The Packer - Covering the fresh produce industry since 1893


Nature Fresh Farms adds marketing member

Nature Fresh Farms, one of North America’s largest greenhouse produce growers, recently hired Chris Veillon to lead their brand marketing efforts. Veillon comes to Nature Fresh with more than 17 years of senior marketing communications ... Read More


Bolthouse CEO is Produce Marketer of the Year

ANAHEIM, Calif. – Jeff Dunn, president and chief executive officer of Bolthouse Farms, has been named Produce Marketer of the Year by The Packer. ... Read More


California Avocado Commission expands focus to sandwiches

ANAHEIM, Calif. — With the start of the 2015 season, the California Avocado Commission plans to add sandwich applications to its successful program that encourages use of the fruit in breakfast dishes and in snacks. ... Read More


Spezzano receives 2014 Robert L. Carey Leadership Award

ANAHEIM, Calif. – Dick Spezzano was awarded the 2014 Robert L. Carey Leadership Award Oct. 17 at Produce Marketing Association’s Fresh Summit. ... Read More


FDA seeks to mesh public and private food safety accountability

ANAHEIM, Calif.- The last word on food safety regulations for the produce industry won’t be written next year, even though the Food and Drug and Administration has committed to publish final versions of the produce safety and preventive controls ... Read More


Mighties brand kiwis join Sun Pacific's Cuties

ANAHEIM, Calif. -- Cuties, the branded mandarins from Pasadena, Calif.-based Sun Pacific, have new friends in the produce department – Mighties brand kiwifruit. ... Read More

Fresh broccoli markets to tighten by holidays
California broccoli supplies should tighten heading into the holiday season.
Today’s successful marketing requires digital tools
ANAHEIM, Calif. — If you thought that the Internet and social media were passing fads and could be ignored as marketing tools, Dan’l Mackey Almy said think again.


Mulholland citrus supplies Halos this season
A new partnership between Paramount Citrus and Mulholland Citrus means there will be more Wonderful Halos this season than last.
Markon names food safety director
Markon Cooperative has a new food safety director.


Chile hit with another cold snap
For the second straight year, Chile has been hit with unusually cold fall weather, potentially damaging fruit crops.
CORRECTED: Best Sanitizers releases plant sanitizing system
Best Sanitizers Inc., is offering a sanitizing system to sanitize footwear and reduce pathogens in produce production facilities.
Fresh produce products included in SunBurst recall
Several fresh produce items are among more than 130 products under recall by SunBurst Foods, Goldsboro, N.C., because of possible listeria contamination.
Idaho potatoes dress up for Halloween
The Idaho Potato Commission has a few tricks to help consumers keep eating the treat of Idaho potatoes for the coming Halloween.
Systems approach proposed for Chilean kiwifruit
Under a new proposal, kiwifruit imported from Chile would not have to be fumigated with methyl bromide.
Tour de Fresh exceeds school salad bar goal
ANAHEIM, Calif. — After finishing a four-day, 275-mile ride, cyclist Raina Nelson was overwhelmed with a mix of emotions.
IFCO working with sanitation provider to ship clean RPCs
IFCO Systems is working with a cleaning and hygiene products provider to help ensure the returnable plastic containers that ship fresh produce meet strict food safety standards, according to a news release.
4Earth Farms increasing Kalettes volume
In time to meet holiday season demand, 4Earth Farms has started harvesting its first major crop of Kalettes.

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