s favorite vegetable, the release said.

Some of these trends include pairing potatoes with Mediterranean flavors such as tzatziki and using potatoes in dumplings and pasta in the dough or as a filling, according to the release, which noted that potatoes are also gaining popularity in Indian cuisine as an essential vegetarian ingredient.

U.S. regional potato trends include Syracuse Salt Potatoes (potatoes with thin salt crusts and a creamy texture served with melted butter), Chicago’s Chicken Vesuvio (roasted chicken with potatoes and peas) and Pittsburgh sandwiches with french fries (in the sandwich). As breakfast and brunch continue to gain traction as key dining occasions, potatoes serve as a breakfast skillet base in hash, shreds, and mashed potato-based breakfast bowls, Side Delights said. In soups, potatoes remain a popular main flavor or a key ingredient to add a non-dairy creamy texture to dishes such as clam chowder.

“For a decade, we’ve been bringing the food service sector premium-quality potatoes in response to a profitable and growing segment for on-premise accounts,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “Since the pandemic, fresh potatoes are found on more menus than frozen potatoes and on menus showing fresh innovation. Appetizers, sides and spices are also growing categories, pointing to a large opportunity — especially for potatoes.”

“We are successfully selling the A Cut Above french fry, whole peeled, wedge cuts, and a variety of diced sizes,” Bob Meek, chief revenue officer of Masser Family of Companies, said in the release. “These fresh-cut signature potato items help the foodservice industry respond to consumers’ changing tastes, provide profitability, and ensure that patrons keep returning.”

A Cut Above Potatoes are exclusively available from Fresh Solutions Network’s partners. Side Delights offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes and organic potatoes.

Fresh-cut and value-added show no signs of slowing down

Mon, 15 Jul 2024 16:15:58 GMT

Shopping habits have changed over the past few years, says Barons Market Senior Vice President Rachel Shemirani, and while alcohol and produce tend to be the first places shoppers cut from their carts when trying to slash spending, retailers say value-added and fresh-cut produce continue to grow.

“Customers have very long memories of what their total basket should cost when they go to the grocery store,” she said. “So, it’s really about cutting back and buying only what they know they’re going to consume because prices are so high everywhere.”

Shemirani says Barons Market, a Southern California-based grocer with nine stores, continues to expand its grab-and- go, fresh-cut and value-added sections in its produce department as shoppers want to be prudent with their time and money.“We do not see a slowdown,” she said. “While convenience is still king [and] is still really important, I also think it’s not just convenience that the customers are looking for, but also freshness.”

Baldor Specialty Foods offers more than 400 fresh-cut produce items to chefs ranging from chopped, diced, peeled and prepped fruits and vegetables, says Scott Crawford, vice president of merchandising.

(Photo courtesy of Baldor Specialty Foods)

Exceeding consumer expectations

Shemirani says a big part of the growth of Barons Market’s fresh-cut and value-added produce is ensuring the retailer delivers on quality.

“The fresh cut has to be really fresh and really worth the extra money that [consumers are] spending,” she said. “It’s still true that people are busier than ever, and that is still kind of the running vein with all of our customers. Prices are going up, but people are still using DoorDash and Uber Eats. People are still spending that extra dollar or more to get that convenience.”

The same is true for Bronx, N.Y.-based produce and specialty foods distributor Baldor Specialty Foods. Its foodservice customers are flocking to fresh-cut and value-added for the convenience but return for the eating experience, says Vice President of Merchandising Scott Crawford.

“We typically get the customer on convenience, and it’s the quality we deliver that keeps them coming back for the solution,” he said. “Consumers want prepped items, but it’s easy to lose them if what they purchase doesn’t meet expectations. That’s why we work hard to ensure we are meeting this expectation so that they can taste that they’re getting the same level of freshness as if they cut the produce themselves.”

Crawford says Baldor Specialty Foods offers more than 400 fresh-cut produce items to chefs ranging from chopped, diced, peeled and prepped fruits and vegetables.

“We take the highest-quality products and make it easy for a chef to create a dish,” he said. “We are committed to offering the freshest produce with as long as possible shelf life. This is made possible due to our short supply chain, our focus on local sourcing, and our direct relationships with farmers and producers.”

Shemirani says that earlier this year McDonald’s Corp. Chairman and CEO Chris Kempczinski said the fast-food giant competes with grocery stores for dollar shares, and that’s reflected in Barons Market’s and other retailers’ sales of fresh-cut and value-added produce.

“Even before the pandemic, with grab and go, we were competing with the restaurants,” she said. “It really speaks to what we’re seeing with that grab and go, whether it’s our salad bar, entrees, hot bar — all of that stuff. All of that is still increasing in sales. And in the produce section, it’s definitely the fresh-cut produce.”

Crawford says part of the fresh-cut and value-added story is time — chefs and consumers don’t mind paying for the convenience of fresh-cut produce.

“We know everyone is busy and strapped for time these days. Both chefs and consumers want something healthy that tastes great and is easy to consume on the go, and our fresh-cut produce is the solution and provides the convenience folks are looking for without skipping out on freshness,” he said.

Shemirani says there’s an investment from Barons Market to ensure that the fresh-cut eating experience meets or exceeds customers’ expectations. Barons Market produces its fresh-cut and value-added produce in-store daily, sometimes twice a day.

“It’s a cost commitment. It’s getting the right person, making sure they know exactly what they’re doing.

That’s the biggest challenge,” she said. “We’ve seen that that really pays off.”

Shemirani says while there’s an added cost to producing, Barons Market is mindful of passing those costs on to its customers.

“We do as much as we can of holding back price changes,” she said. “Our costs will go up, but we really do as much as we can. For something like this, we have had to raise the price incrementally.”

Shemirani says Barons Market increased the price of its fresh-cut and value-added produce a few times in the past year and a half.

“And to our surprise and to our delight, people are still really responding and purchasing these value-added, fresh-cut produce items,” she said. “I really do think the key is the freshness and the quality of it. I think that’s why people keep coming back for more.”

Morton Williams’ Tony Tepelidis takes pride in keeping New York City fed with the freshest produce, including immaculately displayed fresh-cut fruit and vegetables.

(Photo: Jennifer Strailey)

New introductions

With Barons Market being a smaller independent retailer, the fresh-cut and value-added team experiments with different offerings to its lineup, Shemirani says. The retailer recently started selling a smaller variety-pack tray with cut watermelon, grapes, peeled and cut Golden Nugget tangerines, and peeled and sliced grapefruit.

“This is something that our produce managers are coming up with. We try [these ideas] in the store. And that is something that just looks so fresh, so inviting,” she said. “And that’s something easy that someone could put in their fridge, not necessarily serve it at a party.”

Barons Market’s fresh-cut team also started offering mixes with cut celery, carrots, jicama, cucumbers and limes, which have been popular with Hispanic shoppers. Mixed grape cups are also a hit with shoppers.

“They’re super kid-friendly, and they fit into your cup holder in the car,” Shemirani said. “It’s that little added thing that people just love the convenience of. It’s a quick, healthy snack on the go that kids and adults are loving.”

Crawford says while Baldor Specialty Foods recently added dragon fruit, cara cara oranges and fruit medleys to its fresh-cut lineup, customers still look to the essentials.

“Basics like diced onions are always winners, as are more difficult-to-cut fruits — think mango and pineapple,” he said. “Of course, we see seasonal shifts as well. We sell a lot more squash in the winter, and we over- index on cut fruit in the summer.”

What’s next?

What does the future hold for fresh-cut and value-added produce? Crawford says he doesn’t see this segment losing momentum.

“We are confident the demand for value-add items has not plateaued,” he said. “We will continue to listen to our customers and make sure we are adding value wherever possible. This current wave is in the value-added cut fruits and vegetables. As a good partner, we listen and adapt to whatever the need is for chefs.”

Shemirani, too, says it shows no signs of slowing down.

“It’s an opportunity to offer the customer something that’s convenient, something that’s fresh, something that’s different, something that’s interesting,” she said. “We can keep the costs low. And people are buying what they need. People are buying what they know that they’re going to consume, which I think is
an important aspect of it. … [Fresh-cut], along with our other grab-and-go department, is the thing that’s going to continue to expand and evolve.”

Fresh Express introduces new salad kits

Wed, 27 Mar 2024 18:30:38 GMT

Fresh Express has added a pair of products to its value-added lineup: the Asian Apple Salad Kit and the Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit.

The Asian Apple Salad Kit features fresh green leaf lettuces, carrots and radicchio paired with crispy wonton strips, flavorful chili verde cashews and sweet, refreshing diced apples with a lightly seasoned Asian apple vinaigrette. The Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit includes crisp romaine lettuce, crunchy garlic brioche croutons, truffle parmesan cheese shreds and a creamy truffle Caesar dressing.

“It’s an exciting time at Fresh Express as we continue to help consumers eat better, expanding our current kit segments with innovative products that not only taste great, but we give consumers what they love based on the consumer work we do — concept and product testing,” Fabian Pereira, vice president of marketing and innovation for Fresh Express, said in the release.

The salad kits are available now with suggested retail prices of $4.99, according to a news release.

“These new products are an example of our ongoing commitment to bring consistently, deliciously fresh products to the market and we look forward to continuing to invest in and support category growth through product innovations,” Pereira said.

Making the cut with summer melon sales

Fri, 14 Jun 2024 17:34:11 GMT

“Overdeliver. Overdeliver. Overdeliver. That’s how you go the extra mile.” — Gary Ryan Blair, president of The GoalsGuy

In every aspect of business, there’s constant pressure to not only meet, but exceed expectations. It’s a tough goal to meet, especially in the produce business, where everyone is feeling the labor pinch. It’s easier to shoot for, well, mediocrity.

I thought about this when walking through a newer store recently while traveling. New stores are more enjoyable to peruse than decades-old establishments. Expectations are high, and store and produce managers are upbeat and anxious to keep the grand-opening vibe as long as possible.

This excitement is contagious and extends to customers, who react with optimum sales and are more prone to lean over their fence to tell their neighbor, “I love shopping at the new XYZ store on 34th and Cherry Street. The employees are helpful. It’s so clean, and they have everything!”

One thing I noticed right away in this store: Produce was front and center, and cut fruit was front and center of the produce department. It was the focal point — not only the first thing customers see, but the cut melons were carefully lined up like so many jewels, shining in the display case.

Few produce subcategories create more shopping appeal and more benefits than the cut-fruit section, for several reasons:

Convenience — Having fresh-cut fruit on display takes the guesswork out of melon shopping. One pushback I’ve heard from customers over the years is, “I’d buy more produce, if I only knew what was good or what’s in season.” Having cut fruit on display shows off the quality like nothing else in the department. It’s akin to the delicatessen displaying rows of enticing overwrapped sandwiches with thick layers of pastrami or roast beef in their case. Having fresh-cut fruit has this same appeal and convenience effect, especially during the hot summer months.

Appeal to singles, seniors or smaller families — People are willing to pay a premium charge for cuts if they see what they’re buying is high quality. And because cuts are typically smaller portions, customers are more confident that their purchase won’t go to waste.

Cuts help generate whole melon sales — Once sold on the cut melon’s flavor, or seeing the outstanding quality on the display, many customers use this as a quality gauge and are far more likely to purchase the related whole melons. So, it’s good to know that your cut section is quietly helping to serve this secondary purpose.

Cut fruit helps build gross profit and minimize shrink — Cut fruit commands a premium price, and many consumers are willing to pay a little more per pound for the convenience, which in turn helps build sales and gross profit in the process. Consider diverting still-usable whole melon culls to the cut-fruit program to minimize the need to reduce the price or discard the fruit. This helps turn potential shrink into a premium-priced category line.

So, what’s the best way to make the cut fruit section work? Most chains have a program that outlines strict sanitary and food safety protocol. Ensure that your department is well trained and follows all directions. Make the cut-fruit section a priority every day. Display only fresh every stocking trip, and cull extra carefully, discarding any damage or aging fruit. Stick to a regular schedule for the cut-fruit employees. Wherever possible, cut fruit in sight of customers, as this helps promote the fresh aspect appeal. Stock and monitor closely throughout the day, especially during busy shopping periods. Besides clear pricing, attach labels for unfamiliar cut varieties, such as Cranshaw or yellow-meat watermelon, or for regionally sourced melons. Call these out and, whenever possible, have your sample team include the cut-fruit section in its schedule. Nothing sells product like offering a taste.

The one big drawback? Often, stores do not devote enough space for the busy summer months. If your cut section is the same size in July as it in January, it’s too small. Extra or mobile refrigerated cases are usually available. Claim this valuable space and spread out on the cut offerings to capture the potential extra sales.

When you go the extra mile, customers are far more likely to bypass your complacent competitor and drive the extra mile, as well, to shop at your clean, helpful and fully stocked store.

Armand Lobato works for the Idaho Potato Commission. His 40 years of experience in the produce business span a range of foodservice and retail positions.

Related: More insight from Armand Lobato

Bonduelle introduces plant-rich Ready Pac Bistro Meal Kits

Thu, 21 Sep 2023 12:53:38 GMT

Bonduelle Fresh Americas has announced the West Coast launch of Ready Pac Bistro Meal Kits. The new line of plant-rich meal kits are available in three flavors: Teriyaki & Rice, Chipotle & Quinoa, and Basil Pesto & Pasta.

Each kit includes generous portions of fresh vegetables and rice, quinoa or pasta, along with a rich and flavorful sauce and a topping to add the final touch, according to a news release.

The versatile Ready Pac Bistro Meal Kits are portioned to serve as a main course for two or as a side for the whole family, the Irwindale, Calif.-based company says.

The Ready Pac Bistro Meal Kits include all the ingredients needed to make each recipe in five minutes. Consumers can heat and eat exactly as they are or get creative and customize their meal by adding a choice of protein.

“We saw an opportunity to elevate the retail meal kit to restaurant quality and deliver a culinary experience that tastes delicious and looks great on the plate,” Jeff Haines, director of culinary innovation and corporate executive chef for Bonduelle Fresh Americas, said in the release. “Our Ready Pac Bistro Meal Kits provide a perfectly balanced combination of flavors and texture and are designed to be simple, quick and easy to prepare at home.”

Research shows that consumers want more vegetable-based, plant-rich food options that they can purchase locally for themselves and their families for easy dinner solutions, the release said.

According to the company:

Seventy-seven percent of consumers would like a larger selection of fresh, plant-rich meal solutions available at their local grocery store.
Seventy-nine percent of consumers would like healthy plant-rich options that appeal to and can feed their whole family.
Consumers cite that, in a typical week, 96% of their total meal includes fresh vegetables as the main part or the side, all or most of the time.

At a cost of around $5 per serving, the Ready Pac Bistro Meal Kits provide consumers with an ample portion of fresh vegetables and pasta, rice or quinoa making them an affordable way to enjoy fresh vegetables as part of a complete, healthy and delicious meal, the release said.

Ready Pac Bistro Meal Kits are now available on the West Coast including at the following retailers: Albertsons (in Southern and Northern California), Gelson’s Markets, Bristol Farms, Smart and Final, Save Mart and Stater Bros. Ready Pac Bistro Meal Kits will be available nationally in 2024, the company says.

“The delivered meal kits market has grown to more than $7 billion dollars annually and shows that consumers want an easy way to prepare their meals at home, but until today there have not been many convenient, delicious plant-rich solutions available for local point of purchase,” said Deanna Jurgens, chief retail sales officer, Bonduelle Fresh Americas. “Ready Pac Bistro Meal Kits provide an easy and simple way to prepare a delicious meal with fresh vegetables in under five minutes, and unlike delivered kits that often require memberships or subscriptions, Ready Pac Bistro Meal Kits are conveniently available at your local grocery store.”

Ready Pac Bistro Meal Kits are in line with Bonduelle’s global mission of helping consumers transition to a plant-rich diet for their well-being and planet health, the release said.

This year, Bonduelle is celebrating 170 years of continuous operation under the leadership of members of the Bonduelle family. The family is firmly rooted in agriculture and have built a company that now feeds people with fresh vegetables and plant-based food in nearly 100 countries around the world, the release said.

Bonduelle Fresh Americas is a wholly owned subsidiary of Groupe Bonduelle. With four processing facilities throughout the U.S., the company focuses on fresh vegetables, salads and fresh meal solutions for the U.S. market.

To sample the three new Ready Pac Bistro Meal Kits, visit booth No. 4285 in Hall A at the International Fresh Produce Association’s Global Produce & Floral Show, Oct. 19-21 in Anaheim, Calif.

Side Delights touts Amazables line of microwavable potatoes

Wed, 29 May 2024 20:38:53 GMT

Newport Beach, Calif.-based Side Delights says its new Amazables product line is now available to order.

Amazables are oven-crispy-skin-style microwavable U.S. No.1 grade russet potatoes available with two custom sauces created exclusively by Litehouse, according to a news release.

Side Delights says the launch of Amazables supports an increasing consumer demand for single-serve format and a desire to reduce food waste, in addition to the growing popularity of microwavable foods, the release said.

“Consumers want a hot, wholesome meal in under 15 minutes, and Amazables cooks in six minutes and is ready to eat in eight minutes,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “Amazables is an all-inclusive side dish, main dish or hearty snack with on-pack sauces. No pre-washing is needed, and clean-up is a snap! Once cooked, remove the potato from the film sleeve and throw it away in the recycle bin.”

Side Delights says the gluten-free sauces — Loaded Potato sauce and Buffalo Ranch sauce — were created to complement the taste of a russet potato and leverage top foodservice flavors. The Loaded Potato sauce leverages a popular way to eat a potato (baked style) with traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream and chives, while the Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool tanginess of creamy ranch dressing, according to the release.

Amazables potatoes are wrapped in a No. 1 recyclable metallic material using Krisp Film technology, developed in partnership with NNZ Inc., that “shrinks” around the potato in the microwave, creating a crispy potato skin similar to the oven-baked method, the release said. The Krisp Film material cooks the potato while permitting the steam to escape, allowing the potato skin to crisp up while the potato flesh inside to cook to a fluffy, baked-like texture. The drier, fluffier flesh absorbs the Litehouse sauces.

Side Delights says Amazables are now available in colorful, eye-catching packaging that elevates the look of the whole potato category. The brand will support the new product line with a comprehensive, integrated marketing program that includes branded display-ready shippers; in-store POS support; social media schedule across Facebook, Instagram, and LinkedIn on both Side Delights and Litehouse social channels; and digital asset availability, including hero photos, cooking demo videos and suggested product description and marketing copy, according to the release.

Consumers looking to retailers for meal solutions, Side Delights says

Tue, 17 Sep 2024 15:30:01 GMT

The high cost of eating out will motivate more consumers to rely on their grocers to provide home meal solutions, says Kathleen Triou, president and CEO of Fresh Solutions Network, the exclusive supplier of Side Delights potatoes and onions.

Because of ongoing economic challenges and rising food prices, dining out is estimated to be four times more expensive than eating at home, according to a news release. As a result, retailers, foodservice operators and distributors who want to better engage with their target consumers will have new opportunities with the right product mix, Triou said.

“With continued economic uncertainty, attitudes about eating at home and health are evolving, and consumers are seeking a balance between value, wellness and convenience,” Triou said in the release. “This shift allows retailers to promote solutions that help consumers source healthy, convenient and cost-effective meals at home like Side Delights Amazables, which can be a quick snack full of potassium, fiber and vitamin C or a starring role in a weeknight dinner for friends and family.”

The data confirms that while consumers are spending more time at home and adapting to new daily rhythms, convenience and health remain top priorities, so they are willing to spend on products offering added benefits, the release said.

Newly published Circana research shows 86% of eating occasions are currently sourced from home, and over the past year, consumers ate 116 more meals at home than they did in pre-pandemic years, the release said. Snack consumption is also growing, with consumers increasingly preferring ‘quick bites’ over larger meals.

Amazables are oven-crisp-style microwavable potatoes that are ready in six minutes and come with custom gluten-free sauces by Litehouse — Loaded Potato sauce and Buffalo Ranch sauce. Both were created to complement the taste of a russet potato and leverage top foodservice flavors, the release said.

Naturipe Farms launches Berry Buddies

Tue, 13 Aug 2024 22:11:51 GMT

Naturipe Farms has added Berry Buddies to its value-added snack line.

“It’s clear how much kids love to snack, and at Naturipe Farms, we love to make those snacks,” Steven Ware, vice president for value-added at Naturipe Farms, said in a news release. “Berry Buddies meet market demand for delicious, nutritious, easily transported snack options that are filled with fresh fruit. We’ve put years of hard work, planning, and research and development into Berry Buddies, and we’re thrilled to finally be able to share them with our customers.”

Packaged in containers with separate compartments for each food product, the release said there are three variations in the Berry Buddies line:

Berries & Pancakes, featuring blueberries, miniature pancakes and maple syrup for dipping.
Berries, Cookies & Cheese, combining blueberries, miniature cookies and mixed cheese.
Berries, Grapes, Pretzels & Cheese, an assortment of blueberries and grapes, crunchy pretzel twists and cheddar cheese.

Each option has a shelf life of at least 17 days, a portable container and contains equal to or less than 160 calories per serving, making them ideal for on-the-go consumption during busy mornings, school lunches or after-school snacks, the company said. Each variety earned the official stamp of approval from The Produce Moms, according to the release.

“Berry Buddies don’t just taste good — with their bright colors and cartoon character icons relating to ingredients, they’re eye-catching and a fun attraction, too,” said Matt Lyons, director of business development for value-added at Naturipe. “Anyone who’s spent time around kids knows that food that tastes good is only half the battle when it comes to what they’ll eat. Berry Buddies make nutritious snacking fun. And they’re not just for kids — even parents will enjoy how delicious and convenient they are.”

Research underscores the crucial role taste and flavor play in parents’ choices for what their kids reach for when they open the refrigerator door, the release said, adding that berries and grapes are among the most preferred refrigerated produce snacks for children, enjoyed multiple times a week.

Berry Buddies were available in select stores nationwide as of Aug. 5, the release said.

Eurofins Scientific, QFresh Lab team up

Fri, 23 Sep 2022 20:31:13 GMT

Eurofins Scientific and QFresh Lab have a cooperative agreement to provide a full-service solution for food safety testing and shelf life quality for fresh-cut produce and salad kits.

The partnership offers a single access to a portfolio of expertise and collaboration, according to a news release, including Eurofins food testing and QFresh Lab’s post-harvest quality testing.

“The combination of our postharvest, shelf-life, quality, and modified atmosphere packaging expertise; combined with their food safety and analytical testing capabilities makes for a one-stop resource for the fresh food industry,” Jeffrey Brandenburg, founder of Salinas, Calif.-based QFresh, said in the release.

QFresh focuses on factors affecting post-harvest quality, with expertise in fresh-cut physiology and a packaging testing lab.
Eurofins has a network of facilities that test for pesticides, heavy metals and nutrition levels, and offers food safety training, consulting and auditing services.

“Eurofins and QFresh have aligned to complement each other with our core expertise in both fresh-cut science and quality and Eurofins food safety testing and technology expertise,” Joelle Mosso, business manager for the Fresno, Calif., Eurofins laboratory, said in the release.

Related stories:

Eurofins acquires Washington agricultural testing company

Global company opens food lab in Fresno

Lipman showcases green beans, other fresh-cut at PMA event

Fri, 23 Sep 2022 20:31:13 GMT

Lipman Family Farms , Immokalee, Fla., is highlighting its Clipped & Clean Green Beans and expanded fresh-cut line at the Produce Marketing Association’s Foodservice: Delivered.

Lipman’s fresh-cut line provides an assured supply through partnerships allowing the company to provide customers year-round with the value-added product, according to a news release.

The fresh-cut green beans are harvested, clipped, cleaned and packed to eliminate prep time and reduce labor.

“Our fresh-cut green beans are part of our year-round program of continuous partnership with customers looking for clean, safe and reliable product,” said Darren Micelle, chief operating officer, said in the release.

The beans are offered in bulk for foodservice, two 5-pound bags per case, and also in retail packs. They will be available starting in October, according to the release. Organic options are also available through the company’s Grown True label.

The beans are grown in Baja California, and Guasave, Mexico, and distributed by Lipman’s West Coast distribution networks.

Lipman will be showcasing a solutions sampling page through PMA’s Foodservice: Delivered, offering solutions to supply chain questions, according to the release.

Related stories:

Lipman Local program supports smaller growers

Lipman promotes Marc Danner to GM of protected ag

US Foods names Lipman as produce supplier of the year

Church Brothers adds five Green Giant Fresh value-added items

Tue, 15 Nov 2022 07:36:10 GMT

Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.

The products are Sweet Baby cauliflower and broccoli , and cubed butternut and spaghetti squashes and sweet potatoes .

“Our goal is to deliver fresh, healthy food that is prepped and ready to use for consumers looking to bring restaurant-style dishes into their home,” Rick Russo, senior vice president of sales and marketing at Church Brothers, said in a news release. “The cubed veggies are a fresh take on favorite fall vegetables. We are excited to deliver nutrition and flavor to shoppers at affordable prices.”

Details on products include:

Sweet baby cauliflower: six 10-ounce pouches per carton, with a 16-day shelf life;
Sweet baby broccoli: available in 1-pound pouches with handles, 12 to a carton, 8-ounce overwrap trays, 12 to a carton, 8-ounce pouches, six to a carton, 18-count iced bunches, and 18-count iceless bunches, with 18-day shelf lives (8-ounce pouch has 16 days);
Sweet potato cubes: half-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life;
Spaghetti squash cubes: 1 ½-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life; and
Butternut squash cubes: ¾-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life.

The sweet baby Green Giant Fresh items reduce prep time and food waste at home, according to the release.
“These new items give retailers the opportunity to build a Sweet Baby category,” Russo said in the release. “Their uniform stand-up pouches look great side by side on the shelf.”

Related stories:

Church Brothers Farms expands Green Giant line

Church Brothers introduces sweet baby broccoli, cauliflower

Church Brothers acquires Green Giant Fresh value-added line